Build Your Business Without the Guru Game with Dov Gordon

Hello everybody and welcome back.

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This is the Collaborators Unite podcast.

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Chuck Anderson here, your host, and this is the show for big impact experts.

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And that's you if you are on a mission, not only to make money in your business, but you

also desire to make a big positive impact in the lives of your clients, your community, or

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even the world.

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And we know that because we've had so many conversations with experts just like you who

really are

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heart-centered, you want to make a difference, and you want your work to mean something.

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And today's guest is someone who not only is making a big impact in his own way, but he

helps you on your journey, especially if you've ever uh felt like, you know, your business

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and marketing systems uh are inconsistent and you want to get them going more uh

effectively.

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And if you've...

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done JVs and collaborations to the point of going, well, geez, do these actually work or

how could they work better and all of that?

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And I think anyone who has been a collaborator knows full well what the challenges are.

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And both of us are people who have uh endeavored to solve that uh in our businesses and

our business systems and the way we connect and collaborate.

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So.

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Dov Gordon is here.

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He's the founder of JVGrow.co, uh which is a network that can help you to find great

people to collaborate and partner with.

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And uh he's also a business coach who can help you with your system.

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So Dov, welcome to the show.

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Thank you for having me Chuck.

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Yeah, it's it's it's I and I'm thinking that it's about time that I've had you on the

show.

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We've known each other what going about two or three years back now.

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And and so we've never had this opportunity, but I'm grateful that you're able to spend

the time.

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And yeah, you're very welcome.

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And thank you for being here.

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I think a great place to start is I'm not going to try to tell your story.

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You know, one can tell the story better than yourself.

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So tell everybody a little bit about.

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you and how it came to be that you're doing what you're doing now and we'll go from there.

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Going back around 15 years.

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I That's when I started this community.

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We used to call it JVMM.

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We recently rebranded to JV grow co uh and But I started it because I had been chasing

corporate consulting gigs for many years It took me quite a while to figure out How to

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take my expertise and package it in a way that others would pay for it uh It often felt

like pushing a boulder up a hill only to see it roll back down

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Slowly but surely though.

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I started to figure some things out came to understand what's involved in getting people

to hire you to help them with some you know valuable problem helped me get some important

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result and so because I'm not I'm not a natural marketer not a natural salesperson, but I

I guess reasonably intelligent that you know gift a gift that some of us, know, we're all

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given

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our gift.

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I mean, I'm just can't take credit for it.

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but and you know, I can kind of come in, ask questions, figure things out, bring certain

expertise or skills I've developed over the years.

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um But getting somebody to pay you for that is not easy for most people.

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And I came to understand that there are really two ways to grow a business on the back of

your expertise.

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Number one,

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I think of as the path of the charismatic guru and the other I think of as the path of

mastery.

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And we've all experienced that the charismatic guru.

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It's not a judgmental term because it's totally fine.

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It's just that it's the right thing for certain types of personalities.

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People have a big outgoing personality.

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They enjoy performing.

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People enjoy watching their performance.

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That's a certain kind of person.

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The but the person who is not a performer and

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That's not what you enjoy to try.

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It's often very frustrating trying to figure out how do I build this client base, right?

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Because so much of the advice is coming from the charismatic charismatic guru type telling

us to do all the kinds of things that they did.

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And the fact is that it's often not correct for me or for you or for whoever, because

we're just not that personality.

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You know, probably only, you know, fewer than

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10, maybe 10, 15 % are, I don't know if it's that much.

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So I realized this over time because so much of the advice that we're all given, it just

didn't feel right.

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Didn't feel genuine.

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Didn't feel like it was playing to my strengths and certainly not my interests.

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So I realized like, are the alternatives?

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What can I do to create a consistent flow of ideal clients?

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And I realized that I have

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inability to suffer through certain problems until I come to understand, you know, what's

causing them in a depth that I can then take that insight and share it with other people

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and help them benefit from it.

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And I realized that I'd spent about seven years or so suffering through trying to figure

out how to get some corporate clients, which eventually figured out.

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And I also realized that I, I, I

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would enjoy more working with people who were, let's say a few years behind where I was at

the time, uh, rather than necessarily continuing on the corporate route.

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So I started to see where can I find more people around the world who are looking to build

a business in the back of their expertise as a coach and consultant or something, you some

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other expert.

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and what I wanted to do was to sell using online direct marketing, meaning, um,

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essentially joint ventures.

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I would promote somebody to my email list, which I didn't have at the time.

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They would promote me to their email list.

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uh And then we would all grow as a community.

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So I joined a couple of online communities and I was looking for certain types of people.

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was looking for people who understood direct marketing.

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I was looking for people selling to a similar type of audience as I was, you the coach,

consultant, agency, owner, entrepreneurs, know, small expertise based business for the

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most part.

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We're a small business, service business for the most part.

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And I joined a few communities and didn't quite find what I was looking for.

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remember like one community was just full of back slapping.

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It's like everybody just telling everybody else how awesome they were.

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And that, mean, that's not, know, that doesn't help you grow very much.

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Another community was really good people, really smart people, but they were all like,

they were all just like online marketing.

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uh Paper click experts pretty for the most part.

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So we didn't have that much like they weren't building their own audiences there were you

know honing their craft at paper click and continuously trying to You know just to get

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better at that, but they weren't building an audience.

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So An email less they weren't doing joint venture promotions.

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So that really didn't work out um And then I I I joined another one with good well-meaning

people

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But it was clear to me that they were never going to go beyond a certain point.

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oh It was just a community people who were kind of beginners.

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sometimes, we all have our limits.

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And I was hoping to go a little beyond where I saw a lot of those people seem to kind of

be settling.

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So what I did was I reached out to a handful of people who I'd met in various places on

the internet over the years.

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And I said, Hey, you know, we all have this in common.

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We're all looking to sell to these types of people using joint ventures, cross promotions

and so on.

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um I want to start this community.

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called it JVMM joint venture marketing mastermind.

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As I mentioned, now we call it JV grow.co and we've also evolved a little bit, which I'll

perhaps we'll get to.

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And uh we started with a handful of people and I had no big idea, but over the years we

grew and grew and.

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um

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I did run it for free for the first eight years or so.

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And we now do charge about eight years ago.

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We switched to a paid model because we realized that, um, just, was like a lot of people

were just hanging onto membership, like a library card.

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never visited the library and maybe the library doesn't care.

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But I, I started to realize that when people come in and there's a list of members who

don't respond because they're really not interested in being there, it's just not a really

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good community.

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So

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So we switched to a payment.

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It's not very expensive, but it's so we do have a paid model so that, um, that we know

that people want to be there.

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And once we shifted to the paid model, actually shifted that to be my focus.

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And, you know, even though I, I was initially looking to grow my coaching business over

the last five or so years, this has become my main focus, JV grow.co and I'm coaching a

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lot of our members, colleagues of mine, but we all need some coaching.

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We all need some help.

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And perhaps we'll get into that in a moment as to what types of help do people who are

already intermediate and advanced need?

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All right anyway, so over the years we grew that um and My focus really has always just

been I like to say that my competitive advantage is my lack of ambition.

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So that's my competitive advantage I'm not looking to build a you know multi-seven figure

and scaling business.

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I'm not looking to build a you know, a large team I

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At first I thought I wanted to build a small team and eventually realized I don't even

want to build a small team.

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I've got one person who's amazing and you know, a friend of my wife, she works in the

background.

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She's been with us for years and she has to manage me, which I do not envy her that job.

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I just realized I'm more of an artist than you know, a manager and that that's fine for me

because I don't want the big, but what I do enjoy is talking to people like you.

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You know, we had a call a couple of weeks ago.

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That's what led to this and, and, um, you know,

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I was really impressed with so much of your thinking the way you approach things and how

you've been growing your business over last couple of years and then you invited me to

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join you and thank you for having me.

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um So I enjoyed having these types of conversations and uh then just helping people to

grow their business through joint ventures.

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Now I can keep going and hopefully you find it interesting or jump in if I start getting

boring.

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Let me know.

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do have a follow up question to that Dove.

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And I like that what everything that you said there that led you to what you're doing now.

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And you mentioned these intermediate and above experts.

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And I'm wondering, as you're connecting with them, what are you hearing from them?

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Like, what are some of the...

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challenges and roadblocks and obstacles that they are communicating that they are

experiencing in their business.

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And that's going to be a lot different than the beginners and the early stage folks.

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So, yeah.

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way I think about it is typically, you know, we're again, we're looking for, for people

who are all selling to a similar target market, selling to coaches, consultants, agency,

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you know, entrepreneurs, the, the, type of business as opposed to corporate, as opposed to

SAS, as opposed to startup culture type places, people who are typically building a

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business based on their expertise.

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Okay.

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So that's, that's usually who all of our target markets are.

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So we all have audiences of such people and I would, you know, might tell them about

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something you're doing.

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might tell yours about something I'm doing because there are always going to be more

people on our audience and our list who they're there because they're looking for

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something, but they may never do business with me because they're actually might be

looking for you.

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Uh, and there might be people in your audience who will never buy from you cause they're

actually looking for me.

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And there are those who will never do business with either of us, but they might be

looking for the third person or some will do business with all of us.

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Right.

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So, um, there's always those people, you know, um, who,

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What are some of the challenges that you're hearing them say?

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Yeah.

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Right.

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So one of the challenges that people have is very similar to the challenge that I had

initially is I'm looking to find other joint venture partners who I can rely on, who are

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at, you know, where I am, a similar stage to me or further ed.

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Most people are, or not much far behind, right?

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A big part with a lot of communities is that the two things, number one, there are people

at all different stages from beginner to perhaps advanced.

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A lot of beginners everywhere.

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The other other issue that I know a lot of people have with communities that they've

joined um is that there are people in all kinds of businesses.

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So there are people who are selling to all different types of audiences.

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And we're just really focused on it, on people selling to the same types of people.

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So we all have overlap.

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So you're not wasting time talking to people who they'll never promote you because it's

not a fit.

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m We once had I turn people away on a regular basis when it's not a fit.

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We once had someone say, dove, um, it's going back a number of years.

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I know somebody who's got like a million email subscribers.

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And I think that he'd be a good fit for the, for the group.

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I said, well, what does he sell?

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Well, he's like in relationship advice.

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said, but how it's, know, why would he want to join?

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And because we're all selling, you know, emailing our lists or communicating on social

media about business and marketing related topics.

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We're not

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You know, people don't come for relationship advice to us.

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It's going to be, we can't promote him.

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It's just not a fit and vice versa.

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What's he going to do?

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So that's the type of curation that I do.

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I mean, that's just one extreme example.

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So one of the problems people have is that like, takes a lot of time to build

relationships.

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takes a lot of time to find quality, join venture partners.

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And well, that's a big thing of what we do is we, I curate, I talk to everybody

one-on-one.

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There's no, there is no, you know, join button on.

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JV grow.co you can't go there and sign up even if you're going to you know, you can't just

pay and and be welcomed.

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Everyone talks to me first.

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And that's how it's always been before while we were free and after that, because I really

want to make sure that you're fit, know that that you can both benefit and contribute to

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the community that you have the right target market, you right stage of business and so

on.

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And

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And there's a lot, you know, there's a lot of people value in that because again, so many,

if you've tried joint ventures, you're just, you know, you've, you've wasted a lot of time

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with people who don't follow through, who aren't, don't really understand what they claim

to understand and so on.

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So we want to weed that out.

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Curation is a big part of what I do.

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Another issue people have is that the market expectations have shifted dramatically over

the last few years.

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People,

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What used to sell just a few years ago, high ticket offers, which is a term I never liked,

but you know, high price coaching, it still sells, but it's not the same.

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Okay.

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It's not the same for most people.

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People are thinking twice, three times, four times before putting down 15, 20, 25, $30,000

on a coaching program, because a lot of people realize that it's not going to be enough or

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it may not be enough.

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And we've all been through that.

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I I assume that you, like I have spent many tens of thousands of dollars in various

coaching courses and coaching programs over the years.

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Uh, I've gained a lot from every single one, but each one has also left me with things

that I still need to figure out because thank God I'm still alive.

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And that means that I haven't figured it all out yet.

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Um, right.

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There's still work to do.

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So, uh, and that's another, another problem that, you know, I'm seeing people have is kind

of.

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Even we the experts, we all need help.

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We all need to get outside our own businesses.

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We need to get outside all the things we're doing and we need a reliable place that we

could turn to ask questions we need.

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But we don't always need to be spending another 15, 20, 25, $30,000 to be in another year

long coaching program or six months or whatever.

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And a lot of our members really

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gain a lot from the fact that we have all these mastermind conversations brainstorming

where we're helping each other go through our own business processes and models and

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messages and offers and so on so that we can get that outside perspective from qualified

colleagues who are on a similar path, maybe a little ahead of us, maybe a little behind in

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some things, but ahead of us and other things.

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And we all just, it's a tremendous way to gain.

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without having to spend tens of thousands of dollars on coaching.

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Because sometimes we all need access to that type of help, but we don't necessarily need a

full on, you know, coaching program, so to speak.

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Right.

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That was a bit of a tangent, but the some of the issues that people are seeing is relates

to their offers have to continuously be tweaked or regularly be tweaked.

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And and I've seen some people burn out because of that.

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Right.

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A lot of people get frustrated.

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They think, look, when am going to get to the point where I don't have to?

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It just sells.

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It just it just works.

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And I've I used to, you know, hope for that type of illusion, you know, illusory, uh you

know, goal.

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Right.

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And the truth is that it never.

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Yeah, you never fully arrive.

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There's always tweaking.

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There's always improvement.

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There's always something that, know, you finally think, oh, I

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Okay, I finally figured that out and nailed it.

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And, yes, you know, you get there with certain things, but then something else needs your

attention.

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Something else needs you to optimize.

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So inside jvgrow.co as a community, we're always looking at our businesses together, uh

individually together in four sections.

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look at attract them, enroll them, enthrall them and outstanding operations.

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And we just.

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look at the various different processes that we have in place or need to put into place

under attract them and under enroll them and under enthrall them and under outstanding

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operations.

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Just to be clear, the outstanding operations are the things that the customers won't

necessarily see directly as opposed to enthrall them was the things they would necessarily

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see.

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But the outstanding operations behind the scenes that does make a difference in the smooth

running of your business.

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And there's always a bottleneck somewhere.

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in a process, you know, in one of those.

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there's always an opportunity for expanding our capacity or expanding.

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maybe you have, you know, everything is working, but, you know, for some reason, your opt

in page is, you know, is, is not performing like it used to, or your sales webinar is not

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converting like it used to, or your sales conversations are not converting like they used

to, or maybe you just feel like, how can I improve my offer?

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Um, or, know,

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Where do I find a good VA or whatever it be or what AI tools could we use not just for

content creation, which you know, I sometimes people use it well and sometimes they use it

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terribly in my opinion.

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But what kind of know, maybe what tools might I use for, you know, kind of behind the

scenes, improve my operations, improve administration, whatever it might be.

254

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So these are the kinds of things that it's priceless to have access to.

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a community of people who share generously uh what they're doing, what they're working on

and with all these things.

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and they're also looking for joint venture promotions are looking to be promoted and to

promote.

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ah And I know this is something that we talked about a couple of weeks ago that, you know,

there's, different levels of joint venture, different levels of anywhere from like, Hey,

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I'll send an email to promote you.

259

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send an email to promote me, which is kind of basic.

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And there's, there's always value in that.

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kind of become the default when people don't have the systems in place to do something

more creative or substantial.

262

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Yeah, well, we also have uh it is default for a reason.

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It is simple and it is.

264

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there's usually some benefit in that.

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But we we do also like like you've talked about work to try to find ways that we can

integrate our offers together, our businesses together into some degree.

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I also think that that we have to continuously raise the bar of what we expect from a

joint venture partner.

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And, you know, you.

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You don't necessarily automatically repeat a promotional somebody if it didn't quite go as

well.

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If they didn't meet the standards that they should at the same time, if you're raising

standards for what you expect from someone else, you sure better be raising standards of

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what others can expect from you.

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Right.

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And that's one of the values that we really look at is that be the one.

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Right.

274

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It's very, know, the world is full of of of people always pointing fingers while other

people are doing wrong and could and should be doing better.

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But ultimately,

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Business and life is really just a battle within us with with ourselves at the end of the

day.

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It all begins and ends with me and I need to become the one who naturally causes the

results that I want.

278

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And that is the hardest work in the world that we're all called upon to do.

279

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So if I'm going to expect my colleagues to perform up to a certain standard, am I doing

that?

280

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And none of us is perfect.

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None of us, you know, can say that we

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You know, never, you know, make someone wait to hear back from us longer than they should.

283

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Right.

284

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Or, whatever it might be.

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Um, we have a pledge in the JV grow where we were an interesting thing is, is that, this

part of the, solving the problem of making sure that, that the people I'm going to join

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venture with our quality, meaning that they're going to keep their word.

287

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They're able to do it.

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They understand how to do it.

289

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So one of the things that I noticed is that.

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Every now and then we have a member who had a bad experience with somebody else.

291

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And that's going to happen.

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Like we're human beings.

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we know we're people.

294

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You know, things happen.

295

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So and sometimes I would hear about it maybe months or even years later.

296

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They didn't tell me.

297

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And I said, like, why don't you tell me?

298

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Well, I didn't want to kind of be the snitch.

299

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Right.

300

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Well, OK.

301

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So what happened is we have two really good members.

302

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One member had a disappointing experience.

303

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They maybe they tried communicating directly and it didn't go anywhere or maybe they just

said whatever the hell with it.

304

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And and then they just kind of disengage from the community.

305

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So everybody loses.

306

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ah So what what we instituted was what we call the pledge, which is really just members

are saying are essentially signing and saying, I commit to holding up to these these.

307

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uh It's not it's not very long.

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like five or five points.

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think these standards.

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And I request that if I let you down, then then please engage with me about it directly.

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Because usually these problems are miscommunication.

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Usually not always, but usually is a misunderstanding.

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And like I'll never go to somebody and say, Hey Bob, Chuck said like you did this to him.

314

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How could you do that?

315

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No, I might say, Hey Bob, you know, Chuck shared that he had a bit of a disappointing

experience.

316

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What's your side of the story?

317

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Because there's always two sides to the story, not always equal, not always right.

318

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But, but there's always two sides to the story.

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And at least, you know, we owe each other that respect.

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So the pledge is that people are the members of saying, and if you try to kind of deal

with me directly and, and you're still disappointed, reach out to our community leadership

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to dove to Virginia, because I want, you know, I want, I want to be held to the standard.

322

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Now it's no longer about, you know, people not wanting to snitch.

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Now it's about just makes it easier because we're all acknowledging I want to be held to

this high standard.

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We are all here because if we don't hold each other to this high standard, the whole we

all suffer as a community.

325

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So and that also helps to ensure that we're curating for the right people.

326

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And then we're able to actually follow through in the way that we all really want to.

327

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I'd say that also a lot of one other problem, and this is

328

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This is really for all kinds of experts.

329

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ah It's just a fundamental.

330

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lack of depth of understanding of what we're actually trying to do when we're building out

our marketing and sales funnel, you know, our lead generation systems, whatever terms you

331

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want to use it.

332

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And so many people approach this from a perspective of the question of, okay, what should

I do?

333

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How do I start getting clients?

334

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What do I do?

335

00:25:49,953 --> 00:25:52,215

Let's say, you okay, you need a lead magnet.

336

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So people opt in to your funnel, to your world.

337

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You need to create content or whatever it might be.

338

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You need an offer, you know, and

339

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And there's all these pieces that we're all working hard on, but...

340

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I want to see if I can share something that maybe anyone listening will will suddenly

experience a bit of an aha.

341

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Because when you understand exactly why you're doing certain things and why it works when

it works, why it doesn't work when it doesn't work, it just opens up an incredible amount

342

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of possibilities.

343

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So I'm just going to share the following.

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You're in order to go lead somebody, a potential client or customer from total stranger.

345

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to where they're happily paying you significant fees or generous fees, in order to lead

this person from point A to point B, you need to help them answer yes to three questions,

346

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okay?

347

00:26:48,942 --> 00:26:54,466

Three questions, because we're going from what they never heard of you to where they're

happily paying you.

348

00:26:54,947 --> 00:26:57,649

I'll tell you what those questions are, okay?

349

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The first question is, should I pay attention slash is it interesting, right?

350

00:27:02,133 --> 00:27:03,974

Should I pay attention, is it interesting?

351

00:27:04,492 --> 00:27:08,664

The first job of your marketing and sales system is to lead them to answer.

352

00:27:08,664 --> 00:27:10,786

Yes, I should pay attention.

353

00:27:10,786 --> 00:27:12,406

Yes, this is interesting.

354

00:27:12,987 --> 00:27:19,270

Immediately, once they conclude yes to that first question, immediately their brain thinks

of a second question.

355

00:27:19,270 --> 00:27:23,202

That second question is, huh, you got me interested, but can I trust you?

356

00:27:23,202 --> 00:27:25,093

Okay.

357

00:27:25,153 --> 00:27:31,927

So the second job of your marketing and selling system is to lead them to conclude, well,

yes, you got me interested and I can trust you.

358

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You really seem to have my best interests at heart.

359

00:27:33,963 --> 00:27:43,735

And you really seem to be very qualified and competent and skilled in what it is that you

say you do and your ability to help me, you know, solve the problem I have and don't want

360

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to get the result I want to have.

361

00:27:45,097 --> 00:27:55,382

Uh, and when their brain concludes, yes, the immediate to that second question

immediately, they think of the third question, which is, is what you recommend right for

362

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me?

363

00:27:56,332 --> 00:27:57,152

Should I pay attention?

364

00:27:57,152 --> 00:27:57,933

Is it interesting?

365

00:27:57,933 --> 00:27:59,133

Yes, it is.

366

00:27:59,973 --> 00:28:00,374

Okay.

367

00:28:00,374 --> 00:28:01,994

But can I trust you?

368

00:28:02,082 --> 00:28:02,763

Yes, I see it.

369

00:28:02,763 --> 00:28:04,584

You do seem trustworthy and confident.

370

00:28:04,584 --> 00:28:10,209

Like I can trust you both your intentions towards genuinely helping me as well as your

ability to your skill.

371

00:28:10,870 --> 00:28:11,320

Okay.

372

00:28:11,320 --> 00:28:12,251

Then what do you recommend?

373

00:28:12,251 --> 00:28:16,275

Is what you recommend right for me is what you recommend right for me.

374

00:28:16,275 --> 00:28:16,755

Yes.

375

00:28:16,755 --> 00:28:19,157

What you recommend does seem right for me.

376

00:28:20,319 --> 00:28:28,566

That is what leads someone from total stranger to happily paying you for your help and for

your product or service, whatever it might be.

377

00:28:28,610 --> 00:28:30,161

And if you think about that, this is happening.

378

00:28:30,161 --> 00:28:41,976

We're cycling through this on a fractal level, whether you're looking to buy a multi

billion dollar order of military helicopters or, you know, sewage pipes for the city.

379

00:28:41,976 --> 00:28:43,016

I don't know.

380

00:28:43,136 --> 00:28:53,421

Or, um, you're, you're, you're taking a train and intercity train and you're looking at

the, the snack machine and you're deciding if you're going to buy something, right?

381

00:28:53,501 --> 00:28:56,672

We're constantly thinking about those three questions.

382

00:28:56,754 --> 00:29:00,917

on on you know on the smallest scale as well as on the largest scale.

383

00:29:01,518 --> 00:29:06,241

The job of your lead generation your marketing and selling system is only this.

384

00:29:06,241 --> 00:29:17,619

It's to help your ideal client answer yes yes yes in that order because if you can lead

them right they come across your message they come across your story they come across you

385

00:29:17,619 --> 00:29:24,904

whatever whatever media or format you're putting yourself out there their brain asks

should I pay attention is it interesting.

386

00:29:25,378 --> 00:29:33,385

The first job is that you got to be talking about what you do in such a way that they hear

the message, they read it, they see something in there and their brain goes, yeah, that is

387

00:29:33,385 --> 00:29:34,425

interesting.

388

00:29:34,946 --> 00:29:38,379

And then they want to know, well, who are you?

389

00:29:38,379 --> 00:29:38,979

Tell me more.

390

00:29:38,979 --> 00:29:40,290

Can I trust you?

391

00:29:40,631 --> 00:29:49,479

And then you want to continue the conversation, whether it's a one to many or one to one

in such a way that their brain leads them to feel, well, yeah, I can trust you.

392

00:29:49,479 --> 00:29:54,172

You really seem to know your stuff and you've actually seem to care about me and not just

try to sell me something.

393

00:29:55,021 --> 00:30:05,014

And then the last part, which is the sale part where you're making a sale again, whether

it's one too many on a webinar on a sales video or on a one-on-one conversation.

394

00:30:05,014 --> 00:30:08,695

The last question is, is what you recommend right for me?

395

00:30:08,695 --> 00:30:17,877

And that's the third part of the marketing and selling system is you need to offer package

your offer and present it in such a way that leads people to answer.

396

00:30:17,877 --> 00:30:20,357

Yes, what you recommend is right for me.

397

00:30:20,438 --> 00:30:22,542

Now, I would say we can.

398

00:30:22,542 --> 00:30:28,262

break this part much further, but I know we're at about the half hour mark.

399

00:30:29,102 --> 00:30:34,162

But I'll just say is that one of the problems that we have is overwhelm all of us.

400

00:30:34,162 --> 00:30:38,162

There's always way more to do than we have time to do it.

401

00:30:38,442 --> 00:30:40,642

Recognize that you do not need to do everything.

402

00:30:40,642 --> 00:30:44,902

You don't need to be an expert in every AI tool.

403

00:30:47,522 --> 00:30:50,150

You don't need to be on every platform and so on.

404

00:30:50,240 --> 00:30:53,652

You need to be putting in place one thing.

405

00:30:55,200 --> 00:30:58,862

in your marketing and selling process that for for each question.

406

00:30:58,862 --> 00:31:00,393

OK.

407

00:31:01,494 --> 00:31:02,084

And that's it.

408

00:31:02,084 --> 00:31:06,296

So what do I need to do in order to lead them to say, yes, it's interesting.

409

00:31:06,296 --> 00:31:09,378

You need a simple, compelling, head turning message.

410

00:31:09,378 --> 00:31:12,560

Maybe we can do a part B right and go into that.

411

00:31:12,560 --> 00:31:13,440

Right.

412

00:31:13,661 --> 00:31:16,442

What do you need to do to lead so that they answer?

413

00:31:16,442 --> 00:31:19,064

Can I uh kind of trust you?

414

00:31:19,064 --> 00:31:23,310

You need to give them some kind of experience of who you are as a person.

415

00:31:23,310 --> 00:31:24,870

So they can sense you're genuine.

416

00:31:24,870 --> 00:31:29,730

can sense that you're for real, as well as an experience of your expertise.

417

00:31:29,730 --> 00:31:32,810

And that could be some kind of lead magnet of one kind or another.

418

00:31:33,110 --> 00:31:46,670

And then what can you do put into place so that they conclude, is what you recommend right

for me, that has to do with an offer that's packaged in such a way.

419

00:31:46,970 --> 00:31:52,230

there is more detail for each one, but once you realize that

420

00:31:52,271 --> 00:32:01,071

that everything here has a purpose, then you can start to say, wait, do I have, you know,

do I already have something in place that's working for question one?

421

00:32:01,071 --> 00:32:04,491

Okay, then I can focus on question two or question three.

422

00:32:04,631 --> 00:32:08,471

And I don't need to be doing 10 or 20 different things.

423

00:32:08,731 --> 00:32:12,751

You just to get a system in place that's humming along and so on.

424

00:32:12,751 --> 00:32:14,791

And that's the marketing and selling system.

425

00:32:14,791 --> 00:32:18,990

Now, once you zoom back out and then you have also, like we said, the attract them.

426

00:32:18,990 --> 00:32:22,951

enroll them and throw them on standing operations as a community in JV grow.

427

00:32:22,951 --> 00:32:26,814

We're constantly working to learn from each other, to help each other.

428

00:32:26,874 --> 00:32:37,840

And the best relationships for joint ventures for promoting each other comes when people

are helping each other solve real world frustrations in their business.

429

00:32:37,980 --> 00:32:39,841

come up with creative new ideas.

430

00:32:39,841 --> 00:32:48,706

were just on a community call yesterday, a small masterminding group and, you know,

someone's working on a new offer and, and

431

00:32:48,790 --> 00:32:53,065

It was just a few of us, one person said something, I said something and then it clicked,

right?

432

00:32:53,065 --> 00:32:55,478

Now it's like, yeah, I needed to get out of my own head.

433

00:32:55,478 --> 00:32:58,421

know, that's what he would, you know, his, situation, we all need it.

434

00:32:58,762 --> 00:32:59,563

So that's that.

435

00:32:59,563 --> 00:33:02,656

mean, uh, yeah, I can talk.

436

00:33:02,936 --> 00:33:13,951

I, well, I think we could launch into a half day workshop right now on just how to, uh,

how to, uh, structure yourself so that those three questions are being answered in your

437

00:33:13,951 --> 00:33:14,441

marketing.

438

00:33:14,441 --> 00:33:18,553

And, uh, perhaps there is a part two to this and, uh, but I appreciate that.

439

00:33:18,553 --> 00:33:27,273

And I love how you kind of wove what JV Grow is and in, in, into all of your answers and

440

00:33:27,273 --> 00:33:38,342

I think for anyone listening in right now who is at that intermediate stage and or above

and you're you're yeah, you're looking for something, but you also can contribute

441

00:33:38,342 --> 00:33:43,776

something then then I think it's worth the time to check out JV Grow.

442

00:33:43,776 --> 00:33:47,259

We've got the links below beneath this video, but it's JV Grow.co.

443

00:33:47,259 --> 00:33:48,180

It's very easy.

444

00:33:48,180 --> 00:33:52,023

You're to get on a call with Dove and you can see he's very nice.

445

00:33:52,023 --> 00:33:56,748

You can talk to him very easily and if it's a good fit then uh then.

446

00:33:56,748 --> 00:34:02,488

You know, I hope that us making this connection has been worthwhile for you.

447

00:34:02,488 --> 00:34:06,467

Anything you would add to that Dove before we let you go?

448

00:34:06,990 --> 00:34:10,091

um No, I appreciate you sharing that.

449

00:34:10,091 --> 00:34:21,936

um And I just hope that anyone listening to this got at least one insight, uh one idea

that you can go back and get a little more, either save some time or get a little more

450

00:34:21,936 --> 00:34:26,378

kind of distance from the hard work that you're surely already putting in.

451

00:34:27,089 --> 00:34:28,260

Absolutely.

452

00:34:28,260 --> 00:34:34,523

you know, we always tell people that the only way to fail is to quit and they should

always keep moving forward.

453

00:34:34,523 --> 00:34:38,375

you know, and sometimes there's just one connection away from a big breakthrough.

454

00:34:38,375 --> 00:34:41,907

So that connection could be with you.

455

00:34:41,907 --> 00:34:43,668

uh This has been great.

456

00:34:43,668 --> 00:34:48,231

ah I have so many more questions, but we'll definitely do a part two.

457

00:34:48,231 --> 00:34:49,211

Thank you, Dov.

458

00:34:49,211 --> 00:34:56,739

I really appreciate, uh you know, the relationship that we've had over the years and uh

the on and off participation that we've

459

00:34:56,739 --> 00:35:02,509

uh had uh in in in your community and I look forward to more interactions with you.

460

00:35:02,839 --> 00:35:10,083

I wonder if there's any just final piece of advice or words of wisdom you would leave for

our audience here as we sign off.

461

00:35:10,914 --> 00:35:13,395

Well, um, yeah.

462

00:35:13,555 --> 00:35:23,778

And this is something else that I think holds people back from getting like kind of past

the beginner level to intermediate or even from intermediate to advanced is like, all get

463

00:35:23,778 --> 00:35:29,119

bogged down sometimes and we all get focused on kind of the, all the things that we need

to do.

464

00:35:29,194 --> 00:35:35,871

Uh, and we forget why we're doing it for who we forget that we're here to help our

customer, to help a client.

465

00:35:35,871 --> 00:35:39,022

We're really here to serve somebody and

466

00:35:39,437 --> 00:35:44,008

That serve means to help them transform with your coach or consult you an expert.

467

00:35:44,008 --> 00:35:49,531

You're helping them transform something in their life, in their business, in their, you

know, in their own journey.

468

00:35:49,711 --> 00:36:03,196

And when we kind of shift our focus back to that, we can worry a little bit less about,

you know, a conversion rate of a page, which these things matter because it's got to work.

469

00:36:03,196 --> 00:36:04,096

Right.

470

00:36:04,296 --> 00:36:09,100

And it's more about like, OK, how do I better communicate?

471

00:36:09,100 --> 00:36:14,572

to this type of person that I really can help them and I really want to.

472

00:36:14,912 --> 00:36:16,503

And they really can be helped.

473

00:36:16,503 --> 00:36:24,796

They really can make that transformation because people are so disillusioned, justifiably

so.

474

00:36:24,797 --> 00:36:28,168

We've all had, you know, been promised things that weren't delivered.

475

00:36:28,168 --> 00:36:30,069

We've all had disappointments.

476

00:36:30,069 --> 00:36:31,509

We've all disappointed ourselves.

477

00:36:31,509 --> 00:36:35,521

We all fall short of our own expectations of ourselves probably every day, right?

478

00:36:35,661 --> 00:36:38,370

So, um, but

479

00:36:38,370 --> 00:36:49,356

We have to just to really, know, the, it's so important to just focus to that your

business should be built on something that you're passionate around, meaning that I

480

00:36:49,356 --> 00:36:56,080

genuinely care about these kinds of people and I specifically helping them solve this

problem, get that result.

481

00:36:56,420 --> 00:37:04,685

And when you can do that, then so many other things become a lot easier because you're not

just trying to force something so you can make sales.

482

00:37:04,845 --> 00:37:06,626

You're, you're

483

00:37:06,930 --> 00:37:16,441

Like you said, the uh big impact was last word, was like three experts, right?

484

00:37:16,441 --> 00:37:24,250

But it's easy to say, but it's also very easy to kind of take our eye off of that in the

day to day.

485

00:37:24,250 --> 00:37:28,574

So when we're really focused on that, everything else becomes a lot easier.

486

00:37:29,333 --> 00:37:30,184

Yeah, I like that.

487

00:37:30,184 --> 00:37:32,385

That's a great way to end this episode.

488

00:37:32,385 --> 00:37:33,575

Dov, thank you so much.

489

00:37:33,575 --> 00:37:34,566

And I love that.

490

00:37:34,566 --> 00:37:37,908

Stay focused on the impact that you want to make.

491

00:37:37,908 --> 00:37:40,849

And I think that's a great thought to leave you all with.

492

00:37:40,889 --> 00:37:42,630

So Dov, thank you.

493

00:37:43,170 --> 00:37:45,131

You are amazing as usual.

494

00:37:45,692 --> 00:37:49,294

the, I mean it.

495

00:37:49,294 --> 00:37:51,851

And also to our audience.

496

00:37:51,851 --> 00:37:53,753

uh Thank you for being here as well.

497

00:37:53,753 --> 00:37:59,777

And the fact that you're still here listening means that something that we were talking

about here today resonated with you.

498

00:37:59,777 --> 00:38:09,066

And you're probably on that path to make a big positive impact in the world or your

clients, your community or the world, whatever that means to you.

499

00:38:09,066 --> 00:38:11,448

But it's usually to make that big impact.

500

00:38:11,448 --> 00:38:19,077

And you might just be one collaboration away from a big breakthrough and perhaps that dove

or someone in his community.

501

00:38:19,077 --> 00:38:21,268

is that collaboration that you're looking for.

502

00:38:21,268 --> 00:38:23,870

So reach out and connect.

503

00:38:23,870 --> 00:38:27,352

Remember that there's no obstacle too big to be overcome.

504

00:38:27,352 --> 00:38:29,453

The only way to fail is to quit.

505

00:38:29,453 --> 00:38:33,095

So keep moving forward and we will see you on the next one.

506

00:38:33,095 --> 00:38:34,055

Thank you.