Turning Trauma into Power

🎙️ Episode Summary:

In this inspiring episode of The Launch Button, we sit down with two powerhouse first-generation women—Sentou and Avva—who turned personal trauma and adversity into fuel for entrepreneurial success. Sentou, a genocide survivor and trauma coach, shares how she helps others navigate death, divorce, and dying using therapeutic practices—including music. Avva, an AI strategist, discusses her journey of immigrating to the U.S., overcoming language barriers, and building a values-driven B2B tech business. Together, they reveal the raw truths behind launching a business, the importance of integrity, and why just starting is the most powerful step you can take.

🔥 Key Highlights:

Sentou's Healing Journey: From genocide survivor and child war refugee to trauma-informed coach helping others through life’s darkest transitions.

Power of Music: How threshold singing and the healing power of music play a vital role in Sentou’s trauma work.

Avva’s Immigrant Story: The struggles of learning English and building confidence as a young immigrant in the U.S.—and how she turned those challenges into global impact.

Entrepreneurship Tips:

• “Just start—even if you don’t have all the answers.”
• “Live with integrity. Be kind. Leave fast if it doesn’t align.”

Support Systems Matter: Why having cheerleaders, mentors, and encouraging partners is essential in your business journey.

Done is Better Than Perfect: Launching is more valuable than endlessly polishing.

AI for Business: Avva’s insights on integrating tech for smarter, scalable B2B growth.