July 15, 2022
434. The Power of Copywriting: How to Write Copy That Sells with Alex Cattoni
Alex Cattoni is the founder of The Copy Posse, a boutique agency, online academy and now 100,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise...
Alex Cattoni is the founder of The Copy Posse, a boutique agency, online academy and now 100,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording.
In this episode:
- [3:50] Why every business needs copywriting.
- [10:30] 3 Tips to hook your audience’s attention.
- [15:00] Copywriting versus content writing.
- [18:20] Alex’s entrepreneurial journey + mission.
- [25:45] How the world of copywriting is changing.
- [31:00] Douchey copywriting vs. trauma informed marketing.
- [40:00] Direct response marketing vs. Brand-building.
Connect with Alex @copyposse. Find her work at CopyPosse.com
