Mastering Media To Establish Your Authority & Credibility with The Expert Expert
In this episode of the Collaborators Unite podcast, Chuck Anderson interviews Rob Lange, known as the Expert Expert. Rob shares his journey from being an entertainer to helping others build their businesses around their expertise.
GUEST BIO
Rob Lange is known as The Expert ExpertTM specializing in working with entrepreneurs, speakers, authors, coaches, influencers, service providers, podcasters, and business owners to create the business behind their skills, talents, and areas of specialty while positioning themselves as authorities and experts in their field, creating a business that can be monetized for sustained success.
CHAPTERS:
00:00 Introduction to the Expert Expert
01:09 Rob Lange's Journey: From Entertainer to Expert
06:03 The 11 Pillars of Being an Expert
10:05 The Evolution of Learning and Business
14:17 Common Challenges for New Clients
18:30 The Importance of Education in Business
22:01 Leveraging Media for Business Growth
26:27 Final Thoughts and Resources
LINKS:
Course: Press & Media For Entrepreneurs And Small Businesses
Available At The Website: TheExpertExpert.com
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Until next time, keep moving forward!
Chuck Anderson,
