The Future of Health and Wellness Through CBD

Do you suffer from stress and anxiety, have trouble sleeping or need some pain relief but not sure if CBD is for you than welcome to the world of CBD wellness. Your host Rick Hansen is an international speaker, cannabis expert and owner of wellness labs, CBD brain IQ and CBD wellness IQ. Each week, Rick and his guests will explore the effects of CBD and other healthful cannabinoids on your mental and physical well being. Discover how you can restore your balance from within with plant based healing and live a happier and healthier life. Now let's make the shift into wellness.

This is our first ever CBD podcast together and I am joined with the amazing Rick Anson.

Hi Rob Rick Hansen. So glad to be here on the first podcast with you. Such an amazing opportunity.

I'm thrilled. I'm thrilled. I'm thrilled to talk about CBD what it does. There are so many different ideas out there. I know I was one of the people completely in the dark. And that's why I'm thrilled to be with you today. Right.

Thanks, Rob. Yeah, it's it is truly a revolution right CBD and, and cannabis in general is a revolution. It's health and wellness for the future. And we are front and center in leading the innovation and the future of health and wellness with our CBD brand together. And all the cheer. Rob, I'll let you introduce the brand. It's your name my friend.

The really cool thing about in a dt is there's so many exciting things behind it. But I came to CBD completely blind. And I tried so many before and it just seemed like snake oil, it seemed like this. This potion that didn't work. So to start off our very first question to Rick is, what is CBD?

Yeah. So Rob, you're you're right. And that's why this this is such an amazing opportunity to educate and let people know about the true daily health and wellness benefits of CBD. But people need to it's very simple people understand that CBD is a cannabinoid. And a cannabinoid is basically a plant vitamin. It's one of 120 plant vitamins that comes naturally from you know, Mother nature's gift to us. And so if you look at a cannabinoid, which is CBD as a plant vitamin, then you understand the why you want to take a plant vitamin every single day for your health and wellness.

So plant vitamin, what does that exactly mean? What does it mean to me if I'm taking CBD, a plant vitamin?

Yeah, so CBD is one of about known of about 120 different cannabinoids. Okay, a cannabinoid is a compound from the plant. Now a lot of people know THC right as and that is a that's a cannabinoid also. And CBD is a cannabinoid, again basically a plant vitamin naturally occurring, so naturally

occurring so when I when I first thought of CBD, I was worried about taking it because of the THC and I have to, you know, test when I'm going to work or going to work with different groups. So they're not the same is what you're saying.

Correct. So there are currently as of you know, we're in May 2022. Right there's, there's about 120 known cannabinoids found from either a hemp or a cannabis plant. CBD is just one of those THC is one of those. CBD is a naturally occurring plant vitamin that comes from the hemp plant, not from the cannabis plant.

Okay, yeah.

And that's a big distinction, right that that some CBD does come from the cannabis plant. And some CBD does have small amounts trace amounts of THC because it was harvested from the cannabis plant. Our CBD comes from the hemp plant, which is 100% federally legal and it's being adopted by countries around the world. So so it has zero THC.

So if you so like, when I first started working with you, I was very nervous about it. But when I there's no chance of like you testing THC positive because of that, right?

Absolutely. You're absolutely correct. The most amazing thing about this brand and NDT with Rob Floyd is that we have 10 years of science and innovation behind your brand, Rob mean we're bringing zero THC we have So we test for all impurities we test for potency, impurities like metals and mercury, adults

and mercury. So could that be found? Because I've so many questions? Yeah, no, because I came from it. And I tried all of the CBDs. And they really meant nothing to me. And I was also nervous about it. But first of all, you're saying 10 years experience because we partnered together that was really important to me. But talk to me about the metals and different things that can be found. Yeah, so my

background Rob, before you before I got into cannabis into CBD, right is from a pharmaceutical world. I worked for Big Pharma. So I was doing a lot of compliance testing for big pharmaceutical companies. So we've taken that science and that, you know, methodology and that compliance from big pharma and have now brought it into the CBD world. So when for end, the CBD, we test first, first and foremost, we test for potency, right? We actually give you more CBD than what we say on Are they new

say we test how is it tested? If you could explain to people Yeah, so

we test through art. There's two main testing laboratories in the United States that are accredited cannabis testing laboratories, we work with iCal infinite chemical analysis laboratories, which is in San Diego, California, a highly highly accredited to 10 year testing laboratory. So we send all of our product samples out to iCal in San Diego to do a full panel testing. Now full power means we test for potency. If we if we say we have 1000 milligram oil tincture, we put more we actually have like 1300 milligrams,

what's what's the normal standard for testing or potency for CBD?

Well, believe it or not, and this is why this is such an amazing opportunity to work with you, Rob proximately, 50% of CBD companies don't even do testing. They No, no, no, they don't even do testing. They're like, hey, we were pure as the driven snow. And we have great CBD and just you know, it's really good for you. Well, that's what the general consumer over the last four or five years in the United States has been subjected to that's been marketed to Rob There's two CBD companies in the United States are both in Colorado that I say are me to CBD, vanilla ice cream company.

What do you mean by that?

These companies, their business model is to pump out as many oil tinctures, roll ons, gummy bears as possible. And then they white label to all these companies.

So most explain white label, I

would say 85% of the brands, the CBD brands are out there in the country come from those two are products that come from those two companies. All they do is put a label a different label on there. And they say Hey, this is awesome. It's good for you. Why don't you try it? And that's why the consumer out there, they've heard about this, this Merck this miracle product called CBD that's going to do all these amazing things for you. But they're really taking a generic and basic, you know, I like to say vanilla ice cream. CBD, you know, a gas station CBD right? Would you ever just go to a gas station, buy your gas, buy a pack of gum and then buy CBD from a gas station? Oh,

you're right. But that's where we see it all that like I was just filling up the other day and I was at the counter. And there was a CBD there. And I went and I looked at it. And there was almost no ingredients. There was no follow through on it. It just said maximum strength Ultra CBD and I was like, wait what? You know. Exactly. So it was it was really fascinating to see and to see it's everywhere. But also that you're going to take a lot of times as you said these different if they're not telling you what's in it, you're seeing metals being put in, you're seeing all of these impurities being put in it. And I think that's a big, it's a huge revelation

it is and that's why you know, going back to our full panel testing, right, we test for potency. So we actually, you know, the amazing thing about nd is that, you know, we are safer, we are faster and we are better. We're safer because we do full panel testing and we prove it. We show on our product labels on our website on every you know, a piece of information about our company that we do testing we use a QR code that's placed onto the label of the product so

I'm holding one of the products now is somebody can easily just scan it right

yep, you take your smartphone, you scan the QR code, and it pulls up the testing actually from iCal. So you know this is a third party highly accredited laboratory and as all the testing you can see okay potency, the oil tincture For example, it says on the label, we have 1000 milligrams, we actually Rob we put 1200 to 1300 milligrams, we put 15 to 20% more CBD and every single product that we have. So it's full its you know, its potency. Then we do a full panel testing on impurities that might that may be metals, it may be pesticides and herbicides. So

how would How would pesticides and herbicides get into CBD? I'm just playing devil's advocate, because I'm excited about the product but you know, and eventually we're going to start bringing people on different questions, testimonials, but how would you find impurities like that in CBD across across the counter?

It's a great question. Again, it comes to right gas station CBD versus a CBD that is pharmaceutical grade, right that has compliance and 10 years worth of innovation. A lot of companies the sum of the two big and Colorado is just bulk it's harvested right is bulk harvested the plant right and it comes into it grows a bud, the CBD is the same bud, very similar to a THC, but for that plant a flower right, so that's a plant. And so a lot of companies simply take that CBD bud and they press it and they press it so hard, they extract oil, and that's an oil tincture. Now a lot of companies stop there in you've ever looked at a me to read vanilla ice cream CBD product, right? Again, it probably 80% out there are a very dark crude oil. And people have been putting this underneath their tongue. And that crude is the is a lot that has the impurity. So

if it has impurities, what does that do for flavonoids for taste?

Oh, it's it there. It ruins it, it just completely disrupts the natural cannabinoid, how CBD should be ingested. And the benefits of the CBD because it's contaminated with these different you know, herbicides, pesticides, or heavy metals, that once you press that button to an oil form, then you have to like companies use different solvents to extract the oil right from from the plant. And that's where you get the impurities or the the lab, the facility that they are manufacturing is not GMP compliant, which is an FDA standard for manufacturing. Right? We obviously all of our products in this company are cGMP and NSF certification.

So if I'm looking at culinary world, and I've been really lucky and blessed to work with some of the best chefs in the world we do. In my company, we help do about 400 million in beverage and, and food. But it's all going down to the little things that mean huge. Especially you're talking about scalability, when you're talking about pressing, and you're getting that bitterness and that dark. To make it super simple. Because I for me, I always tell my teens Listen, talk to me like I'm in fourth grade. So doggone me, like I'm in culinary fourth grade, I teach at the Institute of Culinary Education. And they're the silliest things. I'm working with chefs. And I always say listen, behind the bar. We never muddle mint, we never muddle an herb. Because what it does, it turns it brown it releases tannins, it turns bitter. Chlorophyll all of that comes when you when you over process or you don't fundamentally work with it properly, and then you have to mask it. So let's say it's the silliest thing for me, I break it down to a Mojito and it's like you'll see those commercials with somebody with lots of sugar and they're muddling away on the mid and and they have to use so much sugar because they've just destroyed something that's so pure and beautiful. And so by just expressing it properly by fundamentally working with a better than you don't have to you can enjoy that flavor. So for me when we first started working together and the taste difference was extraordinary. I was like wow. So that makes a lot more sense to me about how you break it down and then why you don't have to add so much in just like my liquid chefs or my teams around the world. They don't have to add much in because they fundamentally work with it

better. Yeah, absolutely. Rob I mean it comes down to purity and and we are for example our oil or oil tinctures are triple filtered. You will see pure clarity in our oil in our in our premium triple filtered oil, tinctures. It's clear and you can taste the difference.

What is oil filter? I'm

sorry. Sorry, the the oil tinctures. Okay, in oil tinctures. Right, because we triple filter them right we triple three we filter three different times to to remove all those impurities that are natural only found in in the in the CBD bud that goes into the oil. So its potency testing assessing for contaminants, and then it's triple filtered and manufactured and the GMP or cGMP. And an NSF certified laboratory where you know, you're getting you they set the standards by the federal government for manufacturing. And that's what makes our products different. Is it safer, because it's zero THC, all in it the products are zero THC, that we prove that with the QR code. Right,

right. And I think for me, seeing that proof is huge, because, you know, for me, putting my name on it working with the company building it out, is that listen, building it out is like this is exactly what it is. Each and every time. It's a third party, it's certified, so that you know what you're getting. When I was lifting and you know, working out all the time, in the sense of trying to you know, build muscle for college sports and all. I was shocked at how little regulation there was in everything from whey proteins and how many things came from overseas and markets that had zero and I mean, zero regulation, or oversight. So this is a big deal. For me. It is

Rob and you know your your name and this brand and 10 years worth of our innovation coming together this confluence for our indeed, CBD is truly it's revolutionary, like the actual, you know, health and wellness revolution. That's why it's so important. These podcasts are so important to educate people that there's 10 years worth of your body of work, Rob is truly amazing. It's It's stunning. 25 plus years. And we were bringing I'm bringing 10 years of innovation and science based plant science into this brand with you that we offer. You know, five years ago, consumers were told, Oh CBD again. It's a miracle. It's a miracle drug, right? It's a miracle plant. It'll do all these amazing things for you. And there is just all marketing.

So let me ask you about that. So that's a big thing is somebody will say, Well, you know, I took CBD, it didn't work. Now I took it for a while. Before we started working together, and I didn't notice any difference. For me, this is the big difference. And we started to work together. I said, I try it. I try it. And it sounded really cool. I like to run I run about five miles a day. I always for the past 10 years have run with braces, knee braces, and about half the time taken Advil afterwards. After a month of using the product, I run, no knee braces, no Advil afterwards. That's when I was blown away. I'm fascinated by learning more about it. And I think that you know, our viewers will enjoy because I'm going to ask you a million questions, especially as we go through. I'm going to bring other people on whether it's testimonials or questions about it. But in my life, whether it's been making great zero proof cocktail, zero proof beverage experiences for teams so that they drink healthier, they're living healthier. And then personally, that every morning I can run by just using the rub on my knee. So you know, does it work is a big question. I'm going to ask you how it works real quickly. But I'm going to tell you everybody out there is like that blew me away to be able to see it in real life. Have it just changed my world.

Well, thanks, Rob. And that's we hear that from 1000s of people that have been using our advanced absorption topical creams, right, the entity, premium oil, tinctures, the amazing gourmet gummy bears, right? It works because we're not a marketing company. We are a lifestyle science based company. And we're bringing again, so so happy excited to be partnering with you. We're bringing 10 years of plant science innovation into the marketplace now with a clear win Harmsen understanding of why CBD works, how it works in the body. And we're taking it and we're we're making it into a pharmaceutical grade type of CBD where it's safe. It works faster and better than other brands because of the innovation which we'll get into. And we clearly understand how it works on the body.

Yeah. Now I think that, you know, we're going to do a lot more on each of these podcasts. I'm going to show our viewers and listeners and those who have joined us a takeaway, right so Oh, I'm gonna show everyone how to work with mint in a CBD cocktail with or without alcohol. So if you just want to, especially if you're a hiker, you do something athletic or you're you know, you have older parents like I do, and it's you can give them something that makes them feel better and actually makes them a little bit healthier. So, I'm gonna go ahead and post some things so that everybody can learn how to work with the men, they can express her spank them instead of modeling it, and that they can do some great CBD work with it. In our next episode, I've got a million more questions. So I'm looking forward to hitting you with those and learning more about this phenomenal product.

I'm here with you my friend and let's let's get right to it.

All right, so everyone, take a look at the little cocktail or beverage or zero proof expression. And thank you for joining us on our first one, then this was incredible. Rick, this is just absolutely spectacular and such cool stuff.

Yeah, Rob, we're, we're just getting started.