Episodes
Sept. 5, 2024
027 - Unlocking Chiropractic Success: The 4 Metrics of Your Practice You Must Know
Dr. Lona sits down with TRP coach Dr. Chris Grier to unlock the secrets of essential metrics that drive practice growth. Whether you're just starting out or are a seasoned CEO, understanding your numbers can make a world of difference. Dr. Chris breaks down four critical metrics—conversion rate, to…
Aug. 29, 2024
026 - Scaling Up: Building a Battle Plan for Chiropractic Practices
Dr. Bobby and Dr. Lona dive deep into effective marketing strategies for scaling chiropractic practices. Explore insights from leading companies, stressing the importance of internal referrals and patient network leverage, and breaking down the crucial elements of a battle plan for growth. Learn ab…
Aug. 22, 2024
025 - The Five Step Marketing Battle Plan for New Practices
Dr. Lona and Dr. Bobby discuss effective marketing strategies for new chiropractic practices, emphasizing the importance of setting intentions, creating strategic plans, and actively seeking speaking engagements. They cover a 5-step marketing plan involving vision casting, setting clear goals, and …
Aug. 15, 2024
024 - The Marketing Mindset of a Thriving Practice
Dr. Bobby and Dr. Lona share essential strategies for attracting new patients and growing a chiropractic practice through effective marketing and relationship-building. They emphasize an abundance mindset, urging practitioners to see the vast number of people needing care rather than focusing on re…
Aug. 8, 2024
023 - How to Become an A+ Leader
Dr. Lona and Dr. Bobby explore the essence of effective leadership, emphasizing the significance of intention, vision, and setting an exemplary standard. They highlight the power of maintaining personal health, the value of healthy obsession, and the necessity of training and investing in your team…
Aug. 1, 2024
022 - Training Like a World Class Chiropractor
Dr. Bobby and Dr. Lona delve into the critical role of consistent training and role-playing in chiropractic practice, emphasizing the transformation it can bring to patient experience and team efficiency. Dr. Bobby instructs listeners to record and evaluate their table talk, while both hosts unders…
July 25, 2024
021 - Building Team Rhythms: Essential Meetings for Practice Growth and Success
Delve into the transformative power of team huddles and weekly meetings in cultivating a thriving practice. Dr. Bobby and Dr. Lona underline the critical nature of these meetings and huddles in fostering communication, organization, and accountability, whether you're a solo practitioner or leading …
July 18, 2024
020 - From Idea to Implementation: The Three Pillars of Chiropractic Success
Dr. Lona and Dr. Bobby delve into the foundational pillars of practice success, emphasizing speed, initiative, and playfulness. Listen as they discuss the importance of team members taking swift, decisive action and applying their unique talents to improve the practice. Your business should be seen…
July 11, 2024
019 - Building a Culture of Compliance in Your Chiropractic Practice
Dr. Bobby and Dr. Lona explore effective strategies for boosting patient compliance in your practice. Discover the impact of creating a life-affirming office culture and how leaders' commitment to their own care can influence patients. Listen as they discuss setting proactive intentions around comp…
July 4, 2024
018 - Mastering Energy to Boost Your Chiropractic Practice and Life
Dr Lona and Dr. Bobby discuss the pivotal role energy plays in achieving and sustaining success. They explore why so many chiropractors—and people in general—feel de-energized and disconnected, and they offer actionable strategies to supercharge your vitality. Learn how to maintain a high level of …
June 27, 2024
017 - Remarkable Money (Part 3): 5 Money Mistakes Most Chiropractors Make
Dr. Bobby and Dr. Lona delve into financial management pitfalls commonly faced by chiropractors, emphasizing five major money mistakes. They discuss how a misguided mindset around money, lack of personal investment, and failure to leverage money as a growth accelerant can hinder practice success. …
June 20, 2024
016 - Remarkable Money (Part 2): Essential Investments for Long-Term Success
Dr, Lona and Dr. Bobby explore the crucial topic of investing in oneself and your practice for business growth. Dr. Bobby shares his personal investment journey, including coaching contracts, acquiring a practice, and real estate ventures, while Dr. Lona discusses strategic resource leveraging, lik…
June 13, 2024
015 - Remarkable Money (Part 1): Laying the Foundation for a Profitable Practice
Dr. Bobby and Dr. Lona discuss the vital role of profitability in chiropractic practices. They emphasize the importance of setting up money metrics, understanding overhead costs, and integrating financial plans with care plan...
June 6, 2024
014 - 4 Brutal Mistakes Commonly Made in Building Your Team
Are you making some common mistakes made when building your team? Today Dr. Bobby and Dr. Lona highlight the significance of having a clear vision and understanding the core values of the business to avoid hiring the wrong person. Uncover how lack of clarity about roles leads to hiring the wrong pe…
May 30, 2024
13 - Team Building is a Reflection of Your Commitment
Join Dr. Bobby and Dr. Lona as they dive deep into the crucial role of team building in a successful chiropractic practice. Together they highlight the importance of the 4th pillar of practice, Team Building, and how a supportive, like-minded team impacts growth and patient care. Discover the benef…
May 23, 2024
012 - Strategies for Strengthening Patient Retention (Part 2)
Continuing the conversation from the last episode, Dr. Lona and Dr. Bobby dive deeper into the strategies behind patient retention. Listen as they explore the benefits of long-term patient relationships for the patient, the team, and the business. Emphasizing the importance of clarity in care plans…
May 16, 2024
011 - Strategies for Strengthening Patient Retention (Part 1)
How much time are you focusing on developing strategies for patient retention for the success of your client and for your business?
In Part 1 of a two part series, Dr. Lona and Dr. Bobby discuss essential strategies for growing a chiropractic practice through retention. Emphasizing the importance…
May 9, 2024
010 - Day 1 Day 2 Mastery - Next Level Conversion
Dr. Lona and Dr. Bobby discuss the critical role of conviction in ensuring patient conversion. They highlight the flow from initial consultations to the education-centric follow-ups, reinforcing patient awareness of health issues. Dr. Bobby shares his success with a "Parley system" for patient educ…
May 2, 2024
009 - How to Supercharge Your New Patient Attraction
Dive deep into the four pillars of chiropractic certainty—clinical, philosophical, communication, and business acumen. Dr. Lona and Dr. Bobby will navigate through discussions on enhancing chiropractic practice by identifying and fortifying one's dominant pillar, each of which significantly influe…
April 25, 2024
008 - Maximizing Patient Retention with Clear Communication and Care Goals
Dr. Bobby and Dr. Lona delve into the crucial role of systems in chiropractic practice, focusing on patient care and business success. They discuss setting clear expectations with patients about care plans, time, energy, and financial commitments, and the importance of clear communication for patie…
April 18, 2024
007 - Systems for Success: The 3 Pillars of Practice Growth
Dr. Lona and Dr. Bobby explore the 3 pillars of a successful practice: attraction, conversion, and retention, highlighting the necessity of systems for predictable patient care and practice growth. They stress the value of knowing practice statistics for informed decision-making and the responsibil…
April 11, 2024
006 - Rubik’s Cube: Part 2 - Your Team, Your Training, and Practice Energy
Dr. Bobby and Dr. Lona continue the conversation on the 6 things all chiros need to get right to grow their practices and build their practice dream. Listen to see if you are solving your own practice Rubik’s Cube of vision, leadership, systems, people, training, and energy!
April 4, 2024
005 - Rubik’s Cube: Part 1 - It All Starts with Your Vision
Dr. Bobby and Dr. Lona take you on an overview of the first 3 sides of solving the Rubik’s Cube for practice success. You need to know these three things like the back of your hand to grow. Listen in as we discuss the three really important topics: vision, leadership, and systems.
March 28, 2024
004 - Lessons Learned in Building a Multi 7-Figure Organization: Part 2
In Part 2 of Lessons Learned, Dr. Lona opens up about her personal journeys in growing successful chiropractic practices from the ground up. Dive deep into her and Dr. Bobby’s learning curves as they share some of the biggest lessons they've encountered. Gain valuable insights and learn from their …