Episodes

124 - Do You Want to Stay Small? (Crazy 8 Part 6)
Nov. 23, 2021

124 - Do You Want to Stay Small? (Crazy 8 Part 6)

Systems are the essence for creating predictable positive outcomes. Unless you want to stay small, everything has to be systematized. Let’s take a look at the 15 primary functions of your business and score how systematized each area is functioning. Your practice will remain heavy and hard wherever…
123 - Where is Your Team Holding You Back? (Crazy 8 Part 5)
Nov. 16, 2021

123 - Where is Your Team Holding You Back? (Crazy 8 Part 5)

There is a 95% chance that your TEAM is holding back your growth. We have identified the four primary areas where CEOs get things wrong with their team. Personnel issues can be tough to see - and tougher to solve. This episode can help make this easier. The right questions to ask right now are: …
122 - Physical Plant Capacity Blocks (Crazy 8 Part 4)
Nov. 9, 2021

122 - Physical Plant Capacity Blocks (Crazy 8 Part 4)

The physical space of your practice dictates how your practice flows. Your practice layout determines how your team functions. Your floor plan drives how your patients move through your practice. Does the design and the layout of your practice create an experience that facilitates or limits transfo…
121 - Logistical Capacity Block [Crazy 8 Part 3]
Nov. 2, 2021

121 - Logistical Capacity Block [Crazy 8 Part 3]

Nowadays...convenience is everything. Logistical Capacity Blocks in your practice may prevent growth, stunt your income and limit your impact potential. In this episode, we identify the most common logistical blocks that limit your capacity. Logistics may not be a “show stopper”...but they can be a…
120 - Do You Have a Mental Block?
Oct. 26, 2021

120 - Do You Have a Mental Block?

“If you can’t see it...you can’t be it.” The question for the CEO remains how well do you see it and do you really believe it? If you can’t see it or wrap your mind around it, how can you expect that of your team or your patients whom you lead? The question is not “if” but “where” is there a menta…
119 – Where Does Your Philosophy Run Out?
Oct. 19, 2021

119 – Where Does Your Philosophy Run Out?

Where do you run out of philosophy? Do you find yourself running up against the limitation of your philosophy? The past two years have certainly been challenging - and we are guessing that your philosophy has been rigorously tested. It’s become abundantly clear that what the world needs now is chi…
118 – These Should Drive You Crazy
Oct. 12, 2021

118 – These Should Drive You Crazy

The question is not, “Do I have a capacity block here?” The question is, “To what degree is THIS a Capacity Block in my business?” Capacity blocks create resistance and stop growth. We have analyzed hundreds of practices and identified 8 specific “root causes” that should drive you crazy because…
117 – You Don’t Get What You Want… You Get What You Tolerate (Part 3)
Oct. 5, 2021

117 – You Don’t Get What You Want… You Get What You Tolerate (Part 3)

Right now, you have exactly the business you deserve. For some of you, that feels great because it lands like a “congratulations!” For some of you, it lands differently. You may find that convicting...uncomfortable...frustrating. All of these are great - because CEO’s operate from BRUTAL FACTS. Thi…
116 - You Don't Get What You Want...You Get What You Model (Part 2)
Sept. 28, 2021

116 - You Don't Get What You Want...You Get What You Model (Part 2)

Are you a leader worth following? Are you modeling the behaviors you want to see from your people? As the CEO, YOU are the high-water mark. Your people will never sustainably surpass your commitment, your discipline or your execution. Your Team’s behaviors will reflect your behavior. The same can b…
115 - You Don't Get What You Want...You Get What You Measure (Part 1)
Sept. 21, 2021

115 - You Don't Get What You Want...You Get What You Measure (Part 1)

Are you growing your business or telling yourself stories? It’s time to stop telling stories and start measuring the specific activities that drive outcomes that you want. What do you want, CEO? What specific behaviors drive those outcomes? That is what you should measure...and that is what you sh…
114 - CEOs Know: People Are Cheap and Lazy
Sept. 14, 2021

114 - CEOs Know: People Are Cheap and Lazy

Human beings are economists and hardwired to be cheap and lazy...no offense, it’s true! Failure to address behavior economics is why so many businesses struggle and exactly why the remarkable business thrives! Doing value economy well means delivering on all four elements: Create Value, Deliver Val…
113 - Stop Making It So Hard to Stay Under Care
Sept. 7, 2021

113 - Stop Making It So Hard to Stay Under Care

Being a chiropractic patient is hard enough, are you making it harder than it needs to be? As the CEO, your goal should be to make the experience for everyone involved, each step of the journey, easy and awesome. How easy is it to be a patient in your office? In this episode we encourage you to au…
112 - Improve Results by 15% to 35% Doing This One Thing
Aug. 31, 2021

112 - Improve Results by 15% to 35% Doing This One Thing

Imagine you could predictably increase results by 15-35% across your entire business bottom line by doing one thing...would you do it? When it comes to clinical outcomes, behavior economics reports that when a trusted authority measures outcomes of an individual, the measurable improvement is exact…
111 - Turning Believers into Understanders at the Better Results Faster Workshop
Aug. 24, 2021

111 - Turning Believers into Understanders at the Better Results Faster Workshop

As the CEO, you love LEVERAGE! There is no more highly leveraged step in your patient process than THE WORKSHOP! One a patient goes to workshop, every visit gets easier... If a patient does not go to workshop – every subsequent visit gets harder. The purpose of the workshop is to: 1. Challenge…
110 - Table Talk Drives Long-Term Care
Aug. 17, 2021

110 - Table Talk Drives Long-Term Care

Table Talk, Patient Education, Talking Tic’... No matter what you call it – Consistent, meaningful and productive patient education is one of the most important (and challenging) skill sets to master as a chiropractor. The ability to challenge and shape belief systems, inform and compel people to…
109 - All Long-Term, Successful Relationships Start with Solid Expectations & Agreements
Aug. 10, 2021

109 - All Long-Term, Successful Relationships Start with Solid Expectations & Agreements

If you agree that losing patients is off purpose and bad for business, then this is the episode for you! We studied thousands of our most successful patient relationships – and then studied hundreds of our Coaching Clients’ practices and discovered the #1 key to patient retention: Solid Expectatio…
108 - Are Your Customers (Patients) Buying What You’re Selling?
Aug. 3, 2021

108 - Are Your Customers (Patients) Buying What You’re Selling?

The purpose of a business is to solve a problem for another human being. What problem does YOUR business solve? In this crowded, noisy, and confusing healthcare marketplace it is critical that you and your TEAM can answer this question – and convey it to potential customers (patients). If you don’…
107 - Leading vs. Lagging Metrics
July 27, 2021

107 - Leading vs. Lagging Metrics

Are you leading your business into the future or are you lagging? Remember one number is a fact, two numbers are a story, and the story of your metrics is how you convey to your team what’s happening now and what’s most important moving forward. Because as CEO, you know that what matters gets measu…
106 - The Accountability Grid
July 20, 2021

106 - The Accountability Grid

The transition from being the Owner Operator to CEO requires two foundational and fundamental transformations. First is the identity shift, the second is the behavioral shift. One of the most significant behavioral adjustments requires delegating the 15 primary functions of your business to the mem…
105 - Troubleshooting Your Business
July 13, 2021

105 - Troubleshooting Your Business

Running your business is a lot like solving a puzzle, but it’s not a simple puzzle, it’s actually quite complicated. It requires a focused CEO with the proper perspective to effectively assess the four domains of the business. Imagine having a framework designed to help you quickly analyze your pra…
104 - The Chiropractic Defense Council
July 6, 2021

104 - The Chiropractic Defense Council

Listen in as Dr. Stephen Franson interviews Bharon Hoag – Director of the new Chiropractic Defense Council. Chiropractic has always been an easy target. Since our inception, adversaries have sought to undermine our validity as a profession and thwart the growth and proliferation of the profession. …
103 - Quarterly Reviews
June 29, 2021

103 - Quarterly Reviews

Are your team members engaged, fulfilled and productive in their work? The Quarterly Review is designed to create accountability and bring objectivity into a historically subjective and often overlooked conversation. These meetings don’t need to be led by the CEO, but you should attend these meetin…
102 - Remarkable Marketing Machine
June 22, 2021

102 - Remarkable Marketing Machine

Ideally your marketing is organized and operates like a powerful engine, powering your business forward each quarter. There are 4 key elements that comprise the Marketing Machine inside the quarterly board meeting: Marketing Plan, Marketing Calendar, Marketing Team and Marketing Budget. Your market…
101 - Remarkable Goal Setting
June 15, 2021

101 - Remarkable Goal Setting

How does your team know where you are going now, next and ultimately? The CEO sets the goals for the company which determine where your business is going. Goals are designed to create clarity, focus and accountability for everyone on the team. In the board meeting you want to share the 3-year view …