Episodes
![What We Can Learn From Airbnb's Marketing Shift [Big Brand Breakdown]](https://images.podpage.com/https%3A%2F%2Fartwork.captivate.fm%2Ffa159150-41bd-4024-8c31-7dac77243257%2FJhF8JtrtyfAlj7kop9TK0a1J.jpg?auto=format%2Ccompress&w=100&s=0bea2a0e63e7e2bd694db552539b8124 "What We Can Learn From Airbnb's Marketing Shift [Big Brand Breakdown]")
May 8, 2024
What We Can Learn From Airbnb's Marketing Shift [Big Brand Breakdown]
What can small business owners learn from big brands like Airbnb, and how they approach marketing? The lessons are infinite! Pull up your chair and grab your notebook because, in this episode of Big Brand Breakdown, I’m diss…
May 3, 2024
Harnessing AI for Business Brilliance: A Deep Dive with Callan Faulkner
Does the concept of artificial intelligence (AI) intimidate you? You're not alone. I too felt uneasy about AI initially. However, it's clear that AI is reshaping our work and personal lives at a rapid pace. As a business own…
May 1, 2024
The Cause & Effect of Overworking & Underearning
Are you grinding away with minimal rewards? Feeling like your efforts aren't paying off as expected? You're not alone. Many of us experience phases of burnout, but it's crucial to understand the underlying causes. In this in…
April 24, 2024
The Curse of Knowledge
You’ve likely heard the saying, “Knowledge is power,” but I’ve learned that with greater knowledge comes greater responsibility and a deeper sense of vulnerability. Dive into this conversation with me as we discuss the doubl…
April 17, 2024
My Best Tips for Client-Winning Webinars
In today's episode, I dive deep into the world of webinars, sharing my personal journey and the transformative power they hold in expanding your reach and credibility within your niche. From my initial skepticism to fully em…
April 10, 2024
10x Your Coaching Business: The 3 Elements of Scale
Are you riding a wave of momentum in your coaching business, feeling an undeniable fire within, urging you to grow to new heights? In this special episode, I peel back the layers of what it truly means to scale and the key c…
April 3, 2024
Achieving Success on Your Own Terms: Lifestyle Business or Scalable Business
What’s your vision for your business? In today’s episode, I explore the difference between a lifestyle business and a scalable business. This topic isn’t just theory for me; it’s a reflection of my own evolution as an entrep…
March 27, 2024
How To Write Content That Converts When You’re Lacking Confidence
In today's episode, we're diving into the heart of a challenge that so many of us face — the struggle with content creation, especially when confidence isn’t at its peak. I know how daunting it can feel to stare at a blank p…
March 20, 2024
Authenticity vs. Formality: Finding Your True Voice to Connect With Your Audience
Join me in this conversation as I explore the dynamic between being genuine and following the traditional communication rules, especially in the context of content creation, speaking your truth, and getting noticed online. I…
March 13, 2024
Unleashing Your Creative Genius: Beyond the Blocks and Into Brilliance
Have you ever felt like your creativity is working against you rather than for you? The truth is, as visionaries and entrepreneurs, creativity is our superpower. However, I find that instead of using it as a driving force, m…
March 6, 2024
From Chaos To Calm: 5 Techniques I Use To Regulate My Nervous System
At some point, strategies and tactics will only get you so far. To experience new levels of success, marked by freedom and liberation, it's important to tune into your nervous system—understand it, nurture it, and leverage i…
Feb. 28, 2024
Exiting Corporate, Elevating Yourself As CEO, & Transformative Breathwork Techniques With Chelsea Oyler
Walking away from corporate before you think you’re ready and taking your business to new heights with Chelsea Oyler. Chelsea shares her personal story of transitioning from a high-level corporate job to starting her own bus…
Feb. 21, 2024
Becoming A Category-of-One #5: Accelerate Your Sales
Ready to turn your expertise into a revenue-generating machine? In this final episode of The Category of One series, I talk about the last pillar to creating a profitable, in-demand coaching business, which is also the most …
Feb. 14, 2024
Becoming A Category-of-One #4: The Key To Amplifying Your Impact
Let’s go back to basics and talk about what it really means to create an impact-driven coaching business. With the added noise on social media and the influx of experts coming into the online marketing space, the majority of…
Feb. 7, 2024
Becoming A Category-of-One: #3 Elevate Your Message
What’s the secret to a marketing message that sticks and resonates with a premium audience? I answer that question in this episode with a step-by-step roadmap to consistently standing out online and aligning your offering wi…
Jan. 31, 2024
Becoming A Category-of-One #2: How To Think Like A Thought Leader
Do you desire to get recognized as a Thought Leader in your industry but don’t consider yourself qualified enough? This conversation will help you overcome that obstacle and pinpoint the essential skills needed for thought l…
Jan. 24, 2024
Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League
In this electrifying series, I'll be unveiling the game-changing strategies of ascending to the coveted status of a "Category of One" and elevating your game to an entirely new league. Prepare to go an on adventure with me a…
Jan. 17, 2024
The 100K Sales Funnel
Are you ready to supercharge your revenue with a predictable, simple sales strategy that consistently brings in leads and clients? Join me in this conversation as I unravel the secret behind the 100K sales funnel that I used…
Jan. 10, 2024
Turning 2023’s Losses into 2024’s Triumphs: Harnessing My Setbacks for Your Success
As Thought Leaders, the biggest gift we can give to those who seek us for guidance and mentorship is to show the full picture; not just how we’ve won but how we’ve lost. Join me as I dive into a thorough reflection of 2023, …
Jan. 3, 2024
Maximizing Your Online Presence: Converting Followers into Clients
Maximize your revenue and reach with an online presence that’s undeniable. You don’t need to spend time gaining more followers, studying hashtags, or trying to go viral. All you need to do is steward the following you alread…
Dec. 27, 2023
Taking A Risk On Your Unique Expertise
You can change your entire life when you learn how to use your unique expertise to help other people. In this episode, I share the personal and professional transformation I experienced when I realized I had a unique set of …
Dec. 20, 2023
The Origin of The Category Queen
Are you ready to walk into a new era together? Welcome to the new face and brand of The Category Queen Show! In this conversation, I talk about the shift from a personal brand into a movement-based brand, my desires behind t…
Dec. 12, 2023
MVP: 3 Questions To Ask Yourself To Attract High Caliber Clients
Identifying your ideal client isn’t necessarily going to increase your revenue, increase your profit, or grow your business. In this episode, we discuss the difference between an “ideal client” and a “premium client” and how…
Nov. 28, 2023
MVP: How To Get Your Potential Clients To Buy Anything From You
Your relationship with money impacts how you market your coaching offers. It also impacts how you price your programs, how you run your sales conversations, what happens when you get a money objection (that triggers your own…