July 10, 2025

Turn Your Podcast into a Community with These Lead Magnets | 011

Turn Your Podcast into a Community with These Lead Magnets | 011

Ever feel like your podcast has solid content but growth is still slow? You’re not alone. Strong episodes matter, but real momentum comes from how you keep the conversation going once the mic is off. That’s where lead magnets make a difference.

This episode is packed with eight simple and proven ideas to help you build stronger connections with your audience. Whether it's bonus content, curated playlists, private communities, or discount codes, these strategies work. We’ve seen them help podcasters grow loyal listeners, build engaged email lists, and create real community without adding to their workload.

Highlights:

  • Why a strong lead magnet can do more for engagement than content alone.
  • How to create subscriber-only bonus content without extra production stress.
  • Ways to build a deeper relationship with your audience through live Q&As or community access.
  • The hidden power of curated episode playlists for new listener onboarding.
  • How to use affiliate offers and email courses to grow income and trust on autopilot.

Ready to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now! Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/


Connect with Braden and AmplifYou:

Website: https://amplifyou.com

LinkedIn: https://www.linkedin.com/in/bradenricketts

LinkedIn: https://www.linkedin.com/company/amplifyoupodcasting

Instagram: https://www.instagram.com/amplifyou.ca

Facebook: https://www.facebook.com/AMPLIFYOU.ca

YouTube: https://www.youtube.com/@amplifyoupodcastnetwork

Speaker A

Hey all, it's Troy from Amplify youy here as your guest host for the podcast Playbook.

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So today I wanted to talk about what makes, you know, your podcast grow faster than just great content.

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The main thing is connection.

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And one of the best ways to build that connection, especially with your casual listeners, is to have a solid lead magnet.

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Now, not just any lead magnet, you know, using an old PDF you've written three years ago that's buried somewhere on your site.

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I'm talking about fresh, valuable, U shaped offers that turn listeners into loyal subscribers.

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So today I'm giving you eight creative, listener approved lead magnet ideas that actually work.

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These are tools we've seen help podcasters build community, grow their email lists, and create super fans who stick around.

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So let's get into it.

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Why do you want to use lead magnets?

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Here's the thing.

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A lead magnet is basically a value packed freebie you offer in exchange for an email address or some kind of contact info.

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But honestly, it's more than that.

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It's how you keep the conversation going after the episode ends.

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It's a trust builder, a connection builder, a community builder.

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When done right, your lead magnet becomes the moment your listener raises their hand and says, yep, I'm in.

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I want more.

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And if you're not using lead magnets right now or the ones you got are more than magnetic, this is your sign to change that.

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So I'm going to take you through eight ideas that are working right now for other podcasters.

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We've seen clients use these to grow their lists, deepen engagement, and boost retention, all without burning out.

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All right, number one, bonus content episodes.

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This one's gold.

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But don't let the title make it feel overwhelming, but oh God, I gotta do more episodes.

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No, here's what you can do.

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Record a few extra minutes with your guests.

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Maybe a tangent, a juicy behind the scenes, a question that you never got to ask during the interview, or maybe a hilarious story that you had to cut because of the time.

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Wrap it into a bonus episode and make it available only to subscribers.

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It's simple, it's valuable, and your audience will love it.

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Now, if you don't want to do the subscribers, make it as a bonus episode and place it on your website so that you can draw people in.

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Hey, I had this little behind the scenes talk with your guest and you can go find that on our website at blah blah, blah.

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And that way you get them to your website and then they're also checking out your website a little bit more.

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All right, number Two detailed show notes or transcripts.

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Now often when we're doing interviews, people will drop names or they will drop book titles.

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Other podcasts, that type of stuff, you want to be able to have the people find that right away.

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You don't want them to have to come back and say hey, what was that book you mentioned?

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Or you know, going searching for it.

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So in your show notes we highly recommend using like resources mentioned.

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So they dropped a book name, have the book name in there, who wrote it, and a link to go find it, whether it be on Amazon or wherever.

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Now hint.

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The great way to make a little extra bucks is, you know, have an affiliate link.

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Sell the book through your affiliate link on your store.

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Um, so yeah, but the biggest bonus of this is that it helps with SEO and accessibility.

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It's a win win situation for you and your listeners.

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Number three Cheat sheets and checklists.

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This one's all about action.

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Turn your episode into a tangible takeaway.

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Talking about productivity.

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Create a top 10 tools for focus checklist.

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Teach you marketing tips.

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Build a five step Instagram funnel cheat sheet.

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People love printable, digestible tools that they can actually use.

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Number four Secret Subscriber only playlists.

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Think of this like your podcast's Greatest Hits.

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Group 5 to 10 episodes into a themed playlist.

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Start here.

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For new listeners, the My Money Mindset series the best of 2025.

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However you want to break it down.

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This is especially helpful if you have a large episode catalog and it helps guide listeners to the content they'll love most.

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Don't want to sell it?

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That's fine.

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With hosts such as Captivate, you can just create playlists and embed the players on your websites and send people to your website again to go look for those playlists and they can listen to the episodes directly there.

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Number five Free email courses.

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Okay, I get it.

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This sounds like a lot.

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But if your show teaches anything, this is a way to go deeper.

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So for us, for example, we may want to put out something like podcasting in 30 days or how to Build a Personal Brand Online.

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You write it once and let your email platform do the heavy lifting.

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Plus, it builds trust while you sleep.

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You don't have the extra steps.

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You've done all the work.

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Let it work for you.

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Number six Private community Access.

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Let your audience join the inner circle.

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Whether you have a private Facebook group, a Slack channel that they can get into, or a community on the circle such as we have for Amplify youy, this is where relationships flourish.

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Your audience gets to ask questions, share wins and Connect with each other, not just you.

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And spoiler alert, community breeds retention.

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So the more that you can get them engaged on your private channels, the longer they're going to stick around and listen and follow you.

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Number seven, live Q&As or mini workshops.

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Go live once a month.

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Answer questions.

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Share behind the scene insights.

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Do a short training that real time energy.

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You can't beat it.

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We have a number of individuals that we work with that do webinars once a month and they turn that into a podcast.

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So don't think of this as just extra work.

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This is something you can use for your podcast episode itself.

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It's a wonderful way.

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It builds loyalty fast and it makes your podcast feel personal, not just polished.

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Number eight discount codes are affiliate offers.

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If you've got brand partners or affiliate deals, don't let those lie.

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Use them.

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Package these discounts into lead magnets such as Join my insider list for 50% off my upcoming course.

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You're helping your audience and and adding another income stream for yourself.

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Now, we've gone over those eight.

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We're not saying you need to use all eight.

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That would be a lot.

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But pick one that feels aligned with how you show up and what your audience actually wants.

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If your audience loves quick wins, go with the checklist.

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If they binge your content, curate a playlist.

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If they want to learn from you directly, that's where that live Q and A or an email course would be beneficial.

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And if you're not sure what they'd love, ask them.

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Spotify has polls.

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Drop a question in your show notes, mention it in your episode.

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Do it on your social media.

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Find out what they want.

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They'll tell you.

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So what's your next move?

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Take a look at these lead magnet ideas and pick one today.

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Sketch it out.

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Don't do it next month or next year.

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Do it now.

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This week.

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Put 30 minutes into your calendar, brainstorm your freebie and make a plan to launch it in the next 30 days.

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And so, one last thing we would love to hear from you.

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Do you use any of these lead magnet strategies?

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Do you have others?

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Put them in the comments below because we would love to hear from you.

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We would love to see how you have found success.

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Until next time, happy podcasting.