Stop Letting Great Content Collect Dust: How to Reignite Old Episodes for Growth | 015

Hey all you Amplifiers. Welcome back to the

Podcast Playbook. You know, it's wild. We spend so much time

creating podcast content between the hours and hours of planning,

the recording, the editing, the publishing, and then finally,

the promoting. And then what happens a week later, that

episode kind of vanishes from our spotlight. Maybe a handful

of people binge your back catalog, but most of it just

sits there, collecting digital dust. And that's a shame,

because some of that old content, it's gold, like, super

valuable. So today I want to talk to you about how you can

put those older episodes back to work without feeling like you're

just recycling because this isn't about being lazy, it's

about being smart. So let's go into how to turn your past

episodes into fresh momentum for your podcast and your business.

So first off, let's look at why reusing past content is actually

a power move. First, your audience has changed, you have

grown, you have evolved. Maybe your brand is more dialed in

now, maybe your marketing is stronger, but it is guaranteed

that you have picked up new listeners along the way, and

chances are they haven't heard that golden episode you dropped

a year or two back second, some of your topics have gotten more

relevant, not less. We've seen this over and over that those

episodes that felt niche or early when they first dropped

suddenly feel spot on a year later, when the trend shift or

industries catch up, and third, and this is the big one. You

already know. What works if a past episode got great feedback

or high downloads, that's a signal. That's your audience

raising their hand and saying, Yes, more of this. So why not

give it to them again, but with little twist?

First off, we're going to talk about the Encore strategy. You

know, republishing with purpose. Think of this like your podcast,

graded Hits album, but don't just slap it back on the feed.

We're not trying to phone it in here, but instead, it is very

intentional. This is a curated encore. So how do you do that?

Step one, picking the right episode. So go back and look at

your episodes. Look for episodes that performed really well in

downloads or on social media shares, that have evergreen

value. So this is stuff that's still relevant and useful today.

Tie in with what you're currently promoting or talking

about, and solve a problem that your audience still has. Go back

to your podcast host and pull up your lifetime stats. What are

your top 10 episodes? That's your short list, right there.

Step two, record a new intro. This is where you set the

context. Let people know this is a re release, but it's on

purpose. Give it a little story. For example, Hey, friends, this

episode originally aired back in 2022 but I keep getting

questions about this exact topic, so I wanted to bring it

back to the top of the feed, because the strategies still

work, and honestly they're even more relevant today. For

example, that small touch goes a long way in showing that you do

care and you continue to build trust with your audience. Step

three, repackage the title and description. This part is so

underrated, if you leave the same old headline, people are

going to scroll past, so refresh it, make it timely. For example,

our original episode was how to build a lead magnet that

converts the Encore, clean it up, make it more exciting, but

let them also know that it is a redo. So back by demand, the

lead magnet strategy that's still bringing in clients today.

The same goes. For the episode description, summarize the value

and include an updated call to action, very important,

especially if you've got a current offer, new lead magnet

or a new promo running step four, upload it as a new episode

that puts it right at the top of your feed triggers your

subscribers apps and gives you a reason to promote it again. Just

be transparent. Label it as an encore episode or a throwback

presentation. People actually appreciate that clarity.

Now maybe you don't want to re upload the episode. That's cool.

There's still so much you can do to spotlight it again. Here's

what works well, create a themed content week, pick two or three

older episodes around the same topic. Say it's around

attracting coaching clients or launching your first offer and

feature them in a mini series. Use your email, Instagram,

stories, carousel posts, whatever you've got. Go back and

create new clips for this old episode. So go back and pull out

those 30 to 62nd mic drop moments from older episodes and

turn them into audio, grams reels, tick tocks, book

graphics. Use tools like Opus clips, descript, and if you

record on Riverside magic clips, those will help find those

little magic moments really quickly, so you don't have to go

searching for them yourselves. And then, of course, you can use

Canva to create your graphics for your quotes and that type of

thing. Use your past episodes as part of your email automations.

So let's say you've got a welcome series or a nurture

sequence that you have automatically when new people

sign up, plug a few past episodes in there, especially

ones that share your origin story. Give a quick win, address

a major pain point that your ideal client feels. Don't wait

for people to dig through your catalog. Serve it up for those

of you that have worked with amplify you to launch your

podcast. Those episodes are usually within our first four

framework that we give you. So take a look at that and use that

as part of your emails. Do a Flashback Friday feature. So

make this a weekly thing, if you want. So you can do a quick post

such as Flashback Friday. This episode on building trust with

your audience is still one of the most downloaded if you

missed it or just need a refresh. This is your sign. So

it's just simple things like that to highlight a very quick

past episode. This helps you get visibility consistency, and

makes you feel like you're not scrambling for something new.

All right, so now let's look at turning old content into new

assets. How can we do that? This is where you can take it up a

notch. So one turn your episodes into blog posts. We've talked

about this in a previous episode recently. So get your episodes

transcribed. If they're not already, clean them up and boom,

you've got SEO content. It helps the discoverability gives you

something to link to, and reinforces your authority.

Bundle episodes into lead magnets, grab a few related

episodes, maybe add a worksheet or a checklist and offer it as a

freebie, like the podcasting playbook for entrepreneurs or a

five part audio series, how to attract clients with your voice

now your old episodes are rebuilding or building up your

email list, host of live training based on a past

episode. So use this episode as your pre work. Then go live to

walk through the content with your audience, take questions,

go deeper. This will help build massive engagement and again,

that no like and trust factor. So here's what I want you to

take away from this. Your content library isn't just a

record of what you've done. It's a resource. It's a toolkit

you've already put in the work. Don't let it sit on the shelf.

Go pull one of those golden episodes back into the

spotlight, add a new intro, share a story around it, or just

repackage it and let it serve someone who needs it today,

because odds are the right person hasn't heard it yet.

And if you want help making your podcast. Work harder for your

business without working harder yourself. That's what we do at

amplify you. We help you. Turn one episode into an entire

marketing ecosystem. So don't be shy, reach out. Let's talk. You

can book call. The link is in the show notes. And also, with

this episode, we have a repurpose roadmap checklist that

you can download for free. Check out the show notes for the link.

So until next time, keep showing up, keep sharing your voice and

remember that great content never expires.