Stop Letting Episodes Go Quiet: Master Email Promotion

Hey, Amplifiers, Welcome back to another episode

of the Podcast Playbook. Let me ask you a question. Do you ever

feel that you've done all this work to publish a podcast and

then crickets, you've prepped the episode, you've recorded,

you've edited, you've uploaded it, you've posted on social

media, maybe a shout out once, and then what you move on to the

next one. But here's the thing, publishing your episode

shouldn't be the end of the process, but the beginning the

launch pad. If you're not pairing every episode with an

email campaign, you're leaving a ton of connection, engagement

and conversions on the table. So today we're talking about one of

the most underrated tools in your podcast promotional

toolkit, and that's your email marketing, not just why it

matters, but exactly how to use it to turn those passive

listeners into raving fans and hopefully clients. So let's go

through the process to make it both simple and scalable.

All right, big picture, we hear lots of people talking about

social algorithms, SEO tricks going viral on whatever social

media platform that you're using. But guess what still

delivers the highest return of investment that's your emails.

According to litmus software, email returns an average of $36

for every dollar spent. That's going to be anything with

regards to your social media, your paid ads, relying on SEO

everything. So unlike social platforms that change the rules

every three to four months, and you have to stay on top of it.

You own your email list. It is the direct access to people who

actually want to hear from you. Think about it, they opted in.

They want to hear your message. And if you show up in their

inbox regularly, like every time your podcast drops, they start

to trust you. They get to know like and trust you. They start

to expect you, and that trust, that's what turns listeners into

clients.

So what's the magic? Here's what a simple, well written email

does for every new episode. One. It drives immediate traffic

right when your episode drops. It builds consistency. People

see you showing up again and again. It reinforces that you're

the thought leader, because you're not just talking, you're

guiding them through. It creates action, whether it be grabbing

your lead magnet, sharing your show, booking a call, download,

whatever it is, your ability to get them to take action without

email, your podcast is just passive with it. It becomes a

content engine that drives momentum week after week.

Now, don't get me wrong, social media still has its place,

especially when it comes to discoverability, but here's what

most podcasters miss, email and social media work better when

they work together. Use your episode email as a base, then

repurpose it. You can make a short, real script, a carousel

post that shows your key takeaways, a quote card from

your guest, or even from yourself, of something that was

important, that was said to give them something to think about, a

LinkedIn post asking your audience the same question you

posed in the episode and flip it around too. Use your social to

drive people into your email list. Share behind the scenes of

your episode. Offer a bonus for subscribers. Ask people to

direct message you the word episode and send them the link

in the freebie. Make it all interactive. Make them interact

with you, so that they become part of your world. This isn't

an either or, it's a both, and email is for depth, social is

for reach. All right, so let's talk about the layout of the

email itself.

Let's get tactical. Here's what your email should include every

single time. So first, of course, a killer subject line.

This is your hook. This is your first impression, so you need to

make it count. Okay? A short, personal intro. Think one to two

sentences that are going to help them connect with the

information that's going to be shared. The value of the

episode. This is where you can use bullet points from your show

notes. Tell them what they'll get out of this episode, and

again, include a clear CTA. Listen now, book a call, grab

your download whatever it is, have it go clickable links and

an image. So this is really important. You don't just want

to send a blank, white page to you through your email address

says, give them an image. Give them something to draw upon. It

could be your cover art from the episode that you did. It could

be a shot of you behind the scenes, whatever it takes make

it easy and visually appealing. Okay, remember, you're not

writing a novel in these emails. You're just giving them enough

to click Connect and hopefully convert. So when do you send

your emails? Well, of course, the same day your episode drops.

You know that's number one. That is what you're going to want to

do. Then you should be able to have the ability to track your

episodes who didn't open it up, that from that first, you know,

two to three days, go back, resend it, or, even better, do a

copy and paste, give it a new title, subject line, so that

maybe that will engage. It's all like A B testing, you never know

what's going to work, what's going to catch people's eyes, so

change it up and resend it. Don't be afraid to follow up.

Most of us need more than one nudge to take action. And what

is it? The person needs to hear something seven times before

they take action. So you and your message deserve to be

heard, so follow up and get it out there. Another thing that

you can do is inside your email signatures that you send out on

your regular emails, put the link to your latest podcast

episode in there. This becomes evergreen as a way to promote

your episodes. People just naturally see it. So it's just

another way to make sure that people know that you're putting

on a podcast and where they can listen to hear more about what

you have to say.

So want to take it up a notch, go the next level. So other

things that you can do is segment your list, send bonus

content to those super fans, those people that are

interacting with you. Do little things for them, hopefully you

get them to share what you're doing and create more super

fans. Include your lead magnet in every episode email. So don't

forget that you every episode should have a CTA, whether it's

in the episode itself or it's in your outro, make sure you have

your CTA in there. So the best way for connection and to boost

emotion is through your use of storytelling. So don't let it

just be straight direction. Give them a little sample, a behind

the scenes. These are the kind of systems that keep your

podcast working, even when you're not all right, so here's

your takeaway, don't let your podcast go quiet after you hit

publish.

Email campaigns aren't just a nice to have. They are a must.

They're your secret weapon to growth. They bring in the

audience, build trust and move people to action. So if you're

ready to push your email campaigns, then check out the

show notes, to our link to your free copy of our podcast episode

promotional checklist. It contains everything that we just

talked about, plus a little more.

So until next time, keep showing up, keep speaking with purpose,

and remember your voice matters. We'll see you next time on the

podcast. Playbook. You.