Understanding the True Nature of High Ticket Offers with Sheryl Plouffe
In this episode of the Collaborators Unite podcast, host Chuck Anderson and guest Sheryl Plouffe discuss the importance of linking payments to results in the coaching industry. They explore how entrepreneurs can create impactful businesses while ensuring profitability. Sheryl shares insights on common mistakes in program development, the significance of market research, and the unique approach to high ticket offers that prioritize client results. The conversation emphasizes the need for heart-centered entrepreneurship and collaboration to drive positive change in the industry.
GUEST BIO:
After spending 25 years as a TV broadcaster, Sheryl Plouffe made the leap in 2017 to follow her passion for helping entrepreneurs build profitable, sustainable businesses. Her sweet spot? Using digital tools—like AI—paired with high-trust relationships to fuel your growth. And here’s the best part—this isn’t about jumping on the latest trends or getting lost in the noise. They’re all about creating a rock-solid strategy that works long-term.
While Sheryl runs her own ScaleSmart AI Automation Agency, she’s also the co-founder of ICONMAKER® Joint Venture, where they guide entrepreneurs in leveraging high-ticket offers and strategic partnerships to scale their businesses.
CHAPTERS:
00:00 Introduction to Impact-Driven Entrepreneurship
01:20 Linking Payments to Results
04:16 The Importance of Delivering Results
10:28 Common Mistakes in Program Development
16:25 Understanding High Ticket Offers
22:19 Next Steps for Impact-Driven Entrepreneurs
LINKS:
Connect with Sheryl: https://www.sherylplouffe.com/
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Until next time, keep moving forward!
Chuck Anderson,
