Using Growth Strategies to Navigate the Coaching Landscape with Marc Mawhinney
In this episode of the Creative Collaboration Show, host Chuck Anderson interviews Mark Mawhinney, a seasoned coach who specializes in helping other coaches succeed. They discuss the challenges coaches face in marketing, the importance of having a clear niche, and strategies for finding clients. Mark shares insights on common mistakes coaches make, the significance of email marketing, and the value of humor in communication. The conversation emphasizes the need for coaches to take action and adapt to the ever-changing landscape of the coaching industry.
GUEST BIO:
Marc Mawhinney helps coaches get more clients and build stronger businesses – he has a passion for this because he saw firsthand how difficult it is to do it. He hates to see coaches struggling, and made a promise that once he “made it”, he would help others do the same. Since 2014, he's been hosting a daily podcast, “Natural Born Coaches”, sharing advice on how to have more success as a coach, and he's recently created an exclusive print newsletter for coaches: Secret Coach Club - where he shares all his best stuff.
CHAPTERS:
00:00 Introduction to Big Impact Entrepreneurs
01:57 Mark Mawhinney's Journey into Coaching
04:17 Challenges Coaches Face in Marketing
06:53 Key Questions for Coaching Success
09:31 Common Mistakes Coaches Make
14:15 The Importance of Niche Selection
19:55 Finding Clients: Strategies for Coaches
22:44 The Power of Email Marketing
28:10 Resources and Final Thoughts
LINKS:
Connect with Marc:
https://www.naturalborncoaches.com/
LinkedIn: https://ca.linkedin.com/in/marcmawhinney
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Until next time, keep moving forward!
Chuck Anderson,
