Transforming Lives Through Collective Wisdom with Jay Fairbrother

Hello and welcome back to the Collaborators Unite podcast.

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I'm your host, Chuck Anderson, and this is the show where we serve our audience that we

call big impact experts.

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And that's you if you want to make a bigger impact, bigger positive impact, I should say,

in the lives of your clients, in your communities, uh and the world.

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that's one of the things I love most about our audience is that you're the type of people

who want

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other people to live happier, more fulfilling lives.

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And that's what we do.

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And today's guest not only is a big impact expert, but he helps big impact experts uh make

a bigger impact.

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Can I get the word impact in there just a few more times?

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So today I have my friend Jay Fairbrother here with me today.

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Jay, welcome to the show.

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Thanks so much, Chuck.

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Pleasure to be here.

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You know, I can't believe it's even taken us this long, you know, to get this scheduled.

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But it's you know, they as they say, timing is everything and maybe now is the right time.

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um Tell it, but let's start by, you know, I'll have you introduce you.

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mean, other than because I always butcher the the the the introductions.

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Reading bios sounds terrible on a podcast.

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Tell everybody in your own words who you are and what you do and.

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We'll start there.

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Yeah, so I'm Jay Fairbrother, the Mastermind guy, and I help speakers, coaches, healers,

and thought leaders to create high impact, we're going to keep pounding on that impact

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word, high impact, high ticket uh Mastermind or what I call hybrid Mastermind programs so

that they can scale their businesses, recurring revenue, get

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deeper client transformations, keep clients longer, and really build that sustainable

business, which is a hard thing to do in the thought leader space.

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It certainly can be, and there's a lot of struggles that come along the way, and we'll

talk more about those just for the definition of our audience, because some identify as

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coaches, some healers, practitioners.

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There's so many different words that we use to describe the impact that we make or the

work that we do.

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uh

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Tell everybody like what is your definition of a mastermind, you know, in terms of, you

know, what the work that you do and where that might fit into their business.

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High level and then we'll dive deep into it later, but just so everybody knows what the

heck it is we're talking about.

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Yeah, so there's a lot of confusion, especially in the thought leader world, because in my

opinion, about maybe 75 % of what is labeled a mastermind out there that we see is really

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just glorified group coaching.

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Because the mastermind term is a little sexier and you you maybe can charge more money.

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A lot of people use that term mastermind when really it's just a group coaching program.

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So I, you know, go back to the source, right?

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Napoleon Hill uh coined the term mastermind like 90 years ago and think and grow rich.

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And his concept was very simple.

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But one person with a brain in a room, second person with a brain, it creates this third

invisible intangible force that he labeled the mastermind.

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And if you imagine putting like eight to 14 brains in the same room, the size of that

invisible and tangible force, when you tap into the collective experience, collective

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knowledge and collective wisdom of those eight to 14 people.

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So that's Napoleon Hill's original sort of idea for the mastermind.

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It was that smaller cohort.

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you know, not a revolving door, but people who meet together regularly and support each

other collaborate.

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Um, you know, learn from the other brilliance in the room so that it's, you know, the

difference is that instead of like a one to guru relationship, like in a course or a group

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coaching program, it's a one to many relationship.

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So one of the key differences in terms of how we build

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these programs for coaches, healers, and speakers is that you're intentional about

building the relationships with the people in the program as they go through the program,

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rather than what you see in most courses and group coaching programs where at the end of

it, you still don't really know most of the other people that went through it with you.

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Like you got to know the extroverts a little because they're always on stage asking the

questions, but

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You didn't really build relationships with them and tap into that invisible, intangible

force that Napoleon Hill envisioned.

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Hmm.

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Yeah.

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Amazing.

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Well, I have a group coaching program.

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So I as you were describing that I could picture everything you just said.

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I mean, there's the the same people asking questions and probably taking up most of the

time every week.

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There's others that are, uh you know, they'll they'll sit back and they want to listen and

see what I have to say.

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They want to see what the others have to say, but they're not really participating at a

very high level.

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So it sounds like there's a really key distinction here in terms of, you know, coaching

and a lot of times coaching it in the group coaching program, it tends to be a lot of just

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Q and A, honestly.

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I mean, there's some additional teaching, obviously, but Q and A.

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So uh what's what is that?

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What is the the shift that takes a a group coaching program and turns it into a mastermind

where now you have that the benefit of the class?

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Yeah.

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So most of it is around creating the container.

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m And what I mean by that is in a mastermind, you're going to be very intentional about

creating an environment where those introverts feel safe to speak up, to ask the dumb

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questions, to not be judged.

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So there's lots of nuances to how you create this container in terms of setting

expectations, setting the culture, setting the protocols, setting the rules of engagement.

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But really what you're trying to essentially do is create psychological safety so that it

enables people to get beyond the surface level kinds of questions and surface level Q and

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A and discussion.

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and get into some of the really deeper issues that trouble people that in turn, when

people start opening up and talking about the real stuff that's holding them back, the

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real things they're struggling with, that creates a richer environment for everyone and

deeper client transformations.

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So you talk about having an impact.

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mean, that's really one of the big ways to create impact is

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because people now feel completely safe to open up and be vulnerable and really talk and

get into some of these issues that normally surface in most kinds of programs.

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That sounds a lot more transformational than your typical group coaching program, which

honestly, in a lot of times, just boil down to a lot of how-to's and the focus is on how

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do I do this and how do I do that versus, uh you know, who do I need to become?

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How do I transform myself so that I can succeed?

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Is that kind of one of the themes that you have?

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yes, 100%.

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Like that's, like I often say, like most of us in that do what we do.

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We're not doing it to amass this big fortune.

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We're doing it because we want to help people and ultimately we want to change lives.

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We want to have that deep impact.

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Right.

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And so there's nothing more frustrating to get people, you know, like I have a course and

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I have plenty of people who by the course don't complete the whole thing or go through it

just in that sit back listening kind of mode.

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I don't know if they're getting transformation or not.

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um And that's just so frustrating as a thought leader because ultimately we want to help

people.

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We want to see them get the results that we can provide.

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And so that's really what a mastermind does.

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It provides that extra layer.

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of support, accountability, safety, and it pulls people into the conversation.

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So there's, I'll give you a little example of how you do that, right?

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One of the tactical uh strategies, which is that instead of Q &A, where whoever wants to

raise their hand, right?

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Like you do certain exercises, not every time, but at certain times.

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where you make everyone go around the room and speak up, like in turn, right?

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You're not gonna skip anybody.

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But it's not a surprise, like, oh, they're gonna call on me.

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You've set that expectation right from the beginning that this is a participatory program

and process this isn't for those who aren't gonna sit back and not do the work and not

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show up and not get the results.

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Yeah, I can already see how just by setting that context alone would elevate everyone,

especially the ones who like to sit back, just listen and take their time.

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Presumably they joined the program in the first place because they wanted to transform,

that they wanted a new result.

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And they really got to bring themselves to it, I think.

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And so you've set the context where they can.

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Yeah.

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Yeah.

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Yeah, I like that.

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Now, who is this for?

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Like, so who should be considering having a mastermind?

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I get the questions all the time with the work that I do.

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you know, that, you know, am I ready?

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You know, what phase of business do I need to be in?

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And, you know, when when do I where does this fit into my journey?

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So where does.

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Where does creating and running a mastermind fit into the overall plan?

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Do you have to be at a certain level or do you?

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So what's your thoughts there?

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Yeah, it's a great question because that is the number one thing that generally holds

people back from even starting to engage in listening to what this is about and whether

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it's for them is that they're not ready yet.

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And frankly, I think the industry pushes that concept upon us because the industry teaches

what's called the Ascension Ladder Model where

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You you have start with a low ticket offer and one-on-one clients, and then you have a,

you know, a signature course or a mid ticket offer.

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And then you have a group coaching program and maybe someday you can graduate and like the

big, you know, seven and eight, nine figure entrepreneurs who mostly all have masterminds.

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And that's just not necessary to go to have all those things in place.

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I teach a model where you can actually start.

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nurturing people directly toward a high ticket mastermind.

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And yes, you need one down sell, you need something that you can offer to people who

aren't ready yet don't have the means to invest in themselves, or don't love you enough.

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You know, no, I say you move people from no like and trust to no love and trust.

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They don't know love and trust you enough yet.

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to join, know, commit to a six month, 12 month high ticket program.

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But the point is that anyone, almost anyone can start building this and start nurturing

people towards it regardless of what stage of business that you're at.

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Now having said that, it's not necessarily for brand new coaches who haven't figured out.

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you know, what they offer, how they serve and how they can help people.

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uh But you don't have to be that much further along than that to be able to start uh

embracing this concept.

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And one of the things that I do a few times a year, I do a three day virtual event called

Six Figure Masterminds Bootcamp.

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And in that three day event, we walk you through step by step the process of first of all,

what mastermind

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that you can create because there are many different types of masterminds.

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And I don't believe in a cookie cutter approach to it.

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To me, it's about aligning your superpowers, what you're best at, whether that's

facilitation, coaching, mentoring, content.

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Take advantage of your superpowers and build a unique program that's going to get the most

results.

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Then in the three day event, we focus on who are the right people.

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attract into it.

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So that's really a critical piece is targeting the right people because unlike courses and

group coaching programs in a mastermind, it's not open to anyone who can write the check.

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It's you are curating a group.

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You're hand selecting the clients that you want to work with, that you love working with,

and who are going to commit to show up and do the work.

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Right?

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So then

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So that's the what and the who.

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And then in the three day event, we work on building a simple funnel so that you don't

need all that complexity, those sales funnels with the 34 branches and you don't need to

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be doing constant launches.

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You build a simple funnel to attract people into a six or 12 month program.

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And then how to build exclusivity so that

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you can literally get to a point where it's like, no, I don't have to convince you to join

my mastermind.

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Tell me why I should let you in.

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Are you going to show up?

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Are you going to do the work?

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Are you going to be committed?

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Are you going to support the other people in the program?

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And again, those are the type of people you really want to work with and love helping.

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So anyway, in this three day event, the three day event is designed for somebody who might

be pretty early in their journey of starting a uh thought leader business.

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because we're gonna give you a roadmap literally of, okay, even if I'm not ready to walk

out of the three day event and start implementing my, know, start building my mastermind,

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I now have a roadmap for, okay, now I see how I can get to having a sustainable business

with recurring revenue and building something meaningful.

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You know, in a lot of ways, the earlier stage uh thought leader might have an easier time

at it because they're not encumbered with all of the years and decades like some of us

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have in the way we've been doing things.

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Because sometimes it's difficult to let go of the habits or do things in a new way.

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Not that it's not for them because it's for all of them.

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But you might be readier than you think, I think is my point.

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Yeah.

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Yeah.

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A hundred percent.

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Yeah.

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And it's amazing.

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Um, you know, some of the transformations that I see from the people who, come to these

three days and, and, you know, and play full out and show up for it.

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Um, you know, I've had many, many people say it's the best three day event they've ever

had.

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I've had people say the three day events better than a hundred thousand dollars they've

spent on other trainings.

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Yeah.

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It's, it's, uh, it's, I started in this.

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So, you know, the

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Everything that I'm talking about, I have lived.

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So when I started this business several years ago, you know, I've been doing masterminds

for 25 years and facilitating creating them.

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I, this six figure masterminds, which is my business, I started just several years ago and

I did what I, you know, hired mentors and bought programs and I had a low ticket offer and

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I had a course.

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And it was, think, like the fourth or fifth time I launched my course.

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And I'm looking at my numbers going, what am I doing wrong?

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And I went to my two mentors at the time and I showed them my numbers and you know, what

am I doing wrong?

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And they're like, Jay, you're not doing anything wrong.

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You're hitting industry averages with these launches.

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And I'm like, I'm going to have to launch like nine or 10 times a year just to make a

sustainable living, right?

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To have any kind of security and, and

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You know, I knew this instinctually, but I followed the path that the industry was leading

me down.

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Well, of course, once I launched my own, I take a mastermind, I tripled my revenue in six

months.

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And it was really, you know, just such an amazing process for me.

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I'm glad that that actually, I kind of wasted about 18 months, but I'm glad it transpired

that way because

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I've lived exactly what most people are going through because when we start, we get

bombarded with all these use this strategy and that strategy and this tactic and try this

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and try that.

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Any of those strategies can be immensely valuable, not knocking anything else that you

build and saying you only need to build a mastermind.

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uh

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get to having that high ticket program, the sooner you get there, the faster you have a

sustainable business.

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Amazing.

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What do you think was one of the contributing factors to when you made the switch to see

this increase in income?

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Because I not only I know very intimately the launch model and I lived what you just

described.

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I know a lot of other people too, because when you're when you're in the launch model and

you're reliant upon it, sometimes it's very difficult to get out of the launch.

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And so what was that transition like?

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I mean, you mentioned the increase in your revenue and your profitability.

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So now much more sustainable.

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in about six months really is just a drop in the bucket really for what we're doing.

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It's not a long time.

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What was that transition like in terms of letting go of the launch model and then

embracing this new way?

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Honestly, for me, it was getting around the fears of positioning the high ticket offer,

which, look, I have bought, sold, and founded multiple seven-figure businesses, right?

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So I know I shouldn't be afraid of asking somebody to invest 10 or 15 or $25,000 with me,

but I was.

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because I was in this launch mode and following this path and trying to sell, you know, a

thousand dollar, $2,000 courses.

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And so part of it is just literally getting around those fears of positioning yourself

that, I can provide enough value to charge, you know, 10, 15, $20,000, whatever it is.

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But the other, in my case, was

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you know, I, my mentors suggested that the one of the ways to transition is to do a three

day event, a three day virtual event.

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And at the time, you know, and I had for months said, I will never do a three day virtual

event.

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Like I just can't imagine myself doing it.

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It's so much work and effort.

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And how did I come up with three days of content?

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Right.

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And, but I said, okay, you know, I'm going to take my mentor's advice and I did my first

three day of that.

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And it was successful, oh even without a lot of people in the room, because I was selling

that higher ticket offer.

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Now I've done a complete 180.

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Like the three day event that I run is my favorite thing to do now.

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I love doing it, but it's because I feed off of seeing the transformation happening in the

room and seeing the ahas that people are getting.

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know, seeing them feeling like, my God, I finally feel like I've got a vision now for how

I can build this thing.

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Yeah.

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Well, as someone who has attended your three day event, I can tell you that one of the

things that makes it so great is the way you engage with the audience.

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don't have to.

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I mean, you have your great content there, but also a lot of the content comes from how

you engage with the people, the participants there.

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And, you know, and they bring their questions and their concerns and all of that.

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Yeah, and we run it very interactively.

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This isn't three days of me talking at people.

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There's, you know, people leave with pages and pages of notes from the worksheets that we

use and the exercises we do during the event and it builds upon each other.

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So what we do, you know, in day two builds off of what we did in day one and etc.

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uh Yeah, so it's the three day event is not a mastermind, but it has

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some of the feel of being in a mastermind because of the way we get people to engage and

work together in breakout rooms and that kind of thing.

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Yeah, yeah, it's really worthwhile going.

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I know, so how many times a year do you run your three day event?

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I'm doing it three times a year right now.

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So about roughly every four months.

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So depending on when somebody is listening to this episode, there's a next one coming up.

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it's what roughly every three, four months type of thing.

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Yeah.

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So ah we're going to make sure we put the links to all of that uh beneath this video and

in the podcast show notes so that people can find you.

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I highly recommend that you do attend Jay's events.

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mean, that time well spent.

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And I guarantee if you've been to an event before, you've not been to one like this.

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If you like

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Jay's energy now, imagine three days of that, just because you're Jay, what's really cool

about you, you're very heart to heart.

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I remember when we sat down and had dinner in Denver, you know, we we we we connected

right away, which was awesome.

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And I see the way that I got to meet some of the people in your mastermind, which is I can

see the I can see that heartfelt connection and the transformation just

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not just from you, but from all of them as well.

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so anybody who wants to be a part of that energy should start by attending your three day

event.

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Unless you have something, a better way to start.

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Cause I think, you know, that, you know, I think at this point, hopefully you're leaning

in and going, okay, I want to, I want to learn more from this guy.

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How do they, what's the best way to connect with you?

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Is the three day event the best next step for them?

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Or do you have something else?

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Yeah, I mean, I have other stuff.

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have a mini ebook they can read about the Fewer Better Longer Mastermind model.

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I do master classes occasionally and leading into the events um to sort of go more in

depth around this concept.

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um But I'm easy to find.

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Just search me on the internet, uh send me an email, I read them.

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I'm pretty easy to connect with.

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uh

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Yeah, the mastermind that I run for my clients, you one of my taglines is attract and keep

clients for three years, not three months.

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And I am living that because while my mastermind is not yet three years old, it is in its

second year and most of the people who started have renewed into the second year.

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And that's another difference, right?

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So

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If you, when you're creating a program like this, you try to get that initial commitment

of at least six, preferably 12 months, but the program doesn't end then that's just

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renewal time.

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Right.

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And when you create the container properly and you build those relationships at the end of

those six or 12 months.

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Even if like, okay, I gave you all my content in that time, like people don't want to

leave the program because now they're getting all, have these relationships with the other

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participants.

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They're getting this massive support and learning from each other, not just from me.

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And so what, you know, my, I've literally built the tagline that I use.

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Um, and I fully intend to have my clients, stay with me for at least three years.

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Well, it sounds like they don't even want to leave.

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uh maybe it's going to who knows, maybe three years is too short.

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So.

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you know what, the very first mastermind I joined 25 years ago, ah I tell a whole story

about how it helped me 10x my first business and not just that one mastermind, but many

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that I was in and how it saved my life during a crash and burn period that I had.

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But that mastermind, I stayed in for 17 years.

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That one mastermind.

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been in, you know, was in many, many over those 17 years, many others, but there was one

that I stayed in for 17 years.

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Because, I mean, those, the people in that mastermind, like I refer to as brothers and

sisters, I mean, I'm closer to them still to this day than some of my own family.

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And that's really a big, again, getting back to the difference between a mastermind and a

group coaching program.

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mean, most group coaching programs, people come, they get what they need from it and they

leave.

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Mastermind, just because of these connections and that third mind you're talking about, I

think that really, and I think it's the connection more than anything.

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I know the ones I've been in, you just really like being around those people.

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You really like being around the energy.

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and it just feels like a place that you want to be.

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Yeah, the idea is you're building a tribe, an inner circle, right?

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You're building a team of people who have your back, uh a team of people who you'll pick

up the phone uh for.

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uh And that really is the culture that you want to try to create because once you're in

that culture, you don't want to leave.

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Yeah, exactly.

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Well, I know that we could talk about Masterminds all day long.

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In fact, we could probably talk about it for three days.

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You have a three day event.

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We've got all your links beneath it.

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If you're watching this on video, all of Jay's links are right beneath this video.

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Go and see when the next three day is.

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We've got some other resources of Jay's there as well.

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Go and check those out.

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If you're listening to this on podcast, just in your phone there, all the links are there

as well.

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Now, before I let you go, Jay, I just want to, first of all, I want to thank you.

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This is amazing.

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And I know we've barely scratched the surface, but hopefully we've inspired some people to

look further into how a mastermind can not only transform their business, but I would say

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transform their lives as well.

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uh And so I highly recommend that you go and go and spend the three days with Jay.

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You'll be glad that you did and any other way that you can interact with him.

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But before I let you go, Jay, just because I just while I have all my guests captives, I

just so much of my journey and my learning has been from what I've learned from books.

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I've got some of my favorites and it really, you know, mentioned Napoleon Hill.

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Napoleon Hill was probably one of the very first transformational authors that I learned

from.

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Do you have a do you have a favorite book or a must read book that is just, you know,

transformational in its own right?

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you'd recommend people check out.

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There so many.

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mean, one of, I think, the foundational books for me, it's a bit older, is Blue Ocean

Strategy.

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And it's a book about not fishing in shark-infested, bloody waters.

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meaning you've got to differentiate yourself in some way.

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And this ties into everything that I talk about in terms of your niche and your avatar and

targeting those right fit clients as opposed to I can help everyone.

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uh But the book Blue Ocean Strategy, if you're not familiar with it, one of the main

examples they use in that book is Cirque du Soleil.

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Cirque du Soleil literally reinvented the circus, right?

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They took Ringland, Ring, Barnum and Bailey, Ring, Ring Brothers, whatever, you know, the

old traditional three ring type circus.

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And they completely invented a circus that was, you know, a blue ocean strategy and look

at the success that it's had.

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And there's many other examples in the book around that, but that's one of my all time

favorites.

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I love that no other guest has ever recommended that book before and I don't even think

I've read it.

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So I'm going to go check that out.

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But it reminds me of your uh Striped Purple Fish story that we didn't tell here.

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But if you want to, you should go to Jay's workshop just to hear that story.

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It's funny, uh you know, I go by the mastermind guy, but I have told that purple fish

story so many times in so many places that I swear a lot of people just think of me as the

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purple fish guy more than the mastermind guy.

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Well, definitely worth the price of admission and you got to go check out Jay just to just

to hear that story and you'll be glad that you did.

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Jay, thank you.

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You're a very generous uh guy.

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I'm very grateful to have you as a friend in this industry and and so and for the time

that you spent here sharing with us today.

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We look forward to more interactions with you for sure.

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m

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You know, we do our events and other collaborative things.

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any final piece of advice, words of wisdom for our audience here today as we sign off.

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No, but I also just remiss that to not say that everything that you do, Chuck, fits and

complements perfectly building that high ticket mastermind program.

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you know, that's a great example of how, you know, everything you do is a great example of

sort of that simpler funnel to find, build that.

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that right fit client base that then you can offer that high ticket program too.

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So yeah, final word of advice is as fast as you possibly can create a high ticket offer,

even if it takes you out of your comfort zone uh and you're scared to do it, that's how

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you transition as in this business from having a hobby to a real business.

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Beautiful words to end this episode by and very inspirational.

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And yes, you can do it.

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you know, the way you do that is you take something that you learned here today and you

take the first step towards it and take something you heard Jay or I talk about here

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today.

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Maybe we reminded you of something that you've been meaning to do, but haven't done.

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Or maybe we inspired you to do something new.

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I want you to identify one thing you heard us say, and I want you to go and take that step

towards it today.

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At the very least, go click the links beneath this video, register for Jay's next three

day and whatever else we have listed there for him.

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Believe me, you wanna go get that.

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So take that action today and watch the next step be revealed.

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Remember that there's no obstacle too big to be overcome on your journey to become that

big impact expert.

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that you want to make that big positive impact in the world that you want.

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And you might just be one collaboration away from the big breakthrough that helps you to

make that bigger impact.

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And maybe Jay is that person to collaborate with.

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At any rate, we look forward to serving you again in the future and keep moving forward.

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Have a good one.