Are You Doing the Right Things At the Right Time for Your Business?

Alright, in today's episode, I want to talk about the

difference between when you're getting started. And when you

are established. So often people will start with the wrong

activities, and and be doing things in kind of the wrong

order. So I wanted to just discuss that today. Because this

may help you out as you are growing, starting and growing

your business. Okay, so there's the testing phase. And there's

the scaling phase. When you are first getting started, you are

in test mode, everything that you're doing is all about

testing, you're testing your idea you're testing the market,

you're testing, how things are working, are you able to get

people a transformation? Are you able to get them a result? Are

you able to get people through your funnel? Right? Are you able

to bring them into your world and convert them into buyers?

Are you able to give them an experience? What is all this

look like? Right? So what you're in and when you first get

started is that kind of the startup or test phase, you don't

actually know how everything is gonna work. It's a super

exciting time. But it's not the time to do scaling activities.

And so I think that one of the biggest challenges that people

have when they get started is if you're not paying attention to

the right people, you're trying to build a business, the same

way that somebody is growing their business. So when you're

looking for mentors, when you're looking for people to follow,

when you're trying to find out information about how to do

this, what you're going to do is you want to start with the

testing phase. And then after you're established, you have a

proven sort of engine that's running, then you move into the

scaling phase. So let me give you an example. So often, when I

have people who are first starting out, they're worried

about ads, and they're worried about like, going out and paying

to bring people into their world. Now if you think about

it, are you ready to bring people bring like the masses in

right, so so if you're spending money on ads, essentially, your

goal is that you want to bring a lot of people through your

funnel, and try and convert them into buyers. Or if you're doing

an awareness and awareness campaign, like I mentioned last

time, your goal is to get people aware of you so they can find

you, they can start to get to know you. And then eventually

you convert them into buyers. But that's a volume play, right?

That's like looking at how do you bring in lots of cold, a lot

of cold people, people who don't know you yet, and drive them

through your process. I don't know about you, but it's much

easier to just start with the people who are already in your

world who are more of a warm or hot audience. So we've talked

about that before that there's three different types of people

that will come into your world, right one is somebody who

doesn't know you at all, they're cold. Some that know you, they

just don't know if this is what they need at this point. And

then a hot audience is like they're ready to go right? Like

they want to buy from you and they know that you're the right

person. And so an ad strategy is bringing in people who don't

know you yet, right? Like they're totally a cold audience.

They're coming in from the world into your environment. And, and

your your goal is to nurture them, get them interested in the

problem that you're solving and help them solve the problem,

right? But that's a scaling activity, right? That's when you

have everything dialed in, you know your process, you know that

things are working, things are already built and running. And

now you just need more people in the engine so it starts to run

faster. That's why you use ads. So when people are first

launching, so you're doing a proof of concept basically is

what you're doing when you're first starting out, is your goal

should be to get enough people in to help you test to make sure

that your your offer your program. All the things are

viable and they're going So it's not to get as many people in as

possible. So you can get as many sales as possible. It's not that

time yet, right? And so when you're thinking about who do you

hire, where do you put your limited resources that you have

right now as a startup, unless for some reason, you've got lots

of investors and lots of cash, then go for it, do what what you

want to do scale very quickly. But for the majority of people,

the goal is just just get in the game and start testing your

offer, then you gain momentum, then you are you know, you're

working on your warm and your hot people, if you can't convert

people who are already in your world, who already know you,

you're not going to convert people who don't know you yet.

Right? Like, does that make sense, you're not going to bring

people into your world and have them pay for what you have to

offer, if you can't even do it for the people who know you, or

are kind of already in your orbit. So start there, test your

offer, get some of the under your belt, one of the things I

always say is you just need like five to 10 superstars to help

you test what you're doing. If you get your first 10 customers,

you'll learn so many things about how to put the process

together, what's working, what's not working, what kinds of

things you need to have in place, get all of the sort of

the bugs and mechanics worked out before you go and start

scaling. So it's sort of like when you have, you know, go to a

buffet, right? And you feel like, Oh, I'm going to eat all

these things. And so you Your eyes are bigger than your

stomach, right? So all of a sudden, you're super full, and

you're like, oh my gosh, why did I think I could eat all of that,

right? It's the same concept is you want to start out small, and

then grow in scale, you don't want to scale without the

systems in place. Without the, you know, having the testing of

the offer, testing over what you're doing, and all those

different things. Because it's very expensive, right? It's

expensive to bring cold people who you don't even know if

they're a qualified leads, because you don't even know what

you need yet. Right? You don't have all of those things dialed

in. So I don't believe that belabor the point. But there's a

testing phase and a scaling phase. Once you've tested once

you have that beta, that viable, minimum viable product,

everything is starting to work, and people are coming in and

expressing interest, then you know that it's time to start

thinking about the next step, which is how do you scale it.

And once the engine is built, once you have proven, proven

concept, do you have you know, five to 10 people that you've

helped, now it's time to go out and start thinking about how you

can create a more consistent approach to getting people in,

so you can convert them into buyers, it's time to start

thinking that direction. But do it too early, and you're going

to spend your limited resources, it's not going to be successful,

and you're gonna get frustrated because people aren't buying. So

that's my advice for you today is really start in that, like

the exploration that that testing that startup phase is a

great place to be in, it allows you to do what you need to do to

make things work, how you want them to work, but don't over

engineer the process and start going out to a market. That's

not your that you're not ready for yet. And you'll get there

and you'll get there faster if you do your testing ahead of

time. And it's less stressful because you have some things in

place already. Right? It's not gonna be perfect. And that's not

what I'm saying. Don't wait until it's perfect. Done is

better than perfect 100% of the time, but make sure you know

which phase you're in. Are you in the testing phase or are you

in the scaling phase? Two different activities, two

different things that you need to focus on. And, and, and, you

know, two different approaches to how will you start getting

customers. There you go. That is my course building secret for today.