343 - How Your Conversion Process Drives Impact and Your Sales Process Drives Profit
Growth does not break down because chiropractors lack passion. It breaks down because conversion systems and metrics are either unclear, slow, or unmanaged. Dr. Pete and Dr. Stephen break down the exact conversion and sales metrics that separate busy offices from scalable, profitable businesses, and why mastering them is no longer optional in 2026. They unpack how speed, clarity, and conviction drive patient commitment, how operational KPIs translate into real revenue, and why recurring metrics reveal the true health of your business. This conversation reframes conversion as belief transformation, sales as service, and growth as a measurable, repeatable outcome.
In This Episode You Will:
- Break down which conversion numbers actually matter and which ones are noise
- Walk through the five KPIs that determine whether patients commit or disappear
- Understand why speed, timing, and follow-up now decide conversion outcomes
- See how recurring revenue reveals the true health of your business
- Identify the knowledge gaps that quietly cap your growth
Episode Highlights
01:15 – Why this episode marks the shift from marketing conversations into conversion and sales as the next growth constraint
08:09 – How ROI should be evaluated through lifetime value, not short-term expense
09:33 – The financial reality of stagnation and why not growing creates compounding problems
10:26 – Redefining success benchmarks and why three million has become the new one million
14:37 – The core truth that frames the episode: you can only help the people you convert
15:02 – Reframing sales as care, conviction, and responsibility rather than persuasion
18:05 – Breaking down attraction, conversion, and retention as a sequential operational system
25:28 – Introducing the Rule of 72 and how speed now determines conversion outcomes
30:14 – What actually drives Day One to Day Two follow-through and patient commitment
36:15 – Translating conversion into business health through recurring and reactivated revenue
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
Golden Ticket Giveaway to the Upcoming Immersion - DM the words ‘Podcast Business Immersion’ on The TRP Instagram page - https://www.instagram.com/theremarkablepractice/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
