June 24, 2022

428. The Age of Influencer Marketing: Creating Diversity & Inclusion in Personal Brand Building with Pamela Zapata

428. The Age of Influencer Marketing: Creating Diversity & Inclusion in Personal Brand Building with Pamela Zapata

Pamela Zapata is a NYC-based talent and marketing executive who founded Society 18, a bicoastal influencer marketing and management agency that focuses on multicultural creators.  Society 18 represents 20 influencers and has helped them sign a...


Pamela Zapata is a NYC-based talent and marketing executive who founded Society 18, a bicoastal influencer marketing and management agency that focuses on multicultural creators. 

Society 18 represents 20 influencers and has helped them sign a collective 850 campaigns with brands including Sephora, Nordstrom, Prada and Disney.

She skillfully guides clients through the complexities involved with brand partnerships, while also focusing on personal brand building, channel growth and optimization, and new business. 

  • [2:00] Influencer marketing, etc.
  • [6:00] Pamela’s entrepreneurial journey to launching Society 18.
  • [9:00] On supporting influencers to monetize and own their power.
  • [11:15] The rise of influencer marketing and why we love it.
  • [15:30] What makes an influencer versus ‘micro’ influencer.
  • [19:30] Trends in marketing, branding, entertainment, and media.
  • [22:40] Diversity and inclusivity.
  • [28:00] Pushing creative edges.
  • [32:30] The truth of burn out for influencers.
  • [38:00] Imposter syndrome and feminine leadership. 

Connect with Pamela @pamelazapata @societyeighteen

Find her work at Society18 & PamelaZapata.com