Episodes

100 - Remarkable Product and Process
June 8, 2021

100 - Remarkable Product and Process

The purpose of a business is to add value to another person by solving a problem that they are willing to pay for to help them solve. Your market needs to know why they should come and see you. Your customers need to know what they are buying and what they are getting in exchange for investing thei…
099 - Remarkable Vision Casting
June 1, 2021

099 - Remarkable Vision Casting

As the CEO, it’s important that you have crystal clarity on what you are trying to accomplish and why it’s important, because your team and your community are following your leadership and direction. So, what does ultimate success for your business look like to you? Does your entire team have cryst…
098 - Board Meetings Overview
May 25, 2021

098 - Board Meetings Overview

CEOs, it’s time to set the coordinates for the next stage of the journey. Do you know where you’re going and how you’re going to get there? Are you and your entire team on the same page? Is there total alignment of your vision, your business core values and your behaviors? The Board Meeting is the …
097 - The Replatients Gap
May 18, 2021

097 - The Replatients Gap

What if you didn’t need as many new patients every month because your existing patients actually stayed! Most practices, when you take a close look, are revolving door practices – patients enter in one door and exit right back out. While many docs think this is a retention issue, most of the time i…
096 - The Money Gap
May 11, 2021

096 - The Money Gap

Turns out most chiropractors are under investing in their marketing...So, how do you decide which are the right tactics for you and your team and how much money you should invest in marketing? The good news is the world is opening back up and there are plenty of ways to generate quality new patient…
095 - Clinicoscopy Part 4 - How Chiropractors Build World Class Teams
May 4, 2021

095 - Clinicoscopy Part 4 - How Chiropractors Build World Class Teams

It is impossible to become a Remarkable CEO without a world class team. Achieving the Top Doctor status means delivering remarkable attraction, conversion and retention, which requires building a remarkable team. Since God only makes geniuses, your role is to find the right genius and put them in t…
094 - Clinicoscopy Part 3 - How the Top Chiropractors Retain Patients
April 27, 2021

094 - Clinicoscopy Part 3 - How the Top Chiropractors Retain Patients

In order to influence retention, you must measure the behaviors that matter most. Remember, you don’t get what you want, you get what you measure. Measuring retention can be difficult and is often overlooked, making it essentially impossible to manage or improve. The remarkable practice standard wi…
093 - Clinicoscopy Part 2 - How the Top Chiropractors Convert
April 20, 2021

093 - Clinicoscopy Part 2 - How the Top Chiropractors Convert

Would you describe your conversion system and process in your practice as being remarkable? CEOs, now is the time to take a good hard look at your conversion process and determine where as a business you are winning and where you are missing the mark. We’ve identified 25 unique criteria that will h…
092 - Clinicoscopy Part 1 - How the Top Chiropractors Market
April 13, 2021

092 - Clinicoscopy Part 1 - How the Top Chiropractors Market

The purpose of our quest through the clinicoscopy series is to help you determine if your practice qualifies as the best in your community, based on the remarkable standards. In this first episode, you and your team will take a deeper look into your marketing plan, strategy and execution. It’s a gr…
091 – Top Chiropractor Project
April 6, 2021

091 – Top Chiropractor Project

We were approached by one of the top players in the online world with this question: How do you know who the best chiropractors are in each city? We were glad they asked and have since partnered in the project to help them identify those top practices in more than 300 cities across North America. L…
090 – Developing and Keeping the Right Associate – Part 5
March 30, 2021

090 – Developing and Keeping the Right Associate – Part 5

This final episode of the series is about keeping great associates. As the CEO, it is important to count the cost before making this investment, because it’s wicked hard to get right and is very costly when we get it wrong. Understand that while there’s a significant cost to hiring the wrong associ…
089 – Training and Equipping the Right Associate – Part 4
March 23, 2021

089 – Training and Equipping the Right Associate – Part 4

Setting the stage for success and optimizing your associate doctor requires ongoing training and equipping. While onboarding is about establishing competency, mastery is developed over time. A- players love to be trained and be equipped and that’s why a training culture is essential if you desire a…
088 – Onboarding the Right Associate – Part 3
March 16, 2021

088 – Onboarding the Right Associate – Part 3

Every successful, productive, long-term relationship begins with clear expectations and honest agreements. Unclear expectations and agreements is the reason why so many associate DC relationships fail, exactly why you need to get this right. After you’ve done the discovery, interview and hiring pro…
087 - Hiring the Right Associate – Part 2
March 9, 2021

087 - Hiring the Right Associate – Part 2

Once you’ve identified the avatar and know who you are looking for, the next step is to execute the interview and determine if they are the right fit. This brings us to pitfall number two: knowing how to interview, recognize and hire a Rockstar associate DC. In this episode we discuss the different…
086 - Finding the Right Associate – Part 1
March 2, 2021

086 - Finding the Right Associate – Part 1

One reason why 67% of associate doctor relationships fail is the lack of clarity during the discovery process. Actually, the number one pitfall is hiring an associate before you have clarity around exactly what you are trying to accomplish. You must ask the right questions in the right order to get…
085 - Digital Marketing Expert Panel
Feb. 23, 2021

085 - Digital Marketing Expert Panel

If you’re like many CEOs, then you’re probably frustrated with the seemingly endless changes in digital marketing, the difficulties generating consistent new patients, and with underperforming marketing campaigns. Listen in to our conversation with this trusted group of digital marketing experts, a…
084 - External Marketing Framework
Feb. 16, 2021

084 - External Marketing Framework

While your ability to get people into a room has decreased, the opportunity to get in front of more people has dramatically increased. Opportunity comes with a tradeoff, with some strategies becoming irrelevant, others have opened up, actually making your marketing even more scalable and durable. A…
083 - The One: Growth from Within
Feb. 9, 2021

083 - The One: Growth from Within

What is the one thing you can do that by doing it everything else will become easier or unnecessary? While the traditional chiropractic three-pronged marketing strategy has been modified, there is growing opportunity to capitalize right inside your practice. As CEOs looking for points of leverage, …
082 - Agile Marketing
Feb. 2, 2021

082 - Agile Marketing

The natural state of a principled chiropractic practice is growth; if your business is not growing, something is interfering. When the events of 2020 disrupted your marketing plan, did you pivot successfully? Were you able to recover and grow again? As CEOs leading our business through uncertain ti…
081 - A Conversation with the COO of a Billion Dollar Company, Ken Stillwell
Jan. 26, 2021

081 - A Conversation with the COO of a Billion Dollar Company, Ken Stillwell

Would you like to optimize your relationship with your Office Manager, Integrator or COO? Listen in as Dr. Stephen Franson interviews Ken Stillwell, Chief Operations Officer of PegaSystems – a billion dollar SAS business out of Boston. Ken brings his deep experience and insight around the incredib…
080 - Unfinished Business
Jan. 19, 2021

080 - Unfinished Business

What do you do when your plans get derailed and you’re left with unfinished business? While 2020 may have left us with more unfinished business than most years, the truth is that every business always has unfinished business for which you should have a plan. Part of the job of the remarkable CEO is…
079 - 2021 Business Word of the Year
Jan. 12, 2021

079 - 2021 Business Word of the Year

If PIVOT was the word of the year for 2020, what is the word of the year for 2021? We selected a word that will give you confidence and focus and help you set the frame for your whole team and organization for the year. In 2020 we learned many lessons as we had to change the way we did things. Now,…
078 - Lessons Learned in 2020
Jan. 5, 2021

078 - Lessons Learned in 2020

As the CEO, you are called to be a Market Maker, Territory Taker and Covenant Keeper, and right now is the right time to lean into your calling. One constructive attribute of a remarkable CEO is the discipline of assessing the past and applying the lessons to the planning and preparation for the fu…
077 - CEO Project Planner
Dec. 29, 2020

077 - CEO Project Planner

As the year ends and we transition into 2021, the CEO must answer two challenging questions for the organization: What’s Important Now and What’s Important Next. Moments of transition position leaders to either rise up or fall down, and our hope is that you will rise up to new levels of leadership …