How to Be Seen, Trusted, and Chosen Through Video with Tracy Phillips

Hello and welcome back.

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is the collaborators and it Unite.

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Hello, I'm do that over again.

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Hello and welcome back.

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This is the collaborators Unite podcast.

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Chuck Anderson, your host.

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And this is the show where we help big impact experts.

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And that's you if in addition to wanting your business to be profitable, you also wanna

make a big positive impact in the lives of your clients, your communities, and even the

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world.

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And that's what's so special about you is that

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You have a heart, you wanna do good.

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You wanna uh impact people's lives and help them live happier, more fulfilling lives.

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And those are our favorite people to talk to, to work with, et cetera.

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And our favorite types of guests to have on the show, not only are they big impact

experts, but they help experts make a bigger positive impact.

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And so today I have Tracy Phillips here with me today and she's gonna talk, we're gonna

talk about video.

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We're gonna talk about getting our message out there and we're gonna talk about something

called a trust engine because when people trust you more, they're going to want to work

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with you more.

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And I'm not gonna steal her thunder.

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She's gonna talk all about that and tell us and whatever we have time for.

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Tracy, welcome to the show.

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my gosh, thank you for having me, Jack.

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And I cannot tell you how much I love big impact experts as a way of defining who I am,

who your audience is, because that's what's really important, right?

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Yes, we're all in it for the money.

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That's great.

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But you want to make an impact.

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You want to leave a legacy.

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want to make, you want to matter.

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Everybody wants to matter.

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So I love that.

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A little bit about me.

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I'm not going to go way, way back because I'm old, Jack, I'm old.

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but I have been in the professional video world for 24 years.

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I was nominated for an Emmy in 2013.

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I started in documentaries where I really honed my skills for interviewing.

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I loved to interview.

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And we're talking from children to opinion leaders to world leaders, athletes, all of

those.

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And so I translated that into an online business.

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called Testimagical where we do remote video testimonials, but I have done everything

under the sun.

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I have been in video for so long, but I really do love talking about what video can do for

you.

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We all hear it so much now, but I think people start to glaze over a little bit because it

still feels overwhelming.

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No matter how far the technology has come, you still have to be a human on video talking

about things and standing out in the

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So I love that you're calling them big impact experts because I consider myself one, you

are one, and I'd love to chat with all of your big impact experts today.

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Yeah, and I love how organically it happens where people today say, yes, I wanna make the

money.

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I wanna be profitable.

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That's a given thing.

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But I want my work to matter and I want it to impact people in the most positive way

possible.

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And I love the way you do it because such a big part of what we do as transformational

leaders is that we have to get our messages out there.

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Video is a big part of that.

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uh

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I remember some of my first videos, they were terrible.

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They were very robotic.

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People said I looked like I was in prison because the lighting sucked, the equipment

sucked, all of that.

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But more than that, and what I've really learned, and I would say, especially in the last

decade, is it's not just about spewing information into a camera, it's about telling a

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story.

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And I know we didn't talk about this before, but I know with your work, with your

background, with...

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documentaries and all of that, it really is about telling a story.

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you know, how important is that when, you know, when we're on video and, you know, what's

your message about that?

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it's so important, you don't have to overthink it.

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I think there's so many people saying, tell your story, tell your story, and then people

like that, but I don't really know how to do that.

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But telling a story can be as simple as like relating something to video and your dog.

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It can be, or whatever your business is.

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Like I always joke around that I can make anything about video.

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Do people want that?

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Not always, but like I can tie a story around and it's just really, if you think about,

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probably from before birth, we are all trained to lean in and listen to stories, right?

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Like what we all, as soon as someone starts to tell a story, it's like, right?

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Whereas we're learning that we're all gonna shut down if we start hearing someone talk

about themselves, themselves, and themselves, right?

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Like, that's the big thing and takeaway from video is it's not about you.

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it's about your audience and how you can help them.

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You can work with them.

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And so if you can just translate that into storytelling, into, mean, again, I think people

really underestimate the banal, right?

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Like telling something that you did might be interesting to someone or they might just

love, I have a newsletter on LinkedIn, it's called Beep Beep.

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And the reason it's called Beep Beep is in our house, when we change topics, we say beep

beep, because I don't know if anybody else has teenagers, but it's hard to keep up when

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you're like, wait, what are you talking about?

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I named my newsletter that because I didn't want to show up and always be talking about

video, always talking about video because I'm a human.

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I'm well-rounded.

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I have other things going on in my life.

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So it's once a month and it's about whatever the thing is I want oh to talk about, but

it's always stories, right?

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There's always something behind there.

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And so if people can kind of stop trying to think about it, like trying to tell a story

and just naturally tell those stories, I think a lot more people wouldn't be so...

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Not afraid of video, just like, oh God, not more video, not more video.

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I think they'd embrace it a little bit better.

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Yeah, I've talked to so many people, like they know that video is a big part of what they

need to be doing.

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A lot of people say I should be doing more.

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And, you know, we, try not to go there, but should doesn't feel great, but it is powerful.

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I want you listen to Gary Vee and he's like, you're an idiot if you have, if you're not

posting every day on LinkedIn and all that kind of stuff.

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so not helpful, but so what, what are you known to say?

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We were talking a little bit before the, we hit the record button.

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And you were saying some great things about, you know, the different ways we can use video

to build trust and to get our message out there.

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So.

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uh

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this is where we start talking about the trust engine, which, and I call it that because,

you know, everybody talks about the know, like, and trust factors in marketing, uh but the

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truth is I can know and like you.

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If I don't trust you, I'm not buying from you, right?

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And so the trust is really the thing.

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That's the engine behind your business.

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And so I want people to be using the video in a way that builds that trust engine.

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And so there are...

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three distinct types of videos.

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The first we were talking about, I call them pro shorts because that's what we call them,

but they're short video and they're really conversation starters.

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If you think about how someone comes into your world, regardless of whether they're like

Chuck's like, hey, you got to check out this lady, Tracy.

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Maybe they go to LinkedIn.

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Maybe they go to my website.

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There needs to be some part of me.

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There needs to be something on there, a conversation starter so they get a feel for who I

am.

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no matter how big your business is, and this is especially important now, is you need a

face to the business.

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It doesn't have to be your face.

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If you're like, I'm not gonna be the face, somebody needs to be the face of your business.

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There needs to be some sort of human touch.

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And so these short form videos where regardless of the type of business you have, you have

a recognizable face showing up consistently, that is the magic word, consistently.

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So you're creating this library.

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uh of you basically talking about your knowledge.

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Again, when we talk about being an expert, this is your opportunity to shine and not in a

school marm like you should know this, but this is where these little stories can come

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out.

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Or I was in the pickup lane today and this happened and what does that spark, right?

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Like that's a story.

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uh And then from there we also have, which is the biggest part of trust I think in a

business and that is other people talking about your business and those are video

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testimonials.

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And video testimonials done well.

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ah That is where we specialize because they're not all equal, so to speak.

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You can have a pretty bad video testimonial that's not going to help your business.

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You can have someone, I have business owners who like they do interviews, but it's a 30

minute interview.

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No one wants to watch a 30 minute interview and please don't call that a testimonial,

right?

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And the person on the other end is filtering what they're saying.

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So what we want are these little bites of trust.

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showing up in your marketing, showing up on your website, showing up in your social of

other people saying, I have had success with this person, with this product, with this

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coaching, whatever it is.

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And you may too.

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And as humans, it's science and I won't go too deep, but we have mirror neurons and these

little mirror neurons when they see someone else experiencing something.

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they start to feel and we base everything we do on emotions, right?

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And so we start to feel something.

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It can't be done in text only.

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When I hear people say like, I have 563 reviews, I'm like, that's awesome.

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But that is not gonna trigger any kind of emotion in anybody visiting your website.

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That's nice, but it's not helping people make decisions.

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And so these mirror neurons start to fire.

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I see that Chuck is working with this person or doing this thing or bought this product

and he's really happy about it.

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And I want that happiness.

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And so we start to get into the spiral and your brain is then saying like, yeah, don't

like, that's a good idea.

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I like that too.

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And then that's, so that's where the social proof really comes in is like, this is, that's

the proof, right?

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It needs to be somebody else.

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You can scream from the mountain tops how amazing you are.

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And I can't remember the stat.

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I wish I'd looked it up beforehand, but businesses think that 90 % of

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consumers like trust them and the actual number is like way, way, way, lower.

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It's like 30 % or something like that.

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There's a huge gap in what a business thinks their trust is and what the actual customer

trust is.

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And so we want to fill that gap with actual humans who have experienced it.

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And so the video testimonials fit in there.

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And then that last video in the trust engine is when we think about, again, the customer

journey, someone finds out about you, they're going to come to your website and

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you need some sort of welcome video, founders video, something that tells them like, hey,

you're here.

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You don't have to keep looking anymore.

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I'm the right person or this is the right business.

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Here's why, and here's what to do next.

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And that last part is really, really important because a lot of people come to people's

sites and there's distinct thing on like, well, what do I do?

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How do I make that next step?

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And so you have this video.

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None of these are long, by the way, and you can do long form video, that's fine.

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But none of these have to be really, really long videos.

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They just need to say the right thing.

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And saying the right thing is, you've made it to the right place.

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I am the right person.

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And now here's how we can work together.

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And so that is my trust engine.

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I love the trust engine.

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And I think the opposite can be true.

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We can actually destroy trust by doing, you by saying the wrong things or really are

approaching this in the wrong way.

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What are you noticing?

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What are some of the common mistakes that people are making when they're navigating this

on their.

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The first would be to avoid video.

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I think a lot of people overthink it and I am known, I started my online career um

actually working with women over 40 on camera confidence and going live and all of those

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types of things and there's this expectation gap and especially I feel like, especially

women but especially women over 40 where you see people on video and they're really good

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and you're like, this is where I want to be.

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And you're here and you suck, right?

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And you just, but.

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But there's no effort to get here.

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You just suck and then you're like, I don't like video, video doesn't work.

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But that expectation gap, that's what I call that expectation gap, is much shorter than

you think it is.

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But you actually just have to get on video, suck a little bit.

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Chuck, you shared, you're right.

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You looked like you were in prison and the lighting wasn't good and it evolves, right?

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I mean, I have a video and I used to keep, Facebook has now taken down all older videos,

but I used to leave it there so that my clients could see.

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I called it scared baby Tracy.

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By the way, baby Tracy was 42, right?

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Like, but it was like one of my first lives.

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I looked terrified.

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The information might've been good, who knows, but it doesn't matter.

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I didn't take it down and I kept doing it.

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And at the time I did one live video at the same time every week uh and I just sucked and

sucked a little less and sucked a little less.

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And a lot of people say like, yeah, but you're like a video person.

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I was a video person behind the scenes.

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I was not on camera.

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So all the things that people experience about seeing themselves and hearing themselves

and like, oh, I joke around that for the last 11 years, I've watched my face fall in slow

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motion on video, right?

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Because you do, you look at the picture like, gosh, wow, that looks so young there, 42,

right?

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And so I think it's embracing the suck and just not avoiding video, trying to make it fit

in a way that feels good to you.

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And something to keep in mind is remember the videos aren't really about you.

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They're about your audience.

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And so it's a disservice to your audience if you're not sharing these nuggets, your expert

advice or whatever it is, these stories that you can be sharing.

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So if you can kind of shift that mindset a little bit to, okay, I'm just going to share

and I'm going to suck a little less and I'm going suck a little less, I'm going to suck a

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little less and then you'll end up here.

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Gary Vee didn't start, he wasn't great on video in the beginning.

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No one is.

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He was terrible.

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He just swore a lot, which I think drew in an audience.

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yeah, one of the things though, I thought about while you were saying that, it's kind of

like going to the gym, right?

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And so if you haven't been to the gym for a long time and you go and work out, it kind of

sucks the first time and it hurts.

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it's like, but the more you do it, you get stronger and stronger, better and better.

210

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Same with speaking on stage.

211

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I remember my first talk.

212

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It was terrible.

213

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I was so nervous and I'm trying to remember everything I prepared to say.

214

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But the more you do it, it gets easier and easier and easier.

215

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At least that's what it was for me, right?

216

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It is for everyone.

217

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But you truly, mean, the big joke is that you have to embrace the sock.

218

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There is a point where you're to be like, okay, I'm going to suck.

219

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And here I am today, I'm going to suck.

220

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And then I'm going to do another video tomorrow.

221

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I mean, I built my whole business on actually helping people not.

222

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We've created the easy button for them.

223

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However, you still have to be willing to get on camera.

224

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And again, like,

225

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It's never as bad as you think it is.

226

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We are our worst critics.

227

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I even created a caricature when I was teaching video.

228

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I called her perfectionist Patty.

229

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And I used to say she would sit coquettishly on your shoulder, whispering all the negative

things about yourself that you believe, right?

230

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And we allow perfectionist Patty to hold us back, right?

231

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All the things that we've heard from childhood or that we tell ourselves and it feels so

real and nobody cares.

232

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I did an entire live once, Chuck.

233

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with a giant um strawberry seed in the middle of my teeth.

234

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And I had no idea.

235

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And then someone was on and they're like, what's in your teeth?

236

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And I was like, I literally have the screenshot of me going like this and I didn't care.

237

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And that's when I was like, okay, I don't care that I have a giant strawberry seed in the

middle of my teeth.

238

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And that was like, you've made it, right?

239

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You've done it.

240

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yeah.

241

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And it doesn't take as long as you think, but you do, you have to commit just like the

gym.

242

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Absolutely.

243

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uh And you know, um start somewhere and just keep putting it out there.

244

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So with video, you definitely want to have yourself on video and get your message out

there so people can know you.

245

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But now you also want to get your clients on video as well.

246

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And I've seen some horrific video testimonials and I'm like, yeah, and AI generated

nonsense.

247

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Like you can just tell that it's crap.

248

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It was AI generated or

249

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It was some scripted thing that, yeah, so what do we do?

250

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What do we do?

251

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I'd like to dip in here a moment and talk about that.

252

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First of all, when it comes to AI, mean, one of the things that will make my business

evergreen is because it's real humans on camera and it needs to be.

253

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When we're talking about your video testimonials, and I'm going to say this very frankly,

this is the hill I will die on.

254

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These need to be real humans.

255

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These need to be real customers uh because there are...

256

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companies out there who will create a fake avatar and then you give it the script and it

will say it, it is not legal, right?

257

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Like, so it may be legal in the country where they've created this, but it is not, I mean,

here in the States, the FTC is going to come down, start coming down on people.

258

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And so using AI for testimonials, not just on the integrity side, which it's not filled

with integrity, but also on the legal side is you want to be really, really careful with

259

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your use of AI there.

260

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Plus you have happy customers.

261

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They're all experts, big impact, right?

262

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You have them.

263

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So now how do we get them on camera?

264

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How do we get them talking about it?

265

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And truly it comes down to the ask.

266

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What I find that so many people do wrong is the first is they will just ask their customer

to drop a video.

267

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Hey, just drop a video.

268

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And I joke around because I'm on stage as well and I'll say, what you'll get is crickets.

269

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because they're thinking like, you know what, I will, I love Chuck.

270

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I will absolutely drop a video after I organize my sock drawer and then I've got a nice

call with the IRS that I think I'll do next, right?

271

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Like anything and everything to avoid video.

272

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And I'm a video lady, I feel that way about it, right?

273

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And so the ask is really important.

274

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We also don't want to, there are apps out there and I like the idea of them, but again,

you're putting the onus on the person and you want them to say yes with a smile, not like

275

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a, God.

276

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thing I have to do.

277

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And so when we're asking for our clients, for people to come on video, you want to make

sure they understand it's important to you that they share their story.

278

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Again, this is about them, right?

279

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This is about their wins.

280

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And it's nice because they get to celebrate that win while talking about how awesome you

are as the client.

281

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But we want to make sure we keep it simple, right?

282

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You can't get it wrong.

283

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This is what we say in our language when we give our clients

284

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You know, the emails that they send out is it's short, make sure that you're not on with

them for a very long time.

285

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So it's interview style is the best, but you want to make sure that you're just

highlighting their video.

286

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We don't need to see you.

287

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This is totally about them.

288

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And then these are short little bites.

289

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And so we don't keep anybody on for longer than 20 minutes.

290

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And this is in the ask, right?

291

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It'll only take 20 minutes.

292

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We generally have 15 minutes.

293

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ah You can't get it wrong.

294

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We'll make sure you look and sound great.

295

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We don't send questions ahead of time.

296

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So there's ways to just make people not make them that sounds terrible, but like to

encourage people to open up in an honest way.

297

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And that's how you do it just so that they feel supported.

298

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I always say like, if you're going to do it yourself, and you're going to be the

interviewer, you are also now the producer and the director and you have to make sure that

299

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they they feel like they cannot get anything wrong.

300

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No wrong answers, no anything.

301

00:20:05,107 --> 00:20:07,946

We start out when we do interviews and I'll say to people,

302

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We talk about eyeline and all that kind of things, but I will say it's not life.

303

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If you're talking and you're like, that is not what I wanted to say.

304

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We'll just stop.

305

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I'll ask again.

306

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We'll do it again.

307

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No big deal.

308

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Doesn't have to match.

309

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Right.

310

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And so that's how we are able to get people to open up in a way that's even the customers

are like, we'll send them to our clients.

311

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So like, I have no idea how you got them to talk about that.

312

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And in our world, I'm like, I just let them talk.

313

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You know, it was, it's guided.

314

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It's not.

315

00:20:38,118 --> 00:20:41,540

like questions or we were talking about like overly scripted things.

316

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uh I come with bullet points and the bullet points are generally, you you know what your

future prospects need to hear from your current press, your current customers, that those

317

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are the bullet points.

318

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And so we just create conversations around those bullet points.

319

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I love so much of that, because I've seen plenty of bad testimonials, but I've seen some

really good ones too.

320

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And the good ones, you can feel them.

321

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you just, everything about what they're saying feels real.

322

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It feels authentic.

323

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And uh I guess this gets back to why it contributes to the trust engine, because you can

feel it.

324

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think everyone knows a video that turned them off.

325

00:21:27,746 --> 00:21:36,339

a video that felt fake or it felt too scripted versus someone just on video uh just

sharing their heart, right?

326

00:21:36,339 --> 00:21:36,745

m

327

00:21:36,745 --> 00:21:39,937

But yeah, in the words you just kept saying, felt, they felt, they felt.

328

00:21:39,937 --> 00:21:43,809

That's the thing is we need to feel something to do something, right?

329

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It's a transfer of emotion.

330

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And especially with video testimonials, that transfer of emotion is the person watching is

rooting for the person who's talking, right?

331

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They're rooting, they want them to succeed.

332

00:21:55,226 --> 00:22:00,528

And so again, those mirror neurons start to fire and it's such a lovely thing to see.

333

00:22:00,869 --> 00:22:03,266

no one needs to be good on camera.

334

00:22:03,266 --> 00:22:09,908

Like some of the situations, not all the video quality is top notch, not all like, and

that doesn't really matter.

335

00:22:09,908 --> 00:22:17,671

We've had ones where someone was, you know, they booked it, but then they had to pull over

and they called in from their car and I was like, this is great, let's do it from your

336

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car.

337

00:22:18,871 --> 00:22:25,474

And it was one of the best performing video testimonials, because nothing feels more real,

never do it while you're driving.

338

00:22:25,474 --> 00:22:26,414

But then like,

339

00:22:26,414 --> 00:22:31,154

They were pulled over, they were holding their phone and they were just answering

questions from their heart.

340

00:22:31,154 --> 00:22:37,454

And it just, it's so authentic that that is what, and we're craving that right now.

341

00:22:37,454 --> 00:22:37,954

Right?

342

00:22:37,954 --> 00:22:43,694

So I, you I talked about it, you and I met at Scalable, but the trust recession is real.

343

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People don't know what they're watching.

344

00:22:45,214 --> 00:22:45,914

Is it real?

345

00:22:45,914 --> 00:22:46,794

it not real?

346

00:22:46,794 --> 00:22:52,134

We just started putting a little bug that says, am human on all of the videos that we

deliver.

347

00:22:52,194 --> 00:22:56,374

And our clients love that because these are real humans.

348

00:22:56,610 --> 00:22:59,476

talking about their real experience.

349

00:22:59,476 --> 00:23:01,038

And that's very important.

350

00:23:01,038 --> 00:23:07,131

It's kind of sad that we have to do that, but that's kind of where we're at now because

there's so many fake videos out there.

351

00:23:07,131 --> 00:23:11,883

uh I want to make sure that we get this in before we run out of time.

352

00:23:11,883 --> 00:23:14,574

that is tell everybody about your service.

353

00:23:14,574 --> 00:23:25,499

think one question to answer is how does your what you do or why should they necessarily

work with you versus kind of doing this on your own?

354

00:23:25,499 --> 00:23:28,484

It's answered a few of it for myself and that is.

355

00:23:28,484 --> 00:23:33,569

Look, I don't want to interview my own clients because they're nervous about it.

356

00:23:33,569 --> 00:23:38,854

trying, you know, because it's me and I'm sort of an authority figure in their life.

357

00:23:39,155 --> 00:23:43,656

I like the idea of it being done by someone else, but I'll let you, you know.

358

00:23:43,656 --> 00:23:45,997

let's start there like with the video testimonials.

359

00:23:45,997 --> 00:23:50,966

So we do something, it's called the Testimagical and it was named by a client before we

said it out loud.

360

00:23:50,966 --> 00:23:52,839

We were like, oh, that's a funny name.

361

00:23:52,839 --> 00:24:01,973

But the client came back because she was using it for launches and I was trying to word

smash like amazing testimonials or testimonials like into something.

362

00:24:01,973 --> 00:24:09,095

And she's like, my gosh, it has to be a Testimagical because these are video testimonials

that are magical because they make me money over and over again.

363

00:24:09,095 --> 00:24:11,240

And so I was like,

364

00:24:11,240 --> 00:24:21,463

that's a fun story, it's fun, it's memorable, but she had started where she was

interviewing them and she just wasn't able to get the grit, right?

365

00:24:21,463 --> 00:24:24,604

Like they were saying what they thought she wanted to hear.

366

00:24:24,604 --> 00:24:34,917

So when you say, don't even want to interview my customers, a lot of people don't, who has

the time, but there's another factor there in that when you are doing the interviewing,

367

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the person on the other end is filtering through the chuck lens.

368

00:24:38,318 --> 00:24:40,058

They're like, am I making Chuck happy?

369

00:24:40,058 --> 00:24:40,950

Am I making him proud?

370

00:24:40,950 --> 00:24:42,462

Am I making him look good?

371

00:24:42,462 --> 00:24:45,861

They're not really thinking about what the true answer is.

372

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They're thinking about what you want their answer to be.

373

00:24:49,187 --> 00:24:57,493

So that's why a third party interviewer, even if you have someone on your team who could

do it where they're once removed, that'd be great.

374

00:24:57,534 --> 00:25:00,976

So that Test Magical is remote video testimonials.

375

00:25:00,976 --> 00:25:02,357

We offer those in packages.

376

00:25:02,357 --> 00:25:03,542

uh

377

00:25:03,542 --> 00:25:12,672

wildly like successful as ads as social on your websites when we talk about having videos

on there, you know, and we help you will say like this is where you should put it.

378

00:25:12,672 --> 00:25:14,173

say email signatures.

379

00:25:14,173 --> 00:25:23,042

There's really nowhere that the only place I tell people not to put a video testimonial is

on their checkout page because someone has their credit card out and you don't want to

380

00:25:23,042 --> 00:25:24,304

distract them with a video.

381

00:25:24,304 --> 00:25:26,105

You can put some written

382

00:25:26,786 --> 00:25:34,951

Some written text there, like a text testimonial, that's the perfect place for like a

Google review or something like that would be on the checkout page.

383

00:25:34,991 --> 00:25:42,756

But then when we talk about, like the conversation starters, the short form videos, and

these again, these are 30 to 45 second videos.

384

00:25:42,756 --> 00:25:46,598

This really trips people up because they know that they should do these.

385

00:25:46,759 --> 00:25:49,070

And this is something that has to be consistent.

386

00:25:49,070 --> 00:25:50,731

So you can't just do one, right?

387

00:25:50,731 --> 00:25:51,865

Like that's not.

388

00:25:51,865 --> 00:25:52,685

going to be effective.

389

00:25:52,685 --> 00:25:54,246

You need to do a series of them.

390

00:25:54,246 --> 00:25:58,216

And so what we've done is we created where you come on with us for one hour.

391

00:25:58,537 --> 00:26:01,097

We record 12 videos.

392

00:26:01,237 --> 00:26:02,568

We come up with the topics.

393

00:26:02,568 --> 00:26:03,718

You fill out a little form.

394

00:26:03,718 --> 00:26:04,958

We come up with the topics.

395

00:26:04,958 --> 00:26:08,687

do it very, the process is very similar to how we do our video testimonials.

396

00:26:08,687 --> 00:26:13,880

It's done through Riverside, but you come in and then we will edit those and deliver one a

week.

397

00:26:13,880 --> 00:26:15,981

And we deliver one a week.

398

00:26:15,981 --> 00:26:17,821

It's uh an edited video.

399

00:26:17,821 --> 00:26:20,630

We also give you a hook.

400

00:26:20,630 --> 00:26:27,123

some copy, some hashtags, regardless of where you're posting it, just to give you some

jumping off points of how to use them.

401

00:26:27,123 --> 00:26:35,506

Because that is, when we talk about like, everybody knows they need it, even the people

who record the videos, and maybe they even edit the videos, then they're like, god, I have

402

00:26:35,506 --> 00:26:37,107

to like do something with these videos.

403

00:26:37,107 --> 00:26:39,818

Yes, you have to consistently be posting the videos.

404

00:26:39,818 --> 00:26:48,962

And so we really try and make it, we call it the easy button, as easy as short of posting

them for you, which we don't do, but we give you everything.

405

00:26:48,974 --> 00:26:50,614

You can you can hand it off to an assistant.

406

00:26:50,614 --> 00:26:54,034

Sometimes we're working with marketing companies like they have a small marketing company.

407

00:26:54,034 --> 00:27:02,054

We just hand it straight to the marketing company and they love us like we work with

market people like we've been asking them to drop a video for four months and I'm like,

408

00:27:02,054 --> 00:27:03,174

well, here's 12.

409

00:27:03,174 --> 00:27:04,994

We'll give you one a week, right?

410

00:27:04,994 --> 00:27:09,014

And so that it really is an easy button and the same thing for founders video welcome

video.

411

00:27:09,014 --> 00:27:15,756

We do it the same way that takes a little bit more because that is a more produced video.

412

00:27:15,756 --> 00:27:18,257

You want to say the right things in those videos.

413

00:27:18,257 --> 00:27:21,928

Like I was talking about before, like you made it, you're here, you can stop looking.

414

00:27:21,928 --> 00:27:24,149

But again, like we help with the scripting and all that.

415

00:27:24,149 --> 00:27:28,068

And it's still done remotely unless you live in the West Michigan area.

416

00:27:28,068 --> 00:27:29,940

I'd be happy to come over and film that for you.

417

00:27:29,940 --> 00:27:35,092

But yeah, so we can do everything remotely and the quality will be fantastic.

418

00:27:35,092 --> 00:27:41,914

And that for me is exciting as a video person is that we're able to have high quality

video.

419

00:27:42,017 --> 00:27:47,332

and high quality content, meaning what the people are talking about remotely.

420

00:27:47,332 --> 00:27:57,160

I like to say I'm the original internet mullet because I live the business on top and nap

on the bottom lifestyle, right?

421

00:27:57,521 --> 00:28:00,143

Only the Amazon man knows what that looks like.

422

00:28:00,143 --> 00:28:02,465

It's not pretty, Chuck, it's not pretty.

423

00:28:04,689 --> 00:28:05,410

I love it.

424

00:28:05,410 --> 00:28:08,811

uh And yeah, I know that lifestyle very well.

425

00:28:08,811 --> 00:28:13,153

um So this is great.

426

00:28:13,153 --> 00:28:18,135

And I can think of so many people who could really use your help.

427

00:28:18,235 --> 00:28:19,516

How do people connect with you?

428

00:28:19,516 --> 00:28:23,693

What's the next step in learning from you, working with you, et cetera?

429

00:28:23,693 --> 00:28:26,439

And we'll make sure all the links are beneath the video.

430

00:28:26,439 --> 00:28:27,553

Yeah.

431

00:28:27,553 --> 00:28:29,055

me that.

432

00:28:29,055 --> 00:28:29,816

I'm on LinkedIn.

433

00:28:29,816 --> 00:28:31,173

LinkedIn is my platform.

434

00:28:31,173 --> 00:28:34,542

Again, when we talk about like, when we work together, what's your platform?

435

00:28:34,542 --> 00:28:36,564

Like where do you need to show up?

436

00:28:36,564 --> 00:28:38,726

Because it's different for everybody.

437

00:28:38,787 --> 00:28:44,853

So I would connect to me, Tracy Phillips on LinkedIn, look up Testamagical on LinkedIn,

testamagical.com.

438

00:28:45,362 --> 00:28:53,340

At the very top, there's a little freebie there, which is very helpful when as a jumping

off point, that one's about the video testimonials and it's seven things your prospects

439

00:28:53,340 --> 00:28:55,472

need to hear before they buy from you.

440

00:28:55,472 --> 00:28:57,354

And this is a great jumping off point.

441

00:28:57,354 --> 00:28:58,454

It can be for content.

442

00:28:58,454 --> 00:29:00,777

It can be for video testimonials.

443

00:29:00,777 --> 00:29:03,559

But yeah, those are the two places I hang out.

444

00:29:03,559 --> 00:29:09,345

um And then for pro shorts, that's just testmagical.com forward slash pro shorts.

445

00:29:09,345 --> 00:29:11,146

And that's the short form video.

446

00:29:11,564 --> 00:29:12,104

Amazing.

447

00:29:12,104 --> 00:29:14,965

Well, if you're watching this on video, all the links are right there.

448

00:29:14,965 --> 00:29:19,707

If you're listening to this on a podcast, just pick up your phone.

449

00:29:19,707 --> 00:29:24,969

And I am actually doing it, but you're listening to this, so you can't really see me doing

this, but just go to your phone.

450

00:29:25,169 --> 00:29:29,221

Right, pull over and then click the link that's in the player.

451

00:29:29,221 --> 00:29:31,732

And then that's going to take you to all of Tracy's...

452

00:29:31,732 --> 00:29:32,878

uh

453

00:29:32,878 --> 00:29:37,669

links are linked in and the website and this is really cool.

454

00:29:37,669 --> 00:29:46,252

And like I said, I can think of so many people in our community of big impact experts who

again have a great message.

455

00:29:46,652 --> 00:29:54,374

And I would say, mean, for myself, delivering the message is the easier part.

456

00:29:54,374 --> 00:29:58,355

Getting the testimonials from clients is the harder part.

457

00:29:58,355 --> 00:30:01,096

And for all the reasons we just mentioned.

458

00:30:01,486 --> 00:30:05,019

makes sense to work with someone like you to do that.

459

00:30:05,860 --> 00:30:13,145

This has been great, and we're definitely gonna have you come back and speak at some of

our events and just like really serve our community.

460

00:30:13,486 --> 00:30:20,852

And so before we sign off, I just wanted to ask you if you have any final piece of advice

or words of wisdom you wanna leave our audience here with.

461

00:30:20,908 --> 00:30:30,824

I think I'm going to come back to just the big impact expert is if you want to make that

impact, you have to be visible, right?

462

00:30:30,824 --> 00:30:34,706

No one will know you have anything to offer if you're not out there telling them that.

463

00:30:34,706 --> 00:30:40,960

So that is your big impact is you'll make a big impact by being visible.

464

00:30:41,572 --> 00:30:42,602

Be visible.

465

00:30:42,602 --> 00:30:45,443

I think those are great words to end this episode by.

466

00:30:45,443 --> 00:30:46,713

And Tracy, thank you.

467

00:30:46,713 --> 00:30:50,204

And I really love the way we met at the conference.

468

00:30:50,204 --> 00:30:53,895

And it was on the very last day, but it was kind of like meant to be, and here we are.

469

00:30:53,895 --> 00:30:59,157

And you're actually the first person from that event that I've interviewed, which is

great.

470

00:30:59,237 --> 00:31:01,057

So thank you.

471

00:31:01,192 --> 00:31:03,478

And to our audience, thank you as well.

472

00:31:03,478 --> 00:31:07,119

And if you're still listening to this right now, this resonated with you.

473

00:31:07,119 --> 00:31:10,910

And this is something that can help you make a bigger impact.

474

00:31:11,048 --> 00:31:16,601

And remember, you might be just one collaboration away from a big breakthrough you need in

your business.

475

00:31:16,601 --> 00:31:19,933

And perhaps Tracy is that person to collaborate with.

476

00:31:20,113 --> 00:31:22,374

Remember that your mission is worth it.

477

00:31:22,374 --> 00:31:23,125

You are worth it.

478

00:31:23,125 --> 00:31:26,997

The things that you are doing to make a big impact are worth it.

479

00:31:26,997 --> 00:31:32,820

Where we want to see more of you, there's no big problem that is too big to be overcome.

480

00:31:32,820 --> 00:31:38,943

So always look for those solutions, look for people to collaborate with and keep moving

forward.

481

00:31:38,943 --> 00:31:40,234

We will see you on the next one.

482

00:31:40,234 --> 00:31:41,174

Thank you.

483

00:31:43,824 --> 00:31:45,424

Three two one.

484

00:31:45,424 --> 00:31:51,644

I always have to remember to do that at the end because sometimes I go I go too quickly to

the stop button