Books, Courses, Programs, Continuity, Oh My! What Do I Create First?

Hey everybody, it's Tara, Bryan, and you are

listening to the course building secrets podcast. Whether you're

a coach or a CEO, the success of your team and clients is based

on your ability to deliver a consistent experience and guide

them on the fastest path to results. This podcast will give

you practical real life tips that you can use today to build

your online experiences that get results and create raving fans.

Why? So you can monetize your expertise and serve more people

without adding more time or team to your business? If you're

looking to uncover your million dollar framework, package it and

use it to scale you're in the right place. Let's dive in. Hey,

everybody, welcome to today's episode of the course billing

secrets podcast, I am coming in from location again from the FHL

2023 conference. And so, so happy to be coming in today to

provide you some insights. So once you've determined your

signature framework, one of the cool things is that once you

have it, you can deliver that framework in lots of different

ways to your customers, right. So there's, you can deliver it

in a book, you can deliver it in a live event, you can deliver it

in a completely one member set evergreen digital experience,

you can do it in a program, you can do it in coaching, you can

do it in one on one, you can do it however you want to do it,

right. And one of the most impactful ways to not only

deliver your signature framework, but also be able to

leverage your time and experience so that you can

deliver an amazing experience and not like kill yourself in

the process is to look at that digital delivery. So I want to

talk about that today. Because there's two main ways that I

would recommend starting to scale what you're doing. So so

often, when people come to us, we're like, we want to create a

coaching program, we want to create a digital program. And

what they do is either go one, one of two ways. One is they

want it to be completely automated, where they don't have

any input or relationship with their customers, right? It's

just on autopilot. And it's already done and dusted. And,

and final. And then the other end of the spectrum, we have

people who come in who want to be teaching live over and over

and over and over and over and over again, right. And so every

time they have a new cohort, they're teaching it live,

they're kind of reinventing the wheel, they're spending a ton of

time recreating things over and over. So we sort of take these

two extremes, and, and put together a hybrid approach,

which leverages your time and an experience in the things that,

that make an impact. So people can actually consume what you're

what you're providing on demand, and provide that hands on live

experience, to help them navigate through the challenges

that they're gonna have along the way. And so it's different

than just like showing up in teaching and, and delivering

your program. What it looks like is you're putting the teaching

elements or some of the sort of background elements into, you

know, video or interactive video, however you want to, you

know, create it, and then leveraging your time to deliver

on the key areas that somebody needs to keep moving forward. So

I'm going to just highlight two different approaches to that.

One approach actually was fascinating. So Garrett, white,

if you're familiar with Garrett white, introduced this concept

today, or this week at FHL, so we want to go through the model

because it's not a new model, but it's the way that he

explained it, I thought was really great for people who are

sort of new in this room. So it's called a facilitated

program. And what that means is that you're going to start with

a video from the person who owns the unique methodology right? On

the step that that they're on. So the video is going to help

them with the context, the background of all the teaching

elements, right. And that's going to be done in video. So

that can be done on demand. That can be done in an in an

immersive experience. However you want to kind of organize

that. And so that's the very first step. Then the second step

is you're giving your customer a call to action, which is go do

this act. 70 go apply this in your work, do this homework what

however you want to structure it, right? So there's a teaching

element. And then there's a practical application element,

right to go off and do this thing. Once they've gotten dot

done that and they come back. And then they're part of a small

group discussion. So, you know, the group is kind of in a

breakout group, right, so a smaller group five or six people

or something like that. And they're discussing how they

applied the concept that was being taught the stuff that was

being taught at that particular time. So they're discussing that

they're sharing their experiences, or, you know, maybe

getting some, you know, help or some coaching or whatever else

in that part of the process. And then they come back to the big

group, in whatever way shape or form be at a community or live

experience, or however you kind of bring them back to review the

key points, get those pieces, and then you move to the next

step. And you go through the whole process again, right. So

that's a facilitated model. And so you can, you can do it that

way, which, which leverages the time and experience of the

expert, because at the end of the day, until you can leverage

your time in a way that allows you to put more and more people

into it without lessening the experience, you're not able to

truly scale. So if your goal is scaling, this is a great model

that keeps you engaged, because a lot of times people like to be

involved in the process, not just like letting it like

setting it and forgetting it. So if you want to be involved in

the process, this is a great way to leverage your time. Like I

said, I have clients who come in, and they're like, We want to

teach it every single time. And we want to, you know, be

involved in the coaching, and we want to be involved in the

questions and answers and we want to be involved in all these

things. Well, what happens is the burden for that customer to

show up so much on a specific time, becomes very difficult.

And so it affects the participation, it affects

somebody's ability to actually participate and show up at each

one because they have other things going on. And so this

leverages the experts time, and it also leverages your customers

time, some people like to consume learning in the morning,

when they're working out some like it. And when they're at

their desk, some like it at in the evening as they're walking

or moving or, you know, just at the end of the day, when you

have when you require everyone to be there all the time. It's,

it's not serving anyone, because it's taking up your time, and it

may not be the best time for that person to sit down and

really be able to focus. And so it's actually beneficial for

everyone. Okay, so that's a facilitated model. Now, you can

do that same type of model, and have it be almost completely

automated. So the only time that you would have the would show up

would be kind of in that small group, let's talk about your

homework, let's talk about what questions you have, let's do

some laser coaching, let's do some hot seats. And you can do

that in a one on, I'm sorry, you can do that in a once a week

call that you are offering to people, right. And so you don't

have to show up every day, you don't have to show up for you

know, eight hours or whatever it is, could be once a week. And

it's it's you're just available for people when they want to

start when they want to discuss, or you you've actually created

the program that way, right where the teaching is outside.

And then they come in it's concentrated time, where they're

able to discuss any challenge that they have, it is a great

model, that that takes the burden off of you to come up

with a teaching every time and like I said the customer was

able to learn on their own time and apply it on their own time.

And then once they've actually, you know, like applied that

piece, then they can move on to the next step.

And so what it does is it allows you to help when they need it.

Not just like, I don't know if you've ever done this, but you

have a coaching call, and somebody scheduled a coaching

call with you. And then you sit there and you're like, Okay, so

what can I help you with? And they're like, why don't really

have any questions. And they're like, Well, why did you schedule

the call, right? Well, because that was part of how you

explained how the process was gonna work, right? So they don't

want to miss it. But you have to kind of drive the bus when it

comes to that piece of it. So hopefully this serves you like

it's two different methods. Both allow you to be engaged at the

right time, that really leverages your expertise

leverages your ability to help somebody and keeps them moving

down the path without just showing up and having to

recreate the wheel every single time. My clients who kind of

start in that model just like me me teaching every single cohort

get to a certain points usually about like, cohort three. And

they're like we're exhausted, exhausted from the launching,

exhausting, the marketing, exhausting, exhausted from the

teaching, and going through the process. And there's so many

ways to really leverage your time by by adding new digital

experiences. Even if you're not ready to go 100% Digital, right,

you can start looking at that process. So that is my

corresponding tip for you today. So I hope that serves you have a

great day in the shownotes is my link to jump on a call with me

if you want to talk through this? If you have some

questions, if you need a little bit of help kind of structuring,

what does this look like? How do I how do I take what I have?

And, and really start to repackage it in a way that

leverages your time gives you the ability to scale and really

folk focus on helping people get results. Give me a shout to get

you covered. All right. Buh bye.