336 - How to Build a Long-Term Marketing Engine for Chiropractic Growth
If you’re done wasting money on low-quality Facebook leads, this conversation is your wake-up call. Dr. Pete sits down with Dr. Nick Silveri of LVRG Media to unpack what it actually takes to attract high-quality new patients who show up ready for care. They break down why content is the real engine of trust, how to build a comprehensive presence across Google, social, and YouTube, and why long-term brand authority beats every short-term offer. You’ll discover how to get your associates creating content, align your online experience with your in-office excellence, and use AI responsibly without hurting your SEO. It’s a clear path to doing marketing the way you coach patients to do health: consistent habits, long-term thinking, and a message that makes you the obvious choice in your town.
In this conversation you will:
- Learn why “quality new patients” start with your own expertise and message.
- See how content across Google, social, and YouTube works together to build brand and trust.
- Understand the difference between relevance and value in patient focused content.
- Discover how to scale content beyond the owner by using associates and team members.
- Get clear on smart ways to use AI for emails and nurture instead of blog spam.
Episode Highlights
01:32 – Hear why this conversation centers on quality new patients, content strategy, and AI as key drivers of growth.
07:22 – Learn how Dr. Nick shifted from personality-driven marketing to a system-focused approach based on what chiropractors truly want.
08:55 – See why most chiropractors bounce between agencies and why content-first marketing outperforms short-term tactics.
09:58 – Understand why the only reliable path to quality new patients is leveraging your expertise across the platforms where patients search for answers.
11:12 – Learn the difference between relevance and value and how patient priorities move from symptom relief to long-term wellness.
14:12 – Hear the health-and-fitness analogy that illustrates why marketing shortcuts fail just like shortcuts in health.
18:19 – See how to align your online presence with the in-office experience so patients know who you are before they ever meet you.
19:55 – Discover how to remove yourself as the bottleneck and empower associates or team members to create content.
23:40 – Learn how Leverage Media simplifies the process so doctors only follow the plan and record the content.
27:23 – Explore what a comprehensive marketing plan looks like today across social, Google, YouTube, and emerging AI platforms.
29:28 – Understand how long-term brand building makes people choose you even when you aren't the top search result.
31:14 – Hear why patients ignore coupons and choose the doctor they already trust from their consistent content.
32:24 – Learn why most clinics misuse AI for SEO and how search engines are already penalizing AI-generated blogs.
38:20 – Get clear on using AI correctly for emails, nurture, and text instead of search-ranking content.
40:29 – Take away a simple strategy: share real expertise consistently so your clinic becomes the obvious choice in your town.
41:46 - Dr. Lona sits down with Success Partner Dr. Brian Capra of ClinicMind to talk about how one unified platform can replace the long list of tools most chiropractors’ juggle. Dr. Brian explains how ClinicMind brings EHR, billing, AI-driven patient communication, scheduling, and marketing under one system so teams can stay focused on care instead of tech headaches. It’s a smart look at how streamlined systems create space for clinics to grow, serve more people, and operate with far greater ease.
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion - March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about ClinicMind please visit: www.clinicmind.com
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
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