As I talk with my dad, JB, you get an inside look at what real mental toughness looks like over a lifetime, not just in a war zone. He shares how bouncing between homes as a kid, riding trains alone for 23 hours with his sist...
Most live events look like a success—great speakers, full rooms, standing ovations—but the sales don’t tell the same story. Together with Rudy Rodriguez we unpack why so many live events underperform and how to turn them into...
Starting over isn’t romantic. It’s reps, risk, and learning to sell. I sit with Steve Larsen—yes, the “Capitalist Pig”—to unpack how he turned 34 product failures and a hard no from his dad into a clear path for building real...
I sat down with filmmaker and YouTube growth leader Marley Jaxx to unpack how she “magnetizes” attention with disruptive hooks, faith-led conviction, and a daily Content Game that turns posting into simple, repeatable wins. W...
I brought my friend Sean Stewart on To The Promised Land because he embodies what we talk about here—real transformation and the kind of momentum that moves a business forward. We talked about why live, in-room experiences st...
Great leaders aren’t born—they’re built through faith, service, and intentional action. In this episode of To The Promised Land , Jase Souder sits down with Greg Francis—a leader, coach, podcaster, and founder of Man Maker . ...
Why do some businesses feel natural and effortless to interact with—while others feel clunky and frustrating? Dr. Andrea Peer reveals the secret behind designing customer journeys that spark connection, trust, and loyalty. Wi...
Most people over 50 start to slow down—but not Katie Sevenants. After decades as a top performer in network marketing, she now travels the world showing women how to show up powerfully on camera. From mindset to marketing, Ka...
Some of the most powerful shifts in leadership and coaching come from the people working quietly behind the scenes. In this special episode, I introduce you to two extraordinary members of my team—women who’ve dedicated their...
Leadership and reinvention often come from those who’ve walked the path themselves and today, you’ll hear from two powerhouse members of my own team who’ve done exactly that. First, Kate Nash brings her 20+ years of leadershi...
You won’t believe how much I learned about coaching by flying through the skies. This episode takes you back to my early days as a flight attendant—before stages, before coaching clients, before I knew what personal growth ev...
Ever planned an event and felt totally overwhelmed—like no one’s going to show up and your savings are on the line? I’ve been there. Steve Werner has definitely been there. In this episode, Steve takes us behind the scenes of...
You won't believe what happened when David Ewing’s son faced fire, barbed wire, and a crowd of 1,000 men cheering him on. I brought David on to talk branding—but what we got was so much deeper. David’s the real deal. A creati...
We just wrapped an amazing event—and wow, what a journey. In this behind-the-scenes debrief, you’ll hear the heart, hustle, and honest lessons from the team that made it happen. This isn’t just about logistics. It’s about leg...
Hosting an event isn't about showing up and hoping for the best. It’s about consciously choosing who you’ll be before you step on that stage. In this episode, we invite you behind the curtain to witness our pre-event ritual—a...
You know that feeling when you’ve built something successful—but it secretly drains you? That’s exactly what we dug into with my guest and friend, Alexander Ford. Alexander and I unpack what it really means to lead with authe...
You ever have a moment where your entire business path hinges on a single choice? That was Natalie Lavelock. From climbing the hospital ladder to saying “yes” to faith, family, and launching her coaching empire—this woman wal...
Ten years ago, I had a powerful vision for how I wanted to build my business and use my voice to help others grow. But I sat on it. I hesitated. And I missed out on opportunities that could have changed lives, including mine....