Sept. 22, 2022

What Do Your Systems Have to Do With It?

What Do Your Systems Have to Do With It?

Your Business systems matter - love them or hate them - they will make or break your business. Nothing screams rookie more than shody systems or processes in your business. Here are some tips to help.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It's my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.

Check out my free Step-by-Step guide to building your online course. In it are the top steps and questions you need to ask before you get started. Check it out here: https://goto.taralbryan.com/step-by-step-guide

This group is 100% focused on support, knowledge and example sharing, and building a community of online course builders who are passionate about building awesome learning experiences.

In this community, we are passionate about building learning experiences that produce results for our learners. We do that by building engaging, motivating, gamified, and learner-centered courses. We come up with ideas and strategies to ensure that our learners can thrive and succeed in our product.

To learn more:

Find us at https://www.Taralbryan.com

Here are two ways we can help you grow and scale your online course business:

1. NEED TO CREATE YOUR ONLINE COURSE?

Join LEARN ACADEMY - Learn Academy is the best Done-with-you Step-by-step Implementation program that will help you create, sell, and launch your online course. 

2. ALREADY HAVE A COURSE?

Join THE COURSE EDIT - The Course Edit is a program that will assess your current online course to take it to the next level. Maybe you have a course that isn't selling or one that people aren't completing (therefore not remaining customers) then it is time for THE COURSE EDIT



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Transcript
Speaker:

Hey, everybody, it's Tara, Brian, and you are listening to

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the course building secrets podcast. Whether you're a coach

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or a CEO, the success of your team and clients is based on

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your ability to deliver a consistent experience and guide

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them on the fastest path to results. This podcast will give

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you practical real life tips that you can use today to build

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your online experiences that get results and create raving fans.

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Why? So you can monetize your expertise and serve more people

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without adding more time for team to your business. If you're

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looking to uncover your million dollar framework, package it and

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use it to scale you're in the right place. Let's dive in. Hey,

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everybody, in today's episode, I want to talk about your business

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systems. So here's the deal systems for running your

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business, running your products, running your your services,

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running your courses, whatever they are, will make or break

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your business. And let me explain why. Alright, so there

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are a couple of different reasons why these are important.

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Number one, I'm going to tell you that for people who don't

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have systems in place and have the right systems in place, look

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like rookies. And nobody wants to work with a rookie, right. So

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there's a difference between trying to sort of figure out and

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dial in your process your systems, the way that you work

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with people. And, and so sometimes you don't have

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everything figured out in terms of automation, or having

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everything automated. And that's totally fine, right? Because

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you're figuring that out. But if you are going out there in the

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world and saying, Hey, I am a successful business, and I can

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help you, you know, scale, grow and scale your business, then

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you better have your systems in place. So I was a guest on a

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summit the other day. And there were about 80 speakers, and I

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don't I don't even know how many people maybe 1500 People who are

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attending. And the it appeared to be a professional Summit,

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professionally done Summit. However, when we got when we got

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there and the day of they didn't use any streaming software, or

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event software, they just used zoom meetings. So there's about

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75 speakers over two days. And every single speaker had their

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own zoom, Link. And so as an attendee, you had to log into

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one, then log out, then log into another one, and then log out

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and then log into another one and log out. So it wasn't like a

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streamed event where you just logged in, and then various

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guests popped in, it was very clunky, it was very

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unprofessional. And it was something that while all of the

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sessions were amazing, and the women who who hosted it were

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amazing, that experience prove that one, this was their first

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time doing it, too, they weren't thinking about their audience

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and ease of use and how to help people have a consistent,

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engaging experience. And number three, that they didn't spend

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the money on the right tools that helped them actually create

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an amazing experience, and keep people engaged, I'm quite

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certain that most people got tired of trying to figure out

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how to find the links and where to go, and how to log in and

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which timezone they were supposed to be logging in on, it

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just turned out to be sort of a hot mess. And so that's the

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problem, right? You dial in your sales and marketing, and you get

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a bunch of people and it's, it's awesome, it seems like it's

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gonna be this great event, and then the actual execution falls

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flat. And that's when you don't have the right systems that you

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don't have, you haven't thought through how your systems affect

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the end user, the person that's on the other end or the

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receiving end of that system. And, and so it becomes

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just sort of a deal breaker, right? Do you want to work with

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somebody who appears to have their, their stuff together in

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their marketing materials? But then fulfillment falls flat? Or

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do you want to work with somebody who's really thought

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through how you're gonna experience something, and how to

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improve or even just have an average experience, right? You

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want to work with somebody who's kind of got it dialed in. And so

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systems become really important for that. In order to get the

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right systems, you have to think about how people are engaging

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with what you have to offer, how they're going through the

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experience, and what makes it into an a good experience or

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even a poor experience. It's until you want to think about

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that. And then you find the right system that helps to

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engage and, and create that. That's that sort of process that

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you have identified, that makes that come to life, versus just

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putting a bunch of systems in place. Or worse yet, like this

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summit, not putting anything in place, and just throwing

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something out there and pretending that it was all, you

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know, put together appropriately, it is

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interesting, just as a side note, I'm pretty sure they paid

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somebody to do this for them. And so shame on that person for

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not not having their systems in place that helped these women

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become successful. So that's why like, if you think about systems

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in your business, the first thing that I would do is

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identify the process are the framework that you take people

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through, what's that consistent process you take them through,

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then find out where the holes are, that can be plugged through

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using a system or a particular technology. And then what is the

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experience that you want to have when they're when they're going

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through your process. And when you need to show up. And when

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can you use a tool to replace you showing up because the

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reality is, is that people will need you at different parts of

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the process as they're going through and, and being a part of

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your program, but they may not need you for all of it. And so

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instead of just showing up, to show up, show up when it counts,

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and when it makes the most impact for that person. And sort

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of like, I always see those memes out there about

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unnecessary meetings, right? It's like, just because you feel

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like it's important to meet or have face time with somebody

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once a week, make sure that it's meaningful face to face, time,

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make sure that it makes sense in terms of the flow of what you're

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doing, versus just showing up and, and asking them to show up

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at that at that time. Because sometimes it's not actually

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needed, you can replace it with maybe a, a Voxer message and

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email or some other type of communication that helps them

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move forward, but doesn't necessarily need any FaceTime.

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So really think through that. Okay, so systems in and of

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themselves are super important in your business, but they have

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to be tied to strategy, they have to be tied to your overall

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process. So they have to support that process, they have to

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provide the ability to enhance the the overall system or the

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experience of the person that you're trying to help. So don't

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put systems in place just to put systems in place, and spend the

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money invest in systems that actually enhance the process.

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Right, if these ladies would have used streaming software, it

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would have 10x their results, because they would have had

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every single person stay on Engage and, and stay in the the

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flow of the two days. Instead, it was just in and out in and

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out in and out. There wasn't any engagement, there wasn't any

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momentum, there wasn't any connection with other people.

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And, and so it fell flat. Because of that it

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was something that, that they tried to gain momentum on

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Facebook. But again, that's one more place that people had to

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go. And it's like if you were to have a live conference, and you

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would send people not to breakout rooms. But every single

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separate thing would be its own room, and everybody was just

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jointed the entire time. Right. There was no time where everyone

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was together, there was no time where there was connection,

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there was no time where there was sort of that informal time

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where people can gather and be together and those things are so

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important, regardless if it's online or offline. All right,

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there you go. There are some things to think about about

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setting up systems, why they're important, how they become

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important to your business and how they can enhance the

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relationship with you, your customers and your customers

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with each other to be able to keep the momentum moving in your

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business. All right, there you go.