Season 2
July 7, 2023
CATEGORY-OF-ONE PT III: Crafting Your Category Message
Knowing your “niche” isn’t good enough if you want to rise to the top and be recognized as your industry's Go-To expert. In this episode, we talk about the core elements of a well-defined marketing message. how to articulate…
July 4, 2023
CATEGORY-OF-ONE PT II: How To Discover Your Unique Value
If you struggle to articulate your expertise in a way that’s unique and different from the rest of the industry, this episode will change everything for you. Discover the highest level of value you can provide to your best-m…
June 30, 2023
CATEGORY-OF-ONE PT I: How To Identify Your Most Profitable Niche
Learn how to identify emerging trends, uncover the biggest opportunities in the market, and access untapped potential within yourself and the industry to amplify your success in the coaching industry. Your most profitable ni…
June 27, 2023
How To Dominate Your Niche
If you’re ready to stand out in a crowded industry and become the go-to choice for your best-match clients, this episode will help you develop and refine your niche so you can get in front of the right audience and make more…
June 23, 2023
Creating An Evergreen Content Machine
Unlock the full potential of your content by utilizing a powerful system that consistently attracts and engages your best-match clients on repeat. If you don't understand how your content influences the overall journey of yo…
June 20, 2023
Content That Converts: 3 Things That Are Working Right Now
What happens when you combine a rapidly evolving industry with an economic downturn? A mighty explosion of confusion, overwhelm, and frustration for online business owners. If you’re feeling like you’re having a hard time ke…
June 16, 2023
Pursuing Your Passion vs. Growing Your Business
Pursuing your passion and growing a profitable business can co-exist, but oftentimes, there are competing priorities within the context of these two concepts. This creates a lot of confusion due to the misconception about wh…
June 13, 2023
Why Email Marketing Should Be Your Top Priority over Social Media
While social media can be a valuable part of your marketing strategy, relying solely on it for business growth can be risky. Prioritizing email marketing allows you to build direct relationships with your audience, maintain …
June 9, 2023
Ask Me Anything: How To Get Support From Your Loved Ones
If you feel like you are lacking support from your friends and loved ones as you build your business, I want to give you a new perspective that will help you navigate the relationships in your life as an entrepreneur. It’s t…
June 6, 2023
How To Have A Profitable & Playful Summer As A Mom Growing A Business
If you’re a mom running a business during the summer months, you know that it can feel bittersweet. You want to spend time with your kids, but you also want to maintain momentum in your business. I believe you can (and shoul…
May 30, 2023
How To Determine The Success of Your Launch (it’s now what you think it is)
As a CEO, you have a responsibility to make decisions that are in the best interest of your business. The worst decisions are based on feelings and the best decisions are based on facts. But how do you discern feelings vs. f…
May 27, 2023
How To Increase Your Launch Conversions With A Powerful Post-Launch Strategy: Live Launch Secrets #5
In the final episode of the Live Launch Secrets series, I discuss the last step of the live launch model where cash and clients start to roll in. I discuss the primary purpose of this stage and what you should be focused on …
May 26, 2023
Selling With Authenticity In Your Launch Event: Live Launch Secrets #4
What if you could sell with authenticity and also see a drastic increase in your launch conversions? In this episode, I dive into one of the most commonly avoided steps in the overall launch process: the offer invitation or …
May 25, 2023
How To Host A Transformative Launch Event Without Overteaching: Live Launch Secrets #3
We’re continuing with the live launch series as we unpack each stage of the live launch method to attract and enroll dozens of clients at a time. In this episode, I unpack the third stage, the launch event, which is your big…
May 24, 2023
Using Your Launch Runway To Create Momentum: Live Launch Secrets #2
Most people think that the launch event is the key factor in achieving successful launch outcomes. However, it’s the activities that come directly before the launch event, known as the launch runway, that truly shape the ove…
May 23, 2023
Setting Yourself For Success With Proper Planning: Live Launch Secrets #1
Welcome to the Live Launch Secrets series where I break down the exact live launch strategy I’ve used to elevate my message in the market, amplify my reach, and cross the half-million-dollar revenue mark in just three years.…
May 21, 2023
How To Consistently Fill Your Group Coaching Programs
Marketing and selling private coaching offers vs. group coaching offers require different methods and processes. Learn how to master the fundamentals of both and discover the step-by-step process to consistently attract and …
May 19, 2023
Ask Me Anything: How Do You Get More Done In A Day & Still Have Balance In Your Life
In this new series called, “Ask Me Anything”, I’m answering specific questions from women in our community while also using it as an opportunity to highlight our incredible listeners. In this episode, I’m answering a questio…
May 16, 2023
Launch Like A Queen: The Details Of Our Brand New Program & Why We Decided To Pivot
In this episode, I’m peeling back the curtains and giving you the full scope of why we decided to pivot from our core offerings and bring a brand-new experience to our audience. There’s a lot of depth covered in this episode…
May 12, 2023
Ask Me Anything: How Do You Silence Imposter Syndrome & Show Up Confidently?
In this new series called, “Ask Me Anything”, I’m answering specific questions from women in our community while also using it as an opportunity to highlight our incredible listeners. In this episode, I’m addressing one of t…
May 9, 2023
How I Harness The Power Of ChatGPT To Unlock Creative Inspiration
If you’ve been confused, overwhelmed, or even turned off by the increased awareness around Artificial Intelligence, you’re not alone. It took me some time to warm up to the idea, but after using ChatGPT for a few months now,…
May 2, 2023
Wealthy Identity Expansion
Are you dreaming as big as you can possibly dream? Or are you dreaming within your current limitations? In this episode, Kinsey Machos talks about her recent experience visiting Naples, Florida for an exclusive mentorship ex…
April 25, 2023
Unleashing The Soul of Your Business & Embracing Vulnerability with Charissa Higgins
In this episode, Kinsey interviews Charissa Higgins, a creative marketing coach who is passionate about helping female entrepreneurs unlock their potential by discovering their unique message, mission and movement. Charissa …
April 18, 2023
Always Selling
It’s normal to have negative thoughts and feelings attached to the idea of selling, putting yourself out there on social media, and making offers. However, selling is a required activity for any business owner that wants to …