Don't Make Your Online Experience a Place Where Videos Go to Die

Hey, everybody, welcome to the course building secrets podcast,

I am so thrilled to be here today, hey took a little bit of

a break, as we made a couple of shifts and changes within the

business. And so I am so pleased to be back today recording this

episode. So you're gonna see some changes to our messaging to

how we're showing up and what we're providing as the year goes

on. And so I'm super excited for you to learn about some of the

things that are going on. Alright, so I was talking to a

colleague yesterday, and so I wanted to record this episode

two, just put this bug in your ear, that a lot of times, you

know, when people are trying to package their expertise or

create an online program, or an online course or whatever it is

they're trying to do. There's a little bit of a challenge

between having sort of the idea of what is it that I can put out

there? And what is it that people want to buy? And so I

want to talk a little bit about that today. Because like I said,

I was talking to a colleague and I, and she said, Well, you know,

when people put out their information products, or their

online courses, it tends to just be a lot of videos. And so the

the challenge that's going on right now is nobody wants any

more information, right? Nobody needs to watch any more videos,

we're inundated with so much information, so much sort of

just extra, right that that's actually not serving, serving

anyone right now. Right? So there's a little bit of a shift

that's happening. And so it's interesting. So she was talking

about that. And I said, Well, yeah, of course, like, you know,

a video vault or a membership library is sort of where videos

go to die, right? Like, a lot of times people are, oh, I'm going

to add it to my offer, or it's going to be my offer. And you

know, I'm going to produce 95 videos and put them out in a

video vault, so people can consume them, and I'm going to

make it look like Netflix. And so it looks like you know, all

these videos are, you know, going to be available to them on

demand. And it's going to be awesome. And the the problem

with that is that nobody wants to watch any more videos, right?

Like everyone is over it. Or maybe they weren't even into it

at the at the beginning. And so there's a, that's not actually

what you're creating, when you're creating an online

program, or you're moving your business online, you're not just

like, producing a bunch of videos and throwing them out

there, it's not going to serve your people is certainly not

going to serve you and it's not going to grow your business. So

people are paying you for your ability to get them a

transformation or a result. Right. And so all you have to do

is to create something that drives towards that result. And

so instead of 95 videos, maybe you only need four, or five. And

so it's not about the volume of stuff that you can put out there

for that random thing that somebody may need. But it's like

what is the what is the path, right? Like, what is the fastest

path from the problem that somebody has to the result that

you want to give them? What are the things that they need in

order to travel from point A to point B? That's all you need.

And so the way that you deliver that is as succinctly as

possible, right? And so when I said, Well, yeah, video vault is

where all the videos go to die. She chuckled. But she's like,

Oh, my gosh, you're right. That's why there is such a

problem in this industry is that people think that they can just

like, you know, go on their yacht, and record a bunch of

videos and put them into a membership site. And it's going

to be this valuable thing for people. And it's not because it

just overwhelms them. They bounce they don't stay. And they

certainly aren't going and buying your other offers,

because you haven't solved the problem. help them solve the

problem that they currently have. They're not going to buy

your next offer because you haven't gotten them there yet,

right? Like you haven't taken them on a journey that allows

them to get that result. So my challenge for you is what do you

have in your online program today? Is it a video vault with

lots and lots of random videos that people can go and watch

just in case they happen to have a need to watch something? Or is

it an orchestrated journey, where you're taking somebody on

the fastest path to results from point A to point B? Like what

what does it look like? And that component of your online program

or your online business should literally be as little sort of

content as as possible. And and so I challenge you to look at

what you have and identify like, what's extra, what's the, if you

put it into two columns, you have the need to have column,

right? Like it's on the path. And then you could have things

that are on the nice to have, right? Like, here are some

extras, that would be really nice and enhance your

experience. But they're not on the actual, like core path,

that's totally fine. Right, you could have some value added

things that you're giving to people. For example, for me, one

of the things I know my people need to do is I need to create

interactive PDFs. So people can fill out the PDFs in a workbook

or worksheet or whatever it is. That's, that's a nice to have,

where I'm giving them kind of the steps of how to do that,

right? Here's the tool. And here's how you do that. It's a

nice to have, it's not necessarily, you know, on the

core path, could you launch a program without it? Yes, right.

So it's not on the core path, but it is something that's nice

for them to have. The way that I'm, I'm organizing how

everything fits in there is in that sort of that cadence,

right? Like is it in the in the core path great than it needs to

be one of the core videos, usually this is about maybe

1210, to 12 videos, Max, is on the core path. And then you can

have some nice to have here, some enhancements here, some

guest speakers here some sort of extra things to elevate your

thinking to elevate your experience, to add additional

value to help them along the journey, either make it faster,

make it you know, elevate it, challenge their thinking those

kinds of things. But it's not just like, I'm just gonna dump

95 videos in and hopefully, you'll go out and watch them,

right because the waste of time, there's no reason because nine

out of 10 times nobody will actually watch any of them. The

other big mistake I see around this whole concept of like their

video vault is where your courses go, or your course

videos go to die, is putting all your marketing content into your

membership area, that what you've used to attract your

people is not what's actually going to teach them or help them

get to a result. And, and so don't just dump all of your

stuff in. Because you've given it as a signature presentation,

or you've gone live on Facebook or YouTube, you know, produce

some random piece of content that you've used to, you know,

try and attract your person in they've either already seen it,

or it's not the right place in their journey, right? Like they

they've already moved on. So. So when you're putting things

together, really think about how you're organizing it and cut out

as much of it as possible. It will really serve you as you're

moving forward. So if you're thinking about doing a video

vault, or a video library, just make sure before you get started

that you're providing your people the fastest path from

point A to point B, and that you have that core path, then if you

want to create some extra things that would enhance the

experience. Awesome. But but don't kid yourself because

nobody it doesn't matter if they're five minutes or 10

minutes or four hours in length. No one's gonna watch them if

they don't know what, how it fits within their core path.

Alright, there you go. That is your course building tip for the

day.