The Art of Orchestrating Connection – with David Homan | RR350
In this episode, I sit down with David Homan, master connector, podcaster, start-up founder, co-author of Orchestrating Connection and founder of Orchestrated Connecting. We explore how connection, generosity, and purpose can transform our businesses and our lives.
David shares how he’s built a system to track and honor referrals — so that connectors get recognized for the value they create. We also talk about his insight that while most people are great at helping others, they often struggle to ask for what they need.
We dive into why being intentional about who you surround yourself with matters, and how success often comes down to the right people in the right conditions.
Key Takeaways:
- The best connectors give freely — but they also need to learn to ask for themselves.
- Every introduction has value; honoring the chain of connection strengthens trust.
- Purposeful communities grow when people align around shared values and generosity.
- The equation for meaningful success: the right people + the right conditions.
- True connection isn’t networking — it’s orchestrating relationships with intention.
David can be found at: orchestratedconnecting.com
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A LinkedIn Checklist for setting up your fully optimized Profile:
An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.
AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!
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Hello everyone, and welcome to this week's
Janice Porter:episode of relationships rule. I just want to start by saying
Janice Porter:that I just had lunch, and while I was having lunch, I listened
Janice Porter:to some beautiful music by saying, Alexa, please play me
Janice Porter:David holman's music, because I read somewhere that said I could
Janice Porter:do that. David, it was delightful. I love your music.
Janice Porter:So that's what I wanted to start with and just share that this
Janice Porter:man that I'm interviewing today is like a renaissance man to me,
Janice Porter:has so many different things that I'm going to share with you
Janice Porter:and talk to him about. So first of all, welcome to the show,
Janice Porter:David,
david homan:thank you and Janice, I'm so honored that you
david homan:took the time to listen. As a composer, you spend most of your
david homan:life waiting for fame after you die, and so it's always
david homan:wonderful to know you've touched somebody even over you know, a
david homan:lunch salad or whatever it might be.
Janice Porter:And you know what my daughter, I paid lots of
Janice Porter:money for my daughter to become a pianist, and she is a
Janice Porter:beautiful pianist. She doesn't get to do it very often anymore,
Janice Porter:but I'm going to share your music with her because she will
Janice Porter:appreciate it and appreciate that you're the composer as well
Janice Porter:as the pianist that's playing it, right? So yeah, so that's
Janice Porter:just one connection. So let me just tell you a little bit about
Janice Porter:David, and then we'll dig in. So David is he connects people. So
Janice Porter:right away I knew he was my people in life is learning about
Janice Porter:people, helping them reframe and pitch themselves better, and
Janice Porter:then creating long, lasting relationships based on the
Janice Porter:premise that for everyone for whom he connects the dots, they
Janice Porter:would be described as an action oriented, natural giver with
Janice Porter:high integrity. And he's written a book called as if you're
Janice Porter:watching this as you'll see on the screen, orchestrating
Janice Porter:connection. First of all, I love the title, because that's why I
Janice Porter:told you about the music experience, because David is all
Janice Porter:about classical music, and trained in it, etcetera, and now
Janice Porter:he has this new 2025, book that came out is was a USA best
Janice Porter:seller called orchestrating connection, and I'd like to get
Janice Porter:into that today, because I think it's fascinating. So again,
Janice Porter:welcome to the show, and I hope I introduced you. Okay, in that
Janice Porter:regard,
david homan:no, I mean, look, everyone could say, well, here's
david homan:everything else that's important about me. I think what matters
david homan:is what's important is what resonates with people. So I'm
david homan:grateful that you see value in the book that I wrote, which is
david homan:really part of my life, and the other part in the music, which
david homan:is somewhere between a career and a hobby. And everything I've
david homan:built has been in service of this goal of finding the right
david homan:resonance between people, or for people as a musician.
Janice Porter:So and that being said, Though you also, I mean,
Janice Porter:you've got a tech company, you you work with the nonprofits,
Janice Porter:you run a foundation. So there's, like, a lot of balls
Janice Porter:you're juggling in the air, right?
david homan:Oh, yes, in an overwhelming way, it never is an
david homan:order. None of it's all going well at the same time. But I try
david homan:to be purposeful and intentional and very focused on what I'm
david homan:doing to help other people.
Janice Porter:Well, I wasn't going to ask this first, but I
Janice Porter:am because of just you saying that about wanting and caring
Janice Porter:about people. Did this come from your upbringing at all the
Janice Porter:caring about people or and the connecting piece? Do you did you
Janice Porter:have a parent or parents that were all about that too, like
Janice Porter:it's in your DNA.
david homan:So the caring, yes, the connection, the complete
david homan:opposite of what would have been easy in my life. So my father,
david homan:esteemed theater professor at the University of Florida,
david homan:retired at 86 years old. So he taught over 54,000 students.
david homan:Everyone loved him. He was the one that was the dad they wanted
david homan:to be, even though he's a professor, and he started an
david homan:arts and medicine program I was actually part of at the local
david homan:hospital. Everything in his life was using the arts to bring
david homan:people together. My mother, my dad's six foot one, my mother's
david homan:411 on a good day, sometimes less. But my mother was in
david homan:charge of everything she ran for nonprofits, Writers Workshop,
david homan:local theater, an arts program where kids in elementary school
david homan:could take after school arts classes, and for every class
david homan:that you took, you had to buy one for a kid whose family
david homan:couldn't afford it. So I lived completely in that life of
david homan:service, and then I got and again connections through
david homan:family. But when I eventually ended up in New York City, as I
david homan:started to meet people, I would realize my father, who was the
david homan:one who taught all these people, could have helped me, but he
david homan:never thought of networking or connection as useful at all, so
david homan:that some of that. And where a friend's doing a work at
david homan:Carnegie Hall, and I see this, like, you know, pretty striking
david homan:man across the way, he's looking at me, and my name had been on
david homan:the program as, like, a composer. And he walks up and
david homan:he's like, is Sid Holman your father? And it's like, yeah,
david homan:since my dad, he's like, I'm Malcolm Getz. Like, Carolyn in
david homan:the city, Malcolm Getz, like, one of the, like, really known
david homan:actors of the 90s as a comedic actor. My he was my dad's
david homan:Hamlet. He loved my dad. I'm building a career Janice in
david homan:theater and the arts in New York, and my dad doesn't think I
david homan:should connect you with a guy in Hollywood and Broadway. Yeah, I
david homan:had to learn it on my own, which really helped me perfect how to
david homan:do it.
Janice Porter:Okay, that's so many levels there. So did he not
Janice Porter:do it on purpose? Or did he not do it like? Did he not do it on
Janice Porter:purpose because it wasn't he never thought about it. Or did
Janice Porter:he want you to find your own way?
david homan:He never thought about it. There was no intention
david homan:of like, you know, let my son figure it out on his own. He
david homan:just didn't think about it because it wasn't in his DNA.
Janice Porter:Yeah, very interesting. Because, I mean,
Janice Porter:just a little ditty about that is, my mother loved people. She
Janice Porter:wasn't a big connector, but she had this wonderful Joie de Vivre
Janice Porter:about taking she was a caretaker, like she loved to
Janice Porter:take care of people, and she loved to make people feel good.
Janice Porter:And to the point that I always make this joke, but it's so
Janice Porter:true, she'd go on a vacation and she'd send a postcard to the
Janice Porter:meat market butcher, like just because she cared about these
Janice Porter:people who were, you know, I love that. Yeah, that's so
Janice Porter:people. And by the way, I'd come home from school and never know
Janice Porter:who was going to be at our house. It was always interesting
Janice Porter:to see who she'd bring home today. But, you know, good and
Janice Porter:bad in those stories, but I have that in my DNA, and so that's
Janice Porter:why I asked that question. That's so weird. Okay, people
Janice Porter:often hear the word connection and think about networking, per
Janice Porter:se, we already mentioned that word and sort of strategies or
Janice Porter:tactics around networking. When you were writing orchestrating
Janice Porter:connection, what were you hoping people would actually feel as
Janice Porter:they read it?
david homan:I I was hopeful. My co author, Noah, asked it, and I
david homan:we're hopeful that people would see that this is all entirely
david homan:possible, that it doesn't take an extrovert to be a connector,
david homan:that it doesn't take somebody who can organize events to build
david homan:a community, and that you don't have to be born with a network
david homan:in order to then build a network. Okay, that's good. And
david homan:the whole goal was to take what we called our five founding
david homan:principles, which is the methodology of my world of
david homan:orchestrated connecting. And orchestrated connecting is the
david homan:community that I run that then became a slightly amalgamated
david homan:title of the book and none of its rocket science. I believe
david homan:that if you want to connect, you should be vulnerable and
david homan:curious. We think that from that, if you actually focus on
david homan:building a diverse network people who do not look like you,
david homan:talk likely you or do what you you do, you'll actually have a
david homan:powerful community. But the only way to build that trust towards
david homan:that world. Is to be generous, to ask people how you can help
david homan:them, and then to honor that, to express gratitude at every
david homan:moment that you can from the people that you've built
david homan:relationships with. There's lots of books on each one of these.
david homan:The system that I built, which is all psychological as well as
david homan:practical. It's basically just living and breathing these and
david homan:they're hard to all maintain. But if you, if you have the
david homan:intention to be all of that, honestly, life is just much
david homan:better. You meet more people. It's strategic, it's valuable,
david homan:meaning, it's possible to get more of what you need by also
david homan:being generous and kind and vulnerable.
Janice Porter:So something happened to me today, and I'm
Janice Porter:wondering if this is an example of that. So i i Well, it
Janice Porter:culminated today, but it has been waiting to happen. So I'd
Janice Porter:done a couple of podcast episodes over the last couple of
Janice Porter:months, and with some interesting, two interesting
Janice Porter:people that I thought of, this person that I knew that I
Janice Porter:actually, I think I'd had her on my podcast, or maybe not, but
Janice Porter:anyway, she and I had done some, had many conversations and and I
Janice Porter:think I wrote an article for for something that she was doing.
Janice Porter:Anyway, I reached out to her, and I said, I have a couple of
Janice Porter:people that you came to mind when I was talking to them to
Janice Porter:and thought you might be interested in meeting them, but
Janice Porter:I wanted to run it by you, and I'll, you know, give you my
Janice Porter:backstory on it, and so on. And so we had this conversation
Janice Porter:today. And. A couple of things. One, I was doing what you call
Janice Porter:double opt in, which I never used it that way before, but I
Janice Porter:love to use it now. With that, with that in mind is that this
Janice Porter:person will call her name is Cher. She is in my my community
Janice Porter:already. I have trust with her. She has trust with me. We we
Janice Porter:talk, but I didn't want to just give her name to these two
Janice Porter:people without running it by her first to see if it's worth her
Janice Porter:time. Okay, so we had the conversation, and then we also
Janice Porter:in this at the same time. She said to me, have you ever done
Janice Porter:something? And I said no, but I'm really interested in that.
Janice Porter:She said, Well, I'll let you know what I'm looking into it
Janice Porter:right now. I'll share with you. And so what happened there was
Janice Porter:we hadn't talked for a long time. I had a reason to reach
Janice Porter:out to her to see if I could support her by introducing her
Janice Porter:to these people. And then it just happened that she said to
Janice Porter:me, Oh, let me help you with that, I'm looking into it now.
Janice Porter:Is that an example of something that you teach
david homan:absolutely so I love that. Just to summarize
david homan:this, you had a meeting today where share shared with you.
david homan:Yeah, that name, but more than that, right? So by asking
david homan:somebody consent or permission for their time. They hear that
david homan:you value that their time, which means they will, in turn value
david homan:it back to you by giving them their privacy in the context of
david homan:something that might be valuable for them or they might be valued
david homan:by you were giving them the respect of it, but you're also
david homan:being more respectful of the time of the two people you would
david homan:connect her to because you were saying to them, I have somebody.
david homan:They might be relevant. Let me get them to buy into this.
david homan:Because when somebody has said, Yes, I'll connect. I will
david homan:connect. For this reason, it's no longer cold. It's not a
david homan:random lead where they might respond, their reputation is now
david homan:on the line to respond to each other, because you put your
david homan:value in the middle most of what I teach, which is really why
david homan:this book is a book also for connectors, although it's not
david homan:only is that I always have to say to people, okay, well here,
david homan:Janice, you are with somebody that you have access to. Other
david homan:people don't that you are showing value to now you're
david homan:giving that value to two other people. Did you when you make
david homan:the syndrome? I know this was with this scenario A today
david homan:thing, will you actually say, Well, this is somebody valued
david homan:and valuable to me. I've known them for 12 years. I think
david homan:there'll be relevancy for this, but I want to make sure that if
david homan:something happens from it, you respectfully honor back to me.
david homan:And honor is the term I use. It's called honoring the chain
david homan:of connections. Will you give honor back to me? To know, tell
david homan:me what happens from it, bring me into it if there's something
david homan:more. Because when you give value to somebody that is really
david homan:happy about themselves and what they're doing, they think it's
david homan:great, because you value them and you're giving it. But when
david homan:you're giving something that's actually a quantity of time
david homan:you've spent working with somebody, helping somebody,
david homan:introducing them, people fail to understand that that's a value,
david homan:just like time or money, because it's the composite of what you
david homan:put your time and money into, and that that right? It's not
david homan:connecting or networking. It's understanding the relationship
david homan:value that you've built with people, and then putting on hand
david homan:for all to see what the reputation value is by everyone
david homan:accepting and treating it well or often that at times acting
david homan:poorly, still, but putting them on notice. I may set this intro
david homan:up. You didn't call her back. I look bad. You look bad. But now,
david homan:guess what? You're probably not going to get another intro from
david homan:me.
Janice Porter:Yes, yes. So no, I haven't finished the loop yet
Janice Porter:with that, right? So I left her with the names of those two
Janice Porter:people to check out their LinkedIn, see what she thinks,
Janice Porter:and she's going to let me know if she does want that that
Janice Porter:introduction or not. So I think what I heard you say is that if
Janice Porter:I do make that introduction the three way inter or the two way
Janice Porter:introduction, that I maybe put something in that ver, in that
Janice Porter:written introduction that that says, you know, if, however, it
Janice Porter:turns out, please let me know kind of thing. Because I'd like
david homan:exactly not to be clear, to make it transactional,
david homan:even if transaction might happen. But when you say, I'd
david homan:love if you can honor what happens from this? In every
david homan:language, in every culture, there's honor and dishonor.
david homan:There's nothing in between love and so when you ask that you're
david homan:putting them all on notice that you are the one giving the
david homan:value. And then they think, matter of factly, well, why
david homan:wouldn't I? But the answer is, most times, people don't, right,
david homan:that's the problem
Janice Porter:well, and that speaks to just that age old,
Janice Porter:which I guess it's in a different context when. People
Janice Porter:talk about networking, and they talk about following up, but
Janice Porter:it's the same principle that you you have to, and I love your
Janice Porter:term better, that you have to honor the the invitation that
Janice Porter:you received from the person, you have to honor that person
Janice Porter:that sent you the the introduction to show that you
Janice Porter:valued it, valued it, even though it's funny though, like
Janice Porter:you're if you're a giver, I have these questions here, but I'm
Janice Porter:not there yet. Okay, if you're a giver, and you give and you I
Janice Porter:call it sending out, because I send cards to people. So if I
Janice Porter:send out to give versus send out to get, right, I'm not expecting
Janice Porter:anything in return. I'm just sending it out, whether it's a
Janice Porter:an, whether it's a card for someone's birthday, or whether
Janice Porter:it's just a an, how are you doing card? Like I was thinking
Janice Porter:of you today. It doesn't matter what the purpose is. It's just
Janice Porter:you send it out to give. It goes in out to the universe and and
Janice Porter:it shouldn't expect anything in return. Well, it's the same with
Janice Porter:those introductions. And I'm feeling a bit badly right now
Janice Porter:because I, I was doing some work with a LinkedIn client for she
Janice Porter:was like a full meal deal client. And during towards the
Janice Porter:end of our sessions together, she mentioned something, and I
Janice Porter:said, you know, I do have something. She asked me if I
Janice Porter:knew anyone who would help her scale or business or whatever.
Janice Porter:And I said, you know, I may have someone, and this woman is
Janice Porter:Canadian, and this other person's Canadian. I said, you
Janice Porter:know, she lives in Toronto as well. I said, you might find
Janice Porter:this woman to be a fit. Well. She said, Okay. The other girl
Janice Porter:said, Okay, I introduced them, and I've heard nothing from the
Janice Porter:person who I you know, could get business from it, but I heard
Janice Porter:from my client that she hired her, and now I'm feeling like I
Janice Porter:can't believe she hasn't told me yet, but I'm going to wait a
Janice Porter:while still, because I
david homan:thought I would beg to differ. I see this. I used to
david homan:see this happen all the time. You have to take the positive
david homan:high road, but you have to remind somebody they could be
david homan:better than their actions. Normally. Are you wrote? If you
david homan:wrote to, oh, yeah, if you wrote a woman who didn't honor this
david homan:Yeah, yeah. One next time you do it, ask the person if they will
david homan:let me know if they get hired. Yeah, in this case, ask if they
david homan:have a referral fee, because you should have gotten paid for them
david homan:getting hired. But if you say to them, dear so and so, we'll call
david homan:her Linda. Dear Linda, I was so pleased that my client, so and
david homan:so said she signed up for us with you, I really can't wait to
david homan:hear how incredible the work you do is going to be. Would you
david homan:please keep me posted on this and in the future, let me know
david homan:more of what you're looking for or who else I could refer you
david homan:to. She will never, ever do it again. Yeah, she will probably,
david homan:if she's a quality person, right back and go, I'm so sorry. My
david homan:kid was sick at school on that Tuesday, and I should have told
david homan:you, but you will shame her by saying, I'm aware you didn't
david homan:tell me. Yeah, my clients enthused about it. Perhaps, if
david homan:you want more from me, you could respect that, because when you
david homan:send the card out, you might do it because it's good natured,
david homan:but what you're actually doing is increasing or maintaining the
david homan:level of respect, admiration or love somebody has for you,
david homan:remembering something of them that they often don't do of
david homan:others. But that is a that is a that is a valuation of a current
david homan:relationship. You wouldn't get an email from me about your
david homan:podcast, not have a talk yet. Then send me a birthday card.
david homan:I'd be like, Why is Janice sending me a birthday card? She
david homan:doesn't know it, but if you send me a birthday card for February
david homan:11, which is my birthday coming up, I'll be like, Well, she
david homan:didn't actually listen to the podcast, because I hate my
david homan:birthday. I don't want reminders of it. My birthday is a
david homan:referendum, like other people's New Years on what I haven't yet
david homan:done in my life. Seriously. So seriously. So I don't like my
david homan:birthday. My mother hates that. I don't like my birthday, which
david homan:is why she's flying up this year to be here on my birthday, and
david homan:we're going to cook together, have a potluck with friends and
david homan:play a bunch of board games, and I better like my birthday, but,
david homan:but that aside, right? The point is, you made a little bit of a
david homan:flub with making this referral, without saying this is valuable.
Janice Porter:I might have said to her, let me know how it goes.
david homan:You might have, but regardless of whether you said
david homan:it or not, you would do this to somebody else, but most people
david homan:wouldn't think to do it to you, because if they're in their
david homan:world, everyone's trying to get by. We think we're evolved, but
david homan:we're still just animals surviving and working. And she's
david homan:probably thinking, Well, yeah, I'm good at what I do, so I got
david homan:a new. Client not what am I losing by dishonoring a woman
david homan:who works with tons of people she could refer me to, and what
david homan:am I losing by not honoring that back? Because once you see what
david homan:you're going to lose, then we will take action to correct
david homan:nobody in a relationship, marriage or the rest fixes
david homan:something till they realize it's affecting their partner. Yeah,
david homan:yeah, you just don't, you don't do the work. And so a business
david homan:relationship, any relationship, it's all exactly the same. If
david homan:people are honoring and respecting each other, you are
david homan:elevated. And if not, you don't realize how much you're actually
david homan:offending people, even when you don't intend to Interesting.
david homan:Okay,
Janice Porter:yeah, you answered that question. Okay.
Janice Porter:You believe that asking, no, okay, I mean this question,
Janice Porter:there's a difference between being visible and being trusted.
Janice Porter:How do you help people understand that that distinction
Janice Porter:in their relationships and their communities?
david homan:So the person who's a taker in this world, the most
david homan:visible one is the person called the collector. This is the
david homan:person
Janice Porter:for a second. Let me just get you to explain how
Janice Porter:your book is set up, because I think that's I took your test,
Janice Porter:by the way. So let's just talk.
david homan:Okay, so, so Premise The book is, here's the
david homan:street cred for how I did it. I run a global network of super
david homan:connectors. I've done this for a decade. I've learned for the
david homan:people who all thought or believed they were the best
david homan:connector they've ever met, and instead of them being the best
david homan:connector they've ever met, I just introduced them to hundreds
david homan:and hundreds of others. I'm not the best. I just built a system
david homan:to allow all of us to thrive and support each other that's not
david homan:membership based, not not monetized. It's a pure community
david homan:that's a network of networks. So all the principles that I had
david homan:mentioned, from Curiosity down to gratitude, all come from
david homan:understanding how I want that world to operate and how the
david homan:people at the very best of building trust operate. And for
david homan:somebody who's thinking, well, this is all like goose look
david homan:loosey goosey, or like, you know, touchy feely, I'm
david homan:thinking, you know, I have one degree from Madonna and Malala
david homan:and Jody Allen and Ray Dalio and Steven Spielberg. And I mean,
david homan:I've met most of these people as well, but I've met them with the
david homan:respect of somebody who knows them. So you would so I wouldn't
david homan:abuse it in some cases, like I have a friend. We were
david homan:introduced by somebody we both don't talk to. We took a text
david homan:message intro, we jumped on a call. We weren't on stream with
david homan:each other. I was David, she was Candace, and then we did a
david homan:second call, and we jumped on Zoom. And I admit, I haven't
david homan:followed sports in years because I have young children, and we
david homan:don't have a TV Candace Parker, who bought my book, who's a
david homan:friend, who's my friend, like my dad, passed this past December.
david homan:Candace said to me, What day are you going to honor him? And I
david homan:said, December 27 and she sent the only bouquet I got from
david homan:anyone. I didn't really advertise it, but she asked it,
david homan:I will do anything to help her on this planet. It doesn't
david homan:matter she's an Olympian and WNBA star all the rest. Like she
david homan:showed up as a human in a way I didn't think I needed somebody
david homan:to to. The flowers arrived, and it made the table where everyone
david homan:was sitting around beautiful, like I cried because of that,
david homan:which was a gesture of kindness with no expectation,
Janice Porter:and the story about meeting her, but I knew
Janice Porter:who you were going to say as soon as you said it, because
Janice Porter:there's not that many, yeah, but
david homan:it's so she's, she's my friend. She blurred my
david homan:book. She's, I help. I helped promote her book. It sits on my
david homan:bookshelf. I recommend it, especially to people with this
david homan:resilience mindset. I'm going to put her on my own podcast. I
david homan:haven't asked her yet, so maybe you should listen to this and
david homan:then just say yes, but, but when you build relationship for the
david homan:value and the why not because of who's asking, that's a
david homan:difference of the mentality of somebody who wants to do it, to
david homan:be visible. And so the final part of the book, besides the
david homan:playbook of how to, I think, how to build purposeful community
david homan:that no one I spelled out. I've spent my life looking at people
david homan:and studying them and seeing who's a connector, who's
david homan:generous. Some people think a connector has to be, as I
david homan:mentioned, an extrovert, but one of the most important connectors
david homan:is the shepherd or shepherdess. So I'll just give this one for
david homan:people listening.
Janice Porter:These are categories of people you've just
Janice Porter:labeled in your book that do certain things, right? Exactly.
david homan:So it isn't always this, but, but we know the term
david homan:the woman behind the man. Yes, right. So a big business comes
david homan:together all the executives and the investors are everyone in
david homan:the room. And. Guy gets up and speaks about the power of the
david homan:company he built. The reason that community is there is not
david homan:that guy. They're there because of the person. Often, the
david homan:shepherdess who called them all told them to change their
david homan:schedules, got their spouse to come, you know, helped make the
david homan:room powerful. That is as powerful as a connector, as the
david homan:Alpha extrovert who comes in the room and everyone's like, Oh, my
david homan:God, he built a unicorn company. And then sometimes that person
david homan:is an incredible human being. Oftentimes they're horrible,
david homan:yeah, but they built something great. So they're not a
david homan:community builder. He's not honoring they're they're they're
david homan:not honoring her. So the person that I found in this world that
david homan:fits the visible before anything else, the taker, somebody who
david homan:literally takes relationships from others. One of them is
david homan:called the collector. This is the person who says, you know
david homan:Janice, I know all these people everywhere. I've been here, I've
david homan:been there, I've been there. And you're like, Oh, well, could you
david homan:approach Reid Hoffman for my podcast? And they'll be like,
david homan:sure, sure. And then it never happens. Then you see them
david homan:another time, they're like, Oh yeah, I'm going to get Janice to
david homan:read. She does this whole thing with her business on LinkedIn,
david homan:maybe the LinkedIn, and then it never happens. And so I wanted
david homan:to categorize this to name what all that behavior is, because
david homan:the person who is seeking their own fame is feeding their
david homan:insecurity. Say that again, the person who is seeking fame
david homan:around them is feeding their own insecurities. Yeah, my world is
david homan:not rich because I know Candace Parker, my world is rich because
david homan:a friend helped me born my dad, she just happens to have all
david homan:these incredible things she's done, yeah, and maybe she'll let
david homan:me say this or not. But as we were bonding and becoming
david homan:friends, I noticed she was getting out of breath, and I was
david homan:like, what's wrong? And she's like, Well, my kid is riding
david homan:around my house, and I keep having to chase him. And I was
david homan:like, Well, stop, go counterclockwise to him, and
david homan:then surprise him every time. And she stops, she stops being
david homan:out of breath from chasing around however big a house she
david homan:has in California. And every like, 30 seconds, I hear her
david homan:wave, and I hear a giggle, and she's like, Oh my God, you saved
david homan:me. And I was like, Well, I had the kid who kept running and
david homan:wanted me to chase her. I went counterclockwise eight years
david homan:ago, but I remember and like, she's like, it's the best advice
david homan:I've gotten all week. So, like, so I don't seek that even in
david homan:mentioning this, because it's about the access. It's about the
david homan:visibility. I don't post, Hey, me and Candace had books come
david homan:out. Like people who do that are trying to prove something. Yeah,
david homan:I prove it when I introduce it to somebody of value to her and
david homan:to them, and the fact I have the trust to do so, and when you do
david homan:this right, right, when you do this right, there's no such
david homan:thing as the upper echelon of people you can get access to and
david homan:the lower echelon of people around you. It's just an
david homan:intentional community. It's people in it for a greater goal
david homan:that you've built trust with when you have that you have
david homan:something profound when you need it, not when it has to happen
david homan:for you.
Janice Porter:So this question probably speaks that you said
Janice Porter:that community isn't something we join for benefits, but a
Janice Porter:responsibility that we accept. What does that responsibility
Janice Porter:look like in everyday business relationships?
david homan:I don't think there's been a single titan of
david homan:industry ever who doesn't have the story about when everything
david homan:started to fall down, how they called their friends and got it
david homan:rebuilt. There's a famous story in the 80s about Goldman Sachs
david homan:going under, and one guy calling up his Rolodex and saving it.
david homan:Every story is about the community around you, the people
david homan:you have trust with. Yeah, it's all about and and therefore, if
david homan:it's all about the people, then why wouldn't you want the
david homan:strongest, most trusted, most diverse network you can to
david homan:benefit your business. And so the responsibility right go back
david homan:to the terms, to be honorable in it, to be active in it, and to
david homan:give more than you take. But know, especially in business,
david homan:that's a balance. And my view of community that is different than
david homan:a network is specifically this. In a community, you could have a
david homan:need and somebody could fulfill it, but then somebody else could
david homan:have a need you can't fulfill, but somebody else can. In a
david homan:network you view it as quid pro quo, can I help you? Did you
david homan:help me? And when you view it that way, it always boils down
david homan:to was the transaction worth the. Time. And this is the
david homan:difference of why I say these need to be purposeful and
david homan:intentional communities, because then everyone is upholding a
david homan:collective responsibility. When you have a collective
david homan:responsibility, what that becomes is a movement. What
david homan:movements become are the things that actually change the world,
david homan:and they all start from community. There's never been a
david homan:radical shift in this world that hasn't happened from a
david homan:collection of people coming together for something greater
david homan:than themselves and taking what we thought was a majority
david homan:opinion, like, women can't vote, blacks can't vote, trans have no
david homan:rights, whatever variation, and once the majority of the
david homan:community and networks all say, No, that's not acceptable. It's
david homan:interesting how quickly the dominoes fall and change. But
david homan:you have to have that surge there, and only community to
david homan:community, I believe, makes that happen.
Janice Porter:Well, when you talk about it being a movement,
Janice Porter:I've been part of this, this movement about gratitude for a
Janice Porter:long time now, and through one of my affiliations and
Janice Porter:gratitude, I know is a core theme for you as well. So how
Janice Porter:does honoring the chain of connection deepen trust and help
Janice Porter:relationships last longer? I think we've talked about this,
Janice Porter:but let's just reiterate it, because I think it's important,
david homan:yes, so I'm going to give a real life example, and
david homan:then I will describe the outcome of this. So my friend, Bronnie,
david homan:high school buddy, introduces me to his friend Jamie, who is
david homan:working at a charity. Jamie meets me. We become friends.
david homan:Jamie introduces me to her boss, whose name is Rebecca. I start
david homan:to give good advice to Rebecca, and she asked me to become a
david homan:board member of her charity. Now I'm Board Chair. Yeah, in that
david homan:Jamie comes into my community. She meets my friend Joe. She
david homan:meets my friend Wendy. Joe and Wendy make an introduction to
david homan:her, which gets a major group that's a charity auction house
david homan:to think about helping our charity. So right now,
david homan:everyone's thinking, okay, he named a couple people who are
david homan:these people in December of last year, Keanu Reeves and Alex
david homan:winter, as in Bill and Ted, and Keanu Reeves is in famous,
david homan:famous Canadian. So Go Canada, right? And such a high integrity
david homan:human being, they agree to do a charity event for the Arthur
david homan:Miller Foundation, as in the playwright of death of the
david homan:salesman in the crucible, whose daughter Rebecca is the one I
david homan:met through my friend Jamie, who's the executive director of
david homan:that foundation, right and because of my network of my
david homan:friends, Wendy and Joe, they were able to set up an event
david homan:that raised, I think, a quarter million dollars for our charity
david homan:in one night, which is going to help massively secure our
david homan:programming for next year. This took time. Janice, right? This
david homan:took time. Built relationships without a goal. What's the
david homan:outcome for this one relationship? And I won't go to
david homan:the details of each of the powers of each of those people.
david homan:They are all valuable. They are all powerful. So if I come out
david homan:in the visible world and say, because of my network, I got
david homan:Keanu, Reeves and Alex winter do this thing, people are going to
david homan:celebrate me. It wasn't me. Yeah, if I come out and say, I
david homan:am so grateful to Kiana and Alex, who I've never met, but
david homan:I'm so grateful they did this, and their entire team,
david homan:especially publicists and managers, who made it happen on
david homan:the Monday night when they were in the middle of doing Waiting
david homan:for Godot, exhausting weight every night in a Broadway run.
david homan:And I'm grateful for every person in this chain and this
david homan:outcome. That's what honoring the chain is. I get to say all
david homan:these people I know. I get to say the outcome that happened
david homan:because of me, but when you do it under the world of honor and
david homan:gratitude, everyone is with you in it, everyone is elevated. And
david homan:when you do that repeatedly, as I've been now for a decade,
david homan:several 1000 times a year, running my community, the amount
david homan:of insight you gain, along with the reputation you gain, means
david homan:that, you know, I could comfortably walk up to one of
david homan:candace's former stars, friends at an event I did in Maryland,
david homan:and say to her, Candace is my friend, and she can trust that,
david homan:and she can trust that because she knows that I would not come
david homan:up to her to name drop somebody who's also well known if I if I
david homan:wasn't trustworthy by the person who brought us there to be on a
david homan:panel. And so the reputation increases. The strategy is the
david homan:same, build with an expectation that you can be grateful. Thank
david homan:everyone involved. Don't. Ask. Final point, don't ask once you
david homan:thank people for something more, because when you let it sit, you
david homan:let that silence sit just at the end of a piece of music, you
david homan:finish performing. If somebody tries to applaud right away, the
david homan:moment's ruined. You have to wait see how long the silence
david homan:will last, to see how deep the journey was for the audience,
david homan:when you thank somebody, right? They're thinking, Oh, my God, I
david homan:did something awesome. I feel good. They feel good. Could we
david homan:do more? Janice, what do you need? What do you need next? Can
david homan:I help you more? This is why it's strategic, but also just
david homan:personally valuable.
Janice Porter:So I don't know how to phrase this without
Janice Porter:sounding like fan girl, but when you first I mean people of
Janice Porter:influence in any given area may be how to say this, but like,
Janice Porter:well, now I'm thinking. Now I'm thinking about, yeah, some
Janice Porter:things that I have done in my past, like I did it, I don't
Janice Porter:know. I was a mom and young, a mom of a young kid, and I was
Janice Porter:doing a part time gig, and I managed to get a job running a
Janice Porter:fundraiser for the Kidney Foundation here. And it was a
Janice Porter:job that, like they gave you the binder. The event had happened
Janice Porter:year after year, but you had to do it yourself, like make it
Janice Porter:your own. Get go for it. And the event was called jail and bail,
Janice Porter:where you have, you put some people in jail for an hour, and
Janice Porter:they have to call their donors to get them out of jail for
Janice Porter:amount of money, which goes to the foundation. And when that
Janice Porter:foundation was, when I did the event here, two day event, I had
Janice Porter:to get all the people that were going to go in jail. I had to
Janice Porter:get the judges like it was a whole thing, and then I had to
Janice Porter:get drivers to go pick the people up from their place of
Janice Porter:business and bring them, you know, and to the event. And
Janice Porter:because these people so I decided I would try and make it
Janice Porter:a local celebrity type event, because I knew a fair number of
Janice Porter:people that I could reach and get to and whatever, and and
Janice Porter:when I did it, we raised, like, $30,000 this was many years ago,
Janice Porter:but it was a two day event. I raised $30,000 it was, it was
Janice Porter:considered a big success. And the person from the Kidney
Janice Porter:Foundation said to me, we've never had celebrities in it
Janice Porter:before, like, they're local celebrities, like, you know, the
Janice Porter:girl that does the news on the local television channel and and
Janice Porter:a talk show host and a soccer player that was worldwide known
Janice Porter:from, from the team here, stuff like that. And it was so much
Janice Porter:fun. And I, I kind of went to my community to and it grew. And,
Janice Porter:you know, I called this guy who was, I had to get local business
Janice Porter:people too, you know, to who had the to do it. So I called this
Janice Porter:guy who was the CEO of a credit union here that had, like many
Janice Porter:branches, and his son knew my daughter at school because they
Janice Porter:both played basketball, and I called his office and he
Janice Porter:answered the phone. I wasn't expecting it was a complete cold
Janice Porter:call, but he phone, nicest guy ever said to me he would be
Janice Porter:happy to come and do the event, but he said, what he who he'd
Janice Porter:really like to get him out of jail is this local celebrity who
Janice Porter:is very cute, young girl. She did the weather on on the local
Janice Porter:news. I said, I will get her for you. I didn't know how okay, but
Janice Porter:I did anyway. It was the best deal, and I felt really good
Janice Porter:about it. But I think my point here is, is when you're talking
Janice Porter:about celebrities, local or big, worldwide celebrities, they're
Janice Porter:just people, and if you treat them like you know, I'm getting
Janice Porter:sort of confused.
david homan:No, no wait, when you treat somebody not as a
david homan:person, but as the persona, people see them as they don't
david homan:feel seen or heard exactly when you give them something for the
david homan:greater good. I mean, like Keanu Reeves, who's friends with or
david homan:knows Rebecca Miller, because she's also Hollywood. Like our
david homan:whole point is, who was that theater teacher that changed
david homan:your life and brought you a better sense of yourself? Like
david homan:Kiana has this. Julian Moore has this. Alec Baldwin has the
david homan:entire Arts Advisory Group of our of our foundation, is based
david homan:on this. Steven Spielberg has this. They all have it because
david homan:they all have the love of the person who made them love
david homan:theater and film, yeah. And all we do is fund the ecosystem to
david homan:support more of those theater teachers in public schools.
david homan:That's the mission. Yeah. Yeah. So if the mission is greater,
david homan:then you're asking something, somebody to be part of something
david homan:greater. You're not saying, hey, WEATHER GIRL, we want you there
david homan:because we want you there. You're saying, hey, there's an
david homan:opportunity. Yeah, we have this credit union you probably bank
david homan:at, and it wasn't a cold call because you're you can't do the
david homan:other I mean, I made it. Yeah, right. No, you had a parent
david homan:relationship. But all of that is to say you just use the power of
david homan:your of your community as a community, not as a network,
david homan:yes, for dollars for you.
Janice Porter:What I'm also trying to say is, if some people
Janice Porter:want to, they listen to you and have these big names in front of
Janice Porter:you, they still don't see that they can do that with their own
Janice Porter:community. Make it bigger, make it stronger. Have more people
Janice Porter:that trust them, and have they they trust, which then could
Janice Porter:lead to, you know, people with more influence that's beyond
Janice Porter:100%
david homan:yes, yeah. And when we look at as we're trying to
david homan:connect those we gravitate to whom we think have great access
david homan:and power. Most times those people look the part. They don't
david homan:have the substance. Yeah, I went to an event.
Janice Porter:Yeah? Sorry, you have to be able to distinguish
Janice Porter:that. Though, that's the key piece there you have to be, but
david homan:you have to be discerning about who might be a
david homan:waste of your time. Yes, you never know the opportunity in
david homan:front of you unless you're curious and vulnerable. And
david homan:that's my thing. I went to summit event, and I used to, I
david homan:mean, I did this wrong for years, and I started to do this
david homan:better when I had to, like, this wasn't my whole life. I wasn't
david homan:great at this. I became adept by studying. What I did wrong was
david homan:that this event in New York, everyone wanted to meet the
david homan:celebrity who was there who was talking about this new tequila
david homan:brand that came out. And I honestly, as much as I was
david homan:enamored by this position, like, didn't feel like going up and
david homan:being like, Hey, I'm David. Thanks for being here for this
david homan:tequila. It just felt false. So I sat with a friend towards the
david homan:side, started talking with this woman who was there, who was in
david homan:her 40s, and we just got along. We were joking where I was like,
david homan:Listen, I don't even really drink tequila. She's like, me
david homan:neither. And then afterwards, Santana came up and hugged his
david homan:sister, who was the woman we were talking to and she was
david homan:like, You should meet David. We spent like 20 minutes talking
david homan:because we built value without an expectation of, oh, can I
david homan:meet your brother? I didn't even know, yeah, yeah, and so, but
david homan:that curiosity about somebody else without understanding if
david homan:they're the right person, gives you a better chance than not
david homan:being curious and thinking, you did your pitch, right? You had
david homan:your moment. Because I've had so many moments where I've walked
david homan:up to people who are like, Honestly now friends who are
david homan:rich or famous or this. And one I went up to and they're like,
david homan:Oh, hi, I'm so and so I was like, honestly, you look like
david homan:you need to get out of here. Like, can I walk you out of
david homan:here? And I walked this person out of a conference, and then
david homan:afterwards, they're like, but they're like, you have a
david homan:connection to me, don't you? I go, Yeah, well, we're doing a
david homan:gala with its like, Perlman in a month, and you're coming in
david homan:said, Yo Yo Ma. But I didn't go in to be like, Oh, you're Yo Yo
david homan:Ma. I thought I'd meet him. He was so harried after doing this
david homan:event and being late for something all I did. I don't
david homan:even know if he remembers this. He probably doesn't, because it
david homan:was years ago. I just said, let me be your out.
Janice Porter:That's it. You treated him like a person. You
Janice Porter:just
david homan:treated this. I missed my opportunity, except
david homan:for I didn't because I built one later because of that.
Janice Porter:Oh, there you go. Okay, I just realized that I've
Janice Porter:overstepped my bounds in terms of time on this recording,
Janice Porter:because I'm just going on and on, and I love this
Janice Porter:conversation. Last question, what's for someone listening who
Janice Porter:or watching who wants stronger relationships but doesn't want
Janice Porter:to feel salesy or track transactional? What's one small
Janice Porter:shift they could make this week that would change how their
Janice Porter:relationships feel?
david homan:You know, usually when I answer this question, I
david homan:talk about gratitude, but I've learned that there's something
david homan:greater. If you don't want your relationships to seem
david homan:transactional, then start with vulnerability. Everyone is
david homan:dealing with something you don't have to call about to be like
david homan:verbal diarrhea. Here's what's wrong with me. How are you
david homan:Sally? What you have to do is you have to say, like, I value
david homan:our relationship. I just I don't want it to become something that
david homan:feels like we only engage when we want something from each
david homan:other. Want to grab coffee. Tell me how it is. How is it with
david homan:your kids? How is it with aging parents? I'm struggling with
david homan:mine. If you connect at that level with somebody you already
david homan:have some relationship with, you build a bond. And that final
david homan:part, which is why I say generosity is even more
david homan:important than gratitude. Mm. If you ask what they need and offer
david homan:to help them, if you can do it that builds trust that
david homan:transcends any future transaction.
Janice Porter:So true, right? So true. So thank you. Thank you
Janice Porter:for your time. This is a long episode. I hope, I hope you
Janice Porter:stayed with us till the end, because I think it's worth it.
Janice Porter:There's so many nuggets in here. David has been David and I, I
Janice Porter:think, have had a thoughtful conversation about what it
Janice Porter:really means to connect with intention and care. I appreciate
Janice Porter:David the way that you remind us that relationships don't fail
Janice Porter:loudly, they fade quietly, and that trust is built through
Janice Porter:clarity gratitude and responsibility and
Janice Porter:vulnerability, as you just mentioned, I think so. Thank you
Janice Porter:for sharing not just your ideas but the heart behind them, and
Janice Porter:to everyone listening. I hope this conversation encourages you
Janice Porter:to nurture the relationships that matter most in business and
Janice Porter:in life, and remember that relationships do rule. Thank
Janice Porter:you. Bye.