Forget About 6 Figures. Go for 7!

1 00:00:05,040 --> 00:00:07,110 Dr. Arcella Trimble: Hello, I'm Dr. Arcella, and I want to 2 00:00:07,110 --> 00:00:11,280 welcome you to another episode of six figure therapist. I am so 3 00:00:11,280 --> 00:00:17,220 excited to have Dr. Cherry. With me today. I gotta tell you so 4 00:00:17,220 --> 00:00:21,270 much about her, but I'm gonna first let her introduce herself. 5 00:00:21,420 --> 00:00:25,590 And then I'll tell you a few things about her too. So, Dr. 6 00:00:25,590 --> 00:00:26,940 Cherry, welcome 7 00:00:27,180 --> 00:00:30,480 Dr. Cherry: Thank you so much for having me here. Arcella, 8 00:00:31,320 --> 00:00:35,640 nothing excites me more than being in the room, my server and 9 00:00:35,640 --> 00:00:40,830 my Spelman sisters. So all of that is very, very exciting. And 10 00:00:40,830 --> 00:00:45,060 I'll just tell you a little bit about myself. I'm Dr. Cherry, I 11 00:00:45,060 --> 00:00:47,760 have a company called personality matters where we do 12 00:00:47,940 --> 00:00:51,510 leadership development and coaching, consulting and 13 00:00:51,510 --> 00:00:54,840 training, primarily leadership development, really helping 14 00:00:54,840 --> 00:00:59,520 leaders understand how to be their best selves, working from 15 00:00:59,520 --> 00:01:04,110 the inside out transforming organizations around the topic 16 00:01:04,110 --> 00:01:10,830 of inclusion and belonging. And we do a lot of work that really 17 00:01:10,830 --> 00:01:16,950 helps people recognize that you're already enough. And, and 18 00:01:16,950 --> 00:01:20,580 we just do it and enjoy that. That's what we do. 19 00:01:21,120 --> 00:01:24,480 Dr. Arcella Trimble: Thank you. And I'm just gonna say I, I was 20 00:01:24,480 --> 00:01:27,090 thinking about as I was thinking about, you come into the house, 21 00:01:27,090 --> 00:01:29,610 like, oh, my gosh, I was so excited. And I can think of so 22 00:01:29,610 --> 00:01:32,190 many lessons that I've learned from you. So I just want to 23 00:01:32,220 --> 00:01:35,520 first thank you personally, even though they may not know you 24 00:01:35,520 --> 00:01:38,160 yet, they don't know about the chair because you are person 25 00:01:38,160 --> 00:01:40,980 definitely didn't know. But I can remember I remember one time 26 00:01:40,980 --> 00:01:43,680 I don't know if you remember this. But you first of all, let 27 00:01:43,680 --> 00:01:46,890 me just say you are the best networking person. I think I've 28 00:01:46,890 --> 00:01:49,620 told you that that I know like you walk in a room light it up, 29 00:01:49,620 --> 00:01:52,890 and no everybody by the time it's over. And I've always 30 00:01:52,890 --> 00:01:56,670 admired that about you. And I remember one time you and I were 31 00:01:56,670 --> 00:02:00,750 at a hotel and if you remember this, but um, I was there I 32 00:02:00,750 --> 00:02:02,850 think for a conference and you were there for like a mini 33 00:02:02,850 --> 00:02:06,120 conference was I was there for some days. And we saw Stedman 34 00:02:06,120 --> 00:02:09,990 Graham, Oprah Winfrey's you know, Bo, and I was like, Oh, my 35 00:02:09,990 --> 00:02:12,570 God says Stedman Graham, like, oh, yeah, you're like, Girl, 36 00:02:12,570 --> 00:02:16,470 just go. I was like, No, you like, watch this. And he went, 37 00:02:16,470 --> 00:02:20,490 and you're just talking. And I was like, Oh, my God. You know, 38 00:02:20,520 --> 00:02:25,620 I think I might have stood next to you. And she was like, oh, 39 00:02:25,620 --> 00:02:28,140 no, girl, like, this is how you do it. And you were just showing 40 00:02:28,140 --> 00:02:31,530 me how to work a room. And and I remember when we did some work 41 00:02:31,530 --> 00:02:34,650 together you did when you had a contract CDC and I remember you 42 00:02:34,650 --> 00:02:37,800 just walk around you remember things about people, you you 43 00:02:37,800 --> 00:02:40,620 know, you just had that presence, where everybody was 44 00:02:40,620 --> 00:02:42,930 like, Oh, my God, and I was like, How does she even remember 45 00:02:42,930 --> 00:02:45,780 all this stuff about people. So again, one of the best 46 00:02:45,990 --> 00:02:49,110 networking people that I know in terms of business, but 47 00:02:49,110 --> 00:02:53,400 personally also just just a genuine, loving person. So it's 48 00:02:53,400 --> 00:02:57,360 been such an honor just to know you all these years. And like 49 00:02:57,360 --> 00:03:00,270 you said, we you know, we sisters in different ways. But 50 00:03:00,270 --> 00:03:02,640 and the other thing I want to say that I'm gonna let you talk 51 00:03:02,880 --> 00:03:06,120 is that also with my business, you know, how they say, oh, 52 00:03:06,120 --> 00:03:10,230 women can't get along and women, but you always send me clients, 53 00:03:10,230 --> 00:03:13,470 you have helped me if I asked you for something you send it or 54 00:03:13,470 --> 00:03:16,080 how your assistants send it and not just one little thing you 55 00:03:16,080 --> 00:03:19,230 send folder, take look in these folders. And, and finally, so 56 00:03:19,230 --> 00:03:22,440 you've always had a sharing caring nature too. So I just 57 00:03:22,620 --> 00:03:25,980 want to just tell you publicly that I appreciate you very much, 58 00:03:25,000 --> 00:03:28,870 Dr. Cherry: very much. Well, I appreciate how you sew up. 59 00:03:28,870 --> 00:03:35,830 Because if I always tell people, if I refer someone, I stand by 60 00:03:35,830 --> 00:03:40,150 them, and I stand by you, and I refer you I mean, you're the 61 00:03:40,150 --> 00:03:43,570 first name out of out of my mouth. And I'm like, and don't 62 00:03:43,570 --> 00:03:47,920 worry, she's probably not doing it. The Chilean is good too. And 63 00:03:47,920 --> 00:03:50,410 there are other people over there. Because I know if she 64 00:03:50,410 --> 00:03:54,190 trained them, they're phenomenal. You know, we have 65 00:03:54,190 --> 00:03:57,820 that mutual admiration for each other. And I think that that's 66 00:03:57,820 --> 00:04:01,210 what makes the you know, things really work when you when you 67 00:04:01,210 --> 00:04:02,380 know you love each other. 68 00:04:03,100 --> 00:04:05,680 Dr. Arcella Trimble: So yes, I appreciate you. Okay, so now, 69 00:04:05,860 --> 00:04:09,520 let's get started. So the first question I normally ask is, when 70 00:04:09,520 --> 00:04:13,120 we help people, I really do believe when you help people, 71 00:04:13,120 --> 00:04:16,660 like we help people and you're doing the coaching and trainings 72 00:04:16,660 --> 00:04:19,450 and things like that, that were gifted, like I think that that's 73 00:04:19,450 --> 00:04:23,680 a gift to do that. So when did you first realize that you were 74 00:04:23,680 --> 00:04:27,790 gifted or that you wanted to go in this profession of helping 75 00:04:27,790 --> 00:04:28,720 people in coaching 76 00:04:28,000 --> 00:04:32,740 Dr. Cherry: So this question always surprises people. And 77 00:04:32,740 --> 00:04:38,650 when I answer this, I don't want anyone to choose this as the 78 00:04:38,680 --> 00:04:43,660 measuring stick for themselves. So at five years old, I started 79 00:04:43,660 --> 00:04:48,400 listening to Norman Vincent Peale. And I said at five that I 80 00:04:48,400 --> 00:04:51,940 was going to do with Norman Vincent Peale did. I knew at 81 00:04:51,940 --> 00:04:55,210 five I was a black woman I knew that I would, you know have a 82 00:04:55,210 --> 00:04:58,630 different path. But I knew that the power of positive thinking 83 00:04:58,780 --> 00:05:02,260 was so extreme. equally important. And what was 84 00:05:02,290 --> 00:05:09,010 interesting to me was the path that it took for me. And so when 85 00:05:09,010 --> 00:05:12,730 I was in the first grade, I was walking in there and my teacher 86 00:05:12,730 --> 00:05:15,520 was like, What is wrong with this child? Like, what are you 87 00:05:15,520 --> 00:05:19,390 talking about? Like you can't even really write yet. And 88 00:05:19,390 --> 00:05:22,690 you're coming out with all this weird stuff? And I'm like, Yes, 89 00:05:22,900 --> 00:05:30,040 I think therefore I am. So, so I'd say it started. It started 90 00:05:30,040 --> 00:05:34,840 early, early for me with my mom listening because she was in in 91 00:05:34,840 --> 00:05:40,150 real estate early. And I just wanted to listen and learn. So 92 00:05:40,150 --> 00:05:44,110 that was that was it and I said, I want to help as many people as 93 00:05:44,110 --> 00:05:48,160 possible. And Zig Ziglar has this quote that says, You can 94 00:05:48,160 --> 00:05:51,430 have whatever you want, as long as you help enough other people. 95 00:05:51,610 --> 00:05:54,670 And I just believe that it's enough for all of us. 96 00:05:56,040 --> 00:05:58,080 Dr. Arcella Trimble: Okay, so that will Yeah, that is early. 97 00:05:58,140 --> 00:06:02,550 So okay. Especially Norman. Vincent Peale. Okay. All right. 98 00:06:02,550 --> 00:06:05,520 I didn't even know that. That's enough. All right. So then you 99 00:06:05,520 --> 00:06:09,930 go to college and you major in psychology. And so when you 100 00:06:09,930 --> 00:06:11,730 finish there, where do you go? 101 00:06:13,260 --> 00:06:17,340 Dr. Cherry: So that's funny, because I went to New York. And 102 00:06:17,370 --> 00:06:21,480 when I went to New York, I had no idea that New York was the 103 00:06:21,480 --> 00:06:27,600 home of Norman Vincent Peale. So I'm one of those people who 104 00:06:27,600 --> 00:06:31,080 loves knowledge, right? So other people are embarrassed to get on 105 00:06:31,080 --> 00:06:34,470 the double. But the double decker bus, every city I go to I 106 00:06:34,470 --> 00:06:38,430 get on the bus, on the bus, and they're like normal visibility. 107 00:06:38,460 --> 00:06:44,880 Wait, yes. So Fate brought me to where Norman Vincent Peale 108 00:06:44,880 --> 00:06:49,590 actually started his work. But I went in, I left when I graduated 109 00:06:49,590 --> 00:06:52,800 with my PhD, I went to work for a company called Accenture, 110 00:06:52,800 --> 00:06:56,310 doing large scale change management consulting really 111 00:06:56,310 --> 00:07:01,830 helping leaders implement changes for Fortune 100 When you 112 00:07:01,830 --> 00:07:03,990 know, 500 companies, that's what I did. 113 00:07:04,259 --> 00:07:07,469 Dr. Arcella Trimble: So now did you when you in psychology, 114 00:07:07,499 --> 00:07:09,359 getting your PhD? What's your PhD? 115 00:07:09,990 --> 00:07:13,200 Dr. Cherry: So my PhD is officially in social slash 116 00:07:13,230 --> 00:07:19,530 organizational? Health slash statistics. Why? Why all of 117 00:07:19,530 --> 00:07:24,600 that, because I went to school year round all the time. And so 118 00:07:24,660 --> 00:07:28,050 in, you know, you only need like 15 hours in graduate school to 119 00:07:28,050 --> 00:07:32,100 get a concentration. So I never took time off. And I took more 120 00:07:32,100 --> 00:07:36,480 classes than anything. So I just kept taking classes to have a 121 00:07:36,480 --> 00:07:42,540 concentration. When I started, we both experienced Dr. Meyer 122 00:07:42,540 --> 00:07:46,710 Burnett at Spelman, Dr. Brunette was just one of my favorite 123 00:07:46,710 --> 00:07:50,670 people, it still is on the on the planet. And she introduced 124 00:07:50,670 --> 00:07:55,050 me to social psychology. And she also introduced me to industrial 125 00:07:55,050 --> 00:08:00,720 organizational psychology. And I just could not pick between the 126 00:08:00,720 --> 00:08:06,360 two of them. And so that made it so I had to work on both of 127 00:08:06,360 --> 00:08:14,910 them, using both of them at the same time. So doing social and 128 00:08:14,910 --> 00:08:17,970 organizational, I went to the University of Georgia and made 129 00:08:17,970 --> 00:08:24,120 up my own specialty. Got you get burnt out. I was like, Yeah, I 130 00:08:24,120 --> 00:08:28,020 understand. Y'all got all this. But I'm, uh, I'm about to figure 131 00:08:28,020 --> 00:08:30,180 this out for myself. And that's what I did. 132 00:08:30,720 --> 00:08:33,630 Dr. Arcella Trimble: So then did you,were you kind of concerned 133 00:08:33,630 --> 00:08:36,750 if you didn't get a license at the time, because at the time, 134 00:08:36,990 --> 00:08:39,780 industrial organizational psychology was still kind of 135 00:08:39,780 --> 00:08:43,770 just catching on. Like, it wasn't as talked about, I guess 136 00:08:43,770 --> 00:08:46,560 I know, it's been around, but it wasn't as talked about. So were 137 00:08:46,560 --> 00:08:49,530 you concerned? Like, Oh, should I go get a license? Or should I 138 00:08:49,530 --> 00:08:51,030 do anything like that? 139 00:08:52,530 --> 00:08:57,900 Dr. Cherry: Again, I'm happy to do the preface, the preface on 140 00:08:57,900 --> 00:09:02,100 what I say I don't, because I always recognize, you know, the 141 00:09:02,100 --> 00:09:04,590 people that we work with a lot of times, they are still trying 142 00:09:04,590 --> 00:09:07,800 to figure out, well, what am I going to do today? And so if you 143 00:09:07,800 --> 00:09:10,590 listen to somebody else's story, you might say, Oh, my goodness, 144 00:09:10,800 --> 00:09:15,780 way behind the curve, but or oh, shoot, I should think like her. 145 00:09:15,990 --> 00:09:21,030 Like, I just had a lot of unique circumstances. So what I'm going 146 00:09:21,030 --> 00:09:28,290 to say is for me, I didn't care. And I just always thought that 147 00:09:28,290 --> 00:09:32,010 if there was a will dog gone it, there's going to be a way. And 148 00:09:32,010 --> 00:09:38,490 that's what I was determined to find. I didn't understand. And 149 00:09:38,490 --> 00:09:41,340 so the other part of it is I was so I was probably too naive to 150 00:09:41,340 --> 00:09:45,930 even understand. And I, I could I knew that there was a path 151 00:09:45,930 --> 00:09:50,790 where I could get a license, and Dr. Sandra Patterson, and Dr. 152 00:09:50,790 --> 00:09:54,090 Butler, they really wanted me to go on that path. And I kept 153 00:09:54,090 --> 00:09:59,640 telling them that I wouldn't do that path. At all. I said no, 154 00:09:59,640 --> 00:10:02,490 because If I get into that, if I start really, really helping in 155 00:10:02,490 --> 00:10:05,610 that way, I'm not going to do the work that I really, really 156 00:10:05,610 --> 00:10:09,570 want to do, which is leadership development. And so, you know, 157 00:10:09,570 --> 00:10:12,900 that's the thing I love about helping. So Dr. Middlebrooks 158 00:10:12,900 --> 00:10:15,870 that okay, well, if you're not going to do that you at least 159 00:10:15,870 --> 00:10:18,750 have to get a certificate and coaching. So they, I mean, not 160 00:10:18,750 --> 00:10:23,010 coaching, training, teaching. So they forced me to go and get 161 00:10:23,940 --> 00:10:27,480 become a student teacher. And I'm saying all that to say at 162 00:10:27,480 --> 00:10:32,250 Spelman, it was I had a plan B. So if this thing didn't work 163 00:10:32,250 --> 00:10:35,940 out, I could always be a teacher. And I could always work 164 00:10:35,940 --> 00:10:39,330 in higher ed as a teacher. So I knew that I had other paths, 165 00:10:39,480 --> 00:10:43,980 just in case. But my plan A, and the thing that I focused on most 166 00:10:44,190 --> 00:10:48,030 was just going out there and really doing organizational 167 00:10:48,030 --> 00:10:51,180 social psychology to help people understand why they do what they 168 00:10:51,180 --> 00:10:52,980 do. Okay. All right. 169 00:10:53,250 --> 00:10:55,170 Dr. Arcella Trimble: So then you you go, and you're working for 170 00:10:55,170 --> 00:10:59,640 this organization. And so you stay there. And then how do you 171 00:10:59,640 --> 00:11:02,580 get to your company, personality matters. 172 00:11:03,540 --> 00:11:10,440 Dr. Cherry: So when I was at Accenture, I was doing work that 173 00:11:10,440 --> 00:11:16,590 was really on software systems. And what I realized was Change 174 00:11:16,590 --> 00:11:21,540 management is a great field. But we are preparing the leaders 175 00:11:21,540 --> 00:11:26,310 truly for the change. And I was begging Accenture at the time, 176 00:11:26,310 --> 00:11:29,130 like, please let me work with the leaders. And they're like, 177 00:11:30,450 --> 00:11:35,970 listen, we make a billion dollars. We love your passion. 178 00:11:36,270 --> 00:11:40,920 And we love what you do. We're a billion dollar company. So all 179 00:11:40,920 --> 00:11:43,710 of this passion that you have, it's just fine. Just go in and 180 00:11:43,710 --> 00:11:47,250 implement the system. And, you know, give them this low 181 00:11:47,250 --> 00:11:50,970 training Never gonna give them and you come on back? And I 182 00:11:50,970 --> 00:11:56,520 said, Yes, yes. But really, we can't use the systems if we 183 00:11:56,520 --> 00:12:01,920 don't empower the people. And so what I did one day, I was doing 184 00:12:01,920 --> 00:12:06,240 a training, and it was a values training. And I was teaching a 185 00:12:06,240 --> 00:12:09,960 leader on some stuff that I was allowed to do on my own, because 186 00:12:09,960 --> 00:12:12,420 ascension was really great is one of those companies that you 187 00:12:12,420 --> 00:12:15,150 could do whatever you want to do as long as you perform for them. 188 00:12:15,390 --> 00:12:21,030 So I was teaching someone else a values, scale. And when I looked 189 00:12:21,030 --> 00:12:28,620 at my value scale, my top values were learning, freedom and 190 00:12:28,620 --> 00:12:32,520 family, but not in that order. Because the order was family 191 00:12:32,700 --> 00:12:37,920 freedom, and learning. And so I recognize that I was working for 192 00:12:37,920 --> 00:12:43,290 Accenture, flying out, you know, always on planes always. And my 193 00:12:43,290 --> 00:12:47,220 family was in Atlanta, so I wasn't at home. And then I'm 194 00:12:47,220 --> 00:12:51,060 working on systems and not helping people as much as I 195 00:12:51,060 --> 00:12:54,870 want. And so I was starting to experience cognitive dissonance. 196 00:12:55,230 --> 00:12:59,220 And I asked them if I could be transferred, at least back to 197 00:12:59,220 --> 00:13:02,460 the Atlanta office. And at the time, they said that they didn't 198 00:13:02,460 --> 00:13:07,740 have any openings. But they told me that they would pay me for 199 00:13:07,740 --> 00:13:12,780 six months, to really just think about how, you know, amazing. 200 00:13:12,840 --> 00:13:18,060 Accenture is as a company. And I told them, You can pay me, but 201 00:13:18,060 --> 00:13:23,100 I'm going to be in Atlanta while you're paying me. And while that 202 00:13:23,100 --> 00:13:29,190 was happening, fate, again, stepped in. And I got a call 203 00:13:29,190 --> 00:13:32,880 from a headhunter. And that Headhunter said, we have a 204 00:13:32,880 --> 00:13:38,160 perfect position for you in Atlanta, with a company Oracle 205 00:13:38,190 --> 00:13:42,060 Hyperion solutions. I went there for a minute, and I make this 206 00:13:42,090 --> 00:13:48,660 long story even longer. And when I went there, this meant that 207 00:13:48,660 --> 00:13:55,380 this company was about to pay me to come back home, right, like 208 00:13:55,410 --> 00:14:00,330 they're paying for my move. Oh, that I just asked this company 209 00:14:00,330 --> 00:14:03,900 for. And Accenture is understanding but they're still 210 00:14:03,900 --> 00:14:09,120 paying me this six months. So I'm coming down six months paid, 211 00:14:09,300 --> 00:14:12,690 they're moving me I'm getting all the stuff. That's that's 212 00:14:12,690 --> 00:14:17,400 aligned with my values. And this company at the time was actually 213 00:14:17,400 --> 00:14:21,270 my period was being bought out by Oracle. And they close the 214 00:14:21,270 --> 00:14:26,130 Atlanta office. So then what happened? They paid me six 215 00:14:26,130 --> 00:14:32,580 months. severance. Right. So now I have a year severance being 216 00:14:32,580 --> 00:14:36,630 paid basically, six months from Accenture six months from 217 00:14:36,660 --> 00:14:41,670 Oracle. And I said, I'm not gonna let anybody else decide 218 00:14:41,670 --> 00:14:45,810 for me what's going to happen? I know what I want to do. I know 219 00:14:45,810 --> 00:14:49,080 what I was called to do. I've been saying it since I was five. 220 00:14:49,560 --> 00:14:52,860 I didn't call it a coach. But that's what I'm going to do. And 221 00:14:52,860 --> 00:14:54,600 so I started personality matters. 222 00:14:55,080 --> 00:14:56,490 Dr. Arcella Trimble: Well ask them that. Did you use money 223 00:14:56,490 --> 00:14:57,000 they gave you 224 00:14:59,040 --> 00:15:01,950 Dr. Cherry: how I lived That's, that's the first year you know, 225 00:15:01,950 --> 00:15:04,200 everybody always says you got to have money in the bank to start 226 00:15:04,200 --> 00:15:07,500 your own company. I had money in the bank and I had no real 227 00:15:07,500 --> 00:15:12,750 expenses. And so I use all that I had and I, you know, was able 228 00:15:12,750 --> 00:15:18,360 to, to figure it out, networking, net weaving, talking 229 00:15:18,360 --> 00:15:24,570 to folks. And and, you know, now, goodness gracious. I've 230 00:15:24,570 --> 00:15:28,950 been in business for myself since 2001. Until today. 231 00:15:30,240 --> 00:15:33,390 Dr. Arcella Trimble: Wow. So then how did you end up getting 232 00:15:33,420 --> 00:15:36,630 to so you have that experience from being in the companies? And 233 00:15:36,630 --> 00:15:38,430 like you said, you started talking to people, but how did 234 00:15:38,430 --> 00:15:40,770 you get the business out there? Like, what were some of the 235 00:15:40,770 --> 00:15:44,490 things that you did to to get you get yourself out there? 236 00:15:46,350 --> 00:15:51,420 Dr. Cherry: I had to find models, find mentors, and really 237 00:15:51,420 --> 00:15:55,080 just talk to people. The thing is interesting. So what are my 238 00:15:55,080 --> 00:15:59,790 best friends and I have 11 best friends. I don't care what 239 00:15:59,790 --> 00:16:02,340 people say I just am a non traditional person. 240 00:16:02,520 --> 00:16:03,660 Unknown: Like you have more than that. 241 00:16:04,500 --> 00:16:08,610 Dr. Cherry: You can have 11 best friends. I can have whatever I 242 00:16:08,610 --> 00:16:12,630 want, as long as I'm good to all of them. So one of my best 243 00:16:12,630 --> 00:16:19,170 friends she Chiquita she went to um FAMU Business School SPI. So 244 00:16:19,170 --> 00:16:22,560 when I was at Spelman, every Friday, instead of hanging out 245 00:16:23,010 --> 00:16:27,420 at Spelman, I would go to the SBI long story because I'm 246 00:16:27,420 --> 00:16:31,410 spoiled. And my parents didn't recognize that I was in college. 247 00:16:31,560 --> 00:16:34,620 And it wasn't until I got older that I realized that I didn't 248 00:16:34,620 --> 00:16:37,830 recognize I was in college. Every time my parents went out 249 00:16:37,830 --> 00:16:41,820 of town, they thought that they should take me with my parents. 250 00:16:41,820 --> 00:16:44,880 So I can't talk about any helicopter parents or anything 251 00:16:44,880 --> 00:16:49,050 because i'm a product of one. So every Friday, I was at SBI, 252 00:16:49,530 --> 00:16:53,430 which is the School of Business for FAMU. And so I learned all 253 00:16:53,430 --> 00:16:56,760 of the principles about having your own business and doing this 254 00:16:56,910 --> 00:17:00,630 from a lady doctor, Dr. Mobley, who was no longer here and 255 00:17:00,660 --> 00:17:04,890 sitting there next to next to Chiquita. So the biggest thing 256 00:17:04,890 --> 00:17:09,210 for me was having models but nobody understood what it meant 257 00:17:09,210 --> 00:17:13,260 to be a coach and not a therapist. And so when I first 258 00:17:13,260 --> 00:17:16,590 saw Chiquita wanted to be a coach, she said, But you have a 259 00:17:16,590 --> 00:17:20,370 PhD, you went, did all this work, and now you want to be a 260 00:17:20,640 --> 00:17:26,610 coach. And so right around that time, again, fake serendipity. 261 00:17:27,240 --> 00:17:31,620 Essence did this article. And it was on the cover story about 262 00:17:31,620 --> 00:17:35,580 coaching. And she was like, Oh, what a great profession. I think 263 00:17:35,580 --> 00:17:42,690 you should be. Auto and so now legitimate. They've got some 264 00:17:42,690 --> 00:17:47,790 research. But I was really an early adopter. I mean, I worked 265 00:17:47,790 --> 00:17:52,860 with Thomas Leonard, early on. And you know, before we had ICF 266 00:17:52,860 --> 00:17:57,570 credentialing, I was already coaching. So I had already been 267 00:17:57,720 --> 00:18:01,710 in this field doing what I needed to do to really be, you 268 00:18:01,710 --> 00:18:05,040 know, successful, and it was just innate, some of the stuff 269 00:18:05,040 --> 00:18:10,170 was just guessing. And I had an aunt who was in real estate, who 270 00:18:10,170 --> 00:18:13,320 was in her 80s At that time, and she said, Baby, if you throw 271 00:18:13,320 --> 00:18:16,890 enough spaghetti on the wall, something's got to stick. Just 272 00:18:16,890 --> 00:18:19,320 keep throwing stuff up there. And that's what I kept doing. 273 00:18:19,320 --> 00:18:23,070 And you know, that's what I do. I don't have a problem with 274 00:18:23,070 --> 00:18:27,930 making it up and trying it, some stuff is gonna fail. But more 275 00:18:27,930 --> 00:18:31,350 often than not something is going to stick. Also what's 276 00:18:31,350 --> 00:18:33,870 gonna stick for one person, it's not gonna stick for somebody 277 00:18:33,870 --> 00:18:36,660 else. And that's okay. And that's what I love about 278 00:18:36,660 --> 00:18:37,500 variety. 279 00:18:38,700 --> 00:18:40,200 Dr. Arcella Trimble: Yeah, and that's the other thing. Another 280 00:18:40,200 --> 00:18:42,150 lesson I learned from you is like, you know, don't think too 281 00:18:42,150 --> 00:18:45,870 hard about it, just go for it and see what happens. And like I 282 00:18:45,870 --> 00:18:50,040 said, I'm still not 100% where you're at, but I am quicker now 283 00:18:50,070 --> 00:18:53,250 in doing things because like you said, if it doesn't work, you 284 00:18:53,250 --> 00:18:57,960 can do something else. So yeah, yeah. Yeah. Okay. All right. So 285 00:18:57,960 --> 00:19:02,430 then you you do this coaching, you start to work for other 286 00:19:02,430 --> 00:19:05,220 companies, or how did you get your leadership like, how did 287 00:19:05,220 --> 00:19:08,010 they know and you know, maybe talk about I don't know, when 288 00:19:08,010 --> 00:19:11,250 your books came about to then you have boots and like, how to 289 00:19:11,250 --> 00:19:12,660 how to what else did you do? 290 00:19:13,290 --> 00:19:15,630 Dr. Cherry: Yes. So I started partnering with different 291 00:19:15,660 --> 00:19:21,150 organizations, for sure. I am where I am a thinker, and a 292 00:19:21,150 --> 00:19:24,090 reader. So all of these books, you can't even see it. This 293 00:19:24,090 --> 00:19:26,910 whole room is surrounded by my real friends. These are my other 294 00:19:26,910 --> 00:19:32,550 friends. I was reading a lot about how to do different 295 00:19:32,550 --> 00:19:35,190 things. And so one of the things I did was I started to partner 296 00:19:35,190 --> 00:19:39,870 with people. And I went in and and I still partner with some of 297 00:19:39,870 --> 00:19:44,610 those same people, and was really kind of a subcontractor 298 00:19:44,820 --> 00:19:48,450 for some individuals learned lots of different skills about 299 00:19:48,450 --> 00:19:52,440 consulting and training, and all of those things. I had a great 300 00:19:52,440 --> 00:19:56,520 opportunity to partner with Dr. Roosevelt Thomas, the founder of 301 00:19:56,520 --> 00:20:00,420 diversity, if you want to think about like a big guy, it at all 302 00:20:00,420 --> 00:20:04,920 of these people were so giving and loving. They just really, 303 00:20:05,010 --> 00:20:09,300 you know, helped me a lot. There's a guy Vincent Brown with 304 00:20:09,300 --> 00:20:15,690 global lead. And I it's so funny because I, for so many years I 305 00:20:15,690 --> 00:20:18,150 used to tell him as I listen, I just carry your bags, just let 306 00:20:18,150 --> 00:20:24,660 me show up. No and, and then I had a mentor, Rita Bogues and I 307 00:20:24,660 --> 00:20:28,620 had a mentor, um, Keith Harar, attitude is everything. And I 308 00:20:28,620 --> 00:20:32,430 would just adopt people, and they would just adopt me, and I 309 00:20:32,430 --> 00:20:35,280 wouldn't ask for anything. And so I think that's what's 310 00:20:35,280 --> 00:20:40,620 interesting about the new generation, and what I the way I 311 00:20:40,620 --> 00:20:45,000 came up, I just wanted to show up and learn. And I knew that 312 00:20:45,000 --> 00:20:50,430 those lessons were invaluable. There's like, hashtag priceless, 313 00:20:50,910 --> 00:20:54,720 that, that that will be coming from that. So I didn't need to 314 00:20:54,720 --> 00:20:59,310 be paid to be there. And over time, when I started to do you 315 00:20:59,310 --> 00:21:01,740 know, training and coaching, they would certainly, you know, 316 00:21:01,740 --> 00:21:05,550 pay me for that, but some of it was just having myself in the 317 00:21:05,550 --> 00:21:08,940 right place. And I have a wonderful mentor to this day, 318 00:21:08,940 --> 00:21:13,170 Mr. Tommy door to is probably one of the greatest, you know, 319 00:21:13,170 --> 00:21:18,120 men in terms of just showing about business and, and he just 320 00:21:18,120 --> 00:21:21,360 put me in the right places to speak at the 100 black men 321 00:21:21,360 --> 00:21:24,510 conferences and, and just doing a lot of stuff and just kind of 322 00:21:24,510 --> 00:21:30,570 watching him I was like, Okay, wow, I have some huge shoes to 323 00:21:30,570 --> 00:21:36,360 feel. And I will say this, though, Dr. Marcella, most of 324 00:21:36,360 --> 00:21:42,660 the people that I had to follow or follow were men. And that was 325 00:21:42,660 --> 00:21:47,610 a that was something. And I'm very appreciative that they open 326 00:21:47,640 --> 00:21:51,660 all of these doors, read the books, after books, probably the 327 00:21:51,660 --> 00:21:55,650 first woman and she came later. And I was determined, I was 328 00:21:55,650 --> 00:22:00,120 like, I gotta find a woman, like, what is happening? Why are 329 00:22:00,240 --> 00:22:05,640 you know, why is everybody that's at the top of a male. So 330 00:22:05,640 --> 00:22:08,070 that's something that's important to me when I started 331 00:22:08,070 --> 00:22:11,670 thinking about giving back and you know, what my legacy is, and 332 00:22:11,670 --> 00:22:15,390 what my purpose is, I want to make sure that I am as 333 00:22:15,390 --> 00:22:18,270 accessible as I possibly can to different people. 334 00:22:19,470 --> 00:22:21,570 Dr. Arcella Trimble: So I just want you to briefly kind of talk 335 00:22:21,570 --> 00:22:24,810 about how you ended up because this is the thing I think people 336 00:22:24,810 --> 00:22:28,230 should because they don't see you do it. Like, is there just 337 00:22:28,260 --> 00:22:32,010 any kind of tips you could give people who are like me, and not 338 00:22:32,010 --> 00:22:34,140 really a network of people, like once I started talking to 339 00:22:34,140 --> 00:22:36,720 people, I'm fine. But if I walked into a room like so how 340 00:22:36,720 --> 00:22:39,690 did you when you saw those leaders, and you wanted to get 341 00:22:39,690 --> 00:22:42,510 to know them? Can you just give a few tips on what you did or 342 00:22:42,510 --> 00:22:47,880 what you said in order to get them to talk to you? And yes, so 343 00:22:47,780 --> 00:22:50,510 Dr. Cherry: I think it's extremely important. You always 344 00:22:50,540 --> 00:22:54,890 start off with the decision point. Yeah. So important that 345 00:22:54,890 --> 00:22:58,550 no matter what people see me as I'm still on every scale 346 00:22:58,580 --> 00:23:01,880 introverted, nobody believes that, that I'm an introvert. But 347 00:23:01,880 --> 00:23:05,420 I'm also I'm an introverted thinker. And so I spend a lot of 348 00:23:05,420 --> 00:23:10,520 time internally introspection, that thinking and that 349 00:23:10,520 --> 00:23:16,400 preparation. So when I met those leaders, I kind of knew about 350 00:23:16,400 --> 00:23:20,510 their information. And I was able to offer something about 351 00:23:20,510 --> 00:23:24,050 their stuff that they really hadn't even thought about. And I 352 00:23:24,050 --> 00:23:28,190 would be all into, like Dr. Roosevelt, Thomas's work. And so 353 00:23:28,190 --> 00:23:30,860 I was like, Hey, Dr. Thomas, have you ever thought about 354 00:23:30,920 --> 00:23:35,840 having people outsourcing some of your material, you know, to 355 00:23:35,840 --> 00:23:38,540 people who are just starting, and so I was one of the first 356 00:23:38,540 --> 00:23:42,590 people who was able to license elephants and giraffe from him. 357 00:23:42,980 --> 00:23:46,910 Because I was kind of helping him think about this new, you 358 00:23:46,910 --> 00:23:50,090 know, revenue stream now, it took him some time to come back 359 00:23:50,090 --> 00:23:53,270 to me and think about it, and his god daughter that I think 360 00:23:53,270 --> 00:23:58,850 you also know, really lead that effort. But me being around him, 361 00:23:59,000 --> 00:24:01,820 you know, trying to figure out how I can stick around was was 362 00:24:01,820 --> 00:24:05,960 one of the ways so. So the key if I were to, to nail that down 363 00:24:05,960 --> 00:24:08,240 and summarize it, is really start to think about how you can 364 00:24:08,240 --> 00:24:11,420 add value to someone else. Because so many times when we're 365 00:24:11,420 --> 00:24:15,110 talking to other people is what can you do for me, but this 366 00:24:15,110 --> 00:24:17,870 isn't the Janet Jackson song, what have you done for me 367 00:24:17,870 --> 00:24:20,810 lately, either. It's really about what can you pour into 368 00:24:20,810 --> 00:24:24,380 other people. So I wanted to make sure that I was carrying my 369 00:24:24,380 --> 00:24:29,570 own weight, you know, and now I was a small young, you know, 370 00:24:29,600 --> 00:24:33,920 woman and I wanted to make sure that my my stand in the way that 371 00:24:33,920 --> 00:24:38,060 I I showed up was was deposited. So one is about that 372 00:24:38,060 --> 00:24:42,110 preparation. Um, the second thing is that self talk, you 373 00:24:42,110 --> 00:24:46,580 have to talk to yourself, and recognize that if there's a 374 00:24:46,580 --> 00:24:50,210 Stedman there, and I still have that picture, because what I did 375 00:24:50,210 --> 00:24:55,400 was not only did I need seven, but I had seven holding my book 376 00:24:55,970 --> 00:25:02,270 was holding, I was holding his book. So I have Read, voting my 377 00:25:02,270 --> 00:25:06,380 first book move out of your own way back in 2004, which helped 378 00:25:06,380 --> 00:25:09,950 me to market it. And so it's that inner courage that you just 379 00:25:09,950 --> 00:25:13,850 got to keep, you know, doing and I talked about and move out of 380 00:25:13,850 --> 00:25:18,080 your own way, which is my favorite book 15 minutes of 381 00:25:18,080 --> 00:25:20,270 fame. And that's that 15 minutes, when you're telling 382 00:25:20,270 --> 00:25:23,870 yourself, I am awesome, I am great. And you need to tell 383 00:25:23,870 --> 00:25:27,770 yourself whatever it is, you need to say. So that the 23 384 00:25:27,770 --> 00:25:31,220 hours and 45 minutes that other folks are telling you, you can 385 00:25:31,220 --> 00:25:34,550 remember that you're great. And that's one of the things that I 386 00:25:34,550 --> 00:25:38,600 was really, really able to do, I use my 15 minutes of fame to 387 00:25:38,600 --> 00:25:45,650 psych myself up. The third thing is to forget the box, know that 388 00:25:45,650 --> 00:25:50,060 there is one, but we get so into, I'm gonna do this and then 389 00:25:50,060 --> 00:25:55,070 this, and then we don't do nothing, no thing. And so we 390 00:25:55,070 --> 00:25:59,420 want to just do something, it doesn't matter what it is that 391 00:25:59,420 --> 00:26:02,870 we do, but there has to be something that you're willing to 392 00:26:02,870 --> 00:26:07,940 do. And for me, I really start to think about, there are some 393 00:26:07,940 --> 00:26:13,400 things that I can do all the time to move myself forward is 394 00:26:13,400 --> 00:26:18,020 not going to be what Dr. Turmel does. Because you know, the way 395 00:26:18,020 --> 00:26:21,530 you do your stuff is is exceptional. But it's going to 396 00:26:21,530 --> 00:26:24,470 be the way I do it. And the way I do it, it's just going to be 397 00:26:24,470 --> 00:26:29,090 just fine. And so I think those are really the three things that 398 00:26:29,090 --> 00:26:29,780 I would say 399 00:26:33,230 --> 00:26:35,540 Dr. Arcella Trimble: like you said don't know much about you 400 00:26:35,630 --> 00:26:45,290 don't or they might have seen you once but like you said, how 401 00:26:45,290 --> 00:26:48,290 do you add value to people? How do you and we were talking about 402 00:26:48,290 --> 00:26:51,200 this before we started started this, you know, we'd give to 403 00:26:51,200 --> 00:26:55,070 people all the time for free, even to this day, you know, and 404 00:26:55,070 --> 00:26:58,280 we received a lot from people for free and things like that, 405 00:26:58,280 --> 00:27:01,340 too. But it's just figuring out like you said, how do you give 406 00:27:01,340 --> 00:27:04,400 in the world and then you will receive but you have to do 407 00:27:04,400 --> 00:27:07,670 something to so that's all I have on my board. Faith without 408 00:27:07,670 --> 00:27:12,440 works is dead. Right. So yeah, so just moving. But I yeah, like 409 00:27:12,440 --> 00:27:14,720 I said, I think that talking to yourself, too. That's a whole 410 00:27:14,720 --> 00:27:18,620 nother thing about okay, because even doing this I'm like, they 411 00:27:18,620 --> 00:27:21,080 just move and I think about people like you didn't tell me 412 00:27:21,080 --> 00:27:24,140 just move and move and and you'll see what happens. So 413 00:27:25,040 --> 00:27:30,380 thank you. Thank you now. So I always ask people, you know, so 414 00:27:30,380 --> 00:27:32,960 you your six figure Coach, 415 00:27:32,000 --> 00:27:37,580 Dr. Cherry: what actually is is we're we're in where seven? 416 00:27:37,730 --> 00:27:41,720 Rare? Yes, the company has made it to seven. So it's the, the 417 00:27:41,720 --> 00:27:47,390 sustainable part is hard for sure. And and every year is you 418 00:27:47,390 --> 00:27:53,450 know, we're growing. I have 23 coaches on staff, currently, oh, 419 00:27:53,480 --> 00:27:57,470 twenty three coaches on staff. We're in multiple agencies 420 00:27:57,920 --> 00:28:01,820 around the United States. And now I'm starting to look at an 421 00:28:01,850 --> 00:28:05,360 Asian Pacific, you know, footprint, so other other 422 00:28:05,360 --> 00:28:11,900 pieces, but you just you don't get a chance to rest. And so 423 00:28:12,800 --> 00:28:17,480 when I started the company, I read the book, the E Myth, and I 424 00:28:17,480 --> 00:28:22,100 knew how to start a business. And I always add, I taught 425 00:28:22,100 --> 00:28:25,670 entrepreneurship for five years, because I also, you know, have a 426 00:28:25,670 --> 00:28:29,930 specialty I went to I went to Kennesaw State to get my hours 427 00:28:29,960 --> 00:28:33,890 towards my MBA. But it's important that we know that what 428 00:28:33,890 --> 00:28:36,680 the books say it's rarely the way that it's going to work just 429 00:28:36,680 --> 00:28:39,200 like a change process. When you think about people healing. 430 00:28:39,350 --> 00:28:42,050 People think it's from here to here. And you know, no, it's 431 00:28:42,050 --> 00:28:46,010 not. It's this virally, all kinds of stuff. So you just have 432 00:28:46,010 --> 00:28:49,760 to know that it's all in the process. And so, you know, if 433 00:28:49,760 --> 00:28:53,810 you hit seven, we hit that milestone. We've been there 434 00:28:53,810 --> 00:28:56,690 twice. I mean, in the last few years, so we're hopefully an 435 00:28:56,690 --> 00:29:03,320 upward progression, but it is constant. It's like, okay, you 436 00:29:03,320 --> 00:29:05,750 know, like the deer in the headlights. Were here and now 437 00:29:05,750 --> 00:29:12,110 like, so you just keep trying, you just keep in reinventing 438 00:29:12,110 --> 00:29:12,650 yourself. 439 00:29:13,370 --> 00:29:15,560 Dr. Arcella Trimble: Now one of the things I wanted to mention 440 00:29:15,560 --> 00:29:17,660 that sometimes people don't think about when they set up 441 00:29:17,660 --> 00:29:22,280 their businesses, you if I'm not mistaken, you're operated as a 442 00:29:22,280 --> 00:29:26,000 minority owned business, woman owned business things like so 443 00:29:26,000 --> 00:29:29,870 you got the other credentials to do contracts and things as well. 444 00:29:30,480 --> 00:29:33,120 Dr. Cherry: So what that's interesting that you say because 445 00:29:33,120 --> 00:29:38,460 I'm actually literally just getting my woman own certificate 446 00:29:38,790 --> 00:29:46,920 as we speak. Okay, I did set up my company. And so let me be 447 00:29:46,920 --> 00:29:53,400 fully transparent. I did not do things in the pattern that the 448 00:29:53,400 --> 00:30:00,420 book said I should. So there is a lot of opportunity Ready for 449 00:30:00,420 --> 00:30:05,580 growth and development in the company, like I am leaving lots 450 00:30:05,580 --> 00:30:10,410 of money on the table, because of my unorthodox ways in the way 451 00:30:10,410 --> 00:30:20,220 that I just like to show up and make stuff happen. So I did get 452 00:30:20,460 --> 00:30:24,600 an eight a certificate to work with the government, which was, 453 00:30:24,630 --> 00:30:28,290 which took a lot of time, effort and energy. And I think had I 454 00:30:28,290 --> 00:30:30,300 known differently, I probably would have waited a little bit 455 00:30:30,300 --> 00:30:35,010 longer to do that. Or I would have brought on some, some other 456 00:30:35,010 --> 00:30:40,410 people. But sometimes again, we are always chasing, oh, I need 457 00:30:40,410 --> 00:30:46,050 that certificate to make myself did that credential do that 458 00:30:46,050 --> 00:30:49,890 thing. And the real thing we need to do is just do something 459 00:30:50,010 --> 00:30:55,680 that's going to bring you money every day. Right? So and then I 460 00:30:55,710 --> 00:30:59,190 and then I'm always like, Okay, let me change that for people. 461 00:30:59,640 --> 00:31:03,600 Don't even do it every day, every other day, how many hours 462 00:31:03,600 --> 00:31:07,710 you want to spend focused on just this piece, and really 463 00:31:07,710 --> 00:31:10,680 starting to figure out what brings you money. And so when I 464 00:31:10,680 --> 00:31:14,190 go to these girls, they're always blown away, because 465 00:31:14,190 --> 00:31:19,890 there's no model for how I made it. They're like, you couldn't 466 00:31:19,890 --> 00:31:24,630 do that, huh? Okay. So everything they're telling me, 467 00:31:24,630 --> 00:31:26,460 I'm like, No, that can't be true. Because that's not what I 468 00:31:26,460 --> 00:31:31,260 did. You know, I just showed up and said, No, this is what I 469 00:31:31,260 --> 00:31:34,800 want to do. And I've just been persistent. And I've had some 470 00:31:34,800 --> 00:31:38,130 relationships, and, and all of that stuff. And I think that's 471 00:31:38,130 --> 00:31:43,620 what I want your listeners to understand. Yes, know the 472 00:31:43,620 --> 00:31:47,850 process, but also really start to think about what is it that 473 00:31:47,850 --> 00:31:51,660 you want, and how you can continue to just drive that. And 474 00:31:51,660 --> 00:31:57,420 so prayer is not enough, because hope is not a strategy that is 475 00:31:57,420 --> 00:32:00,780 not going to get you what you want. God is going to be 476 00:32:00,780 --> 00:32:05,040 faithful to you, that's for sure. But God is expecting that 477 00:32:05,040 --> 00:32:08,130 he's given you the beautiful brain and beautiful mind to do 478 00:32:08,130 --> 00:32:12,990 something. And so he's coming, he or she or did the god is 479 00:32:12,990 --> 00:32:18,060 none. There's no sex to him if you want him or her to have it. 480 00:32:18,240 --> 00:32:22,170 But you got to do some stuff. And that stuff comes with some 481 00:32:22,170 --> 00:32:27,660 hard work. And in my company, sometimes I remember when I 482 00:32:27,660 --> 00:32:33,390 really first started paying the payroll during times when the 483 00:32:33,390 --> 00:32:38,400 hours meeting, they were right. And that was fine, because that 484 00:32:38,400 --> 00:32:41,490 I was kind of building for the long haul. And if anything goes 485 00:32:41,490 --> 00:32:45,570 wrong, I recognize I gotta feed them first. And I'm going to eat 486 00:32:45,570 --> 00:32:49,470 last. And that's a that's a different way of going about it. 487 00:32:49,470 --> 00:32:52,890 But they, they are serving the vision, and they are here for 488 00:32:52,890 --> 00:32:56,130 me. And I think that's that's what's important for me. 489 00:32:57,510 --> 00:32:59,010 Dr. Arcella Trimble: Yeah, one day, I'll have you come back. 490 00:32:59,010 --> 00:33:01,740 And we'll talk about managing groups of people. I've only had 491 00:33:01,740 --> 00:33:05,100 six employees, and most I've had so 23 I guess I know about 492 00:33:05,100 --> 00:33:08,700 writing those books, check the things. You're like, oh my gosh, 493 00:33:08,700 --> 00:33:12,300 you know, so we'll definitely have to talk about that. And I'm 494 00:33:12,300 --> 00:33:14,490 one of the things I appreciated that you said too, is about 495 00:33:14,490 --> 00:33:17,460 making money and figuring out how to make money. And every day 496 00:33:17,460 --> 00:33:19,950 I always tell him I make I do something that makes you money 497 00:33:19,950 --> 00:33:24,210 now, and something that makes me money later. Yeah. So you know, 498 00:33:24,210 --> 00:33:27,030 doing something like would you like you said doing something, 499 00:33:27,420 --> 00:33:33,210 Dr. Cherry: always doing something? Oh, you always want 500 00:33:33,210 --> 00:33:38,790 to do something, but you want to think about residual income. And 501 00:33:38,820 --> 00:33:43,200 really trying to figure out what that what that looks like. So if 502 00:33:43,200 --> 00:33:50,910 it if big thing is think. Not always think Big Think small. 503 00:33:51,240 --> 00:33:54,810 Right? So just think about those little bitty things that you can 504 00:33:54,810 --> 00:33:59,220 do. And that that comes from BJ Fogg book, tiny habits, these 505 00:33:59,220 --> 00:34:02,010 tiny habits are much more sustainable. So people want to 506 00:34:02,010 --> 00:34:06,390 go out and do these huge things. I've never been a proponent of 507 00:34:06,390 --> 00:34:11,070 that. I've just like if I do one thing consistently, I'm gonna be 508 00:34:11,070 --> 00:34:14,670 okay. And so let's narrow it down to that one thing. And 509 00:34:14,670 --> 00:34:17,430 that's actually a good book to the one thing that's gonna 510 00:34:18,570 --> 00:34:23,670 stress you out. So we always do we get somebody else's formula, 511 00:34:23,670 --> 00:34:27,720 you read the one thing to input into yours and then your thing 512 00:34:27,720 --> 00:34:31,650 might be for your, you know, you might have four things and if 513 00:34:31,650 --> 00:34:35,460 you listen at the end, when the one thing man tells you, he does 514 00:34:35,460 --> 00:34:39,210 coaching, training, and consulting, as his poor, he 515 00:34:39,240 --> 00:34:43,710 ain't one thing. So we can't just be so literal. We got to 516 00:34:43,710 --> 00:34:46,800 just be welcoming and open to the way things are going to show 517 00:34:46,800 --> 00:34:51,450 up for us but managing people is not my gift, like not my biggest 518 00:34:51,450 --> 00:34:57,360 gift. So I you have to bring on people that are able to help 519 00:34:57,360 --> 00:35:00,750 you. Because I'm a visionary, you know, Want to work for me? 520 00:35:02,310 --> 00:35:05,580 I'm gonna love on you. But you know, Dr. Trump, I came to him. 521 00:35:07,290 --> 00:35:09,270 Dr. Arcella Trimble: Like, no, that's not my, that's not your 522 00:35:09,270 --> 00:35:10,050 superpower. 523 00:35:10,000 --> 00:35:12,460 Dr. Cherry: When it comes to the details, I'm like, what? 524 00:35:13,470 --> 00:35:15,690 Dr. Arcella Trimble: You like this is amazing. Carry it out. 525 00:35:16,410 --> 00:35:21,270 Dr. Cherry: Please carry it out. And I just think the school 526 00:35:21,270 --> 00:35:24,390 system has done a such a disservice because we have 527 00:35:24,390 --> 00:35:27,150 walked away believing that the answer is gonna be A, B, C, or 528 00:35:27,150 --> 00:35:31,110 D. And I'm like, No, it's none of the above, figured out. Let 529 00:35:31,110 --> 00:35:33,180 me bet let me know when you figure that out. And they're 530 00:35:33,180 --> 00:35:38,760 looking at me like, What? Figure it out? Yes, you're not going to 531 00:35:38,760 --> 00:35:41,400 give me a book. Listen, if I was going to give you a book, I 532 00:35:41,400 --> 00:35:45,180 would just do it. No, let's just let's play around. Throw some 533 00:35:45,180 --> 00:35:48,990 spaghetti on the wall. Someone's not gonna stick. It's ready. 534 00:35:49,050 --> 00:35:54,990 Fire aim are ready, aim fire. I want to aim tomorrow. And so I'm 535 00:35:54,990 --> 00:36:00,750 constantly asking my team to aim. And you know, my my my 536 00:36:00,750 --> 00:36:07,260 teeth. Were actually actually asking them to fire and my team 537 00:36:07,260 --> 00:36:16,710 wants to aim. aim, aim, aim. I'm like fire firefighter. Other 538 00:36:16,710 --> 00:36:19,890 part of it is surround yourself with a with great people, 539 00:36:19,890 --> 00:36:24,330 because you are a combination of all the people that you surround 540 00:36:24,330 --> 00:36:24,960 yourself with. 541 00:36:26,760 --> 00:36:29,460 Dr. Arcella Trimble: Yeah, and one of my favorite books is Who 542 00:36:29,460 --> 00:36:35,370 Not How, and it taught me. You know that work? I love that. Oh, 543 00:36:36,180 --> 00:36:43,290 I love Oh, yeah. Oh my god, I love that book. I love I love 544 00:36:43,290 --> 00:36:47,010 that book. And yeah, so that's what you're using and figuring 545 00:36:47,010 --> 00:36:50,190 out what your superpowers are, what other people's I mean, like 546 00:36:50,190 --> 00:36:52,920 you said, surround yourself with the people who can help make it 547 00:36:52,920 --> 00:36:55,830 happen. Because you know, you know your strengths and 548 00:36:55,830 --> 00:36:59,340 weaknesses and figuring out what you can and more out. And I 549 00:36:59,340 --> 00:37:01,770 think that we could do all those things, but it's just difficult. 550 00:37:01,770 --> 00:37:05,670 So why do it when you can have other people help you do it? So 551 00:37:06,390 --> 00:37:12,510 alright, the other question I want to ask you is, for people 552 00:37:12,510 --> 00:37:15,210 who want to be I get asked this question a lot for people who 553 00:37:15,210 --> 00:37:18,840 want to be coaches, they'll ask me, Do I need to go to a coach 554 00:37:18,840 --> 00:37:21,750 program? Do I need to you know, because nowadays, you know about 555 00:37:21,750 --> 00:37:23,970 coaching people, most people think, oh, I can just hang a 556 00:37:23,970 --> 00:37:28,920 shingle and via coach. And so if somebody was interested, some of 557 00:37:28,920 --> 00:37:31,590 our listeners who are therapists or anything, we're interested in 558 00:37:31,590 --> 00:37:34,470 coaching, kind of where would you think they should start? Or 559 00:37:34,470 --> 00:37:36,300 where would you tell them they needed to start? 560 00:37:36,480 --> 00:37:38,580 Dr. Cherry: Well, of course, I'm biased. So I always say be 561 00:37:38,610 --> 00:37:39,810 interested come to me, 562 00:37:40,080 --> 00:37:41,070 Dr. Arcella Trimble: oh, god, okay. 563 00:37:42,450 --> 00:37:46,260 Dr. Cherry: Because, you know, one of the things that I did was 564 00:37:46,260 --> 00:37:51,570 I started the life coaching program at life University. And 565 00:37:51,630 --> 00:37:55,050 I did that 10 years, kind of, you know, really help with that 566 00:37:55,050 --> 00:38:00,420 program. And I before, the way that I got that job was I was 567 00:38:00,420 --> 00:38:03,300 teaching people how to be coaching. So my, one of the 568 00:38:03,300 --> 00:38:09,210 things that I was doing after, like, from 2003, till today is 569 00:38:09,210 --> 00:38:13,770 educating people on how to become a coach. And so we're 570 00:38:13,770 --> 00:38:20,310 still doing that work. We still we still do it. And so you 571 00:38:20,310 --> 00:38:24,960 definitely want to work with the ICF. And there are other 572 00:38:24,990 --> 00:38:27,570 opportunities like the International Coach Federation. 573 00:38:27,570 --> 00:38:31,920 So look there. There's also the IOC, which is the Harvard 574 00:38:31,920 --> 00:38:38,880 coaching Association. And really just do your your best to kind 575 00:38:38,880 --> 00:38:44,460 of figure out what type of training that you want, know 576 00:38:44,460 --> 00:38:52,380 that you need some training? And me with the PhD, I said, Why do 577 00:38:52,380 --> 00:38:55,500 I need coach training because I already have a PhD in human 578 00:38:55,500 --> 00:39:01,440 behavior. Now, I will say for therapists, and people who are 579 00:39:01,440 --> 00:39:06,900 trained in psychology, the training is painful, because you 580 00:39:06,930 --> 00:39:10,770 are going to know more about the human behavior side than the 581 00:39:10,770 --> 00:39:15,570 person for the most part who's doing your training. However, 582 00:39:16,290 --> 00:39:20,790 the pieces where I think are very different are the pieces 583 00:39:20,790 --> 00:39:24,270 that touch the client, the end user, and that's where you need 584 00:39:24,270 --> 00:39:27,180 to start to pay attention to the to the difference in the 585 00:39:27,180 --> 00:39:31,260 engagement. And so that's where the value will come in. 586 00:39:31,650 --> 00:39:35,850 Sometimes we just have to humble ourselves because when I first 587 00:39:35,850 --> 00:39:40,170 started, I was like, Listen, I am not getting any more 588 00:39:40,170 --> 00:39:45,060 certificates 32 later after the PhD, I have 32 certificate. Oh, 589 00:39:46,170 --> 00:39:49,320 yeah, just finished neuro psychology gotta now gotta learn 590 00:39:49,320 --> 00:39:52,320 neuro neuroscience certificate. Don't ask me why I just love 591 00:39:52,320 --> 00:39:58,500 learning. Yeah. So I will tell you that you want to just make 592 00:39:58,500 --> 00:40:01,170 sure that you find a program that's good. have fit and 593 00:40:01,170 --> 00:40:05,850 aligned with you. But that's going to just give you a true 594 00:40:05,850 --> 00:40:10,380 scientific matching from all of that stuff we've learned from 595 00:40:10,380 --> 00:40:14,040 Freud to, you know, all of the great people that were out 596 00:40:14,040 --> 00:40:18,960 there. And that's just not out of left field. Because some some 597 00:40:18,960 --> 00:40:21,510 of the stuff that they call coaching, I'm like, okay, all 598 00:40:21,510 --> 00:40:25,440 right, I see where you're coming from. But the other stuff, we 599 00:40:25,440 --> 00:40:28,320 just want to make sure that there's a balance for us. And 600 00:40:28,320 --> 00:40:34,710 that's what I what I would say. And so that's my thing. And you 601 00:40:34,710 --> 00:40:38,010 know, not a shameless plug. Because truly, as me or as 602 00:40:38,010 --> 00:40:42,780 somebody else, because we, we've been out there, and I've been 603 00:40:42,780 --> 00:40:49,020 master certified for a very long time. So I yeah, I think I feel 604 00:40:49,020 --> 00:40:52,470 like since 2000, oh, God, I only want to say, yeah, 605 00:40:52,000 --> 00:40:55,930 Dr. Arcella Trimble: yeah, yeah. Yeah. And that's okay. That's 606 00:40:55,930 --> 00:40:58,360 good. And so you are recommended to get some training and 607 00:40:58,360 --> 00:41:02,710 coaching, of course, to know the nuances of coaching as opposed 608 00:41:02,710 --> 00:41:05,680 to the therapy piece. And also, sometimes people get the two 609 00:41:05,710 --> 00:41:08,800 confused sometimes, because you can't do therapy when you're 610 00:41:08,800 --> 00:41:13,210 coaching. And, ya know. So I think that that would be also 611 00:41:13,210 --> 00:41:15,640 good to make sure you can maintain that distinction 612 00:41:15,640 --> 00:41:16,720 between the two 613 00:41:17,260 --> 00:41:19,990 Dr. Cherry: Yeah, definitely want to make sure that the best 614 00:41:19,990 --> 00:41:23,560 thing that you understand, and I just think it's helpful. And so 615 00:41:23,560 --> 00:41:28,780 the other thing is, is just try to find the program that's. So 616 00:41:30,010 --> 00:41:36,880 what we do, is we make it economical, because these 617 00:41:36,910 --> 00:41:43,330 coaching programs, oh, yeah, about as much as a nother 618 00:41:43,330 --> 00:41:46,270 degree. And that's not what I want. I don't I don't want that. 619 00:41:46,270 --> 00:41:50,800 So for therapists and educators, we really work with them, 620 00:41:50,800 --> 00:41:52,540 because we're believing they're coming from a different 621 00:41:52,540 --> 00:41:57,040 foundation than other people. And so it's really about making 622 00:41:57,040 --> 00:42:02,230 sure you're getting the skill, but you also don't want a whole 623 00:42:02,230 --> 00:42:05,230 lot of loans. That's that that's not smart, either. 624 00:42:07,050 --> 00:42:10,110 Dr. Arcella Trimble: All right. So my last question for you is, 625 00:42:10,110 --> 00:42:13,620 what's next? Where are you going? Which, what are you doing 626 00:42:13,620 --> 00:42:16,170 next? What's your bigger vision? Because you always got a vision, 627 00:42:16,170 --> 00:42:17,280 what's your next vision? 628 00:42:17,940 --> 00:42:20,580 Dr. Cherry: So it's so it's so interesting that you asked that, 629 00:42:20,580 --> 00:42:26,850 because right now, I there, I have two big things that are 630 00:42:26,880 --> 00:42:30,360 happening for me. One is we're working on something that's 631 00:42:30,360 --> 00:42:35,340 called neuro IQ, which is the neuroscience and really 632 00:42:35,760 --> 00:42:39,600 combining the science of exclusion. Because I've know 633 00:42:39,600 --> 00:42:43,890 that I'm passionate about people not being treated fairly, like 634 00:42:43,890 --> 00:42:47,160 there is a trigger for me, if somebody is not treated fairly, 635 00:42:47,460 --> 00:42:51,750 I lose my mind. So that's really important. So I want to help 636 00:42:51,750 --> 00:42:55,350 organizations and people be able to understand what's happening, 637 00:42:55,380 --> 00:42:58,740 what happens neurologically, when people feel excluded, and 638 00:42:58,740 --> 00:43:03,510 really work on that. And then the other side is this whole 639 00:43:03,630 --> 00:43:07,980 whisperer, her wellness, which is really about working it out. 640 00:43:07,980 --> 00:43:11,520 Because through the pandemic, people are in a lot of pain. And 641 00:43:11,520 --> 00:43:15,000 I'm sure you're filling in a lot. And I know therapists are 642 00:43:15,000 --> 00:43:18,600 and therapists are in their own pain. And so helping people 643 00:43:18,600 --> 00:43:22,590 really to understand mental health and mental well being 644 00:43:22,590 --> 00:43:27,270 from a wellness perspective. And that's always you know, with 645 00:43:27,270 --> 00:43:31,140 life University, the life coaching program, the 10 years 646 00:43:31,140 --> 00:43:34,920 there was all based on positive psychology, and helping people 647 00:43:34,920 --> 00:43:40,380 to understand how to infuse that into their lives. And if I can 648 00:43:40,380 --> 00:43:44,280 change the world, one person at a time, helping people to love 649 00:43:44,280 --> 00:43:49,050 their enemies. And really just recognize that we don't have to, 650 00:43:49,440 --> 00:43:54,480 we don't have to disagree. We don't have to agree. But we can 651 00:43:54,480 --> 00:43:58,620 just love it doesn't even matter what you do, we can spread love. 652 00:43:58,890 --> 00:44:03,960 But love comes from motion. And I want people to have their 653 00:44:03,960 --> 00:44:08,070 bodies in motion, you know, moving so that the more you 654 00:44:08,070 --> 00:44:12,540 move, the more flexible you are. And that flexibility creates an 655 00:44:12,540 --> 00:44:17,490 opportunity for us to be more more successful. So, you know, 656 00:44:17,490 --> 00:44:22,890 as a master scientist in neuro linguistic programming, I know 657 00:44:22,890 --> 00:44:28,410 that a lot of our baggage and stuff is tied to us being stuck 658 00:44:28,470 --> 00:44:33,960 and stiff. And and that's what I really want. I want to a world 659 00:44:34,140 --> 00:44:38,970 where we can work it out. And so it's working out wellness, and 660 00:44:38,970 --> 00:44:43,230 it's living in the wow now and that's one of the last things 661 00:44:43,230 --> 00:44:49,740 that my mom wanted for me. So I was having a 49th birthday. And 662 00:44:49,740 --> 00:44:53,370 I didn't want the birthday to be a big thing. But she wanted it 663 00:44:53,370 --> 00:44:57,660 to be just extravagant and big. And she had these napkins 664 00:44:57,660 --> 00:45:00,990 printed you know, living in the wild now because that was my 665 00:45:01,110 --> 00:45:05,460 hashtag, because my hashtags change all the time. And so the 666 00:45:05,490 --> 00:45:09,600 work it out wellness is really wow. Which is really helping 667 00:45:09,600 --> 00:45:13,380 people to live in that wow moment. And just being there, 668 00:45:13,380 --> 00:45:16,470 it's hard to keep us there. But I want us there. 669 00:45:18,420 --> 00:45:20,640 Dr. Arcella Trimble: Well, thank you so much. And all of your 670 00:45:20,640 --> 00:45:24,570 information will be in the description of this episode. So 671 00:45:24,570 --> 00:45:28,440 everybody, if you want to contact Dr. Cherrybrook coaching 672 00:45:28,440 --> 00:45:34,950 or for her, whisper her and wow, please contact her you won't be 673 00:45:34,950 --> 00:45:40,620 disappointed at all. I thank you. Thank you, my sister, I 674 00:45:40,620 --> 00:45:44,280 appreciate you so much. And I'm hoping that you'll come back and 675 00:45:44,280 --> 00:45:45,420 see us again. 676 00:45:45,450 --> 00:45:48,240 Dr. Cherry: I'll come back. You know, wherever you asked me to 677 00:45:48,240 --> 00:45:55,710 be. I was so mad love. Because I love you dearly mad respect. And 678 00:45:55,710 --> 00:45:59,130 it's just just a beautiful thing to see your sister be 679 00:45:59,130 --> 00:46:03,480 successful. And I mean, the vibrant way that you're showing 680 00:46:03,480 --> 00:46:08,490 up. I just appreciate it. I appreciate all you do, and just 681 00:46:08,490 --> 00:46:12,030 just who you are. So it's a blessing to have you and my 682 00:46:12,060 --> 00:46:14,460 inner circle. And I love you. 683 00:46:14,760 --> 00:46:16,530 Dr. Arcella Trimble: Love you too. Thank you. 684 00:46:16,560 --> 00:46:17,580 Dr. Cherry: Thank you so much.