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Welcome to The Remarkable CEO Podcast, a show hosted by Dr. Pete Camiolo and Dr. Stephen Franson. In this episode, Dr. Pete and Dr. Stephen continue their discussion on leadership by looking through the lens of conviction and clarity. They expound on the idea that your retention is a reflection of your clarity. Therefore, in order to have a successful practice, it is critical to retain patients and remind them of the value of continuous chiropractic care. Finally, Dr. Pete and Dr. Stephen share five key performance indicators that can help you to achieve retention.
00:49 – Introducing today’s topic, Leadership
01:08 – Dr. Stephen and Dr. Pete summarize the topics of earlier episodes on leadership
02:47 – The importance of having clarity
03:57 – Why people leave chiropractic care
05:03 – Why retention starts at conversion
07:13 – The value economy
12:37 – The ultimate Win-Win-Win
14:15 – The Scorecard
16:01 – The importance of focus
17:18 – Five Key Performance Indicators
21:43 – Why implementation is everything
EPISODE QUOTES
“Your retention is a reflection of your clarity.” (01:02)
“People leave chiropractic care because they lack clarity around the value of staying under regular chiropractic care.” (03:57)
“It cost four times more money to gain a new client than it does to retain a current client.” (05:50)
“Retention is the ultimate ‘win-win-win.’” (12:37)
“Losing patients is off-purpose.” (13:32)
LINKS MENTIONED
