Use One Question And Streamline Your Coaching Business

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Welcome to she coaches coaches. I'm your host,

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Kandi motsek. And I'm going to help you find the clarity,

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confidence and courage to become the coach that you are meant to

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be. If you're a new coach, or if you've always wanted to be a

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life coach, then this is the place for you. We're going to

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talk all about mindset and strategies and how to, because

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step by step only works when you have the clarity, courage and

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confidence to take action. Let's get started. Welcome to this

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episode, I am so glad you're here. This year, I've been

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thinking a lot about how to make it easier to create and grow a

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coaching business. Like how to streamline everything. And I

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know, my experience is that every time I go on social media,

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I see so many experts telling me the one right way to do it. And

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if you could see me, you'd see that I've got like air quotes

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around this word, right? I've been a coach for years, I still

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get all those ads, the sponsored posts, and all the suggestions

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about that right way. And I want to let you know, too, because as

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a new coach, it's super easy to fall into overwhelm, you might

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think that you're the only one seeing all these different

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people telling you exactly what to do. And everybody tells you

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something different, right? You may feel kind of like you're

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watching a ball bounce all over the place, from shiny object to

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shiny object. And you're seeing all those right ways reminds me

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of when I was a kid, I had one of those super bouncy balls, I

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can't remember what they're called. But they're little like

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maybe one or two inches diameter. And then you're the

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kind that when you bounced it really hard. It ricocheted off

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the walls, the table, the floor, the ceiling, like just every

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surface that it bounced off, it bounced all over? Well, that's

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how my clients describe it. Everywhere they look, it's like

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there's this bouncy ball, the one perfect way to build a

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coaching business to get clients to become a six figure earner to

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be fully booked. Every expert tells you their one way. It's

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exhausting. It's distracting, overwhelming. And when you look

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at all of those options, and you allow yourself to follow them

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around like a bouncy ball, they're going to tell you that

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their way is the only true way. Whether it's Facebook ads, or

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reels, or Instagram, or Facebook groups or writing a book, The

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list is endless. And when you bounce around from idea to idea,

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you keep second guessing yourself. You tell yourself

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there is only one easy way. And it's like you have to find that

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one way.

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Now, ultimately, this shiny object syndrome approach it

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slows you down. Because when you bounce around between all these

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distractions, you feel like you're getting lots done. But

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when you stop for a minute and really analyze what's going on,

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you're gonna find that you're burning a lot of energy, but

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making very little progress. So here, let me be straight with

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you. Becoming a successful coach can be relatively simple. It's

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not necessarily easy, but it can be relatively simple. And one of

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the ways to make it simple is to stop with all the distraction.

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There are many ways to create coaching clients, there are many

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paths to success. This is true. But there is no one perfectly

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easy way. But there is your way. And that's one of the things

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that I see new coaches, they go and they look to the experts.

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They look to the gurus to see what the Guru's tell them. And

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they forget that they have been experts in their own right. They

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put their own expertise away, and they don't rely on

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themselves. So they sort of go and put all of their trust in

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someone else. Instead of saying, hey, they could be my mentor.

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They could be my coach. They could be my teacher. But I've

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got to remember that I know stuff too. I am an expert in my

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own life. So if you're a new coach, keep trusting yourself as

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well. It's super important to not delegate your more

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responsibility. And to not forget your own expertise,

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you're going to be surprised how you will make your own path

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easier, way more resonant, way more aligned, when you give

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yourself permission to be yourself, to be your own expert,

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and to take into account what you already know. That's it,

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permission to be you. And to not just park your personality and

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strengths and values at the door, but to bring all of you

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into attracting clients, signing clients, creating clients and

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becoming a thriving coach. Okay, I kind of feel like I got off on

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a rant there. But, you know, I feel passionate about this

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stuff. And so I wanted to remind you that you have your own

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expertise. So now, let's talk about today's topic. At the

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beginning of this episode, I use that word streamline. And I've

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been really intentional with it. I've been focused on this word

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streamlined, it can be simple, not easy, but simpler than you

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might think, to become a coach. Of course, there are things

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you're going to want to learn. There's skills you want to grow,

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there's going to be all sorts of approaches that you need to

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learn from yourself, and learn from others. And I would

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encourage you to lean on yourself to, you've got years of

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experience and knowledge. And probably more than you know, is

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actually helpful, valuable in helping you become a successful

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coach. So yeah, learn from the mentors, take the trainings,

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hone your coaching skills, hire your coaches, and at the same

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time, honor, and be true to yourself. So today, we're going

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to talk about the one question approach. And I would say one

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question approaches like the title of this approach. So

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here's what I do. I use this to help me make better decisions.

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And I think it can help you too. So I wanted to share it with

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you. By the end of this episode, you'll understand this approach

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and how to apply it. No one wants to make a bad decision. We

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want to avoid mistakes, avoid missteps, avoid mess wherever

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possible. So listen in. And I'd encourage you to try this one

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question approach to I've been using it for a number of months,

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and it's really helped me. So I know it can help you too. So the

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one question approach is a simple tool you can use to help

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you achieve a dream or reach a goal. Your goal, as a coach

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might be something like this, I want my first five paying

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clients, or I want to coach 20 hours per week, or I want to

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create my first 10k months. Notice how specific those are

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you and I would both look at those goals and know exactly

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when you reached it. So every time we want to goal, part of

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the journey is your growth, and how you learn to overcome the

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obstacles, how you deal with disappointment, how you enjoy

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the success, and how you have more fun doing it, right. So

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think about all the steps to creating a goal, the big steps,

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the little steps, all the stumbles and experimentation

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along the way. And consider who you are becoming Who are you

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growing into all along the way, when we want something new, we

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know we need to do things differently. So if you want

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something different, you can continue to just want it. Or you

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can give up even before you start. Or you can do something

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new, something radically different. And in this case, the

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radically different thing is to make it simple. I want you to

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consider how good are you going to feel when you reach your

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goal. And how terrible would you feel if you don't? It's easy for

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us to make things complicated. What we forget is that the real

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power is in simplicity. elegantly simple, not easy, but

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simple. Simple means we choose an approach, and then we apply

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it and we see what happens. Then, instead of buying the next

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course or signing up for the next freebie or jumping ship. We

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stick with that approach that one that we chose, and we learn

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and improve and tweak and optimize. We practice

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commitment. And doing this moves us towards mastery instead of

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giving up it's good stead of jumping ship instead of second

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guessing How often have you tried something and it just

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didn't work the first time, it doesn't mean that there's

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anything wrong with your approach, it just means that it

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didn't work the first time. So let's see how it works the

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second and the third and the fourth, and how you improve your

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ability to do it, and improve and grow who you are. So that

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you become even better at that one approach that you chose.

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chasing those shiny objects is always going to be like

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following that bouncy ball all over the place. There's never a

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lack of places that ball can bounce. But when you choose one

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approach, and stick with it, you're going to have so much

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more success, not only you're going to have more success,

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you're going to trust yourself more, you're going to trust your

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judgment. And you're going to create something that is really

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solid that's in alignment with you.

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We don't get good by trying something once. And the reason

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I'm telling you this is because I've done it, I have chased all

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the shiny objects. I know what that's like. I've shifted

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tactics so often when I was starting out, and I realized

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that the reason that I was doing it is because I was trying to

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somehow look for the easiest way. I was looking away for a

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way to avoid feeling uncomfortable to avoid looking

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at myself in the mirror and going oh, boy, you blue that,

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didn't you. But in all of that looking for the easiest path,

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and in all of that, looking to avoid being uncomfortable. I

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actually delayed my success. Yeah, I know. Crazy, right? But

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that is what happened. So I want to save you that effort. All

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that time, and money and energy trying the next thing and the

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next thing and the next thing. And so this is where that one

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question approach, the one that I told you about one question

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approach comes into the picture. So let me tell you a story about

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how I learned about this. I first heard about it, when I was

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reading a book called the gap and the game. It's a book by Dr.

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Benjamin Hardy, and Dan Sullivan. Then I did some more

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research. And I found that there is an entire leadership company

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that bases their practice on the one question approach. So here's

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the story about how it came to be. There was a team of British

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rowers, they had the desire to win, but they were part of an

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under achieving men's eight. And they had been an underachieving

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group for a long time. Then in 1998, they set themselves a

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crazy goal of winning an Olympic gold medal. And they wanted to

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do it in just two years time. Now, you take a team that, I

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mean, compared to the vast majority of the world, they're

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amazing athletes, but they were under achieving on that world

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stage. And they set that goal, that within two years, they

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would go from nobodies to gold medalists. So they developed a

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whole new way of working. And they began challenging

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everything they did, with one question. They use that one

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question as a filter to make it to decisions, how they were

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going to improve what they were going to do. And here's the one

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question that they used. Will it make the boat go faster? Yeah.

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So simple, right? And if it did, if they asked that question, and

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the answer was yes, well, then they keep doing it. And if it

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didn't, they try something different. So by focusing on

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ownership, incremental growth, daily choices, decisiveness and

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follow through, the results started to improve. And on

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September the 25th of the Year, 2002 years later, that same crew

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won gold at the Sydney Olympics. It's a reminder that with the

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right approach, people are capable of amazing things. And

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that is what I want for you. They use the one question as a

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filter for everything they did. One simple, easy to remember

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question, will it make the boat go faster?

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Should we try this new paint? Well, will it make the boat go

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faster? There's a party tonight. Should I stay out and drink more

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beer? Will that makes the boat go faster? Should I eat that

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doughnut? Will it make the boat go faster? Should we try this

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new training regimen? Will it make the boat go faster? I'm

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having a fight with my teammate, should I bury the hatchet? Will

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it make the boat go faster? Same question over and over and over

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again. So let's talk about you. And your one question. And it

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begins with this. What do you want, if you don't decide what

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you want, you're never gonna get it. I'm not asking you to decide

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and design your entire life, and all the long term goals right

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now, I want you to decide on one meaningful goal. Maybe it's a 90

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day goal, something that's not too far into the future. It's

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more immediate, it's a shorter timeframe so that you can start

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actually working towards it quickly. I ensure I encourage

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you to choose a 90 day goal, and then choose your one question

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and see how it goes for you. That's the thing is, like I said

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earlier in the episode, you've got a lot more wisdom than you

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give yourself credit for. So take these concepts and prove

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them to yourself, apply them to yourself, and see what works for

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you. My guess you actually know what you want. So when I say to

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you, what do you want, you might feel a little bit pinned down a

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little bit nervous about admitting it. And that's normal.

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It's normal for us to be a little indecisive at first. But

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this deciding is where it all starts. So maybe you'd like to

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create 10 clients, or 10, or five. And if you don't decide

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and commit to something specific, you're never going to

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be able to see if you reach it. reaching your goal means you

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focus on it. You don't forget about it, and you don't quit.

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It's a process, you're going to need to take action daily,

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weekly, monthly to get to that 90 Day goal, choose one goal for

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your coaching practice, it might be a number of new clients, it

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might be the income that you want to generate in three

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months, it might be a substantial project that you've

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been working on that you really want to make some headway with

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or take to completion. 90 days is a short enough timeframe. For

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me, it makes sense to me, I don't get lost in this sort of

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future projecting thing. It is something that's close enough

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that I can see it. I don't forget it. And I always keep my

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eye on it. And I know that I'm moving in that direction. Now

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since I coach coaches, I'm going to focus on common coach goals.

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So your 90 day goal could be a certain amount of money, how

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much money would you like to generate? Or how many new

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clients would you like to create in the next 90 days, or an

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important project that you've been thinking of choose one

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goal. And once you've chosen that goal? Now it's time for you

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to create one question to guide and filter all your decisions

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and actions that help you reach that 90 Day goal. So choosing

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your one question. Here's some examples. We'll of course, that

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first one I told you about? Will it make the boat go faster? They

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wanted to win gold. And so what they needed was speed. So that

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question simple, easy to remember. Good choice, right?

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Another for weight loss as a weight loss goal. Will this

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nourish me and help me reach my goal? Wait for a new coach, or

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somebody who's in the midst of growing their coaching practice.

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Here's an example. Will this help me become a fully booked

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coach? Think of how you would use that question when you're

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faced with all the day to day things that happen in your

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world, right?

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Do I stay home? Or do I go to that networking event? Well,

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will it help me become a fully booked coach? Do I sit on the

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couch? Or do I write my blog post? Will it help you become a

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fully booked coach? Do I work on social media graphics? Or do I

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actually get out and talk to people and invite them to work

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with me? Will this help me become a fully booked coach?

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Okay. Go with your gut, choose a basic question. It doesn't have

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to be hard to do this. You can decide to make it easy. And once

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you've got your one question, let's double check that it's on

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target. And then it's a question that will support you in

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reaching your 90 day goal. Now, if you're working along with me,

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it's okay to pause this audio and decide on your goal, your 90

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day goal and decide on the first iteration of your one question

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and then come back to me and I'm going to give you the fork

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criteria that I use to decide if that one question is really

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onpoint. Alright, welcome back. So here's the questions, the

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four criteria that I use to help design my one question. The

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first is, will this filter actually help me reach my goal?

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Well, so if the answer is no, so an example could be that

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question, will it make the boat go faster? Did that help them

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reach the goal? Yeah. What about this as a one question, will

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this help us get along as a team? Well, that's not going to

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help reach the goal, which is a gold medal. Getting along as a

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team is important, for sure. But you need speed to win that gold

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medal. The second criteria? Is it simple and easy to remember?

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Again, let's try one for coaches. If this was your one

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question, will this help me create five new clients? Yeah,

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no problem. Easy to remember. What about this one? Could this

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be a good opportunity for exposure as a coach in the long

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run? Well, that one's not so simple, and it's not so easy to

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remember. Is it clear and to the point, something that is

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completely unambiguous? No. Well, let's get it clearer.

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Again, look at that sample question. Will this help me

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create five new clients clear and to the point, and I know

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exactly what my filter is. And the fourth criteria, does it

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help me be decisive? And when I say this criteria, I would

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prefer if your one question allows you to say yes or no. So

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the question is the one that's going to prompt you, yes or no?

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Is this will this make the boat go faster? Yes, or No? Will this

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help me create five new clients? Yes, or no? So those are the

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four criteria. Let me recap this for you decide on a 90 day goal.

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Choose one question. And when choosing your one question, make

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sure it satisfies the four criteria. Will this filter

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helped me reach my goal? Is it simple and easy to remember? Is

Candy Motzek: 00:22:29

this one question clear and to the point? And does it help me

Candy Motzek: 00:22:34

be decisive? Excellent. Now I want to hear from you. What one

Candy Motzek: 00:22:39

question will you use? Post a screenshot of this episode on

Candy Motzek: 00:22:44

Instagram and tag me at Candy Mote sec and share what your one

Candy Motzek: 00:22:50

question is? Now before you go, I'd love to invite you to my

Candy Motzek: 00:22:55

free Monday coaching and conversation with candy. Most

Candy Motzek: 00:22:59

Mondays, I open up a Zoom Room for everyone who registers I

Candy Motzek: 00:23:03

usually teach on a topic. There's usually a worksheet that

Candy Motzek: 00:23:06

we go through together, I answer questions, and I coach, I'll put

Candy Motzek: 00:23:11

the sign up link in the Episode Notes. And I would love to see

Candy Motzek: 00:23:14

you there and meet you in person. And if you want even

Candy Motzek: 00:23:18

more help, maybe you have just had enough of trying to figure

Candy Motzek: 00:23:21

this all out on your own. Then we should talk about how we

Candy Motzek: 00:23:25

could work together. Click the link in the Episode Notes to

Candy Motzek: 00:23:29

find out how to apply to work with me. And I'll be back and

Candy Motzek: 00:23:33

I'll speak with you again next.

Candy Motzek: 00:23:36

Thanks again for listening today. Please hop on over to

Candy Motzek: 00:23:40

Apple podcasts and leave a review. Also, I would love to

Candy Motzek: 00:23:44

hear from you. It's something that I say resonate. What else

Candy Motzek: 00:23:49

would you like to learn about? Click the link in the player and

Candy Motzek: 00:23:52

leave a comment on the post. This is going to give me great

Candy Motzek: 00:23:56

ideas for future episodes so I can help you best. Join me again

Candy Motzek: 00:24:01

next week. For more coaching, support and teaching to help you

Candy Motzek: 00:24:06

become the confident coach. You are meant to be