How to Hire the First (and Perfect) Employee

Hey everybody, it's Tara, Bryan, and you are

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a coach or a CEO, the success of your team and clients is based

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Hey, everybody, welcome to today's episode of the course

building secrets podcast, I am thrilled that you are here

today, hey, I want to talk about your number one employee that

you are going to hire in your agency in your business in your

freelancing gig, whatever it is that you're doing, and this

employee is never going to leave you is never going to let you

down is never going to have a sick day is never going to have

a vacation. Right? This employee is going to be your powerhouse

that's going to help you grow and scale your business in the

best way possible, to provide you with freedom to provide you

with a consistent

helper that that like just works, right and works around

the clock. They don't, they don't need any time off. They

don't go to sleep, they don't eat, they don't do anything

else. Right. And so they are your perfect employee. Let me

tell you who it is. Okay, so your perfect employee is your

digital clone. And your digital clone is the digital powerhouse

that you need to help you grow your business. So before you

hire a project manager,

integrator, whoever you need to hire on your team who is a real

human, you need to hire your digital clone. And so I'm going

to talk to you a little bit about that digital clone today

because it is foundationally going to help you grow your

business in a way that's sustainable, and profitable, and

helps you have that level of consistency and predictability

that you don't always get when you're building a larger team.

So I'm not saying don't actually hire humans, right? I'm not

saying you know, skip or skimp on having a great team that

supports you. But what I'm saying is, before you do that,

there are ways to use the digital clone of yourself to

extend the work that you're doing in a way that will serve

you first and foremost before you hire out

having an employee, okay, so Alright, so your digital

employer, employee or digital clone is going to help you with

communications are going to help you with providing an excellent

experience to your people. It's going to help you deliver

various components of what you do, so that you can maximize

your time. One of the things so so most of you know this but I

owned and operated an a digital learning agency for about 17

years. And one of the biggest challenges we had was every time

we got a new client, it felt like 51st dates. So if you

haven't seen that movie, go out and watch the movie, but Drew

Barrymore is is the star of this movie and what happens is she

has a brain injury and so every single day she wakes up and she

doesn't remember the day before. So her significant other Adam

Sandler has to spend the each morning recreating their

relationship right and so, every single day he has to work to you

know, have the same level of experience for for Drew

Barrymore

because of this brain and brain injury, right, so are saying in

our agency was 54 states, every single we have every single time

we have a new client, we have to repeat ourselves over and over

and over again. And so at some point we looked at, okay, wait a

minute, like we are literally doing the same things over and

over and over again because we have

A signature methodology that we run people through, we have the

same process, when we bring somebody in this is how we

onboard them, this is how we communicate with them. This is,

you know, here, the emails that go out here is how, you know, we

start the process here is how we, you know, work through the

different things to get to the result that we are hoping for,

which in our case was building custom learning programs for

companies. And, and so we had to take a critical look at that and

say, well, we could recreate this each and every time, right,

we could do what we are doing, which is hiring more and more

people to take on more of the volume of, you know, increasing

the number of people or the number of clients that we had.

Right. And so if we have, you know, four clients, then we

repeat ourselves four times, right? And that's doable, right?

Like, you can send an email four times, that's fine. And, and

rewrite it each time and have it be just slightly different.

Right.

And, and so, you know, then we would have 10 clients, and so

Okay, so maybe we have a couple more people who come in and, and

are helping you serve those 10 clients.

So each person would kind of do their own thing, write their own

emails,

you know, go through the process and kind of their own way. And,

okay, so great. So let's add 20 projects at the same time, okay.

Now we have more people now have more

kind of repetition in terms of what we're trying to do. And

things got a little messy, right, they got started to get a

little messy at 10. Definitely messy, you know, the bigger that

we got, because

the,

the experience wasn't the same for all of the customers and so

on. So forgot to send this email, and so and so sent this

one, but it wasn't really clear that this contract didn't get

signed, this meaning didn't get scheduled, this program had some

errors in it, right. So all these things started to happen.

And not that it was necessarily the fault of any one employee.

But we didn't have our processes down in order to be able to have

consistent messaging go out, right? And so when you look at

how to digitize your, your clone, your number one employee,

what you're looking at is how do you take some of the things that

you know, would would provide a consistent experience, and, and

digitize them create a way for people to get the same messaging

without having to redo it every single time. And so this is one

of the things we love helping our clients with, because it's

very, very simple. But it's not easy, right? Because it like

you're either constantly just going through the motions and

doing it because sometimes it's easier just to rewrite it and

put it out there.

But once you do it, it's so freeing, so taking a simple

example. And I don't know if anyone else remembers this, but

like, do you when you first start out or, or before these

tools became available, you wouldn't try and schedule a

meeting with with someone right client, a colleague or whatever

else, it would be like a seven email chain, right? Like, hey,

what time works for you? Oh, Monday, great Monday, at what

time what time works for you with the 345, you know, like,

you would just keep sending things back and forth. And it

was like, Why, like it's eating up like 15 minutes of my day,

just to try and coordinate a meeting time with with somebody

so that I can,

you know, meet with them. And so tools like Calendly, or

any of the other ones that are out there. It's such, it's free.

It's such an easy way to digitize what you're doing. So

you don't need a secretary or an admin assistant. To schedule

your meetings, you just send out a link and say, Hey, grab a free

time on my calendar. That is an awesome example of digitally

cloning yourself, right? You don't have to spend the time

going back and forth. You don't need somebody else to do that

and manage your calendar, you just send out the link. And

they're able to see when you are available. Super simple. And

there are 1000s of examples of how to use digital services in

order to maximize your time, maximize your effectiveness, and

clone yourself in a digital manner. So when we're looking at

your digital experience that you're putting out there for

your customers, so how you're serving your customers and and

sort of scaling what you're doing in a one on one

capacity, we're looking at that same thing, how do you digitize

the experience? How do you make it easier for people to get what

they need? How do you make it more consistent and predictable.

So when your team is working on the programs, or the projects,

or whatever it is that you're doing to actually serve your

customers,

what's happening is you're able to serve your customers, and

provide an awesome experience. Because a lot of sort of the

digital or, you know, busy work or whatever it is, however you

want to, you want to think about it is taken care of. And it's,

it's, it's done and dusted for you. And so, so often, when

we're working with our customers, that's like, the

first thing that we're taking care of, is like, what is the

system that you are using to create that predictability to

create that, that clone of yourself, so you're providing

the best service consistently with each of your customers. So

I remember when we started using automated emails, and and

literally, it's still a personal email.

But you don't have to rewrite it each time, right. And so if you

have something to say to all of your, your customers, when they

start with you, then you just say it one time, and you don't

have to think about it and sit down and write an email each

time, right? It's still heartfelt, it's still giving

them everything that they need to get started. It's just being

done in a consistent fashion. So for you, you're like, Oh, this

feels like a form letter, right? This is something that goes out

to everyone, for your customer, they're only seeing it one time.

And so for them, they they are not having the same experience

where it's like, Oh, it feels impersonal. It feels impersonal

to you, because you're not sitting down and writing it. But

you have set sat down and written it in the past. Right?

And so you had that, that feeling that heartfelt feeling

with your new client. And they're getting that message,

when they're receiving your email doesn't mean you have to

sit down and write it. And so again, from

thinking through, what are the mechanics of this, how do you

make that happen? Even if you don't like the tech, how do you

how do you do that? These are things that we're constantly

helping our, our clients with, but the the very first thing in

the power of creating digital experiences, is you are able to

create that digital clone of your ability to give the best

service, which is why we love this whole process is because

for us, it's not a course for us is that a program. For us, it's

really about giving you and providing you the ability to

serve at the highest level, even when you're not physically

present with people. And so that's why we love what we do.

And when you can dial in that experience where you're giving

your best, your best self, your best service, your best

framework in a way that's scalable, meaning it can it can

happen without you physically being there, then you know that

you're able to grow and scale your business. And it's so

freeing for you and for customers, and provides that

level of predictability, it provides that level of, of

growth, that then frees you up to go to the next level. So

hopefully this serves you because a lot of times we don't

think about our digital presence as another employee, or our

first employee or a digital clone of ourselves. But it's

really what it is, right? And so even when we look at AI right

now, right, and all the new, you know, ways that you can leverage

technology to provide a better service is that it's just an

extension of you. It's an extension of how you can help

show up and serve in the best way possible. It's not a

replacement. It's not something that that can exist without your

intervention. It is an extension of your ability to serve your

clients. So use that think about that. And, and hopefully this

serves you today. Alright, enjoy your day.