May 9, 2023

Tips to Productize Your Service-Based Business

Tips to Productize Your Service-Based Business

In this episode, Tara answers a question that has been swirling around the community lately. How do you create a roadmap or framework for B2B done-for-you services? This is the question and this episode will give you the answer.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It's my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.

Check out my free Step-by-Step guide to building your online course. In it are the top steps and questions you need to ask before you get started. Check it out here: https://goto.taralbryan.com/step-by-step-guide

This group is 100% focused on support, knowledge and example sharing, and building a community of online course builders who are passionate about building awesome learning experiences.

In this community, we are passionate about building learning experiences that produce results for our learners. We do that by building engaging, motivating, gamified, and learner-centered courses. We come up with ideas and strategies to ensure that our learners can thrive and succeed in our product.

To learn more:

Find us at https://www.Taralbryan.com

Here are two ways we can help you grow and scale your online course business:

1. NEED TO CREATE YOUR ONLINE COURSE?

Join LEARN ACADEMY - Learn Academy is the best Done-with-you Step-by-step Implementation program that will help you create, sell, and launch your online course. 

2. ALREADY HAVE A COURSE?

Join THE COURSE EDIT - The Course Edit is a program that will assess your current online course to take it to the next level. Maybe you have a course that isn't selling or one that people aren't completing (therefore not remaining customers) then it is time for THE COURSE EDIT



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Transcript
Tara Bryan:

Hey, everybody, it's Tara Bryan, and you are

Tara Bryan:

listening to the course building secrets® podcast. Whether you're

Tara Bryan:

a coach or a CEO, the success of your team and clients is based

Tara Bryan:

on your ability to deliver a consistent experience and guide

Tara Bryan:

them on the fastest path to results. This podcast will give

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you practical real life tips that you can use today to build

Tara Bryan:

your online experiences that get results and create raving fans.

Tara Bryan:

Why? So you can monetize your expertise and serve more people

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without adding more time or team to your business? If you're

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looking to uncover your million dollar framework, package it and

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use it to scale you're in the right place. Let's dive in. Hey,

Tara Bryan:

everybody, welcome to today's episode of the course building

Tara Bryan:

secrets podcast. I am so happy to be with you today. Hey, so

Tara Bryan:

today's episode is really for service based businesses,

Tara Bryan:

agencies, freelancers, anyone who's working in the b2b space

Tara Bryan:

doing done for you services? So I got a question the other day

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that I thought was super interesting, for those of you

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who are kind of in this space, where you're used to giving one

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on one attention or done for you services to a client base, and

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you want to start pivoting into a productized offer, or create

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an online program or course for your for kind of what you're

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doing with your customers. And the question was like, so how do

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I structure a roadmap or, you know, figure out what to teach

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when we're doing done for your services? So sometimes we do the

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work, sometimes the client does the work. So how does this? How

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does it like end up in some sort of productized? Offer? So I want

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to just spend a couple of minutes talking about that,

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because it's such a great question. And it's really starts

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to change your mentality as you're going from sort of the

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approach of helping all of your customers in whatever it is that

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they need to owning one solution that allows you to sort of step

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into your role as the expert and help guide someone or your

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clients down the path. So a lot of times when we start out and,

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and I know this was for me when I left corporate and I started

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my agency that I did work for hire. So it was like, you know,

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I would come in and based on my expertise and my skill set, and

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then I would be a part of a team or work on a particular part of

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a project. And I didn't really own any of any of the the steps,

Tara Bryan:

right, I didn't own the whole process, I just own the part

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that I was working on. And then as I transitioned into the

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agency, where we were done for you agency, meaning we did

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everything top to bottom, we had, we had a methodology that

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we went through with each one of our clients. And we needed to do

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that because one, you can't really manage a project without

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having kind of the at least the big buckets identified,

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regardless of every time you're doing it's a little bit

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different. And so our big buckets that we had, we had five

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was just discovered, define, design, develop and deliver,

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right. So those were the kind of the big buckets. Within each of

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those, we could put specific activities and deliverables that

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went with that particular bucket. So if you think about

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like, you're kind of creating a project management plan, you

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have the beginning, the middle and the end, right. And so if

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you can identify what those bigger buckets are, then you can

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structure to say here is how we work. And what we bring to the

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table is our you know, six point delivery method or a six point

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methodology for how we work, then what you can say to the

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client is Okay, so here is how we go through that this process.

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And here are all of the parts and pieces of what is involved

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in that because most of the time, well, no, not 100% of the

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time the client is hiring you because of your expertise.

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They're hiring you for your ability to take whatever it is

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that they're dealing with a problem or an assignment like

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whatever it is, and they're hiring you to have your to apply

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your expertise to what they're doing. So instead of coming in

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as an order taker and saying, Okay, well tell me what you

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want, and I'll go ahead and execute on that. They're hiring

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you to actually own the process. Which means when you can lay out

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a process for them, like here are the six big buckets and

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here's what's in it. Who didn't each one, you can quantify it,

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you can control it, and you can manage the scope and the process

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for it. So that is the very first thing to do. And, and so

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if you're not doing this yet inner agency or in your one on

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one services, I encourage you to just take some time and sort of

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figure out what the buckets are. And it will tell you in learning

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and marketing in sales in, you know, whatever it is that you're

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doing, there is actually an industry standard for what the

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big buckets are, they're all called something a little bit

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different. But basically, it's a, you know, sort of a

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discovery, or, you know, uncovering what the need is,

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then you have to define specifically what it is that

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you're doing, then you start to do the design component of it,

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right, whatever that looks like, and then you build it, then you

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make it then then it there's an implementation piece to it. And

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then and then you launch it right or you, you know, you give

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it out to people. And so when you think about, you know, using

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those buckets as your starting place, you can put the

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activities then in the right buckets that you're doing, then

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you're defining that. And then the next level is you can either

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teach other people how to do each one of those buckets based

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on the way that you interpret that it the way that you do it,

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you can you can design some tools and templates to shortcut

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that process, you can assign things to your customer to do so

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you can actually keep moving down the path, or you have

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particular tasks and activities that you do to push the thing

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forward. So once you define that as an agency, then it can be

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packaged, then you can teach other people how to create that

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same system and sell it to their people, you can use it and

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create it for your customers, you can front load your front

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part of the whole process by having your customers do some of

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the elements that need to be done before they kind of walking

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in the methodology. So sky's the limit in terms of what you can

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do once you smile once you productize or create your

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proprietary system? Because then you can repeat it each time. So

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hopefully this helps you, as you're thinking through like how

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do I incorporate some sort of packaged process for my b2b

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customers, when I'm doing one on one work? How do I start that

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process? And it's really just looking at how to define the

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consistent way in which you deliver your expertise, or your

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deliverable, or whatever it is. So there you go. Hopefully that

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helps. If you want to dive into this deeper if it's not coming

Tara Bryan:

out for you like in your head, give me a shout. You can sign up

Tara Bryan:

for a free call and we'll talk through it and figure out how

Tara Bryan:

this looks specifically for your business. So there you go. Have