Want to create an impact? Build a Hybrid Learning Program

Hey, everybody, it's Tara, Bryan, and you are

listening to the course building secrets podcast. Whether you're

a coach or a CEO, the success of your team and clients is based

on your ability to deliver a consistent experience and guide

them on the fastest path to results. This podcast will give

you practical real life tips that you can use today to build

your online experiences that get results and create raving fans.

Why? So you can monetize your expertise and serve more people

without adding more time for team to your business. If you're

looking to uncover your million dollar framework, package it and

use it to scale you're in the right place. Let's dive in. Hey,

everyone, welcome to today's episode of the course building

secrets podcast. In this episode, I want to talk about

hybrid learning programs. And so this is something that we have

been creating for a very long time and helping our clients

create, but we haven't necessarily gone out to market

to say that this is a thing. And so I want to talk a little bit

about it today. So we specialize in creating online learning

experiences, which means that what we're doing is we're

combining the power of automation and online learning

with sort of a hybrid approach, where you're showing up live

very strategically to help people move forward. So if you

have your signature framework, or your signature approach to

how you're helping your customers, one of the best

things that you can do is start looking at how you can leverage

technology to help streamline both the experience and the

process for your students and for yourself. And so that's kind

of the first way of looking at how to create a hybrid

experience, most of the time people are coming in and they've

been doing a service, they've been helping their customers,

they've been doing one on one work. And everything is sort of

ad hoc or Done, done independently per client. So the

very first shift you are making is going from that one to one to

one to many, in order to go to one to many, you need to start

looking at systems and process and how you can use technology

in order to deliver a consistent approach, program, whatever you

want to call it. And as you start doing that, you can start

seeing patterns of what things you can front load, meaning what

are some things that you can create videos on, what are some

things that you can help your customers with, that they can do

independently and bring to the table. So you're ready, and, and

more apt to be able to help them faster, because they've done

sort of the pre work or the homework. So the very first way

that you start to build a hybrid experiences, you're already

working with them one on one. And so you start to package a

little bit of that one on one, and make it into something that

they can consume on demand when you're, you know, offline or you

know, as it fits with their schedule. So they can bring the

things that need to be done faster and easier. And without

you having to repeat yourself 100 times when you're working

with your clients. Then from there, you start looking at how

do you create a leveraged product, right? An online

program that allows you to serve people where they're doing

things more independently. And then you're showing up live to

help them maybe in a couple different ways, right? live

virtual, you're showing up for coaching calls you're showing up

to be there to help them remove obstacles and hurdles, you may

do some one on one calls, you may do group coaching calls, you

may have implementation days, or different things like that, that

sort of there live virtual, then you can take it to the next

level and incorporate live in person along with the online

sort of digital experience and bringing those two together. So

when we look at creating hybrid experiences, it's really about

strategically using the virtual you, right, so how do you use

virtual tools to automate and leverage your time, so you can

help people get that transformation and move forward

without physically being with them, and reteaching it every

single time or, you know, making something up each and every time

right? So that's why we create our signature framework and our

signature framework guides everything that we're doing. So

if it's, you know, some usually it's between seven and nine

steps. And and that's literally the the flow, we take people

through each and every time. When you get to have in your

signature framework, it becomes really easy to plug in digital

experiences, because it's now able to be packaged, you're you

have a consistent way of doing something. So you can package

all of that right, create an online program, create a sort of

a step by step experience, where people are consuming what you

have, and then you're meeting live. And that's how you

progress through the program. And, and you work through sort

of this hybrid approach where you're coming and going. But it

significantly reduces the amount of time that you have to show up

when you have something that's package that people can consume

and use outside of working with you. This does two things. One,

it obviously streamlines the approach makes it more

consistent uses technology to replace some of your time,

right. But when you have a live component, a virtual live or, or

an actual in person live, what it does is it allows you to be

laser focused in how you're helping people. And it gives you

that touch point that you need as a business owner, right? We

all want to sort of connect with our customers, when you build

something that's 100% online, meaning it's not live at all,

you don't have that connection. And so a lot of times people

miss that, because they're, they don't have that connection

point. And you need to know that if if you are you know, in this

game, do you want something totally automated where you're

completely hands off with your customers? Or do you like to

connect with your customers, most of the people that I work

with like to have some sort of connection, they just don't want

to have the, you know, hours for dollars, client work all of the

time. And so by creating this hybrid experience, you're you

have the best of both worlds, and then it helps your your

customers, because they're able to, you know, first of all know

exactly the approach that you're going through, think about if

you were working with someone, and they're like, here are the

nine steps, here's how we're gonna go through it, that's the

end of this, you're gonna get a transformation, and I can

guarantee you're gonna get that transformation. If you go

through these nine steps, that level of confidence. And

competency speaks volumes for that customer's confidence. And

then if they're able to consume things as their as they have

time, as they're going through, and sort of doing the work that

they need to do. And then they have your support and

encouragement along the path. That is a great experience,

because they're getting the, the training when they need it at

the time they need it. And they're able to, to you know,

stop it, rewind it, watch it again, and go through all the

parts and pieces without having to have you repeat yourself over

and over. So creating a hybrid online experience is such a

powerful way to move forward. It's also honestly, the way that

these programs are selling right now. I was just speaking to a

colleague of mine, and she said my online program isn't working.

I nobody wants courses anymore. Courses are dead courses are

done. Nobody wants any of that. And and that's not true. It's

really how you're creating your program. I would say online

courses for the sake of giving people information is dead,

right? Blow ticket, just get people in the door and churn and

Burnham courses are not working, obviously, which they shouldn't

be. So that's great. But that means that the consumer is

becoming more is becoming more sophisticated on how to purchase

and how to, you know what results to expect in an online

program. And so that's awesome. Like it makes me so happy to

know that when people are like, Oh, online courses aren't aren't

working anymore. They're not selling anymore. I love it

because what that means is people have to go through their

online course they've created and make sure that it is

providing the transformation, that clear path that somebody

can take in order to get results. And then if you can get

to that point, then you know that your program is gonna sell

in suddently just as a sidebar, if you have a course right now

that's not selling, if you're struggling to get it in front of

people, if you're struggling to even figure out like, how do I

make it into a sellable online experience, give me a shout, we

have a program called the course edit, where we literally go

through your entire program top to bottom, and give you give you

feedback, give you kind of an honest look at what needs to

happen to get your core selling, to get it scaling. And, and

really make it into what what you want it to be, which is a

program that helps your people get that transformation. So if

you're interested in that, give me a shout. My information is in

the show notes. But But really, this hybrid online experience is

really the approach that's going to drive success in your

business, drive success for your customers, and drive success for

you, as you continue to try and, and grow and scale, your reach

and your ability to help people get get to the next level. So

I'm so excited to be able to talk a lot more about this, I

think people are starting to do understand that when you combine

in an automated experience with gamification and social learning

and the ability for people to connect in an online tool, what

that allows you to do is to start building, building and

scaling. An experience that goes beyond an in person event that

goes beyond just an automated information dump. Right, it gets

to be this sort of living and breathing product that you're

able to leverage and move forward. So you can use it as

the foundation to build your your business. And, and so this

hybrid program is, is hands down the approach that's gonna start

that you're gonna start seeing more and more in the market

because people are craving experiences, they're craving

community, and they are craving a way to control and, and build

something with their own expertise. So with all three of

those is the perfect storm for you right now to dry to drop

into that space and help people who are your perfect people,

right solving their problems solving their pain points,

giving them a transformation, and then moving them forward. So

they can also be successful. So hopefully this episode serves

you. One of the things that we're going to be talking about

as we move forward into the series is what makes up a hybrid

online program. And how is it different than a course? How is

it different than a live event? How is it different than

building a one on one service based business? So we're gonna

dive into that we're gonna dive into the essential pieces that

go into that, and, and all of the things around it. So

hopefully, you'll enjoy this series where we really start

diving into how do you combine sort of the automated digital

and the live experience together to really form a rich,

satisfying experience for both you and your customers. Alright,