Lead with Authority and Clarity. Keep the Big Picture in Focus for Your Customer.

Welcome to The Scalable Expert, the podcast where we unlock the secrets to building a business that grows with you, not around you. I'm your host, Tara Bryan, business strategist, mentor, and creator of the INFINITE SCALE Method. If you're a coach, consultant, or service provider who's maxed out with one on one work, overwhelmed by the grind, and ready to scale your expertise into a business that works for you, then you're in the right place. Each week I'll share actionable tips, inspiring success stories, and proven strategies to help you reclaim your time, grow your income, and create a business that delivers results without sacrificing quality. Let's dive in and make your business INFINITELY SCALABLE. Hey everybody. Welcome to today's episode of the podcast. I am thrilled that you're here. Hey, in this one I wanna talk about what it looks like for your customers when you show up and you can give them the big picture of where they are on the path to success. So often when we have created our authority framework, we use it to drive our business. We use it to maybe train our team or to create systems, but we forget to not only share it with the customers the first time, but to share it with them along the path. So consider this when your customers are trying to solve a problem. They probably have tried to solve it on their own, right? They've probably gone out to try and figure out you know what the problem is, how to articulate it, what the options are out there for fixing it and all the different things. So rarely do they show up in your world, never, you know, understanding that they have a problem. Right? They've done some work around it. So what happens is very quickly we get overwhelmed with the amount of information. We get overwhelmed with all of the things around trying to fix the problem. Maybe it's a mindset challenge, right? Like where it's like, oh, I feel like I'm not thinking about this right? I feel like I don't know the answer. I've done some research and now I'm just overwhelmed. Maybe like now that we're in the land of AI, you've gone out to ChatGPT and you've asked some questions of ChatGPT, and you get all of these answers and you're like, okay, like this is great and now I'm completely overwhelmed with all of the things or all the possibilities that I can. Start to implement to fix the problem, right? So your customer is going through all of these things. They've done research, they've figured some things out, they've done all of the things, and they're completely overwhelmed. What tends to happen is as you get more and more overwhelmed, as you get more and more kind of in the weeds of figuring out how to start to solve a problem, right? Maybe you start going down one road, maybe you start implementing, maybe you, you know, you're, you're building your funnel, you're building this, you're doing all these things, right? And the more and more you get down into the weeds of action, of trying things or doing things, the less you remember what the big picture is around what you're trying to do. So imagine if a customer comes into your world and you give them that big picture and you remind them like exactly where they are. On the path, on the map, on the game board, whatever you wanna call it. If you keep and hold space for them to see where they are in the big picture, imagine the power that that gives them when you're reminding them of where they are, right? So they're stuck in the minutia. They're trying to do all the things. They're listening to you, they're implementing, they're doing all of the millions and millions of things that we have to do during a day, and you're like, okay, great, here's where you are. Okay, awesome, look at you finished this step, now let's move on to the next one. Wow. I'm making progress in all of this sea of crazy activity, right. When you are able to hold space for them in the big picture, they value that because they see that you are helping them move forward. They're seeing that forward movement, they're seeing that you are celebrating the milestones that they're taking in this bigger, kind of bigger system, bigger process that they have to follow to get to the outcome. So if they have a problem, which is starting at point A and they wanna get to point B and they're going through all the details and all the things that takes you know that they need to do to go from point A to point B, and they've completely lost sight of what it is that they're trying to do or how they're going through that process in the fastest way possible, then that is where people start to seek out coaches, people start to seek out experts because they're like, oh, I've totally lost the plot, right? And you've probably worked with some of your clients and you see that, right? Like you see that they've completely lost the plot. They've lost the goal that they have set in the beginning because they're just kind of stuck in the minutia or they've gone off script and chased a squirrel, right? They've chased some shiny object because they think that now that's gonna be the thing. So when people come into our world, the very first thing that we do is help them define their authority strategy, their authority framework, and then start to communicate that authority framework to their customers by staying up kind of at that 10,000 foot view. And even if you or your team is doing the work, you're always going back up to that path and showing your person how they're progressing through that path. So I have a client right now and she's, certifying trainers to become, you know, kind of the ambassadors of her brand, right? They're gonna go out and train this with their own participants. And so she's doing a train the trainer session. And one of the things that we keep talking about that's helping her with her trainers is they're going through the participant experience. They're learning all of the content and how to deliver it. And I mean, they're just in the weeds right now of trying to figure out what this is gonna look like for them, how they learn the content that she's teaching, how they learn her approach and all of the different things. So one of the highest levels of value that she can provide for them is to keep them on the path, right? She is keeping them on like, okay, here's where we are. Here's the next piece. Here's how you're going from, from this piece to this piece to the next one. And this is what it looks like from a big picture standpoint, so when they're working, she can keep moving them forward, and then they see the big picture, they see the phase that they're in, they see how it connects to the bigger picture. They see how it ultimately helps to, to go through this. To give their participants the transformation, because at the end of the day, that's what it's all about. It's about how are you getting people to take the fastest path from point A to point B, and when you can hold space for that path for people, for your customers, for whoever you're working with. That is the key to success. That is the key to keeping them in your world because if they feel like you are adding to the chaos or you are not helping to keep them sort of at that 10,000 foot view, you're holding that vision, you're holding that space for them to really be able to get to that outcome that they want, they will leave because they don't feel like you are kind of driving that process and helping them forward. So I always remind my customers, this is your main job as the person who is facilitating through your proprietary framework. Always be communicating it, communicate it visually. Then show people where they are on the path at all times. Have they hit a milestone? Have they gone from one step to the other? Celebrate it with them. You know that they're not gonna stop and celebrate on their own. Just think about your experience as a business owner or entrepreneur. How many times do you actually stop and celebrate a small win that you have as you're moving through solving a particular problem. You don't do it right, like you just move on to the next thing and get stuck into the minutia of the details as you're moving forward. And the highest value that you can provide after you've created the fastest path for them to, their solution is to hold space for it. So that my friends, is today's episode tip that we have for you is always figure out a way to hold space for where somebody is on the path and how they're progressing through. So you can show progress, you can show and celebrate those milestones, and then for goodness gracious, you can show them exactly when they hit that result that they came into your program or your world for in the first place. Because if you can't show them where they are and how they've progressed through the whole process, then you're leaving some experience, you're leaving some customer satisfaction on the table because people can't necessarily see the 10,000 foot view once they've gone down into the details and they've sort of lost sight in the process with what the milestone actually was that they were trying to achieve and what that looks like. So there you go, that is our tip for today. If you love this episode, go on and share it with some friends, be sure to leave a rating, subscribe on YouTube if that is where you're watching this, and we appreciate you and we'll talk to you next week.