June 17, 2025

The Storytelling Shift That Will Make Your Clients Say Yes | RR315

The Storytelling Shift That Will Make Your Clients Say Yes | RR315

Sometimes the simplest changes make the biggest impact—and that’s exactly what Kris Jones shows us in this episode. She breaks down the power of storytelling in a way that instantly makes you rethink your website, your LinkedIn profile, and how you're connecting with clients.

It's not about you; it’s about the story you're inviting your clients into. That shift? It changes everything.

Kris walks us through her Signature Story Selling System and shares how to uncover the one story that can fuel all your marketing—from your homepage to your pricing pitch. We explore how to confidently show up as the guide (not the hero), why writing for people trumps SEO, and how your story can do the heavy lifting in your business. If you’ve ever struggled to put your value into words or wondered why your website is not converting, this episode will enlighten you.

Highlights:

  • Learn why your clients—not you—should be the hero of your website and messaging.
  • Discover the three steps of Kris’s Signature Story Selling System.
  • Understand how storytelling builds trust and supports premium pricing.
  • Get clarity on why writing for humans matters more than ranking for bots.
  • Explore how a strong narrative can align every part of your marketing strategy.

Connect with Kim:

Website: https://www.reddoordesigns.com/

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Facebook: https://www.facebook.com/reddoorportland

Instagram: https://www.instagram.com/reddoordesign/


In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it. 


AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!


Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/


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Janice Porter:

Chris, Okay, hello everyone, and welcome to

Janice Porter:

this week's episode of relationships rule. Today I'm

Janice Porter:

joined by Chris Jones, a seasoned branding expert, story

Janice Porter:

brand guide, and now author of a new book, from click to client

Janice Porter:

has a subtitle, but we'll get into that in a minute. So from

Janice Porter:

click to client, Chris has helped powerhouse brands like

Janice Porter:

Nike and Adidas in her early days, I think before, she went

Janice Porter:

out on her own, as I recall, and now dedicates her time to

Janice Porter:

Empowering Entrepreneurs with her signature story selling

Janice Porter:

system. And in this episode, she shares how to replace all your

Janice Porter:

marketing with a single story that sells and how to build a

Janice Porter:

website that works for you. 24/7 so first of all, welcome back to

Janice Porter:

the show. Chris, thank

Kris Jones:

you. Janice, I am thrilled to be here today.

Janice Porter:

Well, first of all, congratulations on your

Janice Porter:

book. I know it was a long time coming and pretty exciting to

Janice Porter:

have that out there. I looked back that we had spoken earlier.

Janice Porter:

You were on my on my podcast back in I think it was May 2023

Janice Porter:

it was episode 205 we're now up to in the three hundreds, I'm

Janice Porter:

proud to say. So that's kind of cool. And in that episode, we

Janice Porter:

talked about writing compelling copy, which was part of the

Janice Porter:

website journey and so on. But today, I think we're going to

Janice Porter:

focus on your book, because there's more to it than just

Janice Porter:

writing compelling copy, right?

Kris Jones:

That's true, yep. So

Janice Porter:

first of all, what inspired you to write your

Janice Porter:

book now you've been in the industry 20 years. What inspired

Janice Porter:

you to write your book now?

Kris Jones:

Well, in the last five to seven years, I've really

Kris Jones:

incorporated storytelling into every project that I do. So I

Kris Jones:

really started out in the early days as a visual storyteller,

Kris Jones:

and then realized over time in marketing that the visuals

Kris Jones:

really aren't effective if they're not working with really

Kris Jones:

compelling copy. So now everything I do is based on

Kris Jones:

telling a very compelling story that's actually going to

Kris Jones:

motivate your potential clients to know confidently that you're

Kris Jones:

the one they want to work with. So I may I've made that

Kris Jones:

transition over time, and now everything I do is really about

Kris Jones:

the story and design is secondary to that, and that's

Kris Jones:

the way that my clients get the greatest results. So the way the

Kris Jones:

book was born is because over the last handful of years, I've

Kris Jones:

really streamlined my process, which is the signature story

Kris Jones:

selling system, and I've been able to work with my clients in

Kris Jones:

a very efficient way, in a very deep, a deep way, and a in a way

Kris Jones:

that gets them the results that they're really hoping for. But

Kris Jones:

essentially, I honed my process to the point that if you don't

Kris Jones:

have the budget to work with me one on one, I still want you to

Kris Jones:

be able to get the results that my clients get. And so I was

Kris Jones:

able to with a process that I know is proven to work time and

Kris Jones:

time and time again. I was able to just take all that

Kris Jones:

information in my head and put it into a book, and that way I

Kris Jones:

can help more people, reach more people and and honestly, it was

Kris Jones:

something that I've been wanting to do for a long time, but it

Kris Jones:

all just kind of came together as things do when the timing is

Kris Jones:

right

Janice Porter:

right and the time is right for sure. Well, at

Janice Porter:

the beginning of your book, you talk about something that, that

Janice Porter:

I talk about when I'm doing LinkedIn training as well,

Janice Porter:

especially with the part that's about, called the about section,

Janice Porter:

which is not really about you, but you have seven seconds to

Janice Porter:

make that first impression, whether it's on that LinkedIn

Janice Porter:

profile or it's on your website, and why you talk about why

Janice Porter:

traditional websites fail and the mistakes that people make

Janice Porter:

based on the fact that that things are different. Now, can

Janice Porter:

you speak to that to the audience?

Kris Jones:

Yeah. I mean, one of the biggest mistakes that happen

Kris Jones:

is that, if it's our website or our LinkedIn profile, we

Kris Jones:

automatically and understandably would think, Okay, I've got to

Kris Jones:

write about myself here. It's about me, but really your your

Kris Jones:

messaging. The way you make it compelling and make it engaging

Kris Jones:

and make it interesting is to really talk about your hero, and

Kris Jones:

your hero is your client. And so it's a very different way. Way

Kris Jones:

of of sharing your message about your business, because you're

Kris Jones:

really making your potential clients the central figure of

Kris Jones:

your story. And you are in the story. You're of. You're the

Kris Jones:

most powerful, strongest character in the story. You are

Kris Jones:

the guide, you are the Mr. Miyagi, or you are the Yoda,

Kris Jones:

right? But your clients are the hero. And so what happens is,

Kris Jones:

all over LinkedIn, I would say 99% of LinkedIn profiles are

Kris Jones:

doing this, and 99% of websites are doing this. They're the

Kris Jones:

business owner is making themselves the hero of their own

Kris Jones:

story, because they're talking all about themselves. And when

Kris Jones:

you're the hero of your own story, you literally kick your

Kris Jones:

potential clients out of the story. You kick them out of

Kris Jones:

engaging with you. And when you flip the script and you really

Kris Jones:

look at your business with a new lens, a lens where you're the

Kris Jones:

guide and they are the hero. What you're doing is you're

Kris Jones:

inviting them into a narrative with you. You're inviting them

Kris Jones:

into a story where they play the hero. They're the central

Kris Jones:

character, and you are the strongest character. You are the

Kris Jones:

guide. So it's it's a totally different way to put yourself

Kris Jones:

out there. And for the person who's coming to your website or

Kris Jones:

visiting your LinkedIn profile, it feels good. They don't know

Kris Jones:

why, necessarily, it feels so good. They don't know why

Kris Jones:

they're feeling such a connection with you, but we do.

Kris Jones:

It's because that's what story does. It cultivates authentic

Kris Jones:

connection. It builds authentic trust, and it allows them to

Kris Jones:

really envision what their life would be like if they decide to

Kris Jones:

work with you, and what their life would be like after they

Kris Jones:

work with you, all the wonderful things that are going to happen

Kris Jones:

for them if they engage with you,

Janice Porter:

right? And just very simply put, I think if, if

Janice Porter:

we start by writing about how who we serve and how we serve

Janice Porter:

them, or what I'm just generalizing here, or even the

Janice Porter:

pain points that they have that we we come and guide them away

Janice Porter:

from to success. Then they say, Hey, that person's talking my

Janice Porter:

language. They get me. Maybe I should talk to them, rather than

Janice Porter:

us starting about all about us and our background and our, our,

Janice Porter:

you know, our, our accolades and things like that that doesn't

Janice Porter:

mean anything to anybody until, like it's the expression that I

Janice Porter:

always use right that I don't care about you until you care

Janice Porter:

about me. And so you have to make the reader, the viewer, the

Janice Porter:

listener, feel as though you're caring about them first. Would

Janice Porter:

you agree with that? Oh,

Kris Jones:

I would totally agree with that. People, people

Kris Jones:

don't actually want to work with the best person they choose to

Kris Jones:

work with, the one they feel the most connected to, right? And

Kris Jones:

the way we cultivate that connection is by showing that

Kris Jones:

they matter to us the most there we we understand their struggles

Kris Jones:

and when we articulate their struggles, and we start our

Kris Jones:

messaging in that way, by showing them that we get them

Kris Jones:

like, just like you said, they feel seen, they feel heard. They

Kris Jones:

feel not alone in their struggle, but most importantly,

Kris Jones:

they feel like Janice is in my head. She must be. She must be

Kris Jones:

the one that I need to work with. She's clearly the best one

Kris Jones:

to solve this problem, because she understands it so intricate,

Kris Jones:

intricately.

Janice Porter:

So do you ever come across clients when you're

Janice Porter:

starting to work with them, even though they've come to you

Janice Porter:

because you get them, they feel it, they've they've chosen you

Janice Porter:

because there is a connection of some sort. Now you start to work

Janice Porter:

with them about shifting the way they write about themselves, the

Janice Porter:

way they position things on their website and so on. Do you

Janice Porter:

ever come across people that fight that because they feel

Janice Porter:

that they're they, I don't know how to say it without, without,

Janice Porter:

like it's so important, they hang on to things that really

Janice Porter:

aren't that important, but they think they are. Does that make

Janice Porter:

sense? Like, maybe you don't because you've got the right

Janice Porter:

people, but sometimes I find, for me anyway, that if I say

Janice Porter:

something about, you know, like you've got these letters after

Janice Porter:

your name on your on your LinkedIn profile, just, can only

Janice Porter:

use my example. Yeah, you know, there's a zillion. Coaches out

Janice Porter:

there. And yes, I know you've got the recommend or the

Janice Porter:

credentials to be a coach, and I love that. Let's put that here

Janice Porter:

and here and here on your profile, not there where it's

Janice Porter:

not supposed to be. Sometimes they, you know, you can feel

Janice Porter:

them tense up because that was so hard for them to get or they

Janice Porter:

wanted it so badly. Do you know what I'm saying? Like,

Kris Jones:

I yeah, I really do know what you're saying. I think

Kris Jones:

that part of my process is really about educating people to

Kris Jones:

think differently about their messaging and so really, by the

Kris Jones:

time we get into the deep work together, they're really aware

Kris Jones:

of what works, what doesn't, and they're ready, you know, they're

Kris Jones:

ready because that time, because they also know, okay, I've had

Kris Jones:

it that way for the last two years, and I haven't gotten one

Kris Jones:

new Client from my website. So it's not working, and so they,

Kris Jones:

they are typically open and eager to make those shifts and

Kris Jones:

follow my guidance.

Janice Porter:

Um, yeah. They trust you by that time, by the

Janice Porter:

time you get to that,

Kris Jones:

yeah, yeah, yeah,

Janice Porter:

does? Um, does? Does SEO still matter when

Janice Porter:

you're doing those things, when you're doing websites? Is that

Janice Porter:

still important? You know?

Kris Jones:

I mean, the the online space is so saturated

Kris Jones:

that you could pour 1000s of dollars into SEO every month,

Kris Jones:

and maybe you'd come up on like the fifth page. You know what I

Kris Jones:

mean? It's kind of like a drop in the ocean. So it's, I think,

Kris Jones:

in the earlier days, like you could really, if you had the

Kris Jones:

money, you could really pour gas on the fire and get your SEO to

Kris Jones:

work for you. And I'm not saying that SEO isn't important, I

Kris Jones:

think it is. But I had a client come to me. He was a mortgage

Kris Jones:

broker, and he was pouring like $2,500 a month into SEO, and he

Kris Jones:

was getting a great amount of traffic to his website like it

Kris Jones:

was totally working. The only problem was the messaging on his

Kris Jones:

homepage was written for bots. You know, it was written for the

Kris Jones:

Google algorithm, and so it was working. But then when people

Kris Jones:

were coming to the website, they were not at all connecting to

Kris Jones:

him, and so he wasn't getting any lead calls. He wasn't

Kris Jones:

getting people to take that next step. So it's doing the good

Kris Jones:

work of of, you know, being strategic with SEO. But I

Kris Jones:

really, I write for humans. I write for human connection. I'd

Kris Jones:

much rather you have, you know, 50 visitors that come to your

Kris Jones:

website and and identify and connect with you than 1000

Kris Jones:

visitors who come and don't feel a connection. And so there is a

Kris Jones:

work around to that. I mean, I still really, I'm all about you

Kris Jones:

got to write for humans like we can sniff it out when we can

Kris Jones:

tell a website has been written for SEO. It feels off. It

Kris Jones:

doesn't feel quite right the way that I implement SEO on my own

Kris Jones:

site. I write everything that people are going to encounter. I

Kris Jones:

write it for humans. I write it for them, and then I have a blog

Kris Jones:

in which I post podcast episodes, articles, just kind of

Kris Jones:

whatever I'm up to. I post on the blog. But I don't have that

Kris Jones:

blog in my upper navigation because I don't necessarily want

Kris Jones:

people to get bogged down with all the information that's in my

Kris Jones:

blog. I put it, I tuck it, I I don't like hide it, but it's in

Kris Jones:

my footer. And if somebody wanted to find it, they totally

Kris Jones:

could. But nobody wants to read a blog these days. They want to

Kris Jones:

be efficient with their time. They want to get to the heart of

Kris Jones:

the matter. They want to get to the essence of who you are, what

Kris Jones:

you do, can you help them? And what do you want me to do next,

Kris Jones:

to engage with you? And so when, when we offer our blogs in the

Kris Jones:

upper navigation, or we like we feature that in a big way on our

Kris Jones:

website, what happens is, it might be a well written blog. It

Kris Jones:

might be very interesting, it might be very educational. But

Kris Jones:

when that person, your potential client, is at your website,

Kris Jones:

they're reading your blog, and they're like, Wow, this is good

Kris Jones:

information. I'm learning a lot. I'm going to come back to this

Kris Jones:

when I have more brain capacity, like right now, have to go make

Kris Jones:

dinner and I You're I'm feeling my brains full for. The day,

Kris Jones:

right? So, yeah, they're like, I'll come back tomorrow when I

Kris Jones:

have some more time. And guess what, they never come back. So

Kris Jones:

you've just information overloaded your potential client

Kris Jones:

into not taking action when they might have if you had not thrown

Kris Jones:

all that information at

Janice Porter:

them. We really have to be mind readers, don't

Janice Porter:

we, as well as everything else. So how does someone go about

Janice Porter:

uncovering their signature story? You talk about your

Janice Porter:

signature story?

Kris Jones:

Yeah, well, the first thing that I do is called

Kris Jones:

mine for gold. That's mine for gold. Your story is inside you.

Kris Jones:

It's in your head, it's in your heart. And we dig deep to pull

Kris Jones:

out those golden nuggets and that golden thread that is your

Kris Jones:

story. Your story is not something that's created or

Kris Jones:

invented outside of you. It's already inside of you. And it's

Kris Jones:

my job to kind of clear out the clutter and identify what are

Kris Jones:

the golden nuggets of your story. So can

Janice Porter:

I just ask for clarification? Then here,

Janice Porter:

because when you say your signature story, I would think

Janice Porter:

like your bio in a sense, right? But you don't mean that, do you

Janice Porter:

this is a is this in reference to putting the the hero first

Janice Porter:

still?

Kris Jones:

So, yes, heroes first, right? So

Janice Porter:

in a signature story, for example, Humor me

Janice Porter:

here for if it were me, would it be something that speaks to like

Janice Porter:

you would draw out of me? Stories and things that I have

Janice Porter:

experienced over the years that maybe show that I'm all about

Janice Porter:

relationships, or that these are the things that that, is it

Janice Porter:

things that I help with, or is it things

Kris Jones:

that, yeah, it's it's not necessarily, like

Kris Jones:

digging up stories from your childhood right background. It's

Kris Jones:

really asking you the questions that I know how to ask to pull

Kris Jones:

that story out of you and those components are your hero, what

Kris Jones:

they're struggling with? Who are you as the guide? What is what

Kris Jones:

is the plan like? What's your process? What do you want them

Kris Jones:

to do next? So we really uncover all those components of story by

Kris Jones:

doing that mining for gold process,

Janice Porter:

that makes total sense. Then, okay, thank you.

Janice Porter:

Yeah, no, that makes that that's important, though. I think that,

Janice Porter:

you know, people see that that's what you mean by the your

Janice Porter:

signature story store or your signature story telling system,

Janice Porter:

really,

Kris Jones:

yes, yes, it's, it's, it's really, I want people

Kris Jones:

to think of it as, this is a narrative that you have for your

Kris Jones:

business that doesn't this is not your founder's story. It's

Kris Jones:

not how you kind of got into this industry. It's really a

Kris Jones:

narrative that we craft, a narrative that your potential

Kris Jones:

clients are the hero and you are the strongest character as the

Kris Jones:

guide. So it's a narrative that we craft. That narrative lives

Kris Jones:

on your website. The same narrative lives on your

Kris Jones:

LinkedIn. That same narrative lives like in a video that you

Kris Jones:

might have. What any all of your marketing, right? Your your

Kris Jones:

signature story, when it's done well, it contains all of those

Kris Jones:

Hero's Journey components. But the reason that we can use one

Kris Jones:

story in all your marketing is because it, it really works like

Kris Jones:

an accordion, right? It it can stretch out, it can go in, it

Kris Jones:

can go middle and it just like an accordion. Your your

Kris Jones:

signature story never changes. It just depending on where it

Kris Jones:

lives, right in LinkedIn, it's going to be the same story

Kris Jones:

components, but it's going to you have a different word count

Kris Jones:

that you have to work so those are, those are kind of the ways

Kris Jones:

that we do it. So step one is my name for gold process. We pull

Kris Jones:

that story out those raw, rough golden nuggets, and then that's

Kris Jones:

Once that process is is done, your story has really been

Kris Jones:

pulled out from your head and heart. Then I polish up that

Kris Jones:

gold and I write your story for you. If you're reading the book,

Kris Jones:

I show you how to do it yourself. But this is the way

Kris Jones:

that I work with my clients, and it's the same as in the book. So

Kris Jones:

I write your story for you, I polish up that gold, and then we

Kris Jones:

get on a call together, a 90 minute call, and we refine the

Kris Jones:

story together. So I walk you through your signature story,

Kris Jones:

and the goal of that is to really help you understand the

Kris Jones:

thinking, the strategy behind every word that I've written,

Kris Jones:

because I believe every word is guilty until proven. And

Kris Jones:

innocence. So less, less is more, but it also the reason the

Kris Jones:

signature story feels so good and it feels so aligned with who

Kris Jones:

you are is because every step of the way we're collaborating, I'm

Kris Jones:

pulling the story out from within. You on step one. Step

Kris Jones:

two, we're collaborating and refining the story together, so

Kris Jones:

it really allows us to craft a story that feels really

Kris Jones:

authentic to you, as opposed to often as business owners, we'll

Kris Jones:

hire a copywriter, they'll go right in a silo, bring the copy

Kris Jones:

back to us, and we read it, and we're like, Huh? Just kind of

Kris Jones:

feels off. It just doesn't feel right. I'm going to make a bunch

Kris Jones:

of changes, and then it's like a back and forth change, a THON,

Kris Jones:

and it ends up, you know, being number one, expensive, and

Kris Jones:

number two, time consuming. And number three, you probably could

Kris Jones:

have done it quicker if you just did it yourself.

Janice Porter:

Yeah. Do you still do you do websites for

Janice Porter:

people too, though, or do you just deal with the copy?

Kris Jones:

Yes, so step three is really taking your signature

Kris Jones:

story and integrating it onto your website. Lot of my clients

Kris Jones:

have their website in like a Wix or a Squarespace or Kajabi or

Kris Jones:

whatever. I don't care what platform you're in, I'm platform

Kris Jones:

neutral. But whatever platform you're in, it's very easy to

Kris Jones:

copy and paste the story, the words over into whatever builder

Kris Jones:

you're in, and then I work with my clients to make sure that the

Kris Jones:

visual story that they're telling is really in alignment

Kris Jones:

with the written story that we've so carefully crafted. So

Kris Jones:

they'll send me the link to the page once they've integrated the

Kris Jones:

news story, and then I record a loom video giving feedback on

Kris Jones:

photos, colors, fonts, spacing, flow, all those details, and we

Kris Jones:

usually go back and forth a couple of times just to get it

Kris Jones:

totally dialed in. Because if you're if your story is great,

Kris Jones:

but your visuals are are mediocre or don't look

Kris Jones:

professionally done, people aren't going to take you as

Kris Jones:

seriously, they're not going to trust you as as much, right? So

Kris Jones:

the visual story is, is as important as the written story.

Janice Porter:

I You've got a new website since the last time

Janice Porter:

we we met, and it, it feels like it's leveled up. Yeah, yeah,

Janice Porter:

yeah, yeah. So that's cool. Um, the so in your book, you talk a

Janice Porter:

little bit about confidently charging premium prices. How

Janice Porter:

does storytelling support that?

Kris Jones:

Well, premium prices, really. It comes down to

Kris Jones:

building trust. Number one, we build trust by really showing

Kris Jones:

the hero that we understand their problem, reminding them of

Kris Jones:

what's possible for them in their life. Should they solve

Kris Jones:

this problem, really taking the time to show them that they

Kris Jones:

matter most, and then really people pay for problems based on

Kris Jones:

how badly they want to solve them. So if you solve a really

Kris Jones:

important problem for me, I'll, I'll happily pay for you to do

Kris Jones:

that. You know, like I have a, I have a seven year old little

Kris Jones:

boy, and he's been having some behavioral challenges, and it's

Kris Jones:

been a couple years now, I've been kind of looking for a

Kris Jones:

guide, you know, I've been looking for someone who can help

Kris Jones:

me parent him in a way that's really Effective for him and for

Kris Jones:

me, and so, you know, like many people, they've tried a lot of

Kris Jones:

different things. They, you know, I've di wide it, I've

Kris Jones:

taken courses, I've hired coaches, and I'm still, I have

Kris Jones:

still been at this place where I'm like, Okay, this is a really

Kris Jones:

big problem, and I really need to solve it. And I finally found

Kris Jones:

I actually read a book. Again. This is the power of like, what

Kris Jones:

a book can do for your business. I read a book, and it's called

Kris Jones:

Raising lions, and then I went to the author's website, and I

Kris Jones:

booked a call with him, and now I'm working with him, and I have

Kris Jones:

finally found the person to guide me through this. Now, if

Kris Jones:

he had told me that he charged $10,000 to do this work and to

Kris Jones:

work with me, and. And he could guarantee that he that he was

Kris Jones:

going to turn things around. I would have, I really would have

Kris Jones:

paid it. I mean, that's a lot of money, but honestly, to me,

Kris Jones:

it's, it's so important, yeah, and so yeah, that's worth it to

Kris Jones:

me. He, he didn't charge me that much, but, but I would have paid

Kris Jones:

it. So that's, that's kind of what I'm talking about.

Janice Porter:

Okay, yeah, and I, I just did an interview with

Janice Porter:

a gentleman who wrote a book called The generosity mindset.

Janice Porter:

His name is John Ray, and he's a wonderful man, and he talks

Janice Porter:

about value and your value, and in the sense of pricing, right,

Janice Porter:

you have to believe in yourself, and then people have to see the

Janice Porter:

value that you bring to the table. So I just wanted to hear

Janice Porter:

what your take on that was,

Kris Jones:

well, you I love that you brought that up,

Kris Jones:

because you know, charging, what you want to charge, is half the

Kris Jones:

battle. You have to really believe that you deserve that.

Kris Jones:

And I've gone through certain iterations of the work that I do

Kris Jones:

like I charge right now, that the price that I charge is

Kris Jones:

different than what I was charging two years ago. I also

Kris Jones:

added a lot of value to my offer, but I remember the first

Kris Jones:

few calls,

Janice Porter:

how you're choking. Yeah,

Kris Jones:

I liken it. I told my partner, I'm like, it's like,

Kris Jones:

I'm doing acrobatics, like I'm throwing in free things and, you

Kris Jones:

know, and like, it's, it's funny, and I don't think there's

Kris Jones:

really any way around that, other than

Janice Porter:

have to speak it enough times and you start to

Janice Porter:

Yeah, it starts to become more comfortable, for

Kris Jones:

sure. And I think your website, I found this to be

Kris Jones:

true. My website and my clients websites, it can help. It can

Kris Jones:

help you step into those bigger shoes when you know you're

Kris Jones:

ready. Your website can kind of be like your front your front

Kris Jones:

man, or your your bodyguard. It can put you out there and the

Kris Jones:

way that you you want, or at the rates that you want. And even

Kris Jones:

if, like, for example, I have a hidden page on my website that

Kris Jones:

outlines all the pricing and what I charge and everything,

Kris Jones:

right? So if you have a page like that that you can pull up

Kris Jones:

during a sales call and the prices right there in writing,

Kris Jones:

you know it's it takes the the pressure

Janice Porter:

off. Yeah, I've the same. You can sometimes feel

Janice Porter:

them asking, wanting to ask, but they haven't yet. And, and, and

Janice Porter:

so sometimes I might ask them, you know, would you like me to

Janice Porter:

talk about pricing? You know, yes, you know, because they want

Janice Porter:

to, but they don't want to. And then I don't show it to them

Janice Porter:

right away, and then I I say it, I'll give a a range or

Janice Porter:

something, and then I'll say, you know, if you'd like, I could

Janice Porter:

bring up the pricing page or something, you know, but, yeah,

Janice Porter:

it's interesting. I know we and we have to grow into it, which

Janice Porter:

wherever we are, for sure. Okay, so I'm gonna put you on the spot

Janice Porter:

for a second. I'm sure you have many stories, but can you share

Janice Porter:

a transformation story from one of your clients who's used your

Janice Porter:

system,

Kris Jones:

who you Yeah, absolutely. I worked with a

Kris Jones:

client named Andrea, and she had a great coaching business. She

Kris Jones:

did, she was an infidelity coach, and what she would do,

Kris Jones:

really interesting and very focused talk about solving a

Kris Jones:

problem. She her program was called no in 90 know if you're

Kris Jones:

going to stay or go in 90 days. And so she had this beautiful

Kris Jones:

program and and she was, you know, she's a confident person,

Kris Jones:

but she found herself on her sales calls kind of selling, you

Kris Jones:

know, and she didn't like how that felt, and she she didn't,

Kris Jones:

she wasn't stepping into her story on her website and in her

Kris Jones:

real life as the Guide. And so we work together, and we really,

Kris Jones:

you know, mind for gold. We got her story. I polished it up for

Kris Jones:

her and and we got it to a point where, like, it felt really

Kris Jones:

good. And she came to me because she wanted more clients, you

Kris Jones:

know, she wanted to reach more people. What she didn't realize,

Kris Jones:

and honestly, it wasn't until working with her that I really

Kris Jones:

realized, you know, the gravity and how good this, this little

Kris Jones:

byproduct is of getting clear on your story, is she became so

Kris Jones:

much more confident, and she started when she had the words

Kris Jones:

to communicate what she did, and she knew in her bones how. How

Kris Jones:

powerful it was and how important the work she was

Kris Jones:

doing. Was she her website started working right? She she

Kris Jones:

started getting a lot more calls booked, but then when she would

Kris Jones:

show up on those calls, she was calm because she knew she didn't

Kris Jones:

have to sell anymore. She was using her signature, signature

Kris Jones:

story in her sales calls like her value, right to show her

Kris Jones:

value. She knew she knew her her value, and really it was less

Kris Jones:

about her talking and more about her asking the right questions

Kris Jones:

to her clients in the call. So prior to working together, she

Kris Jones:

was closing about 20% of her calls, meaning for every 10

Kris Jones:

calls she booked, she was getting two clients. After our

Kris Jones:

work together, her her close rate went up to 95% so for every

Kris Jones:

10 clients. She was getting nine and a half for every 10 calls.

Kris Jones:

She was getting nine and a half clients. But mostly she just

Kris Jones:

told me, because I talked to her a couple months later and she

Kris Jones:

was like, You cannot put a price tag on this work like it just

Kris Jones:

the confidence that it's allowed her to step into the world in in

Kris Jones:

such a more profound way and impact more people, like people

Kris Jones:

need her help so and now

Janice Porter:

as your as your book says, from click to client,

Janice Porter:

how to easily create a story driven website that turns

Janice Porter:

visitors In to clients love it, which is so true. Your dream

Janice Porter:

clients visit your website and quietly click away to

Janice Porter:

competitors. I'm looking at the back now. I'm sorry, and what?

Janice Porter:

What would you say is one step that our listeners can take

Janice Porter:

today to start applying the story selling, selling system to

Janice Porter:

their brand.

Kris Jones:

Well, yeah, the first thank you for sharing

Kris Jones:

that. Janice, the very first and most important thing you can do

Kris Jones:

is just shift the lens in which you look at your business, in

Kris Jones:

which you talk about your business and really get clear on

Kris Jones:

who your hero is, what they're struggling with, and what

Kris Jones:

they're wanting. And then in all your all the materials that you

Kris Jones:

create for your marketing, be consistent, be congruent, like

Kris Jones:

people don't want to find you on LinkedIn and then go to your

Kris Jones:

website, and it's like a complete disconnect like Troy,

Kris Jones:

that's leaking trust. We don't want to leak trust. We want to

Kris Jones:

build it. And ironically, having a consistent message is less

Kris Jones:

effort. But we somehow, as humans, we think, Oh, that's

Kris Jones:

lazy. We gotta, we gotta be fresh and clever everywhere we

Kris Jones:

show up. Well, the The more consistent you are, the more you

Kris Jones:

can beat that drum over and over and over, just the more people

Kris Jones:

are going to remember you. They're really going to

Kris Jones:

understand what it is that you do. So the number one thing you

Kris Jones:

can do is really step into this story as the guide and identify

Kris Jones:

your potential clients as the hero. And if you want to do that

Kris Jones:

for free, you can go to my website, Red doorstories.com,

Kris Jones:

and I have a freebie on there called How to write compelling

Kris Jones:

copy in five minutes. It's just a very short video with a little

Kris Jones:

worksheet on it, and it will get you going. It will forever

Kris Jones:

change the way you talk about your business.

Janice Porter:

That's great. I'll put that in the show notes.

Janice Porter:

Thank you so much, Chris. Well, this has been a delight. I'm

Janice Porter:

very excited for you with your book and I are we allowed to

Janice Porter:

talk about that? You're writing another one.

Kris Jones:

It's in the works. Okay, so, yeah, we'll talk

Janice Porter:

about that when the time comes. But it sounds

Janice Porter:

pretty exciting with what you shared with me. So a huge thank

Janice Porter:

you to you for sharing your wisdom and for showing us that

Janice Porter:

marketing doesn't have to be complicated to be powerful. Your

Janice Porter:

signature story selling system reminds us that the right story

Janice Porter:

told simply and clearly can do the heavy lifting in our

Janice Porter:

business. And if you want my audience, if you want a website

Janice Porter:

that truly converts and messaging that reflects the real

Janice Porter:

value that you offer. Chris's book is a must read, and you can

Janice Porter:

find it on her website and on Amazon, I'm guessing anywhere

Janice Porter:

that books are sold, and we'll put the link to it in the show

Janice Porter:

notes as well. So thanks for being

Kris Jones:

here. Thank you, Janice,

Janice Porter:

thank you, and thank you to my audience. And if

Janice Porter:

you like what you heard, please let us know and check out. I

Janice Porter:

encourage you to check out Chris's book and her website as

Janice Porter:

well, to see a true example of her storytelling system, and

Janice Porter:

remember to stay connected and be remembered. You.