Episodes

Jan. 2, 2025

044 - When to Hire an Associate: Key Steps for Sustainable Growth

Deciding when and how to hire an associate can make or break the success of your practice, and Dr. Kevin Day brings his expertise to this crucial topic. This episode dives into the key factors chiropractors need to consider before expanding their team, from evaluating patient volume and practice ca…
Dec. 26, 2024

043 - Supercharge Your Productivity for 2025: Strategies to Work Smarter

Unlocking higher productivity in 2025 starts with making smarter decisions about your time, team, and leadership. Join us for practical strategies for chiropractors to supercharge their productivity and achieve sustainable growth. Discover how to effectively delegate tasks, scale your systems, and …
Dec. 19, 2024

042 - Level Up in 2025: Practical Tips to Grow Your Practice Profitably

Success in 2025 starts with the strategies you put into action today. This episode dives deep into practical, actionable steps to make the upcoming year your most profitable and impactful yet. From understanding your numbers to planning smart upgrades that add value for your patients, you’ll learn …
Dec. 12, 2024

041 - Unlocking the Keys to a Breakthrough Year in Your Practice

How do you define success for your practice? This week’s conversation focuses on aligning core values, vision, and behaviors to build a remarkable chiropractic business. Dr. Stephen Franson shares practical insights into navigating the "build season," emphasizing clarity, vision casting, and the im…
Dec. 5, 2024

040 - From Holidays to High Performance: Transitioning Your Chiropractic Practice into the New Year

Ready to take your chiropractic practice to the next level? This episode is your ultimate guide to staying ahead during the holiday hustle and setting the stage for an exceptional start to the new year. We’re diving into powerful strategies like leveraging holiday sales, creating wellness care plan…
Nov. 28, 2024

039 - From Practice Struggles to Growth Strategies: Insights from Dr. Travis Stewart

Want to sidestep common mistakes in building your chiropractic practice? Dr. Lona is joined by Dr. Travis Stewart, who shares candid insights from his experiences in establishing Move Chiropractic in Boulder, Colorado. Dr. Stewart emphasizes the necessity of mastering chiropractic skills and balanc…
Nov. 21, 2024

038 - Creating Clear Paths: Handling Objections for Higher Conversions

Handling objections shouldn’t be a roadblock; it’s an opportunity to build trust and clarity from the start. Dr. Bobby and Dr. Lona discuss mastering the conversion process by tackling common patient objections—like time, money, and decision-making—before they even arise. They share practical strat…
Nov. 14, 2024

037 - Fear as a Catalyst: Driving Growth in Your Chiropractic Practice

Fear isn’t just an obstacle; it’s a powerful compass guiding you toward your next big breakthrough. Dr. Lona and Dr. Bobby dive into the mindset shift that transforms fear from a roadblock into a roadmap for growth. Through relatable stories and personal challenges, they reveal how embracing fear p…
Nov. 7, 2024

036 - Building Your Practice with Purpose and Connection: Dr. Devin Vrana's Journey

Unleash your full chiropractic potential with insights from Dr. Lona and fellow Chiropractor and guest, Dr. Devin Vrana, as they share the essential ingredients for building a thriving practice. You'll discover why conviction, empathy, and a relentless drive to learn are paramount to success. Dr. V…
Oct. 31, 2024

035 - Accountability is the Gateway to Growth In Your Practice

Unlocking the power of accountability, as Dr. Bobby and Dr. Lona explore how this essential principle can propel both personal and professional growth. Dr. Bobby shares his transformative fitness journey powered by rigorous self-accountability, while Dr. Lona emphasizes the far-reaching impact of e…
Oct. 24, 2024

034 - Leveraging AI Tools for Chiropractic Marketing Success

Unlock the remarkable potential of AI to revolutionize your chiropractic practice. Dr. Bobby and Dr. Lona Cook explore the tools and strategies crucial for leveraging AI in digital marketing and content creation. From automatic video clipping with Opus Pro to crafting compelling content through Cha…
Oct. 17, 2024

033 - Reframing Value: The Money Mindset Shift You Need

Dr. Lona and Dr. Bobby are diving into something that could be the game changer for your business and life: your mindset around money and value. Do you truly believe your work is life-changing? If not, it’s time to reassess. The real key to success lies in mastering not just your service but also t…
Oct. 10, 2024

032 - How to Plan, Prepare, and Deliver Effective Chiropractic Workshops

Unlock the secrets to planning and delivering powerful workshops that leave a lasting impact. This episode dives into the art of choosing the right topic, mentally preparing for the event, and mastering the flow of your presentation. From building conviction around your message to crafting stories …
Oct. 3, 2024

031 - Mastering Workshops: Elevate Your Chiropractic Practice with Powerful Speaking

Imagine transforming your chiropractic practice by mastering the power of education and public speaking. Dive into how workshops, both inside-office and at external events, can be a game-changer, connecting practitioners deeply with patients and boosting understanding and commitment. High-quality n…
Sept. 26, 2024

030 - Better Results Faster: Creating Effective Patient Care and Commitment through Workshops

Ever wondered how a single workshop could transform your chiropractic practice and patient outcomes? Dr. Lona and Dr. Bobby discuss the transformative power of the "Better Results Faster" (BRF) workshop, emphasizing systematic patient education. They discuss the pivotal role of these workshops in r…
Sept. 19, 2024

029 - Effective Networking for Chiropractors: Grow Your Practice Through Community Engagement

Unlock the secrets to thriving in your chiropractic practice with proven networking strategies. Learn how to turn every interaction into a valuable connection and transform mundane business networking tasks into exciting opportunities for growth. From leveraging whiteboard mapping tactics to engagi…
Sept. 12, 2024

028 - The Power of Vacation and Personal Care for Professional Renewal and Insight

Dr. Bobby and Dr. Lona discuss the essential rhythms of daily, weekly, monthly, and quarterly routines for sustaining high performance and well-being that many chiropractors are missing. They reflect on personal experiences, emphasizing the importance of self-care, energy management, and scheduled …
Sept. 5, 2024

027 - Unlocking Chiropractic Success: The 4 Metrics of Your Practice You Must Know

Dr. Lona sits down with TRP coach Dr. Chris Grier to unlock the secrets of essential metrics that drive practice growth. Whether you're just starting out or are a seasoned CEO, understanding your numbers can make a world of difference. Dr. Chris breaks down four critical metrics—conversion rate, to…
Aug. 29, 2024

026 - Scaling Up: Building a Battle Plan for Chiropractic Practices

Dr. Bobby and Dr. Lona dive deep into effective marketing strategies for scaling chiropractic practices. Explore insights from leading companies, stressing the importance of internal referrals and patient network leverage, and breaking down the crucial elements of a battle plan for growth. Learn ab…
Aug. 22, 2024

025 - The Five Step Marketing Battle Plan for New Practices

Dr. Lona and Dr. Bobby discuss effective marketing strategies for new chiropractic practices, emphasizing the importance of setting intentions, creating strategic plans, and actively seeking speaking engagements. They cover a 5-step marketing plan involving vision casting, setting clear goals, and …
Aug. 15, 2024

024 - The Marketing Mindset of a Thriving Practice

Dr. Bobby and Dr. Lona share essential strategies for attracting new patients and growing a chiropractic practice through effective marketing and relationship-building. They emphasize an abundance mindset, urging practitioners to see the vast number of people needing care rather than focusing on re…
Aug. 8, 2024

023 - How to Become an A+ Leader

Dr. Lona and Dr. Bobby explore the essence of effective leadership, emphasizing the significance of intention, vision, and setting an exemplary standard. They highlight the power of maintaining personal health, the value of healthy obsession, and the necessity of training and investing in your team…
Aug. 1, 2024

022 - Training Like a World Class Chiropractor

Dr. Bobby and Dr. Lona delve into the critical role of consistent training and role-playing in chiropractic practice, emphasizing the transformation it can bring to patient experience and team efficiency. Dr. Bobby instructs listeners to record and evaluate their table talk, while both hosts unders…
July 25, 2024

021 - Building Team Rhythms: Essential Meetings for Practice Growth and Success

Delve into the transformative power of team huddles and weekly meetings in cultivating a thriving practice. Dr. Bobby and Dr. Lona underline the critical nature of these meetings and huddles in fostering communication, organization, and accountability, whether you're a solo practitioner or leading …