In today’s episode, Jeff interviews Jason Cercone who has built a life around podcasting. Jason helps people build their brand by assisting them with developing their story and going on podcasts that are a right fit for their goals and expertise. Doing this the right way can lead to great relationships and open doors to great opportunities.
Jason and Jeff discuss:
- Jason’s entrepreneurial journey started at age 13 flipping trading cards.
- In 2015, he started podcasting after a troll commented on twitter.
- Once the first show was shut down, Jason started another show and eventually shut it down too so he could grow.
- A 1 ½ later, he came back to podcasting and was much more comfortable and confident.
- Jason helped a friend and others start a podcast.
- The last couple years he’s been helping guests elevate their brand from the guest seat.
- The “spraying and praying" method of podcasting doesn't work.
- Jason shares what the process is when he works with a client to find podcasts that fit.
- Guests should prepare in-depth conversation questions.
- Jason shares the initial consultation process.
- Jason helps with back in offers and has a year long program.
Fast Five Questions
- If you woke up and your business was gone, you have $500, a laptop, a place to live, and food, what would you do first? “I’m gonna start reconnecting with people that I’ve built previous relationships with and tap into the skills and strategies I’ve built in the past.”
- What is the biggest mistake that you have made in business? “In my early guest experiences, I didn't do enough to spark good relationships.”
- What is a book that you would recommend? “The Slight Edge by Jeff Olson.”
- What is a tool that you use everyday that you would recommend? “Trello.”
- What is your definition of freedom? “Freedom is having the ability to utilize my time
- the way I want to.”
- What is the best way to contact you? “enhanceyourauthority.com”
Jeff spent the early part of his career working for others. Jeff had started 5 businesses that failed before he had his first success. Since that time he has learned the principles of a successful business and has been able to build and grow multiple seven-figure businesses. Jeff lives in the Austin area and is actively working in his community and supporting the growth of small businesses. He is a board member of the Incubator.Edu program at Vista Ridge High School and is on the board of directors of the Leander Educational Excellence Foundation
Connect with the Freedom Nation podcast at www.freedomnationpodcast.com
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Twitter: https://twitter.com/JeffKikel
LinkedIn: https://www.linkedin.com/in/jeffkikel/
