Feb. 6, 2023

Want a Successful Program Launch? Start Here

Want a Successful Program Launch? Start Here

Welcome to the 2023 version of the Course Building Secrets podcast! In this episode, Tara breaks down the exact steps you need BEFORE you spend money on an official launch. She works with hundreds of businesses and each one falls victim to the expert's conundrum- this episode will help you overcome this challenge.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It's my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.

Check out my free Step-by-Step guide to building your online course. In it are the top steps and questions you need to ask before you get started. Check it out here: https://goto.taralbryan.com/step-by-step-guide

This group is 100% focused on support, knowledge and example sharing, and building a community of online course builders who are passionate about building awesome learning experiences.

In this community, we are passionate about building learning experiences that produce results for our learners. We do that by building engaging, motivating, gamified, and learner-centered courses. We come up with ideas and strategies to ensure that our learners can thrive and succeed in our product.

To learn more:

Find us at https://www.Taralbryan.com

Here are two ways we can help you grow and scale your online course business:

1. NEED TO CREATE YOUR ONLINE COURSE?

Join LEARN ACADEMY - Learn Academy is the best Done-with-you Step-by-step Implementation program that will help you create, sell, and launch your online course. 

2. ALREADY HAVE A COURSE?

Join THE COURSE EDIT - The Course Edit is a program that will assess your current online course to take it to the next level. Maybe you have a course that isn't selling or one that people aren't completing (therefore not remaining customers) then it is time for THE COURSE EDIT



Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Want to schedule a discovery call with Tara? Click here to jump on her schedule.

Transcript
Speaker:

Hey, everybody, and welcome to today's episode of the

Speaker:

corresponding secrets podcast. All right, well, you may be

Speaker:

wondering where I have been. So I took the month of January off,

Speaker:

and I did so intentionally, we have been doing some strategic

Speaker:

planning some new builds, and lots of different behind the

Speaker:

scenes activities to help serve you better. So I am so excited

Speaker:

to be back as it is February, I can't believe it. And and so in

Speaker:

today's episode, I want to talk just briefly about what you need

Speaker:

to do before you launch your online course or your online

Speaker:

program. Alright, so so often, when I'm working with people,

Speaker:

they're just getting started. They're packaging their

Speaker:

expertise. They're transforming their brick and mortar business

Speaker:

to an online business. And one of the biggest things that I get

Speaker:

is a lot of people who want to just put their their course out

Speaker:

there, call it a day and start selling. And unfortunately, it's

Speaker:

a little bit more complicated than that. So I want to break it

Speaker:

down just slightly in terms of the things that you need before

Speaker:

you get started, or where you need to start. Because it's not

Speaker:

so much about just recording videos and putting things in a

Speaker:

platform, there's a lot of sort of behind the scenes, things

Speaker:

that happen first. And so this episode is going to dispel the

Speaker:

myth that you can just like, throw something together and put

Speaker:

it out there. Alright, so one of the things that we always

Speaker:

encourage people to do is start figuring out what your expertise

Speaker:

is, right? What is your proprietary framework, your

Speaker:

signature methodology, whatever you want to call, it doesn't

Speaker:

really matter. But what that means is, you have an expertise,

Speaker:

right, you either have something that you've been doing for a

Speaker:

very long time you've been helping people with, or you have

Speaker:

something that you're super passionate about, that maybe

Speaker:

people have been asking you for, right. And so you want to

Speaker:

package it into a signature program, either an online

Speaker:

course, coaching something, something where you're actually

Speaker:

charging for your expertise, right? So here's the thing is

Speaker:

that we don't just put a bunch of information out there based

Speaker:

on what your expertise is, what you need to do is look within

Speaker:

your expertise to figure out what problem you can solve. If

Speaker:

you can solve a problem that people are asking for, then you

Speaker:

know, you can have a viable solution, you have a viable

Speaker:

product that you can sell. But here's the thing is, it's not

Speaker:

just about putting your expertise out there. So it's not

Speaker:

just like, I'm just gonna give them a bunch of information, put

Speaker:

it in a course, and people aren't gonna buy it all day

Speaker:

long. And, and that's not really how it works, right. So you have

Speaker:

to be able to solve a problem. And it's a burning problem that

Speaker:

people have. If it's not a burning problem, then you have

Speaker:

to dig deeper within your expertise to find the problem.

Speaker:

For example, I'm working with somebody right now. And she is

Speaker:

well established, she has tons of authority in her space. And

Speaker:

what she's doing in her brick and mortar business is very

Speaker:

unique. However, she wants to create an online program to sort

Speaker:

of support that. But the way that she's putting it together,

Speaker:

the way that she was thinking about putting it together before

Speaker:

she started working with us, is to just put all the information

Speaker:

that she knows out there that somebody can, can take and the

Speaker:

question becomes like so what, right? So you're super

Speaker:

passionate about it. But how does that translate into

Speaker:

somebody else being able to take action or getting a

Speaker:

transformation. And you have to be very strategic. And you have

Speaker:

to be very intentional about that. Otherwise, it's just a lot

Speaker:

of information. And people can go to Google, or anywhere else

Speaker:

to get information, right. And so that's the very first thing

Speaker:

that you need to do is what's your proprietary framework? How

Speaker:

do you help somebody solve their problem to get to a

Speaker:

transformation or a result, not about information, it's not

Speaker:

about teaching, it's about that transformation. So that's the

Speaker:

first thing. So work on that really look and look deep within

Speaker:

your expertise, what you're really excited about, and then

Speaker:

the problems that you're helping people solve. You can do that if

Speaker:

you can identify that problem, then what you're going to do is

Speaker:

you're going to say, Okay, well, how does somebody solve the

Speaker:

problem? What are the steps that they need to take to solve the

Speaker:

problem, then that is where the framework for your course starts

Speaker:

to come to life is in that piece. Alright, now, the second

Speaker:

thing that you need to do is actually start spreading the

Speaker:

message online or offline, however, you're building your

Speaker:

business, right? But you need to tell people about it. You need

Speaker:

to test it, and you need to start attracting people in who

Speaker:

want that problem solved. The biggest challenge that people

Speaker:

have is they want to build the thing and then hope that people

Speaker:

come and what happens when you do hope marketing is Nobody

Speaker:

comes right. So you don't want to build it before you have

Speaker:

people who are ready to buy it. And so there's a stance that

Speaker:

needs to happen where you need to start attracting people,

Speaker:

building your list, and getting people in your world. Once you

Speaker:

get them in your world, then you can start selling them into your

Speaker:

solution. It's kind of like dating, right? You don't just

Speaker:

call somebody on the phone, or text them or do whatever, right

Speaker:

and say, Hey, let's get together and go on a weekend together out

Speaker:

of town, right? Like, it doesn't work. That way. You have to

Speaker:

maybe meet, talk on the phone, first, you maybe meet for

Speaker:

coffee, and then you have dinner, and then you go to a

Speaker:

movie or whatever, right, you progressively are spending more

Speaker:

time with somebody or you're progressively gaining more and

Speaker:

more of a commitment towards hanging out together, it's the

Speaker:

same thing for your audience, you need to attract them, they

Speaker:

need to be interested in what you have to offer. And then you

Speaker:

need to sort of date them for a while, right, you need to

Speaker:

nurture them, by sending them emails or giving them content,

Speaker:

different things like that, once you do that, then people are

Speaker:

ready to go and and purchase from you. The caveat to that is

Speaker:

if you find enough people who have a big problem that you're

Speaker:

able to solve, you can sometimes shortcut that process. But most

Speaker:

of the time, you have to start by building your authority and

Speaker:

gaining visibility, then, and only then do you start actually

Speaker:

producing the assets to create your online program, we

Speaker:

recommend doing this as a live beta with real humans. So you

Speaker:

get that feedback. But sometimes that's not necessarily

Speaker:

realistic, because you have a full time job or a full time

Speaker:

business that you're running. And so there are ways to get

Speaker:

around that. But most of the time, we recommend that you run

Speaker:

through it once as a beta, and then start to package it. So all

Speaker:

of those things are happening before you go through a formal

Speaker:

launch of putting it all out there. And and, you know,

Speaker:

expecting to get lots and lots and lots of sales. And and so

Speaker:

this is the process that happens before you even do a formal

Speaker:

launch. When you are ready to do a launch, a lot of the

Speaker:

foundational pieces are put together, right you have a

Speaker:

platform, you have some funnels that are driving traffic in

Speaker:

consistently to your to your site, right to what you have to

Speaker:

offer. And then when you start to sell your program, then you

Speaker:

have buyers who are ready to go, that makes a much easier and

Speaker:

more successful launch than starting from zero and going

Speaker:

straight to launch without that warmup process. For some people,

Speaker:

this takes a very short period of time. For other people, it

Speaker:

takes a longer period of time. So it just really depends on how

Speaker:

established you are, how visible you are, and what kind of

Speaker:

systems and foundations you have in place that help kind of drive

Speaker:

that engine all the way through. So that is my course building

Speaker:

tip for you today is make sure when you start this game, one,

Speaker:

you're being realistic about the time that it takes to get the

Speaker:

ball rolling. Number two, make sure that you set yourself up

Speaker:

for success by making sure that you're focused on the problem

Speaker:

that you're solved, solving and not the information that you

Speaker:

want to give people most of the time. In a in a conversation

Speaker:

that I'm having. It's really looking at like you're an

Speaker:

expert. So you're at like a level 10 Your person that you're

Speaker:

helping is usually at like a level two or three. So if you

Speaker:

look at that on a continuing continuum, you need to teach to

Speaker:

a two or three not to a 10 99% of my experts come in at a level

Speaker:

10 and want to teach to a level 10. And the problem is, is that

Speaker:

they're not solving the right problem for their learner,

Speaker:

they're solving something different, right? Or they want

Speaker:

something different to happen. They want to create a

Speaker:

transformation in the world before they can make a

Speaker:

transformation in an individual. And so you've got to start with

Speaker:

the individual, you've got to look at it from their

Speaker:

perspective and what problem they're solving. And most of the

Speaker:

time, it's a lot more simple than you anticipate. So

Speaker:

go back, look at that. Determine your proprietary framework and

Speaker:

then start building the blocks to make that happen. All right,

Speaker:

there you go. That is my tip for today. If you are looking for

Speaker:

help for this whole process, give me a call in the shownotes

Speaker:

you can grab my link, let's jump on a call and talk through it

Speaker:

because one of the things that I am so passionate about is

Speaker:

helping people shortcut this process because it's painful if

Speaker:

you don't and what happens is you spend a lot of money and a

Speaker:

lot of time putting something out there that may not convert

Speaker:

and the fastest path to success is really dying. laying in these

Speaker:

front end pieces to make sure that you are successful on the

Speaker:

back end alright there you go have a great day