Mistakes I have made as an entrepreneur | DFS 270

Welcome to destined for success. I'm your

host Jennifer Takagi. And in last week's episode, we talked

to Tiffany Kellogg, and she was sharing with us how to create

referrals for life. Well, I want to go a little different

direction with the fabulous tips that she gave us. And I want to

talk about the mistakes I've made as an entrepreneur. Now

many of my listeners are entrepreneurs, if you are, this

is for you, if you're not an entrepreneur, this still might

be helpful to you. So let's get started. Yeah, don't know what

you don't know until you find out that you didn't know it. I

mean, like, we've heard that kind of thing before. And it's,

it's like a real deal. But as an entrepreneur, one thing that was

really hard for me that we always are told to figure out is

who is our ideal avatar, who's our ideal client, and not only

who wants our services and gifts and talents to make their life

better. But who do we want to hang out with, and we there are

a lot of people I could help but that doesn't mean I necessarily

want to hang out with them. So one really big key point for me

was, Who do I want to serve? And how that worked out. So I

started out wanting to serve in the leadership space, and come

to find out the people I needed to play with, or HR directors,

and the people who were in the HR, different associations and

groups. And I found I had a little bit of a struggle, it

could have been self imposed. But I felt like I was having

this happen a lot. And that is I hadn't worked in their area

before. So when you come out as an expert, I'm doing air quotes,

you can't see it. But let me just tell you, I'm doing air

quotes, doing air quotes. If you haven't worked in a field,

sometimes there are some people in positions of power, who don't

think you have the credibility to share and talk and speak in

that arena. So I started out working with or trying to work

with leaders. And I wanted to help them in a really big way. I

had some success, other times not so much. So I made a little

pivot, because I really, really wanted to work with people who

had recently been promoted into a new management role. So either

a new manager or somebody who was coming up through the ranks,

and was like slated for the next promotion, right, they were

being groomed to step into a leadership role. So this podcast

started out being called new manager, media manager right

from the start. Why? Because those are the people I wanted to

attract. And I attracted him, and they were great. I still

love working with new managers. I love getting them, giving them

the insights that I learned over time, it was great. But then

when I got into a more spiritual type work, where we're working

with our intuition, or stepping into our greatness in a little

different way. And I also learned ways of energy feeling

so we can hear or heal our physical, emotional and

spiritual selves, then I had to make a shift. And that's when I

started shifting the name of the podcast. And when I talked about

into destined for success, because I do believe we are all

destined for success. And we're actually destined for way more

success than we've been experiencing, including me. So

as we shift into this new role of being destined for success,

and all that encompasses, which means I really have a broader

scope of people I can bring in to share with you. Because I can

cover a big gamut because success means something

different to everybody. So what does success means to you, and

how's it going to impact your life? So I had to shift who I've

served. The new managers. In my experience, other people have

had different experiences and that's fine. But in my

experience, they felt like their organizations should train them.

As I went to the organizations and volunteered, offered share

my services with them to train their new managers. Their

response typically was we do that and how What's. So if

they're going to train everybody in house, they don't need to

bring in somebody from the outside. So that makes it a

little difficult to step into that role, who I wanted to

serve. And how I could serve them didn't always align, it

wasn't always a good fit. So if you're struggling with getting

people to take you up on your offers, then maybe you're

targeting the wrong market. Just a possibility, it's just a

possibility. So when I decided I was gonna make a shift into

healing, and energy work, and some spiritual things that some

people really didn't understand, not to say I understand every

aspect of it. But it took a lot of courage. When I first started

sharing with some of my friends, that I was learning these

different modalities, which actually I started out by hiring

people to do the work on me and for me, and after a while, it

just became so apparent that I had gifts and talents that could

lead this way. But my friends weren't necessarily supportive.

They didn't understand what it was, they didn't necessarily see

the benefits. And it created a little bit of a riff, not really

for them, because, you know, it wasn't their life, but it did

for me, I, I struggled with not having hurt feelings, and

accepting the fact that not everybody got what path I was

on. And that that was okay. We could be on different paths, it

was fine, we could do that. So I really had to have the courage

to step out. And I had to have the courage when somebody said,

what do you do to say, I'm an energy healer. I was at a party

one time, and I will admit, alcohol was involved. And a

friend of mine came running up to me and she said, Hey, I hear

you swing a pendulum, and you know things, and I get no, yes,

that's true. It's kind of awkward, simple that gays it but

yes, it's true. And she said, I think that's BS. And I went,

okay. She has no, really, it's BS. So I said, Okay. And then

she went about her way. And I share that story, not because

she hurt my feelings. And I'm not saying it and really getting

all upset inside, I honestly was not upset. Because it's not for

her. It's not for her. She's not my ideal client. She's not

somebody I want to play with. I don't want to have to convince

somebody that my work could help them. I don't want to do that.

Either you're in or you're out. And I'm good with that. So you

have to really have the courage to make a shift. And one of my

friends who was the probably the most leery of it all. In the

end, she reached out and was like, Hey, can you help with

this? Can you help with that? Yes, yes, I can. Let me help you

with that. One of the funniest things that happened with her is

she wanted to quit smoking. And I said, Well, let me see if I

can help you quit smoking. And she goes, Yeah, would you

please. And lo and behold, she did, she has quit smoking. So

sometimes your biggest critic can turn into your biggest

raving fan. I just want to caution that that's not always

the case. And you need to go after the people who want what

you have, and understand that they're going to win, it's going

to be good. So the third piece of this after you know who you

want to serve, and having the courage to make the shift, if

you need to make the shift is stick to the plan long enough to

know that it works. Stick to the plan long enough to know that it

works. So sometimes we have to make little tweaks in our

messaging. You have to make a little tweak in who you want to

go after it might be in the same arena. But it might be a little

more specific than you originally thought it would be.

Stick to it long enough. I've been working with a coach and

her deal is you pick your message, you stick with it for

one year, making little tweaks along the way. And then you'll

know if it's really going to work or not gonna work. So you

have to stick with the plan. Do you know who your target

audience is? Do you have the courage to make a shift whether

it's major or minor, to get it to all work out? Do you have to

stick to itiveness? To hang in there

when the going gets tough. Being an entrepreneur is not for the

faint of heart, I'm just telling you, it takes a lot of work and

a lot of commitment. And you have to believe in yourself.

Now, if you find that you've had some stumbling blocks along the

way, and you're not really sure how to overcome them, I invite

you to click the link for unleash your potential clearing

sessions. I do them once a month on a Tuesday at 11am Central

Time, and it's completely free. And I talk a little more in

detail to the people live on there about what's going on with

me what's going on with them. And we have the opportunity to

identify and release trapped emotions that could be holding

them back. And it's very powerful. I recently had a

client come to that session. And she said, I want to step into

this new shift I'm making in my business, but I'm scared and I

don't know if I can do it. And lo and behold, we cleared some

trapped emotions around it. And a couple of weeks later, she

reached out to tell me that she had made a major shift in her

business. She had finally published a website, and she was

moving forward with her shift. And she finished the message by

saying and I attribute most of that to you, and helping clear

the trapped emotions that were blocking me from stepping into

it. I'm Jennifer Takagi and I look forward to connecting with

you soon