Episodes
Aug. 14, 2025
076 - Marketing That Converts: Shifting from Pain Relief to Life Transformation
Marketing in chiropractic isn’t just about pain relief ads or technical jargon. It’s about transformation. In this conversation, Dr. Lona and TRP’s Chief Marketing Officer, Lauren Roberson, reveal how practices can shift thei...
Aug. 7, 2025
075 - Driving Evidence-Based Care: A Conversation with Dr. Ryan Seaman
Dr. Lona sits down with Dr. Ryan Seaman, President of the Australian Spinal Research Foundation (ASRF), to discuss how giving back to the profession through leadership, research, and funding can transform not only chiropracti...
July 31, 2025
074 - Serve More, Stress Less: Building a Data-Driven Practice with Dr. Eric DiMartino
Most practices fail to grow not because they lack passion, but because they’re missing the right data. Dr. Lona is joined by Dr. Eric DeMartino to explore how tracking key metrics transforms how you serve patients, lead your ...
July 24, 2025
073 - How Dr. Oz’s Team Kept the Business Thriving While He Was Away
What happens when life throws a curveball taking you out of your practice, but your business depends on you? Dr. Oz shares how his practice not only survived but thrived during a personal crisis when he had to step away for w...
July 17, 2025
072 - Why Your Day One Exam Matters More Than You Think
Join Dr. Lona and Dr. Bobby as they break down why the Day One examination is more than just clinical steps. It’s the moment you start building trust, demonstrating certainty, and creating a clear pathway for your patient to ...
July 10, 2025
071 - The Secret to Conversion Mastery: It Starts Before Day 2
Most people think Day 2 is where the magic happens but what if the real win happens earlier? Join us in this discussion on conversion mastery by diving deep into the often-overlooked Day 1 visit. You’ll hear why connection trumps scripting, how to uncover hidden objections early, and the subtle cue…
July 3, 2025
070 - No Space, No Problem: The Power of Optimizing What You Have with Dr. Kale Matovich
You don’t need a huge space to make a massive impact—but you do need vision, trust, and commitment. Dr. Kale Matovich shares how he ran a thriving, high-volume office out of just 900 square feet before tearing it down to build a custom 10,000 square foot building. From working between two tiny hous…
June 26, 2025
069 - Embodying Vision: From Strategy to Spirit with Dr. Sabrina Gya
Most people chase a vision that was never truly theirs—and wonder why they feel out of alignment. This episode is an invitation to revisit your vision from a deeper place. Dr. Sabrina Gya shares her transformation from externally driven goals to a life of embodied purpose. Through surrender, spirit…
June 19, 2025
068 - Internal Marketing Done Right with Dr. Chris Grier
Your best new clients might already be sitting in front of you. Are you asking the right questions to bring them in? Dr. Lona sits down with Dr. Chris Grier, a seasoned TRP coach and experienced practitioner, to explore how i...
June 12, 2025
067 - Day 3: The Most Overlooked Step in Scaling Successfully
Dr. Kevin Day joins Dr. Lona to break down one of the most overlooked but impactful systems in any office: the Day 3 conversation. As a leader known for his clarity, structure, and passion for patient experience, Dr. Kevin ex...
June 5, 2025
066 - The Power of No: When to Hold Back So You Can Move Forward
Saying yes to everything can feel like progress, but it often leads to burnout, distraction, and misalignment. Join Dr. Lona and Dr. Bobby as they explore how to develop the clarity and confidence to say no without guilt. Wit...
May 29, 2025
065 - Conviction, Courage, and Clarity for Chiropractic Leadership with Dr. Devin Vrana
Conviction isn’t something you’re born with. It’s something you build through experience, intention, and alignment. Dr. Devin Vrana joins Dr. Lona to share what it really takes to lead with purpose, stay rooted in your why, a...
May 22, 2025
064 - Fix These Three Things Before You Hire an Associate
Most associate relationships don’t fail because of bad intentions, they fail because of bad structure. Dive deep into how to set up a successful associate model, including the three major areas that make or break the relation...
May 15, 2025
063 - The 3 Growth Killers You Must Fix to Scale
It’s not the big things that kill your growth—it’s the simple things you stop paying attention to. Join Dr. Lona and Dr. Bobby as they reveal the three biggest killers of growth in a scaling business: lack of consistent training, poor stats tracking, and under-investing in marketing.
May 8, 2025
062 - How to Show Up, Speak Up, and Scale with Dr. Sebastian Bonnin
If you want more new patients, start talking—literally. Dr. Lona is joined by Dr. Sebastian Bonnin who shares his proven strategy for delivering high-converting external talks and patient dinners. With insights on mindset, pr...
May 1, 2025
061 - From Strategy to Soul: Dr. Rachel Hovey on Heart-Centered Leadership
As your business grows, it’s easy to get caught up in logistics and forget the heart behind your mission. Dr. Rachel Hovey joins Dr. Lona to talk about how to preserve your core values and create a patient and team-centered environment, even as your systems scale. They share real-world challenges …
April 24, 2025
060 - You Can’t Do It All: Learning to Leverage Your Team
Time is your most valuable asset and if you want to scale, you must learn how to protect and multiply it. Dr. Bobby and Dr. Lona walk through how to systematize your business at every stage—from associate to clinic owner to CEO. They discuss leveraging your team, outsourcing strategically, and iden…
April 17, 2025
059 - Running Board Meetings That Move the Needle
Running great board meetings isn’t just about holding the meeting—it’s about preparation, structure, and inspiring your team. This episode breaks down the “how” behind impactful board meetings, including the four core sections: vision, goals, marketing, and project planning. Dr. Bobby Ilijasevic an…
April 10, 2025
058 - The Quarterly Reset: The Real Value of Board Meetings
If you're feeling stuck in the grind of daily operations, it might be time for a reset. This episode is all about the “why” behind quarterly board meetings—how they act as a reset button to re-align your team, recenter your vision, and reignite momentum. Dr. Lona and Dr. Bobby share how these meet…
April 3, 2025
057 - Creating a Business That Works for You, Not Against You with Dr. Devin Vrana
Sustainable success isn’t about going faster—it’s about building a business that supports your life, not the other way around.Dr. Lona sits down with Dr. Devin Vrana to discuss the seasons of growth, the importance of pacing yourself, and knowing when to shift gears in business and life. Dr. Devin …
March 27, 2025
056 - From Student to Leader: The Journey to Clinic Director with Dr. Danny Otis
Growth happens when you build strong systems and invest in the right people. In this episode, Dr. Lona sits down with Dr. Danny Otis, clinic director and key leader in their practice, to discuss the power of training, delegation, and leadership development. They break down the impact of structured …
March 20, 2025
055 - The Two-Step Rule for Growth and Business Expansion
Scaling success isn’t about doing more—it’s about doing the right things in the right order. In this episode, Dr. Bobby and Dr. Lona break down the two-step rule for business growth: build a solid foundation first, then expand. They discuss the common mistakes entrepreneurs make by rushing into new…
March 13, 2025
054 - Scaling Success Starts with Shifting Your Mindset
Growth isn’t just about strategy—it’s about mindset, belief systems, and the ability to push past personal limitations. Dr. Sebastian Bonnin joins Dr. Lona Cook to discuss the hidden roadblocks that keep leaders stuck and how to break through mental barriers that limit success. They dive deep into …
March 6, 2025
053 - The Power of Conviction: Why Leadership Determines Your Impact
How do conviction, certainty, and leadership shape patient outcomes and long-term success? Dr. Pete Camiolo joins Dr. Lona to explore the power of belief in healthcare, how to build unshakable certainty in your recommendations, and why patients commit to care when they feel seen, heard, and led wit…