Build Your Legacy Now - Scaling Income, Impact & Freedom with Tracy Repchuk

Hello and welcome back to the show.

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This is the Collaborators Unite podcast.

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Chuck Anderson here, your host.

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And this is the show where we serve what we call big impact experts.

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And that's you if you're an enlightened entrepreneur who is on a mission, not only to uh

earn a living doing what you love, but to serve and to make the biggest possible impact in

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the lives of your clients, your communities, and even the world.

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And along the way, there are things we want to accomplish.

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There are challenges we need to overcome.

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And one of the things is there's always this aspirational level of the next, you know, the

next level of business and profitability and all of that.

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And I thought it'd be great to have an expert in that, not only in being profitable, but

what about scaling to a seven-figure business and even just like really creating this

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business to serve the lifestyle?

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that you really want to live.

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And so today, Tracy Repchuk is joining me.

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She's a nine time bestselling author.

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She's a CEO.

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uh She hosts events.

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She is living the life.

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Let me tell you, if you wanna make a big impact, uh Tracy is making a huge impact and you

can learn so much from her.

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Tracy, welcome to the show.

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Well, thanks for having me.

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Yeah, it's about time.

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mean, I remember probably about a year ago seeing you at a networking event and I'm like,

yeah, I really got to have Tracy on the show.

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And, you know, finally when the stars align, uh this is when it happens.

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So welcome.

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uh So let's start with uh you telling a little bit about your story.

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you know, tell everybody a little bit more about you, what you do and how did it come to

be that you're doing what you're doing now?

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Well, so my story is long because I started my software company in 1985 at the age of 19.

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I've been in technology my entire life.

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I've been at the forefront of all the, when internet came out, we were on it and you know,

all of the technology that's unfolded, we've really been a pioneer in that industry.

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it's something that I'm extremely passionate about.

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And

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And as it evolved and moved forward, there was a driver that was dictating kind of, what

am I gonna do as an entrepreneur, as that business owner?

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And that was, I had a near death experience.

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And from that, I actually heard a message that said, you're on a mission, you have a

purpose that only you can do.

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And the interesting part about that,

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was it wasn't meant just for me, it was meant for me to deliver to others.

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So I really started to create this concept that's called legacy life, but it took me many

years to formulate it in such a way that I could have it repeatable for somebody other

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than myself.

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And when I mastered this, was so excited.

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just caused me to do that next reboot in life where I was thrusting forward and really

helping uh other women coaches in particular to accomplish um their dreams and desires,

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whether that be reaching six figures or the seven figure mark.

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We were talking a little bit before the show, you know, what legacy life really means.

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How would you define that just for our audience so that they really understand?

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Because the word legacy can trigger a lot of different opinions or mindsets or whatever,

what the definition of legacy life?

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Yeah, that's a great question because it is, know, so many people say, oh, you know, I'm

not building my legacy yet, right?

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um Well, the answer is you actually are.

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You know, you're building your legacy, whether you know it or not.

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It's done in the words that you use, the actions that you take, the people that you meet

and all of these elements.

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And from that, we took it or I took it that one step further in that you're not...

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leaving a legacy, you're living a legacy life.

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And that is the divine alignment of your purpose driven goals so that you can accomplish

your mission.

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As I said, you're on a mission.

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You have a purpose that only you can do.

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And the legacy life concept is about you accomplishing that living life to your fullest.

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It's about working less.

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It's about making more.

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It's about having so much abundance that your

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delivering philanthropically from that abundance and really uh showing others the

possibility of what it's meant to be uh in a state of legacy life and how they can have it

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too.

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That sound everything about that sounds amazing and it really aligns well with I think you

know with your audience of enlightened entrepreneurs I think we serve a very similar

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audience We call them big impact just because they they always say they want to make this

big impact while also Living the life they want to live

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being profitable, being paid for what they love to do.

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And I think it all uh connects.

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uh Now, when people come to you, are they saying, Tracy, help me, because I wanna live

this lifestyle, or are they coming to you because, A, there's some other struggle or

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something that's happening in their business?

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What are you noticing from people who first reach out to you and say, Tracy, I need help?

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Well, it's funny, originally my intention was I'm going to help people or companies reach

the seven figure mark and um so uh take them through the system scaling part of the legacy

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life wheel up to philanthropy and freedom.

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What ended up happening though was quite different in that I was encountering far more

people that needed the beginning part of the wheel.

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So the beginning part of the wheel starts with

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clarity and focus.

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So clarity is really on your financial goals, your premium price, how you package it and

your positioning.

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And then the focus is on your high quality buyer, that person that wants what you have.

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But at that premium level, because it's all about repositioning yourself to the top of the

scale, becoming what's called a legacy leader and moving out of that sea of sameness.

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so that you are in that position to ask for premium prices.

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But more importantly, we can't scale you until you've got consistent income coming in the

door and you're not working 80, 90 hours to get that income.

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I need you to reduce your hours and raise your prices and streamline the activities.

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who was actually coming uh were people that saying, don't have a consistent income.

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I'm sick and tired of working long hours.

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I'm not getting the visibility I thought I would.

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I'm not where I thought it was gonna be at this stage of my business.

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I'm overwhelmed overwork.

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Technology is driving me nuts.

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There's too much marketing involved.

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All of these things.

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because they had gone further as what we call on the legacy wheel, then they should have

because their income wasn't in place.

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And that's the first quadrant we work on.

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So that's actually where I've ended up.

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And the beautiful part is I can take them to the six figures and then we can move to seven

as they move further into the program and their business.

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In fact, sometimes, and maybe you can speak to this, I have found that it's easier to take

a six-figure business and systematize it to the point where we can operate as a

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seven-figure business than it sometimes is to start from zero and get to six.

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So can I get you to weigh in on that, just from your experience?

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Well, I can actually do both.

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em I can start somebody from ground zero, providing they're an expert at something.

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So they have an area of expertise.

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Maybe they've never even coached, you know, um because we put the program together, right?

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Everything that they're going to deliver, we help them get their niche market and identify

that high quality buyer.

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because it's a program that helps you build from idea all the way up, getting you to six

figures is quite simple, simply because that's actually one of the promises of the program

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is six figures in one year or less.

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So if you're starting out, great, let's go for it.

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If you have more momentum, what's beautiful is it's faster.

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That's the thing right there.

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So maybe it takes somebody a year who's starting from scratch,

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But let's say you've got all these pieces in place, you've done a few coaching programs,

you're at the $2,000 mark, if things aren't quite gelling or you're working way too hard

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to deliver that um and you don't have a full pipeline, then what we do is we go straight

in on this premium price, we add it to what you're doing in your business, we don't mess

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with anything that's possibly working for you.

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and um we add this income stream purely based on the premium pricing model.

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And so that just means it's a heck of a lot faster.

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We can go now from ground zero to launch in seven days.

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Again, simply because of my technology background, I have built these sophisticated GPTs

and chat GPT that let you get your high quality buyer in an hour, let you get your offer

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in an hour, let you get your...

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um

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a script in an hour on what you're gonna do, how do you prospect, how do you get those

leads, and then how do you reach out to them?

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What do you say?

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Everything's already templated and good to go.

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No, I love that.

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you know, we're living in a very cool time right now where the technology allows us to

implement so quickly, faster than ever before.

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um Now, since we both serve enlightened entrepreneurs, I want to touch on something that

we notice and I want to see if you notice it as well.

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um And that is that we can move extremely fast and

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uh faster than sometimes someone's beliefs or mindset will allow them to do.

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So I wanted to touch on that because I love like when you're ready to go, yeah, seven days

is plenty in today's world to get go from, you're planning this out to let's go.

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uh But then there's this part that it's like for some people, not all, but for some people

it's too.

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almost too fast or they just need a little time to like become who they need to be to be

able to execute that.

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What are you noticing there and uh what do you recommend?

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100%, we encountered the exact same thing.

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It's the reason, so I had this program or have this program called Quantum Leap Legacy,

right?

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It's for people ready to do $100,000 offer and go to the million.

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That was so out of, I'll say reality and not ability, but they did not have that mindset

to ask for that amount.

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And they didn't have the mindset to be able to reach seven figures yet.

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And hence that adjustment that we had to make uh to the sub program, which is the exact

same program, only focused on income.

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We don't take people all the way through to that philanthropy and freedom level.

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We get their income stabilized.

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We get 100K in the door, you know.

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So we had to um exactly cope with that issue.

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um And even as you say, we can encounter it.

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in this program as well, based on the fact that maybe they don't see themselves moving

that quickly.

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They don't see that they're worth even 12,500, which is kind of the price point we have

people create offers at.

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And the beautiful part though, yes, it's quick.

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There is these pieces, but it's also at your own pace.

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So if it takes you some time to digest your own offer,

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then that's okay, right?

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If it takes some time for you to do what we call feedback calls um and get comfortable

talking about your offer, then that's okay.

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In our program, um and all of our programs actually, your pace is your pace.

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So, know, somebody that has um nothing else going on, man, they can put in six, seven

hours a day and just crank results.

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somebody else who has a fully operational business and they're kind of wanting to move

away from the model that they built, which is of course overwhelming, frustrating, 80

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hours a week, offers that aren't allowing them to ever get ahead and get off that

hamstring wheel, they're putting this beside it.

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And you can do that in optimally four hours a week, but if you don't have that, it just

means it's slower, it doesn't mean you won't get there.

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Mmm, I love that and it sounds like also that

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people can get ahead of themselves a little bit.

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I mean, as an enlightened entrepreneur myself, we did the philanthropy thing too early.

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We didn't know it was too early, but we found out that it was not gonna be sustainable the

way we did it.

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And sometimes in seeing the big picture and we don't really have that roadmap to follow,

we end up doing things that are.

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beyond the stage of business that we're in and we're not quite ready for that.

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uh how would you describe the journey?

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is there like, is there like really defined phases and you know, what should people be

doing first and then build upon that so that you're on a solid foundation?

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100%.

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And if you think about it, again, like I've been in business now for 40 years, and you do

have to start with that foundation before you go running to systems and scaling.

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And that's where people run to rapidly simply because the industry is constantly saying,

don't forget to get your CRM in place.

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Do you got your lead magnet, your landing page, your this, your that?

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And that's why everybody blows up because they're not there.

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I take people right back to old schooling it.

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Because when I started in 1985, we had three things.

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We had knocking on the door, picking up the phone, or the yellow pages, right?

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So that was it.

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And so I realized after working with thousands of people, particularly women, that they

were caught in systems and scale, which is a step that you're not on yet.

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So there's eight steps to the legacy life journey.

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Four main drivers, the first is income, the second is influence, the third is impact, and

the last one is the legacy piece.

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So we start with clarity.

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Again, clarity on your foundation, which means your pricing, your packaging, and your

positioning, and the goal that you wanna make.

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So let's for simplicity say $100,000.

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Next we move to focus and that is focus on your high quality buyer that person who you're

going to be Providing that premium priced offer to and that's all we're gonna do is focus

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on that person We're not doing the spray and pray approach and social media showing up

everywhere We're laser focusing in on who has this and this and this and this and let's

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connect with them and build a relationship when you're

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selling, let's say for simplicity, a $10,000 program.

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You only need 10 people to make $100,000.

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That means you can take the time to build a relationship, to make a connection, and not

believe that because you have 3,000 emails going out the door, that things are actually

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happening for you.

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Our list is absolutely brilliant and relevant.

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It's just not necessarily that piece that's gonna instantly create the know, like, and

trust.

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to the point where somebody buys a $10,000 program, it really takes these reach outs.

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So let's say we've got our offer in place, we've identified our high quality buyer, the

next step is to now build a community.

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So step three is the community, we're going to pool people, let's just for simplicity say

Facebook group, LinkedIn group, whatever platform you enjoy, and we're going to invite uh

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that exact market.

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into our community and we're gonna serve just them.

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I don't need to go out on 100 platforms, I'm gonna serve you with the content you're

interested in, with the information that will help you, with the attention you need to

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accelerate the Know, Like and Trust touch points to the point where I will now reach out

to you once you've been engaged and say, hey, what about jumping on a feedback call with

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me?

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um I'm looking for some feedback on an offer that I

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And then we're moving that specific person to a feedback call.

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There's a whole technology behind that on how they self-qualify, which means you never

have to sell again.

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Okay, so community, now we've got community in place.

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Then we move to that visibility.

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A lot of people are like, I wanna be a speaker, I wanna be this, I wanna go out and do

that.

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Heck, I have done it all.

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Like you say, 22 appearances on, 22 network appearances, ABC, NBC, CBS, Fox, 47 countries

I've spoken in, 11 best sellers, as you've mentioned, awards from the Senate, the

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Assembly, the White House, President Obama, um Forbes, I've had 29 appearances in Forbes.

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I have visibility mastered.

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And so what we wanna do though is get you to that fourth quadrant of visibility and focus

in on exactly what's going to make money for you.

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Not necessarily get you seen and heard, we need you seen and heard by your exact market.

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And so we focus in on just those elements that are going to uh get you conversions to your

community.

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Once we've done that, we're gonna move into systems.

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And what I love about systems is they're super simple.

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There's eight systems that we implement and they're all free.

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Then we move into scale.

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And what are we gonna scale?

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We're not gonna go huge and monster and build this million dollar company overnight.

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We're going to scale the one thing that converted most for us.

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So let's say for example, you did a four hour workshop and that's converting well, or you

did a master class and that is converting well.

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It's getting you the leads, the connections, the conversations you need to move to your

high ticket program.

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We're gonna scale just that.

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Two ways we're gonna scale it.

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The first is joint venture partners.

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You and I had a discussion about that.

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Now we can invite people into our um community and say, would you like to promote this

event?

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Because there's a great affiliate commission in it for you.

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And the second element is we're gonna leverage like crazy AI, chat GPT.

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We're gonna implement strategies and systems directly connected to your business that are

gonna help you accelerate results not just for yourself, but for client delivery.

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Then it moves to philanthropy, yay.

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Now I'm in a state of abundance and I can deliver from my overflow.

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I can start to disperse time, money, whatever you want as a resource.

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To help and assist others and then last but not least you achieve that state of financial

freedom Where you can do what you want where you want when you want with who you want and

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that just gives you that freedom of choice Do you want to continue to work harder?

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Do you want to go out and do a whole pile of speaking gigs because you enjoy it not

because you need it and then the beautiful part about the legacy life wheel it's a

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flywheel which means

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Once you've gone through it once, you will now go back to Clarity and say, hey, is this

offer the best I can do?

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Maybe you raise the prices, maybe you add more to it, and you go through it again and

again and again.

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Mm.

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I love, that's a great roadmap.

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in listening to you that I can hear some of the things, you know, I'm in my 30th year

doing this right now.

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And in the beginning, I tried to skip some steps.

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I tried to, you know, work in a phase I wasn't ready for yet.

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And philanthropy is one of those where we had, we did some good.

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but not as much good as we could have had we had the solid foundation.

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uh I love how you laid out the steps and it reminded me also how I created my first six

figure business without a website.

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It was literally an Excel sheet.

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There's no CRM, there was no, there's no go high level.

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was like, and this of course was the late nineties, but Excel and some local speaking

opportunities and.

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reach out to people.

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And quite sustainable for at least a decade doing that.

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We added the systems later.

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ah How does somebody know, and it's probably a good thing for them to check in after

hearing this, how does somebody know what phase they're in, um what activities and maybe

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even constraints they have right now?

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and what they need to do to graduate to the next phase so that they're not kind of

spinning and doing things too early, but doing things in a very, uh I think, very, making

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sure there's a solid foundation on which to build the next phase.

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How does someone know where they're at and what they should be doing and not doing?

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Yes, fantastic question.

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And we actually built that infrastructure in place with getting someone's financial

freedom score.

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And the beautiful part is you can really just go to legacylifequiz.com.

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You take a quiz, super simple.

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It generates your score across all eight of the spokes of the wheel.

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And then it tells you, hey, you're in the income quadrant.

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You need to go back and take a look at these four items.

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before you move to that next step, then you can build your community.

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Then you can focus in and identify more precisely that high quality buyer.

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Or maybe it tells you you're in influence, right?

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Which means build more community, get more visibility because you've mastered your income.

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And so again, we built that so that anybody could self identify where you are.

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And then of course they get a personal report sent to them in an email.

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It tells them the steps to take.

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And then it includes a call with us as well.

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We'll review your results with you and even help identify places that you can improve

right now to get you to the next step.

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That sounds amazing.

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And just to make it easy for everybody, if you're watching this on video, just look right

beneath the video.

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Tracy's link is right there.

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And if you're listening to this on a podcast, just open up your phone and whatever you're

using to listen to this, her links are there as well.

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Sounds like a natural next step.

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Even if you are not struggling right now, it's probably good idea just to check in.

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Mm-hmm.

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be proactive about making sure that you're not headed for a difficult time.

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I know that looking back, they say hindsight's 20-20.

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When you look back, it's like, yeah, I can see where I was getting ahead of myself there.

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But in the moment, you don't see it.

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And so I really love this opportunity to check in uh and just really helping people on

this journey.

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you know, whether you're just starting out or you've been doing this for a while, you've

got something that sells really well and, you know, just know what phase you're in and are

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you ready for the next thing?

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And have you ticked all the boxes?

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Right.

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And so because when you miss something and we know from experience when you miss

something, you go, oh, yeah, we missed that.

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um So just so happens we're good at dealing with that.

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But, you know, what if you didn't have to?

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that's right.

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It's better to have a solid boat than be plugging holes along the way, right?

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You can just go that much faster when you're all rowing in the same direction.

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um And again, you know, it's hard to read the label from inside the jar.

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So it's very hard to identify your own weaknesses, your own strengths, and those things

that you actually grow blind to.

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And again, systems are actually one of those areas that we're constantly addressing

because people buy so much stuff.

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You know, their CRM and then chat, JPT and perplexity and this and, know, all of these

things that are costing them anywhere from like $1400 a month and up.

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And all you need really right now is uh these eight simple systems, which are all free and

maybe we'll add a CRM for 30 bucks a month.

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You know, I love that you mentioned all the systems and we live in a time right now where

there's an AI tool for everything.

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I think we're all still navigating it.

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There's tools that are in development we haven't even heard of yet that are gonna change

everything.

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We're in a rapid state of change.

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It was interesting, I was in a room full of CEOs two weeks ago and uh one who was running

a portfolio, a $200 million portfolio of companies using Google Sheets.

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love Google.

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Yeah.

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Yeah.

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Well, that's one of our free recommendations.

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Trello is another one.

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All these free systems that we can be leveraging that help us organize what we're doing

without cost.

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Yeah, so it's not always about the shiny thing.

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It's not about the magic wand, you know, technology.

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Use it strategically, use it where it makes sense.

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And it sounds like your assessment will help them to determine where they are at, what

they should be using, and when do you start thinking about these other things, which I

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think is really gonna keep people on track.

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Tracy, this has been amazing.

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And I feel like we could just launch into an impromptu one-day workshop right now.

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That's good, that's a great plan.

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Yeah, we'll hit the pause button on that.

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Maybe that's a feature, but I know you're going to be speaking on some of our events and

hopefully vice versa.

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I love how aligned we are in terms of.

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And not that difference opinion is bad, it's really, really good, but we're serving the

same audience and I think we're passionate about seeing them succeed because honestly I

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believe it makes the world a better place when these enlightened entrepreneurs with, I

mean some that with gifts that are just, you can do what with people?

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Like, wow, just wow kind of stuff.

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And the world needs it, right?

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ah So I love all of this.

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Tracy, thank you.

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Thank you, thank you so much.

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And our audience, want you to go and take that assessment uh today.

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ah Any final words of advice or tips that you wanna leave our audience here today with as

we sign off?

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Really, you know, reminder that you're on a mission, you have a purpose that only you can

do, and creating that legacy life is really part of um the plan of abundance for yourself.

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Beautiful words to end this episode by Tracy.

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Thank you to our audience.

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Thank you, and if you're listening to this right now, means the words that we've been

speaking have resonated with you.

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This aligns with you.

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And so I think a great next step, I want this time to be really productive for you.

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Go and take the assessment.

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The link is right beneath this video.

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Find out what stage of business you're on and what you should be working on and what to do

next.

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And that's gonna help you stay on track so you can make the biggest possible impact.

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that you can and I know that's what you want to do because you told us that's what you

want to do.

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And remember, you might just be one collaboration away from a big breakthrough that gets

you to that the level in your business you want.

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And perhaps Tracy is that person to collaborate with and to learn from and to have as your

guide.

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So take that step today.

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Remember, there's no obstacle too big to be overcome.

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There's no problem to.

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too big to be solved.

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You could be just one collaboration away.

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The only way to fail is to quit and keep moving forward everyone.

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And as Tracy said, you are worth it.

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Your gift is worth it and we really need it.

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ah So keep moving forward.

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We'll see you on the next one everybody.

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Thank you.