Discovery Calls: The Podcast Conversion Strategy You May Be Overlooking | 013

Hey, amplifiers, welcome back to the podcast

playbook, where we give you the real tools to build a podcast

that drives results. So today, I want to talk to you about

something that we hear a lot about from our clients. So for

those of you who don't know, the vast majority of the clients

that we work with are entrepreneurs, leaders, coaches,

people who are using their podcast in order to convert

listeners into clients.

So one of the big questions that we get asked is, why does it

feel like their content isn't quite converting, and so today I

want to talk about a powerful fix to that. So the podcast

isn't just about your content, it's also about how you lead

your listeners into providing high value leads for them. So

one of the things that we have talked about in past episode, I

believe, episode number 11, we talked about lead magnets. So

today I want to talk about your strongest lead magnet that you

have, and that is a discovery call, alright? So here's the

thing, podcasts aren't just long form content, they're trust

building machines. So according to Edison Research, 67% of

Americans listen to podcasts, and over half of them trust the

host when it comes to promotions or recommendations. So if you're

just casually tossing a CTA at the end, like, check out my

website. Follow me on socials, share this episode. You're

leaving those conversions on the table. Those aren't the ones

that are sure they'll get them to check out your podcast

website and then hopefully check out the other things that you

have on your website. But it's not enough to give them an

actual step to work on. So instead, give them just one

clear step, and that is personalized, low pressure, high

value, Discovery call. Think of it as a bridge from inspiration

to conversation.

So here's why a discovery call actually works. For one it's

personal. You're inviting them in for a one to one chat during

this you're not going to be pitching, you're not going to be

selling. You're just there to help them solve a problem. It's

low risk. You know, it's free, besides your time for that bit,

but it's short, and it feels like a gift, not a grab, and

it's measurable. So you can set up a custom link in order for

them to book this discovery call with you, and that way, you can

track how many calls are actually coming from your

podcast to this. And when you make it super clear, like book

your free 20 minute strategy call to uncover your next three

growth moves, you give them a reason to act now. So I just

kind of want to go over the framework to your CTA to help do

this. And I'm going to be using my examples are going to be for

as if I was pitching for people who are coming to work with us

to amplify you.

So just to kind of give you an idea how this would work. So

here's a simple three part structure to make your CTA flow

naturally. One, start with a hook. This is going to be your

listeners pain point, or that burning question they need to

answered. So, for example, struggling to grow your audience

even with great content. So that's my hook. Two, I'm going

to offer value. So this is dropping a tip or an insight

that builds your credibility. So for mine, it would be, you know,

most podcasters don't realize it's their CTA that's broken,

not their content. Then three bridge to your CTA. So if you

want help creating a CTA that actually converts, I'll help you

map it out in a free discovery call links in the show notes. So

that last part is key. You're not selling. You're offering to

go deeper with them, and because they already trust your voice,

you're. Eliminating that barrier to entry, you're giving them

that opportunity to actually come work with you without any

full commitment on their behalf. So this is just a lead in for

you. You're going to give them just that little tidbit. You're

not giving them your full services. You're just offering

to help one small part of something bigger for them.

So the next question is, where do we place the CTA so

typically, most CTAs are placed at the end of the episode.

However, if you're doing a 20 to 40 minutes or even longer

episode, feel free to put a CTA in the middle. So this is when

your listener is fully engaged. So having a quick break to give

them hey, we've talked about this, and now we're offering

this right? So in the end, you are giving them two CTAs, one in

the middle and one at the end, for those who stick around and

it's the last thing they hear. And when it's the last thing

they hear, it's something that is more memorable and more

conducive to action. So yes, you can AB test your CTAs to try

different phrases, tweak your urgency or highlight different

benefits that they can get. So for example, spots fail fast,

book your free call today. Or I've helped dozens of coaches go

from 10 downloads to 10k want in, so test it, track it, and

then, of course, tweak it to make sure that it works for you.

So what happens after they book? Okay, so someone's now booked

your call. What do you do now? Don't leave them hanging. Build

a short nurture sequence to reinforce trust. So make sure

that they're getting an immediate confirmation email

with calendar details, a couple of warm up emails, tips,

testimonials, helpful links, just to kind of encourage them

to really focus on what they're going to talk about with you.

Send out a reminder with reschedule options, just in case

everybody knows life happens and then the discovery call itself

is just 20 to 30 minutes of your time. Keep it casual, keep it

helpful and insightful, and then you have your post call, so then

you can follow up with a tailored proposal for them. Hey,

like, I hope you found this helpful. We can go deeper into

this and what are the next steps. So this process should be

simple, repeatable, and, of course, convertible.

All right, so let's talk about the next steps. What is your

action plan that you're going to do in order to bring this

discovery call CTA into place. So one first thing I want you to

do is go back and take a look at your last five episodes. Did you

have a CTA actually involved in your episodes? Now, if you're

amplified, you clients, you definitely have it in your

outro, but are you using it within your mid roll as well?

Okay, two, I want you to sit down and write two discovery

call scripts in your own voice. You are the one who's recording

these. You are the one writing them in the reason why I say two

is so that we you can do some AB testing to see which one

actually is going to convert more. All right. Three, when

you're recording these, mix the ad with music. So if it's in

your outro already perfect. It's already mixed with music, more

than likely, or it could be at the very end of your interview,

and just adding it in with that before your actual ongoing

outro, if you're going to do a mid roll ad, mix it with music.

So that stands apart from the actual interview, so people can

hear that break that they know that this is something to pay

attention to. Okay,create your tracking link. So however you're

going to do it, if you are inviting them to call, create a

separate link for. Of that call so that you know who's coming

through through your podcast, all right, and then add your CTA

everywhere. Make sure it's in your show notes. Make sure it's

in your transcripts. And if you're doing YouTube or videos,

make sure it's inside those as well. And that can be your reels

if you're doing invites online, and then review your data, look

at your clicks, your bookings, your show up rate for those who

did book, and then tweak re record if need to be and refine

and then finally celebrate the wins and do more of what works.

So here's what I want you to take away today, your listeners

aren't just listeners. They're your future clients, and they're

just waiting for the right next step to take, and when you guide

them there with a smart, intentional discovery call,

you're not just growing downloads, you're growing your

business. So need more help about crafting your CTA. Head

over to www.amplifyu.com and check out our blog with the

release of this episode, there is also release of a blog post

that will have more examples of what to do in order to write

your CTA for your discovery call.

So I hope you enjoyed today's episode, and if you want to

learn more about amplify you, or would like to book a call with

us to discover how we can help you further. Please see the

links in the show notes, and we'll catch you next time on the

Podcast. Playbook. Happy podcasting.