Episodes
June 5, 2025
066 - The Power of No: When to Hold Back So You Can Move Forward
Saying yes to everything can feel like progress, but it often leads to burnout, distraction, and misalignment. Join Dr. Lona and Dr. Bobby as they explore how to develop the clarity and confidence to say no without guilt. Wit...
May 29, 2025
065 - Conviction, Courage, and Clarity for Chiropractic Leadership with Dr. Devin Vrana
Conviction isn’t something you’re born with. It’s something you build through experience, intention, and alignment. Dr. Devin Vrana joins Dr. Lona to share what it really takes to lead with purpose, stay rooted in your why, a...
May 22, 2025
064 - Fix These Three Things Before You Hire an Associate
Most associate relationships don’t fail because of bad intentions, they fail because of bad structure. Dive deep into how to set up a successful associate model, including the three major areas that make or break the relation...
May 15, 2025
063 - The 3 Growth Killers You Must Fix to Scale
It’s not the big things that kill your growth—it’s the simple things you stop paying attention to. Join Dr. Lona and Dr. Bobby as they reveal the three biggest killers of growth in a scaling business: lack of consistent training, poor stats tracking, and under-investing in marketing.
May 8, 2025
062 - How to Show Up, Speak Up, and Scale with Dr. Sebastian Bonnin
If you want more new patients, start talking—literally. Dr. Lona is joined by Dr. Sebastian Bonnin who shares his proven strategy for delivering high-converting external talks and patient dinners. With insights on mindset, pr...
May 1, 2025
061 - From Strategy to Soul: Dr. Rachel Hovey on Heart-Centered Leadership
As your business grows, it’s easy to get caught up in logistics and forget the heart behind your mission. Dr. Rachel Hovey joins Dr. Lona to talk about how to preserve your core values and create a patient and team-centered environment, even as your systems scale. They share real-world challenges …
April 24, 2025
060 - You Can’t Do It All: Learning to Leverage Your Team
Time is your most valuable asset and if you want to scale, you must learn how to protect and multiply it. Dr. Bobby and Dr. Lona walk through how to systematize your business at every stage—from associate to clinic owner to CEO. They discuss leveraging your team, outsourcing strategically, and iden…
April 17, 2025
059 - Running Board Meetings That Move the Needle
Running great board meetings isn’t just about holding the meeting—it’s about preparation, structure, and inspiring your team. This episode breaks down the “how” behind impactful board meetings, including the four core sections: vision, goals, marketing, and project planning. Dr. Bobby Ilijasevic an…
April 10, 2025
058 - The Quarterly Reset: The Real Value of Board Meetings
If you're feeling stuck in the grind of daily operations, it might be time for a reset. This episode is all about the “why” behind quarterly board meetings—how they act as a reset button to re-align your team, recenter your vision, and reignite momentum. Dr. Lona and Dr. Bobby share how these meet…
April 3, 2025
057 - Creating a Business That Works for You, Not Against You with Dr. Devin Vrana
Sustainable success isn’t about going faster—it’s about building a business that supports your life, not the other way around.Dr. Lona sits down with Dr. Devin Vrana to discuss the seasons of growth, the importance of pacing yourself, and knowing when to shift gears in business and life. Dr. Devin …
March 27, 2025
056 - From Student to Leader: The Journey to Clinic Director with Dr. Danny Otis
Growth happens when you build strong systems and invest in the right people. In this episode, Dr. Lona sits down with Dr. Danny Otis, clinic director and key leader in their practice, to discuss the power of training, delegation, and leadership development. They break down the impact of structured …
March 20, 2025
055 - The Two-Step Rule for Growth and Business Expansion
Scaling success isn’t about doing more—it’s about doing the right things in the right order. In this episode, Dr. Bobby and Dr. Lona break down the two-step rule for business growth: build a solid foundation first, then expand. They discuss the common mistakes entrepreneurs make by rushing into new…
March 13, 2025
054 - Scaling Success Starts with Shifting Your Mindset
Growth isn’t just about strategy—it’s about mindset, belief systems, and the ability to push past personal limitations. Dr. Sebastian Bonnin joins Dr. Lona Cook to discuss the hidden roadblocks that keep leaders stuck and how to break through mental barriers that limit success. They dive deep into …
March 6, 2025
053 - The Power of Conviction: Why Leadership Determines Your Impact
How do conviction, certainty, and leadership shape patient outcomes and long-term success? Dr. Pete Camiolo joins Dr. Lona to explore the power of belief in healthcare, how to build unshakable certainty in your recommendations, and why patients commit to care when they feel seen, heard, and led wit…
Feb. 27, 2025
052 - How to Build a Calendar That Drives Success
Your calendar determines your success. Dr. Bobby and Dr. Lona break down the power of auditing your time and ensuring your calendar aligns with your goals. They discuss the patterns and habits that hold people back, how to identify high-value vs. low-value activities, and the importance of protecti…
Feb. 20, 2025
051 - Contradictions Are Killing Your Growth - Here’s How to Fix Them
Contradictions in your mindset and actions can silently hold you back from growth. In this episode, Dr. Bobby and Dr. Lona unpack how misalignment between your goals, values, and behaviors can create frustration and limit success. They explore real-life examples of contradictions—like expecting pat…
Feb. 13, 2025
050 - Weathering the Storm: Finding Balance in Life
Great teams don’t just happen—they’re built with intention, leadership, and structure. Dr. Bobby and Dr. Lona break down the key principles of building world-class leaders inside your organization. They share hard-earned lessons on how to hire the right people, train them effectively, and create an…
Feb. 6, 2025
049 - The 3 Biggest Lessons for Scaling a High-Performance Team with Dr. Timay Ozkose
Success doesn’t happen by accident—it’s a process of learning, adapting, and surrounding yourself with the right people. In this episode, Dr. Bobby welcomes Dr. Timay Ozkose (Coach Oz) to share his journey from struggling as a new graduate to building a thriving, multi-seven-figure, team-driven bus…
Jan. 30, 2025
048 - Remarkable Women: Expanding Our Capacities in Chiropractic with Dr. Rachel Hovey
Balancing it all doesn’t mean doing it all. This episode dives into the unique challenges and opportunities women face as leaders in their profession. Dr. Lona and Dr. Rachel Hovey share how to master adaptability, delegate effectively, and build systems that create more time and energy for what ma…
Jan. 23, 2025
047 - Scaling Success: Marketing Strategies for Predictable Growth
Planning your marketing calendar is the key to consistent growth and new patient success. Dr. Bobby and Dr. Lona share their experiences of moving from disorganized, reactive marketing to a strategic, structured approach that builds momentum throughout the year. They provide actionable steps for cr…
Jan. 16, 2025
046 - Three Steps to Supercharge Your Success in 2025
Start 2025 with a focus on the mindset needed to achieve remarkable growth. Dr. Bobby and Dr. Lona share practical strategies for setting a clear vision, building belief, and using triggers to stay in a productive state. They dive into a three-step process for success, emphasizing the importance of…
Jan. 9, 2025
045 - Scaling Your Practice: Insights from an Associate-Driven Leader
Mistakes can be costly, but they’re also where the greatest lessons are found. Dr. Eric DiMartino shares his journey from solo practitioner to CEO of an associate-driven practice, offering invaluable insights on delegation, building strong systems, and creating a high-performing team. He breaks dow…
Jan. 2, 2025
044 - When to Hire an Associate: Key Steps for Sustainable Growth
Deciding when and how to hire an associate can make or break the success of your practice, and Dr. Kevin Day brings his expertise to this crucial topic. This episode dives into the key factors chiropractors need to consider before expanding their team, from evaluating patient volume and practice ca…
Dec. 26, 2024
043 - Supercharge Your Productivity for 2025: Strategies to Work Smarter
Unlocking higher productivity in 2025 starts with making smarter decisions about your time, team, and leadership. Join us for practical strategies for chiropractors to supercharge their productivity and achieve sustainable growth. Discover how to effectively delegate tasks, scale your systems, and …