337 - How to Make the Biggest Profit Without Selling Your Chiropractic Soul

Scaling a chiropractic business will break you if you try to do it with a lifestyle-practice model.

This episode unpacks one of the biggest obstacles facing chiropractors who want to grow: the traditional owner-operator model simply is not financially scalable. Dr. Pete and Dr. Stephen break down why so many practices hit a ceiling when they add associate doctors, and they reveal how a clear platform built on chiropractic philosophy allows you to diversify, increase revenue, and protect the main thing. Their insights from the first Remarkable CEO Summit will challenge your assumptions and give you a clearer path to building a true business that can support greater impact and income.

In this episode you will

• Understand why the classic chiropractic model breaks when you scale
• Learn the three real levers for increasing revenue
• See how the platform approach keeps chiropractic first while expanding services
• Discover why most associate relationships become unfair exchange
• Hear how to evolve your practice into a scalable, profitable business

Episode Highlights

03:28 – Learn how separating the practice from the business creates clarity for CEOs.

05:13 – See how throughput and output reveal the true economic engine of your practice.

06:54 – Understand why aligning events and operations with core values strengthens culture and growth.

08:57 – Gain perspective on the difference between amateur and professional CEOs.

09:38 – Recognize why scaling requires mentorship, training, and professional guidance.

10:31 – Learn why transitioning from owner-operator to CEO requires a completely different mindset.

12:11 – Discover the three levers that increase revenue: price, volume, and diversification.

14:17 – See why the classic owner-operator model collapses when associates enter the picture.

15:10 – Understand how underpaid or overpaid associates create unfair exchange on both sides.

16:53 – Learn why high-volume practices can temporarily mask structural financial issues.

17:42 – Explore why most chiropractic models are not financially scalable without strategic redesign.

20:08 – Learn how to diversify without losing your chiropractic identity or purpose.

25:03 – See how the chiropractic paradigm becomes your platform for adding services correctly.

28:26 – Understand why all added services must support, accelerate, or amplify the adjustment.

29:41 – Hear how maturing your business model prepares you for scalable, profitable growth over the next three years.

33:02 – Dr. Lona sits down with Success Partner Dr. Brian Capra of ClinicMind to talk about how one unified platform can replace the long list of tools most chiropractors’ juggle. Dr. Brian explains how ClinicMind brings EHR, billing, AI-driven patient communication, scheduling, and marketing under one system so teams can stay focused on care instead of tech headaches. It’s a smart look at how streamlined systems create space for clinics to grow, serve more people, and operate with far greater ease.

Resources Mentioned

Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about ClinicMind please visit: www.clinicmind.com

Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC

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