12 Minutes to Success: Take the First Step | DFS 286

Welcome to destined for success. I'm your

host Jennifer Takagi and today I want to continue the

conversation that started with Yvonne McCoy last week. Yvonne

is a great guest and I love having all her insights, I want

to throw my own little spin on it. And if you've missed it, I

want to talk about 12 minutes to success. 12 minutes to success,

I've talked about it before. But you know, I'm always gonna throw

in something new and special that you're gonna love, love

love. We can spend so much time focusing on the big beautiful

picture, the goal of what we want to achieve, what we want to

attain the picture of that life we want to have. And I'm all

about that I am all about that. I'm all about visualizing what

you want. But then sometimes I get paralyzed. Because I don't

know how I don't know the next step. I don't know what to do.

And then when someone tells me all the time and effort and

energy it's going to take to actually do all the things, then

I become paralyzed. It's not even analysis paralysis, because

I didn't even analyze it, I was told what to do. And then while

I did not do it, because it was overwhelming, we get caught in

this, this push pull of, I want to do it, I want to do it well.

And it's really a lot and it's overwhelming, and I can't move

forward. So that's where the 12 minutes come in. And I

introduced this concept. Actually, in the spring of 2021,

I wrote a book reach your goals and 12 minute increments. But I

needed to expand on it. And I needed to expand on it so that I

could get it in print form. Some people prefer Kindle, some

people prefer print. So I'm trying to decide, you know, how

am I going to expand this? What am I going to say, and I sat on

it from 2021 until 2023. And finally, after those two years

of marinating on this, it was like, I know how to expand it, I

know what to do. So I sat down and clickety clickety, click on

my little keyboard. And I expanded it and I published it.

And if you've read any of my books, they're short, they're

sweet. They're to the point, because that's how I like

things. That's how I want it to be. So in the 12 minutes. If you

focus solely on one thing for 12 minutes doing it actually doing

the task, you can actually accomplish a lot. You don't

think you can but you can. So one woman heard me speak on a

summit. And I shared my whole concept of 12 minutes. And her

office was a paperwork disaster, like many of ours are away, I'll

just speak for myself like mine is in and she decided she was

going to start in one corner of her office and just been 12

minutes, doing something with everything there either putting

it in its place, throwing it away, or putting it in goodwill,

one of those three things it was going to happen. And she spent

12 minutes on this one little corner of her office. And the

next day she walked into her office, and that little corner

looks really nice. And she was really kind of pumped up about

it. So the next day, she spent another 12 minutes and made

another little bit of headway. I haven't talked to her lately. So

I don't know if she's got the whole office finished. But it's

that idea of if I do a little bit all the time, I'll get

there. Another client was in another coach friend of mines

program. And she was like, Yeah, I'm not a reader. But I know

there's some really good business books out there that

would really help me if I would sit down and read them but I

just don't like to read. But I heard Jennifer's talk on 12

minute increments. And I made a commitment to myself. I was

going to read 12 minutes a day. So at this point I've read every

day for 12 minutes and I've read so many pages but she was really

happy for herself and then I heard about it and I was really

happy about it. Because I know it works but I love it when it

works for somebody else. So then I did a little bit of research

and I'm not a math wizard but I can use a calculator 12 minutes

a day, every day for 365 days. One year is 73 hours. Now the

book worn piece by isn't total story, I think, is like a 1400

page book. It's huge. It's thick, like two inch thick

hardback book. The audiobook version of that that's on

Audible, is 63 hours. So if you look at a great big, thick book

and think, oh my gosh, I could never, it would take you less

than a year, in 12 minute increments, to read that whole

book. And I read at about the same pace that I talk or a

conversation happens, I am not a speed reader. So I'm pretty sure

that I can read the whole story in 63 hours, you know, if I did

it at the audible, regular speed, not, you know, the faster

speeds you can do. So I challenge you to pick one thing.

What is one thing in your life, if it was substantially

improved? would make the biggest difference? Is it cleaning out a

closet? A corner of your office? Is it spending 12 minutes a day

on social media, creating a post? I talked to someone this

morning and she said, I need to be consistent and getting my

message out. And I'm just not and I'm terrible and blah, blah,

blah. She was just beating herself up pretty hardcore. And

I said, Okay, I was just at a Brendon Burchard event in LA.

I'm part of his Ultra membership group and mastermind. It's

amazing. And he said, someone asked a question on how to

increase their business and their visibility. And he said, I

posted four times a day every day for I don't know how many

years, two years, three years. And he said what I learned was

by posting four times a day, every day, is I could build a

following. And you could hear the collective gasp of the room

of oh my god four times a day. Oh, I can't do it. And before

anybody actually got to verbalize that they were feeling

it and start thinking it but before they even verbalize it.

He said, This is what I did. I picked a background color. And I

picked a font color that was contrasting if I picked a black

background, white font, a sunshine, yellow background, a

dark blue font, just whatever make it contrasting a white

background, black letters, whatever it is just make it

contrasting. And then put a quote out there, put a statement

out there. It takes seconds to do. And I'm thinking to myself,

holy crap, holy, I can totally do that. So as I'm sharing it

with this girl, she was like, wait, what? And I said, Yeah,

you just, and this actually happened in our conversation.

She was like, this could happen, this could happen. This could

happen, blah, blah, blah, there were all really good positive

things, right? And I said, everything you just said to me,

I feel pretty confident that you say to people all the time, like

this is your normal language. It wasn't like, oh, man, I had to

think really hard for that shit. It just flowed right off her

tongue. And I said, take each one of those. And okay, let's

look at our 12 minute increments, you could do one

first thing in the morning, it wouldn't even take you 12

minutes, I'm just saying do one first thing in the morning. Then

sometime between one and five, do another one. Then at the very

end of the day when you're ready to shut your laptop, for the

workday, not that you're not going to open it back up later.

But for the workday, do a closing one at the end of the

day. And then you could do one later in the evening. You know,

seven, eight o'clock. I'm not talking stay up all night. But

you can easily get your forehead scattered out throughout the day

you hit people at different times of when they're on social

media.

You can do that. It doesn't have to take a whole lot of time. You

don't have to have all the beautiful Instagram ready

pictures. If you're trying to show up then show up. Just show

up just do it. So to be more consistent, you need to have a

little bit of a plan. I'm not the biggest player in the world.

I kind of am but not on everything. Decide what you want

to share. What's your message? What's your message? What do you

want to get out there and just post it if cleaning up your

office is your top priority 12 Minutes a Day, 12 minutes a day

on cleaning your office, you're gonna make an immense amount of

headway. It doesn't all have to be done in a day. Rome wasn't

built in a day. You eat an elephant one bite at a time. Why

are those statements so catchy? It's because they're true. It's

because they're true. If you want a whole lot more detail

about this, get my free gift. 12 minute gift.com Super simple.

It's all audio. It's all audio. I'm Jennifer Takagi and I look

forward to connecting with you soon.