How to Turn One Podcast Episode Into a Client Converting Live Event | PP023

Hey, amplifiers.

Welcome back to the podcast playbook.

I'm Troy, your podcast production lead and coach here at Amplify you.

So today we're going to take something you already do well and turn it into a powerful revenue and relationship engine.

I'm talking about turning your podcast episodes into live experiences.

People want to show up for, pay for, and talk about.

And the great thing is you don't need to reinvent anything.

You already have the topics as your episodes.

You already have the audience as your listeners.

What we're going to try to do is move the listeners from passive to interactive.

And, you know, taking them from that what was helpful or that was helpful to how do I work with you?

So let's dig in.

Why do live experiences from your podcasts work?

Here's the overall idea.

Think of your episodes as the testing grounds for your future live events.

They are the natural next step that deepen trust and open the door to your offers.

You're simply offering layers to your program, from your podcast to your live event, to your program and services.

Now, I went ahead and did some research into this so that we can all see the upsides of doing this.

I am going to be pulling information from various reports.

You can find the links to these reports inside the show notes if you want to dig deeper.

All right, so first off, On24's 2025 benchmarks found an average 57% registrant to attendee rate and about 51 minutes of engagement for webinars.

So that is a lot of real time attention that you can earn.

When the topic is bright, zoom highlights that polls convert.

So when you're running polls during the session, you can see about 50 to 55% of the attendees respond.

So this interactivity really makes a measurable difference.

Event demand is rising.

So Eventbrite's 2025 trends report shows strong appetite for growth and transformation focused events.

So people want these meaningful experiences and you can provide it.

And live creator events are exploding.

So StubHub reported creator and podcaster tours are selling nearly five times more tickets year over year in 2025.

So there is this real willingness for people to leave their couch and go see the creators they trust.

All right, so when you're inviting your audience to show up with you, you are giving them the fastest path to experience your value in real time.

All right, so it's not just a recording.

They get to see you, they get to interact with you.

So like I said, if you want to read more in these, the links for the reports are in the show notes.

So now where do we start?

As always, we're going to start with the proof, and you already have that.

You're going to look at your top episodes by the downloads, your comments on your social media, your replies, your DMs.

The ones that have the most are your winners that are going to be the seeds for your event.

So let's say your top episode is how to find your niche as a coach.

All right, you can grow that into a 60 minute mini workshop with a guided experience to pick a profitable niche.

Two volunteer hot seats for live examples.

So past clients that you've had before that you've run through this program and a short Q and A to close.

Then from there you can naturally bridge that, bridge that to your intensive or coaching package.

Or maybe you have a thought leadership episode on building systems that buy back time.

So those are things are perfect seed for a deep dive webinar that walks people through a simple systems map and your favorite automations.

And then you can end that up with a one week challenge so that at the end you can follow up with them, they can finalize what they're doing, test it and then come back to you.

So these approaches help build right on your existing content and the already existing audience trust.

So you've already done the hardest part by planning out your episodes.

Now you're just taking it one step further.

So let's talk about the different formats that you have open to you.

So different topics are going to do better in different formats.

So you have to pick the right one that makes the most sense.

So if we're talking about skill building, a mini workshop might be the best way to do that.

So you can include like a one worksheet, a live experience and a Q and A.

And you, you use this when your offer is coaching, consulting or say a boot camp.

All right, let's talk about a live panel for past guests.

Find two or three previous guests for a theme discussion like Growth without Burnout.

Add time to use this as a networking tool as well.

This positions you as a connector and thus you have a more perceived authority.

Look at live podcasting recordings.

So don't just sit in front by yourself, bring in your audience into your podcast too.

So record with your audience in the room or on zoom.

Use polls and live chat to pull people in, post the event, publish the episode, and for those who attended, give them a little perk like a resource pack or a private Q and a recording.

Just something a little special for them to be part of the audience and then you can go into deep dive training.

So when visuals matter, go webinar style.

So if you teach authority, storytelling, walk through a three part framework and build it with them.

So in all these the main thing is the interactivity, it's the common thread.

So polls and QoAs are not just fluff, they're not just to fill in the space.

They actually lift the participation and naturally lead to the next step action.

So let's talk about the practical wins that move numbers for both attendance and action.

So once again these are based on numbers on research and you can find the links in the show notes.

So attendance benchmarks.

Some reports show that it's about 40 to 50% of registrants that attend live, though the rates do vary by audience and offer.

So it is really important to design a strong reminder sequence to build up that this is still happening and a plan for to capture those who cannot attend.

We know that not everybody is going to come, so what can we offer them for those who didn't attend?

So it could be a replay, it could be an email sequence just highlighting what was talked about, that type of thing.

Engagement tools so use at least a poll, a chat prompt and a clear, you know, type.

Yes, if you want the worksheet.

Poll participation commonly lands around 50 to 55%.

So the nice thing about this is when you're recording you have that in your recording of who you can definitely follow up with.

They are the ones who are more interactive then are probably higher to convert platform support.

So if you plan to go live across channels while recording video tools like Riverside after multi streaming and audience call ins so you can go live on YouTube, on Facebook, wherever and Riverside is really good for that.

And then you also have the captured video again as we use that you can use for repurposing later.

Keep your sessions tight.

So aim for like 45 to 60 minute workshops with a very clear identity of what you're doing.

The On24 benchmark shows people stay with you when the content is relevant.

So don't allow yourself to get off track.

Keep it very clear and we're going to talk about how to do those types of things as well.

The right size room wins.

Smaller events often drive stronger call to action conversion.

So you can have a thousand people show up but you know they're not all converting.

So Data suggests about 50 to 100 attendees can be a sweet spot for higher CTA rates.

So here's a lightweight framework to ship your first podcast driven event.

So we're going to look at three Weeks of what to do.

All right, so the first week is you're going to pick your proven episode.

So like we said, talk, look at your downloads, your comments, your DMs, that type of stuff.

Write three main point promise for the event.

So what are you going to promise to give them during this event?

Draft your one page worksheet and then also decide your next step offer and the bonus you're giving for those people who attend.

Week two, create a simple registration landing page and then you're going to send out three emails.

One is to announce, one is to remind, and one is the final call.

Just hey, it's tomorrow.

And post a couple times on LinkedIn.

Use a clip from the episode that we're basing the workshop on and use that as inspiration.

And then lay out your agenda of your webinar and include the title status so that you keep in line what you're doing.

So you're talking about your intro.

So how long are you introducing yourself in the topic?

Get into your teaching, use your poll, your exercise, the Q and A, and of course at the end your invite.

So keep a structure to it all.

And then if you did it all real quickly because you already have the information, you can go into week three, which is going live.

So open with your outcomes, use the poll and your one chat prompt.

Don't forget those interactions.

Deliver the teaching and the exercise, then the Q and A, and make a clear invitation with a real deadline and a real bonus.

And then you can send a replay of this within 24 hours for those who registered, plus a short summary, the worksheet link, and the one direct invite to the next step.

All right, so now we're getting into the cost everybody wants.

Well, how much do I charge for this?

What am I doing?

So not every session needs a price tag, but you have choices.

So of course there is the free value session, which then is followed up with an invite to your program or service.

You may have really focused outcomes, in which case a paid mini workshop for like 49 to $97 would be best.

You could do this with a free general admission, but add a VIP add on.

So a small charge for things like group Q and A or templates, like something that would provide a little more value that the general audience isn't going to get.

Of course you have sponsorship with the partners who already support your show.

And then you also have replay or resource bundles that you can put up for sale after the event's over.

So live creator events are selling more tickets than ever and fans are eager for direct connection.

And as always, we always talk about repurposing.

So record everything and then you have that to turn into like months of assets you have.

You can take the audio clip from your recording and put it on your podcast itself.

Little bit quick editing and it's ready to go.

Your best 60 seconds for your shorts and reels, screenshots of your slides from your webinar to post on LinkedIn.

Again, email chains are always great.

So a short summary email with a lesson and a client story and then take from the Q and A the top five questions we answered and turn that into a blog post.

And of course a private replay page with an opt in if the event was paid for so that people can go back or the people who didn't show in have the ability to access the information.

All right.

Webinar and live events content has a solid return on investments when you capture and nurture it properly.

So, you know, really think about how you can cash in on these types of things.

That's it for your playbook, for turning episodes into live experiences that convert.

You have the content, you have the trust.

Now you just need to make the plan.

All right.

Until next time, happy podcasting.