Episodes
Feb. 20, 2025
051 - Contradictions Are Killing Your Growth - Here’s How to Fix Them
Contradictions in your mindset and actions can silently hold you back from growth. In this episode, Dr. Bobby and Dr. Lona unpack how misalignment between your goals, values, and behaviors can create frustration and limit success. They explore real-life examples of contradictions—like expecting pat…
Feb. 13, 2025
050 - Weathering the Storm: Finding Balance in Life
Great teams don’t just happen—they’re built with intention, leadership, and structure. Dr. Bobby and Dr. Lona break down the key principles of building world-class leaders inside your organization. They share hard-earned lessons on how to hire the right people, train them effectively, and create an…
Feb. 6, 2025
049 - The 3 Biggest Lessons for Scaling a High-Performance Team with Dr. Timay Ozkose
Success doesn’t happen by accident—it’s a process of learning, adapting, and surrounding yourself with the right people. In this episode, Dr. Bobby welcomes Dr. Timay Ozkose (Coach Oz) to share his journey from struggling as a new graduate to building a thriving, multi-seven-figure, team-driven bus…
Jan. 30, 2025
048 - Remarkable Women: Expanding Our Capacities in Chiropractic with Dr. Rachel Hovey
Balancing it all doesn’t mean doing it all. This episode dives into the unique challenges and opportunities women face as leaders in their profession. Dr. Lona and Dr. Rachel Hovey share how to master adaptability, delegate effectively, and build systems that create more time and energy for what ma…
Jan. 23, 2025
047 - Scaling Success: Marketing Strategies for Predictable Growth
Planning your marketing calendar is the key to consistent growth and new patient success. Dr. Bobby and Dr. Lona share their experiences of moving from disorganized, reactive marketing to a strategic, structured approach that builds momentum throughout the year. They provide actionable steps for cr…
Jan. 16, 2025
046 - Three Steps to Supercharge Your Success in 2025
Start 2025 with a focus on the mindset needed to achieve remarkable growth. Dr. Bobby and Dr. Lona share practical strategies for setting a clear vision, building belief, and using triggers to stay in a productive state. They dive into a three-step process for success, emphasizing the importance of…
Jan. 9, 2025
045 - Scaling Your Practice: Insights from an Associate-Driven Leader
Mistakes can be costly, but they’re also where the greatest lessons are found. Dr. Eric DiMartino shares his journey from solo practitioner to CEO of an associate-driven practice, offering invaluable insights on delegation, building strong systems, and creating a high-performing team. He breaks dow…
Jan. 2, 2025
044 - When to Hire an Associate: Key Steps for Sustainable Growth
Deciding when and how to hire an associate can make or break the success of your practice, and Dr. Kevin Day brings his expertise to this crucial topic. This episode dives into the key factors chiropractors need to consider before expanding their team, from evaluating patient volume and practice ca…
Dec. 26, 2024
043 - Supercharge Your Productivity for 2025: Strategies to Work Smarter
Unlocking higher productivity in 2025 starts with making smarter decisions about your time, team, and leadership. Join us for practical strategies for chiropractors to supercharge their productivity and achieve sustainable growth. Discover how to effectively delegate tasks, scale your systems, and …
Dec. 19, 2024
042 - Level Up in 2025: Practical Tips to Grow Your Practice Profitably
Success in 2025 starts with the strategies you put into action today. This episode dives deep into practical, actionable steps to make the upcoming year your most profitable and impactful yet. From understanding your numbers to planning smart upgrades that add value for your patients, you’ll learn …
Dec. 12, 2024
041 - Unlocking the Keys to a Breakthrough Year in Your Practice
How do you define success for your practice? This week’s conversation focuses on aligning core values, vision, and behaviors to build a remarkable chiropractic business. Dr. Stephen Franson shares practical insights into navigating the "build season," emphasizing clarity, vision casting, and the im…
Dec. 5, 2024
040 - From Holidays to High Performance: Transitioning Your Chiropractic Practice into the New Year
Ready to take your chiropractic practice to the next level? This episode is your ultimate guide to staying ahead during the holiday hustle and setting the stage for an exceptional start to the new year. We’re diving into powerful strategies like leveraging holiday sales, creating wellness care plan…
Nov. 28, 2024
039 - From Practice Struggles to Growth Strategies: Insights from Dr. Travis Stewart
Want to sidestep common mistakes in building your chiropractic practice? Dr. Lona is joined by Dr. Travis Stewart, who shares candid insights from his experiences in establishing Move Chiropractic in Boulder, Colorado. Dr. Stewart emphasizes the necessity of mastering chiropractic skills and balanc…
Nov. 21, 2024
038 - Creating Clear Paths: Handling Objections for Higher Conversions
Handling objections shouldn’t be a roadblock; it’s an opportunity to build trust and clarity from the start. Dr. Bobby and Dr. Lona discuss mastering the conversion process by tackling common patient objections—like time, money, and decision-making—before they even arise. They share practical strat…
Nov. 14, 2024
037 - Fear as a Catalyst: Driving Growth in Your Chiropractic Practice
Fear isn’t just an obstacle; it’s a powerful compass guiding you toward your next big breakthrough. Dr. Lona and Dr. Bobby dive into the mindset shift that transforms fear from a roadblock into a roadmap for growth. Through relatable stories and personal challenges, they reveal how embracing fear p…
Nov. 7, 2024
036 - Building Your Practice with Purpose and Connection: Dr. Devin Vrana's Journey
Unleash your full chiropractic potential with insights from Dr. Lona and fellow Chiropractor and guest, Dr. Devin Vrana, as they share the essential ingredients for building a thriving practice. You'll discover why conviction, empathy, and a relentless drive to learn are paramount to success. Dr. V…
Oct. 31, 2024
035 - Accountability is the Gateway to Growth In Your Practice
Unlocking the power of accountability, as Dr. Bobby and Dr. Lona explore how this essential principle can propel both personal and professional growth. Dr. Bobby shares his transformative fitness journey powered by rigorous self-accountability, while Dr. Lona emphasizes the far-reaching impact of e…
Oct. 24, 2024
034 - Leveraging AI Tools for Chiropractic Marketing Success
Unlock the remarkable potential of AI to revolutionize your chiropractic practice. Dr. Bobby and Dr. Lona Cook explore the tools and strategies crucial for leveraging AI in digital marketing and content creation. From automatic video clipping with Opus Pro to crafting compelling content through Cha…
Oct. 17, 2024
033 - Reframing Value: The Money Mindset Shift You Need
Dr. Lona and Dr. Bobby are diving into something that could be the game changer for your business and life: your mindset around money and value. Do you truly believe your work is life-changing? If not, it’s time to reassess. The real key to success lies in mastering not just your service but also t…
Oct. 10, 2024
032 - How to Plan, Prepare, and Deliver Effective Chiropractic Workshops
Unlock the secrets to planning and delivering powerful workshops that leave a lasting impact. This episode dives into the art of choosing the right topic, mentally preparing for the event, and mastering the flow of your presentation. From building conviction around your message to crafting stories …
Oct. 3, 2024
031 - Mastering Workshops: Elevate Your Chiropractic Practice with Powerful Speaking
Imagine transforming your chiropractic practice by mastering the power of education and public speaking. Dive into how workshops, both inside-office and at external events, can be a game-changer, connecting practitioners deeply with patients and boosting understanding and commitment. High-quality n…
Sept. 26, 2024
030 - Better Results Faster: Creating Effective Patient Care and Commitment through Workshops
Ever wondered how a single workshop could transform your chiropractic practice and patient outcomes?
Dr. Lona and Dr. Bobby discuss the transformative power of the "Better Results Faster" (BRF) workshop, emphasizing systematic patient education. They discuss the pivotal role of these workshops in r…
Sept. 19, 2024
029 - Effective Networking for Chiropractors: Grow Your Practice Through Community Engagement
Unlock the secrets to thriving in your chiropractic practice with proven networking strategies. Learn how to turn every interaction into a valuable connection and transform mundane business networking tasks into exciting opportunities for growth. From leveraging whiteboard mapping tactics to engagi…
Sept. 12, 2024
028 - The Power of Vacation and Personal Care for Professional Renewal and Insight
Dr. Bobby and Dr. Lona discuss the essential rhythms of daily, weekly, monthly, and quarterly routines for sustaining high performance and well-being that many chiropractors are missing. They reflect on personal experiences, emphasizing the importance of self-care, energy management, and scheduled …