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In this episode, Tara breaks down the details of what, why, and how you would incorporate GAMIFICATION into your programs. And it isn't just adding badges and leaderboards (as some would suggest)
About Me:
My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It's my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.
This podcast is 100% focused on support, knowledge and example sharing, and building a community of online course builders who are passionate about building awesome learning experiences.
We do that by building engaging, motivating, gamified, and learner-centered online course experiences. We come up with ideas and strategies to ensure that our learners can thrive and succeed using our packaged products.
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Find us at https://www.tlslearning.com
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Hey, everybody, welcome to this episode of the
Tara Bryan:course building secrets podcast.
Tara Bryan:I am thrilled you're here. Hey, in this episode, I want to talk
Tara Bryan:about all things gamification. So if you have seen or if you
Tara Bryan:haven't seen, I'm doing a game of Find My Course camp challenge
Tara Bryan:coming up in August. And I want to talk about like, why am I
Tara Bryan:talking about gamification? Everyone's like, Well, wait a
Tara Bryan:minute, like you help us scale online course businesses, why
Tara Bryan:would you be talking about gamification, and I want to talk
Tara Bryan:a little bit about it today, because it's such an important
Tara Bryan:concept. And gamification, if you're if you're not aware of
Tara Bryan:what it is yet, it's really just about the act of act of adding
Tara Bryan:game like elements to your program, your course your even
Tara Bryan:your marketing and your advertising. And so when
Tara Bryan:somebody's talking about gamification, that's what
Tara Bryan:they're talking about is really how do you help add some
Tara Bryan:additional attention to your the experience that you're creating
Tara Bryan:for your prospects for your customers, so they actually take
Tara Bryan:the action you want them to take? So that's all the whole
Tara Bryan:purpose of doing gamification, is to really look at how do you
Tara Bryan:reward recognize, and just really pay attention to where
Tara Bryan:somebody is in your experience? And how do you get them to take
Tara Bryan:action or take the next step to where you want them to go? To
Tara Bryan:the very strategic process? It's not about kitschy little things.
Tara Bryan:It's not just about like, badges and and game tokens and
Tara Bryan:leaderboards. Right, like, those are some of the mechanics of
Tara Bryan:gamification, but it's actually a very strategic process. And so
Tara Bryan:I want to get into that a little bit today. And I'm going to
Tara Bryan:start our conversation today with just an analogy. So often,
Tara Bryan:one of the biggest challenges that people have when they are
Tara Bryan:either getting in the game of online programs, selling digital
Tara Bryan:products, or the kind of trying to grow and scale, what they're
Tara Bryan:doing, is this concept of like, how do you get people to do the
Tara Bryan:thing you want them to do, right? And if you're not there
Tara Bryan:yet, and if you don't know what I'm talking about, you will at
Tara Bryan:some point, so there's kind of two different camps, right?
Tara Bryan:There's the people that they're not exactly sure how to do that.
Tara Bryan:So they just like pour as much time and attention into all of
Tara Bryan:their people as possible, which ultimately, at the end of the
Tara Bryan:day, is not scalable, and leads to burnout, right, because
Tara Bryan:you're trying to do all of the things for all of the people and
Tara Bryan:you don't actually have a methodology or a way to go
Tara Bryan:through and create an experience for them. And the second type is
Tara Bryan:like, you kind of know that you want to create an experience.
Tara Bryan:Sure, not exactly sure how to automate it, right how to scale
Tara Bryan:it, and make it into something that you can consistently apply
Tara Bryan:across all of your customers without reinventing the wheel
Tara Bryan:every single time. So again, I want to I want to just address
Tara Bryan:that today. So one of the things that I always think is super
Tara Bryan:interesting when people are trying to create an experience
Tara Bryan:is remembering that you're creating an experience for a
Tara Bryan:person. So so if you think about if you're creating a live event,
Tara Bryan:right, so you are planning a live training, a live workshop,
Tara Bryan:or retreat, a conference, whatever it is that you're
Tara Bryan:planning, and you plan that in person where you want people to
Tara Bryan:actually be in the room with you. You don't just like decide
Tara Bryan:on a date. And then, you know, just assume people are gonna
Tara Bryan:show up, and then when they show up, you're just gonna start
Tara Bryan:talking at them, right? Like, if that's not how it works, like
Tara Bryan:you would never do that. Because you have people like real life
Tara Bryan:people just staring at you going, what are you doing? Like,
Tara Bryan:there's no plan, there's no strategy, there's no agenda,
Tara Bryan:there's no like, there, you know, people are concerned with
Tara Bryan:like, how to find the bathrooms and like when they're supposed
Tara Bryan:to come in when they're supposed to leave and what the when the
Tara Bryan:breaks are and how they're going to eat and all those basic needs
Tara Bryan:that people have, right? So do you show up with them in person?
Tara Bryan:And and you've sort of promised them like, this is what's going
Tara Bryan:to happen for the money that you've just given me to do a
Tara Bryan:conference or retreat, a training, workshop, whatever it
Tara Bryan:is, you know, they have an expectation and you have an
Tara Bryan:expectation, right? And one of the biggest things that happens
Tara Bryan:is that when people are doing online, courses, programs,
Tara Bryan:events, workshops, whatever you want to focus on, is it they
Tara Bryan:sort of forget that right? They forget that there's a human on
Tara Bryan:the other side of that experience that they've created.
Tara Bryan:And so either they show up and just like blast information at
Tara Bryan:someone which is That's not going to be effective to them
Tara Bryan:and their experience, or they, you know, show up and just,
Tara Bryan:they've just given them a ton of information, like in videos or
Tara Bryan:whatever else. And that's, that's the whole experience. And
Tara Bryan:again, you wouldn't do that, right? Like, imagine if you had
Tara Bryan:a three day workshop, for example. And you're like, great,
Tara Bryan:thanks for coming, I really enjoyed that you're all in the
Tara Bryan:room with me today. Now, I'm going to go ahead and just turn
Tara Bryan:on this video for you to watch for three days. And you know, I
Tara Bryan:hope you enjoy it, I'm going to head out and, and go do
Tara Bryan:something else. And you know, I'm just gonna put you in front
Tara Bryan:of this video. And, you know, just sit here for three days and
Tara Bryan:have fun, right? Like, you wouldn't do that. Right? And you
Tara Bryan:certainly wouldn't, wouldn't. You wouldn't even consider doing
Tara Bryan:that, right. But that's what we do in an online environment.
Tara Bryan:Because we, again, we're not thinking about that end user. So
Tara Bryan:it's super important to create an experience. And the easiest
Tara Bryan:way to create an experience is to think about what how people
Tara Bryan:are going through your your program, how they're going
Tara Bryan:through your workshop, whatever it is that that you are having
Tara Bryan:them do. And think about it in three different parts. What is
Tara Bryan:it that they need at the beginning, to get acclimated to
Tara Bryan:get on boarded, right? If you're doing a live session, typically,
Tara Bryan:this is where you're talking about logistics, right? Like you
Tara Bryan:couldn't show up at this time, your breaks are going to be at
Tara Bryan:this time here, the bathrooms here the exits, right, like all
Tara Bryan:the things, and then someone's like, okay, great, I have my
Tara Bryan:basic needs met. Now I can sit back and enjoy the session
Tara Bryan:that's coming up, right? So that's very first thing is like,
Tara Bryan:how do you need to onboard your people? What does that look
Tara Bryan:like? How do you set expectations? How do you show
Tara Bryan:them how the whole thing is going to go? Right? One of my
Tara Bryan:favorite sort of frequent issues that most of my customers have
Tara Bryan:when they come to us is they just assume that someone who's
Tara Bryan:gonna be able to figure out how to navigate through their
Tara Bryan:program, or someone's just gonna, like show up on their
Tara Bryan:zoom call, and know how to find everything without telling them.
Tara Bryan:Right, so the very first thing that you should be thinking of
Tara Bryan:is how do I, you know, set expectations? How do I teach
Tara Bryan:people how to get through my program, so they can be
Tara Bryan:successful? That's in two different ways. One could be a
Tara Bryan:success path, right? Like, here are all the steps. And then
Tara Bryan:here's, you know, the endpoint, right? Like, this is what you
Tara Bryan:can expect as the transformation or the result. And give them a
Tara Bryan:clear big picture path. Adults like to have the big picture.
Tara Bryan:And so you could give them that path. The second is like, how
Tara Bryan:did they get through your program? Right? When do they log
Tara Bryan:in? How do they log in? Where do they go? What do they do? Are
Tara Bryan:they supposed to go here? Do they go here? When do they go?
Tara Bryan:Like, how does that all work? And and don't make the
Tara Bryan:assumption that they're going to know. And I'm going to tell you
Tara Bryan:this, right now is if you have someone else building these
Tara Bryan:things for you, it is your responsibility to know what the
Tara Bryan:customer experience is, and be able to help them through that,
Tara Bryan:your customers through that when they first begin. So don't just
Tara Bryan:assume that because you don't understand the system, that your
Tara Bryan:customers are going to understand the system, right?
Tara Bryan:Like, like, come on now. So that's the very first piece is
Tara Bryan:that number one is what's the onboarding experience that you
Tara Bryan:want to create? Everyone wants to be part of an experience,
Tara Bryan:everyone wants to feel welcome. Everyone wants to feel like this
Tara Bryan:is a situation, an experience, a program, an interaction,
Tara Bryan:whatever you want to call it, that is personalized for them.
Tara Bryan:So what does that look like? There are lots of different ways
Tara Bryan:to do that. When we get into camp, we're really going to dial
Tara Bryan:in, like how do you create these different pieces? For an
Tara Bryan:onboarding experience? What does that look like? Both from kind
Tara Bryan:of a basic standpoint, and from a more advanced template? So
Tara Bryan:we'll get into all of that in this in the first component,
Tara Bryan:which is what how do you onboard someone? How do you take them
Tara Bryan:from being a prospect to a customer to a raving fan? What
Tara Bryan:does that look like? And what's that experience? Again, if you
Tara Bryan:think about, you know, a live event, most of the time, you're
Tara Bryan:going to be standing at the door welcoming people in or someone
Tara Bryan:is gonna be standing at the door, welcoming people in there
Tara Bryan:very specific, specific strategic intent to welcoming
Tara Bryan:people into your world, whatever that looks like. The goal as
Tara Bryan:you're scaling is to automate that as much as possible, but
Tara Bryan:still make it feel like it's a personalized experience. Again,
Tara Bryan:we're going to talk about that in a gamify Okay, so
Tara Bryan:then the second thing is out At the end, right, so someone
Tara Bryan:finishes your program, they've gotten the results. What's their
Tara Bryan:experience? Are you celebrating? Are you personalizing the
Tara Bryan:celebration based on the results that they've gotten? Are you
Tara Bryan:asking them to participate in some sort of ending point,
Tara Bryan:right? Or are you asking them to take the next step? Are you
Tara Bryan:recognizing where they are? And how, how much progress how much
Tara Bryan:they've actually accomplished in your program. This is the point
Tara Bryan:in time where you take somebody from being a customer, and move
Tara Bryan:them into a raving fan, do give them more responsibility, or
Tara Bryan:some type of sort of result at the end, right? So if they've
Tara Bryan:gotten the results, they have kind of gone through your
Tara Bryan:program, they've been successful. Do you help them
Tara Bryan:become ambassadors to help all your new students? Do you help
Tara Bryan:them find a job or find whatever it is the outcome was right?
Tara Bryan:Like, what is the end game, that you're able to then help move
Tara Bryan:them too? Sometimes it's helping them now to tackle the next
Tara Bryan:challenge that they have, which is kind of a sending them to
Tara Bryan:your next offer. But maybe you want to ask them to bring
Tara Bryan:additional people in, maybe they get to join a special group.
Tara Bryan:Maybe there's something that's happening, right. But being very
Tara Bryan:intentional about what happens at the end of your program is
Tara Bryan:just as important as, as being intentional about what happens
Tara Bryan:at the beginning. Right? Think about, like, if you're going to
Tara Bryan:that live workshop, and then someone's like, Okay, we're
Tara Bryan:done. Great, great to see you. Alright, but by you're kind of
Tara Bryan:like, oh, okay, bye, right. Like, there's no, there's no
Tara Bryan:next step. Like we've just spent a lot of time together, we've
Tara Bryan:developed a relationship, what is the next step? What's going
Tara Bryan:to happen when I get home from this live event? And how are you
Tara Bryan:going to continue to nurture me? How are you going to continue to
Tara Bryan:build a relationship with me? How are you going to continue to
Tara Bryan:keep me in your world? Again, people want to feel special,
Tara Bryan:they want to feel recognized, and they want to feel like they
Tara Bryan:are a part of something bigger. And so gamification is a great
Tara Bryan:way to do that in a lot of different ways. And again, that
Tara Bryan:second bucket, which is like what happens at the end, and
Tara Bryan:it's not just about selling them, right, like it's not
Tara Bryan:selling them into the next thing, it should be just a
Tara Bryan:natural progression, where they're like, great, like, let's
Tara Bryan:keep going right? It should always be a celebration point.
Tara Bryan:And then a next step that incorporates them into a greater
Tara Bryan:responsibility, a greater peace of mentum, whatever it is, for
Tara Bryan:them as they go through that, okay. And then the third thing
Tara Bryan:is sort of this, we call it control the dip, but it's, it's
Tara Bryan:this the time in between, right? So people start out, they're
Tara Bryan:super excited people, at the end are super excited, because
Tara Bryan:they've gotten results. But there's a whole lot of time in
Tara Bryan:the middle here, where it's literally not just you, you
Tara Bryan:know, standing up and, and throwing information on a video
Tara Bryan:and giving them an opportunity to listen to you at nauseam for
Tara Bryan:you know, however long you want to teach about information,
Tara Bryan:right? That's not what it's about. Again, consider if they
Tara Bryan:are in the room with you. What are they going to want to
Tara Bryan:experience? What are they going to want to do? So one of the
Tara Bryan:best ways to think through this. And at this point, like, I
Tara Bryan:really encourage you, as I'm going through this, like, jot
Tara Bryan:down some notes, because this is the gold right? And again, we're
Tara Bryan:going to dive into specific examples. And and I've got some
Tara Bryan:models for you within the camp that we're going to really go
Tara Bryan:through. But here's the deal is that when you are thinking about
Tara Bryan:what to teach, or how to fill, like, just like imagine it's a
Tara Bryan:live event, what you're doing is you're looking at kind of where
Tara Bryan:they're coming in, and what they want to get out of it at the
Tara Bryan:end, right? What's the transformation that you're
Tara Bryan:promising? And then you're going to put together the the step by
Tara Bryan:step path? What is the what is the strategic path that will
Tara Bryan:help them get to where they want to go? One of them most
Tara Bryan:impactful and easiest ways to deal with this is to look at the
Tara Bryan:steps, right? So usually it's about seven and nine steps.
Tara Bryan:People can't handle more than that. You could do it in levels,
Tara Bryan:right. So you may have three levels and three steps at each
Tara Bryan:level, that kind of thing. So, you know, that's a whole nother
Tara Bryan:can of worms that will that we talked about when we talk about
Tara Bryan:building your proprietary methodology, and learn Academy
Tara Bryan:but, but basically you're putting together steps within
Tara Bryan:each of those steps and Miles All right. And so with
Tara Bryan:gamification, you want to recognize the milestone that
Tara Bryan:they're taking. Now, this, the milestone is not just like, Hey,
Tara Bryan:did they watch my 20 minute video, their milestone is did
Tara Bryan:they take the action that you wanted them to take as a result
Tara Bryan:of that step? Very small nuance, but it's very, very different,
Tara Bryan:right. And so if you give somebody a badge for finishing a
Tara Bryan:video, essentially, what you're doing is it's like that
Tara Bryan:participation award for all the kids, right? Like, you don't
Tara Bryan:actually have to do anything, you just have to participate.
Tara Bryan:And then we're gonna give you a trophy, worthless, right? Like,
Tara Bryan:there's no actual achievement in there. There's no countability
Tara Bryan:for taking action. And learning isn't a passive activity, right?
Tara Bryan:Learning is active. So in order for something to change, you
Tara Bryan:have to actually do something to make the change happen. Okay, so
Tara Bryan:when you're thinking about gamification, and you're
Tara Bryan:thinking about badges, or some sort of recognition, it doesn't
Tara Bryan:have to be a badge. It's just like, that's kind of a
Tara Bryan:gamification thing. But I encourage people to think about
Tara Bryan:badges in lots of different ways. It could be
Tara Bryan:acknowledgment, it could be a gift card, it could be like, it
Tara Bryan:could be a million things, right. But basically, what what
Tara Bryan:you're doing is you are recognizing them for taking the
Tara Bryan:action you want them to take. And so again, in that step, what
Tara Bryan:do you want them to do? Right? Do if if you are asking them to
Tara Bryan:create a Facebook ad, then you recognize that they've taken the
Tara Bryan:step of making an ad? It's not just thinking about the ad, it's
Tara Bryan:not just listening to the video? It's actually have they created
Tara Bryan:the ad and pressed on, and and now the ad is running, that is a
Tara Bryan:recognition of performance, that is a result of the step that
Tara Bryan:you're asking them to do. So that's a very, you know, kind of
Tara Bryan:the middle part right is where are those those significant
Tara Bryan:recognition points that you want to make sure that you call out?
Tara Bryan:The other kind of ninja trick is? Where are they going to?
Tara Bryan:Where are they going to get stuck? Right? Where does it get
Tara Bryan:really hard, or they have to get out of their comfort zone, where
Tara Bryan:there's something that's going to be difficult, right, there's
Tara Bryan:usually about maybe three or four places within your program,
Tara Bryan:within your steps that people struggle with more than other
Tara Bryan:things, right, like maybe turning on an ad isn't a big
Tara Bryan:deal. But maybe it maybe having an ad convert maybe getting a
Tara Bryan:sale, maybe, you know, like, there's like things that that
Tara Bryan:are a little bit more difficult. Those are the places within
Tara Bryan:this, this kind of control the dip area that we call out and
Tara Bryan:really make a significant effort to recognize, and all of this
Tara Bryan:can be automated, based on where you know, people are going to
Tara Bryan:get stuck, right? And so. So when you look at gamification,
Tara Bryan:and this is why gamification is super, super powerful, is that.
Tara Bryan:So if you think about your program, you have your, your
Tara Bryan:program is like this, right? So you have a curriculum, you have
Tara Bryan:kind of the step by step of how you're helping somebody get from
Tara Bryan:point A to point B. And then there's this layer on top, which
Tara Bryan:is the experience layer. And the experience layer is when actual
Tara Bryan:things actually will happen, right, because left to their own
Tara Bryan:devices, a lot of people won't actually finish the courses,
Tara Bryan:right. So it's 97% of people don't finish a program, they
Tara Bryan:don't finish it because they don't want to, they finish, they
Tara Bryan:don't finish it because either their attention is somewhere
Tara Bryan:else. Or they've run into a roadblock and they don't have
Tara Bryan:anyone to help them, right. And so anticipating those
Tara Bryan:roadblocks, and putting gamification around it that
Tara Bryan:helps to motivate and recognize people for taking action is the
Tara Bryan:kind of the secret sauce, that that differentiates courses or
Tara Bryan:programs that are successful, and those that are not. And it
Tara Bryan:doesn't have to be super complicated. It doesn't have to
Tara Bryan:be a lot of tech. But again, if you think about you take it all
Tara Bryan:back to where I started, which is if you have people who show
Tara Bryan:up in a room, and you are helping them for let's just say
Tara Bryan:it's a three day workshop, and you stand up there and you just
Tara Bryan:like make stuff up because you don't exactly know what you're
Tara Bryan:going to teach yet. And you just start talking and you're giving
Tara Bryan:them information. And you're blasting them for three days.
Tara Bryan:They're not actually probably going to walk out of there
Tara Bryan:happy, right? They're
Tara Bryan:not going to get a result. They're going to be overwhelmed.
Tara Bryan:They're not going to know because there's no organization
Tara Bryan:there's no kind of like path that they should be following.
Tara Bryan:And they're gonna get from straighted. So there's either
Tara Bryan:going to be a ton of questions, people are not going to know
Tara Bryan:what to do, or they're going to ask for their money back, right?
Tara Bryan:Because they're not going to stay, people are gonna look at
Tara Bryan:you like, what are you doing? Like you don't have, there's no
Tara Bryan:agenda, there's no plan, you're just like, you want me to come
Tara Bryan:to this, and then I show up, and you're just, there's nothing
Tara Bryan:there. Right. And so often, this is the problem with our our
Tara Bryan:programs is, is that we're not thinking about the fact that
Tara Bryan:like, we actually should be thinking about standing in front
Tara Bryan:of people and helping them get results. So how do you get
Tara Bryan:results in a workshop, if you if people are alive, you're able to
Tara Bryan:see their questions, you're able to help them work through
Tara Bryan:activities, like in a, in a workbook, or, you know, you've
Tara Bryan:kind of put them in groups, or you've done different things,
Tara Bryan:right. So they're actually taking action in a live
Tara Bryan:workshop. So how do you manufacture that in an online
Tara Bryan:environment? It is exactly the same thinking is exactly the
Tara Bryan:same approach. And so the question becomes, what what do
Tara Bryan:you need to put in place strategically to make that
Tara Bryan:happen. And typically, it's, it's some super simple kind of
Tara Bryan:changes, that will make the most significant impact to how you
Tara Bryan:help people how happy they are, and then how they become
Tara Bryan:customers for life, right, because it doesn't take a lot.
Tara Bryan:But it takes some strategic thinking. And it takes a little
Tara Bryan:bit of magic from gamification, to be able to orchestrate an
Tara Bryan:experience online, that helps people succeed. So hopefully,
Tara Bryan:this serves you today, I really encourage you to shop to get
Tara Bryan:within my course camp. Again, it's coming August 7 through the
Tara Bryan:11th, there should be a link kind of below somewhere. But I
Tara Bryan:really encourage you to come even if you have a program
Tara Bryan:that's working really well, you may get some tips and tricks. If
Tara Bryan:you don't have a program yet you also would benefit from this,
Tara Bryan:because we're going to start thinking about how do you put
Tara Bryan:together a program, right, like one of the things that that
Tara Bryan:always strikes me as fascinating is when people start here, they
Tara Bryan:start with a tool that somebody has told them to buy, and then
Tara Bryan:they have a blank screen, and they just, they just have this
Tara Bryan:need to fill it with stuff. Or they've heard somebody say, Oh,
Tara Bryan:you just grab your phone and start recording based on your
Tara Bryan:experience. And the problem with those two approaches, is that
Tara Bryan:they're not actually going to lead to a sustainable business,
Tara Bryan:you may get some sales, right, you could be really good at
Tara Bryan:selling. But if people come into your program, and they see that
Tara Bryan:they're not going to stay, and so you need to, you need to have
Tara Bryan:both pieces. And so we're gonna explore that at camp. So I'm
Tara Bryan:super excited to just invite you to join us. We're going to have
Tara Bryan:a scavenger hunt, we're going to talk about those obstacle
Tara Bryan:courses that will come up. We're going to talk about all sorts of
Tara Bryan:other things. How do you hit the bull's eye? How do you know you
Tara Bryan:can guarantee results for each one of your students? All of
Tara Bryan:those different things we're going to explore do it during
Tara Bryan:our free gamify my course camp challenge. So hopefully this
Tara Bryan:helps you get like what is gamification? Why is it
Tara Bryan:important? And then like what are the little kind of drivers
Tara Bryan:and like little nuanced ninja tricks that really will help you
Tara Bryan:take your program your business from one level to another. So
Tara Bryan:there you go. Hope you have a great rest of your day.
